Furminator
Furminator is a category-defining pet grooming brand, owned by Spectrum Brands Pet LLC, that designs and sells deShedding tools, brushes, dematting tools, nail care, and coat-care consumables for dog and cat owners across North America through major pet and mass retailers.
- Company typePrivate
- Founded2002
- HeadquartersBlacksburg, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Furminator does
Furminator is a pet grooming brand founded in 2002, currently operated as a wholly-owned brand under Spectrum Brands Pet LLC (a subsidiary of Spectrum Brands, Inc.) and headquartered in Blacksburg, Virginia. It designs and sells the FURminator Ultimate Hair Reduction System, a portfolio of physical grooming tools and coat-care products for dogs and cats that are organized into a Brush, deShed, Bathe, and Maintain regimen. Core technology is centered on proprietary features including the FURejector button for hair release, FURextender adjustable cutting edges for the deMatting tool, a Skin Guard curved edge, an Edge Guard for storage, and OdorCapture 360 chemistry in shampoo pouches; products are sold in coat-type and pet-size variants (small/medium/large, short/long hair) and claim to reduce loose hair by up to 90% with regular use.
The business sells one-time tools (deShedding tools, brushes, deMatting tools, nail clippers, bathing brushes, hair collection tools) and repeat-purchase consumables (shampoos, conditioners, sprays, wipes, foams) through a channel-led go-to-market model. Distribution is concentrated across U.S. and Canadian pet specialty and mass-market retailers — PetSmart, Petco, Chewy, Amazon, Target, Walmart, Tractor Supply Co., Pet Supplies Plus, and regional farm/fleet chains — supplemented by the brand's own e-commerce storefront, a breed- and coat-specific Solution Center, and a customer support line. Pricing is not publicly disclosed and the website redirects consumers to authorized retailers.
Furminator is non-reporting inside its parent conglomerate, with no disclosed revenue, funding, or headcount. Its served market (global pet hair care) is valued at $13.93B in 2025 with a 9.9% projected CAGR to 2033, and North America holds the largest regional share. The brand has been expanding into adjacent SKUs (Doodle Grooming, Nail Care, Hair Collection) and pursuing anti-counterfeit brand protection, while navigating a 2024–2025 voluntary recall of gallon-size Deshedding Conditioner in cooperation with the U.S. CPSC.
Furminator firmographics
Firmographics- Name
- Furminator
- Legal name
- Spectrum Brands Pet LLC
- Website
- https://furminator.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Furminator is a category-defining pet grooming brand, owned by Spectrum Brands Pet LLC, that designs and sells deShedding tools, brushes, dematting tools, nail care, and coat-care consumables for dog and cat owners across North America through major pet and mass retailers.
- Ownership category
- akta.pro rank
Furminator industry classification
Industry- Product category
- Pet Grooming Products
- NAICS
- Pet Care (except Veterinary) Services (812910), Pet and Pet Supplies Retailers (45991)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- De-Shedding & Undercoat Removal (HSANAAAE)
- akta.pro secondary industries
- Cat De-Shedding & Hairball-Reduction Grooming (HSANAHAI), De-Shedding Treatment (Brush-Out/Blow-Out) (HSANALAA)
Keywords
Where Furminator is headquartered
LocationHeadquarters
- HQ city
- Blacksburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Furminator business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Pet Grooming Tools Sales: One-time sales of grooming tools including deShedding tools, brushes, dematting tools, and nail care products. Tools are sized for different pet types and coat types.
- Coat Care Products: Consumable products including shampoos, conditioners, sprays, wipes, and foams for pet coat care. These are repeat-purchase items.
Go-to-market motion1 record
Distribution channels10 records
Marketing channels3 records
Furminator product offering
Product offeringCore offering
Furminator manufactures and sells the Ultimate Hair Reduction System, a portfolio of pet grooming tools and coat care consumables for dogs and cats. Offerings include Undercoat deShedding Tools (sized by pet weight and coat length), an Adjustable Dematting Tool, Dual Grooming Brush, Hair Collection Tool, Dog Nail Clippers, Bathing Brush, and deShedding Shampoos and Conditioners. Products are sold through authorized pet specialty retailers, mass-market retailers, e-commerce platforms, and the brand's own website in the United States and Canada.
Product overview
Furminator is a pet grooming product brand owned by Spectrum Brands Pet LLC, offering the FURminator Ultimate Hair Reduction System—a comprehensive portfolio of grooming tools and coat care products. The system follows a cadence of brushing daily, deShedding weekly, bathing monthly, and maintaining as needed. Product portfolio includes Undercoat deShedding Tools (available in various sizes for small, medium, and large dogs and cats with short or long hair), Dual Grooming Brush, Adjustable Dematting Tool, Hair Collection Tool, Dog Nail Clippers, Bathing Brush, and deShedding Shampoos and Conditioners. Products are organized into three main categories: Brush (brushes and rakes), Coat Care (shampoos, conditioners, sprays, wipes), and Tools (deShedding tools, deMatting tools, nail care). The brand also maintains a Solution Center that recommends specific grooming products based on pet type (dog breed or cat type) and coat characteristics.
Differentiator
Problem solved
Functional benefit
Products and services
- Undercoat deShedding Tools Stainless steel deShedding tools designed to safely reach through the topcoat and remove loose undercoat hair without damaging the coat or cutting the skin. Available in size variants for small, medium, and large dogs and cats with short or long hair. Features the FURejector button (one-press hair release) and a curved Skin Guard. Quantified to reduce loose hair from shedding up to 90% with regular use.
- Adjustable Dematting Tool Dematting tool with FURextender button that adjusts cutting edges for all coat types and lengths. Features curved cutting edges for safety and an ergonomic non-slip handle for control.
- Dual Grooming Brush for Dogs & Cats Two-sided brush with metal bristles on one side for removing loose topcoat hair and tangles, and soft boar's hair bristles on the other side for smoothing and shining the coat.
- Hair Collection Tool Tool that removes embedded pet hair from clothing, furniture, and fabrics. Uses a squeegee to gather hair while a roller collects it. Reusable alternative to sticky rollers.
- Dog Nail Clippers Professional-quality nail clippers for dogs and cats with adjustable nail guide for the safest cutting depth. Features super sharp stainless steel cutting edges and easy-grip ergonomic handles.
- Bathing Brush Brush that loosens pet hair during bath for better shampoo and conditioner penetration. Features push-button dispensing and rubber bristles that glide through wet fur.
- deShedding Ultra Premium Shampoo Shampoo that reduces excessive shedding by releasing the undercoat during bath. Contains Omega 3 and 6 fatty acids, chamomile extract, and aloe vera. Free from parabens and chemical dyes.
- deShedding Shampoo Pouch (OdorCapture 360) Spill-resistant pouch deShedding shampoo with OdorCapture 360 technology. Enriched with Omega-3 and Omega-6 fatty acids. Made with 66% less plastic than standard bottles. For dogs.
Quantifiable outcome
- Reduces loose hair from shedding up to 90% with regular use
- +1 more outcomes
Companies that use Furminator
Customer profileSegments2 records
Ideal customer profiles2 records
Furminator technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Furminator partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Furminator competitors and assessment
Company assessmentDirect peers
- Burt's Bees for Pets: Burt's Bees Pet offers natural coat care products (shampoos, conditioners, wipes) sold at mass and pet specialty retailers, directly competing with Furminator's coat care line while bringing a competing brand-led positioning in the same retail aisles.
- Hertzko: Hertzko sells deshedding brushes, self-cleaning slicker brushes, and grooming gloves targeting the same dog and cat grooming and home-shedding customer base as Furminator with a similar at-home, retail-channel model.
- Earthbath: Earthbath manufactures pet shampoos, conditioners, and grooming wipes sold across pet specialty and online retail, directly comparable to Furminator's coat care lineup in product, channel, and target customer.
- Chris Christensen Systems: Chris Christensen is a premium professional grooming tools and coat care brand (brushes, combs, shampoos, conditioners) sold through groomer channels and specialty pet retailers — competing head-to-head with Furminator on tool quality and coat care formulations.
- Andis Company: Andis is a leading manufacturer of pet clippers, trimmers, and grooming tools sold through professional and consumer channels, directly overlapping with Furminator's tool portfolio in the pet grooming products category.
- Coastal Pet Products (Safari): Coastal's Safari line is a long-standing pet grooming tools brand (brushes, combs, deshedding, nail care) distributed across mass and pet specialty retailers — directly comparable SKU-for-SKU to Furminator's tool offerings.
- Wahl Clipper Corporation (Pet/Animal division): Wahl's animal division produces professional-grade clippers, nail grinders, and grooming tools targeting both groomers and pet owners, making it a direct comparable in tools and mass/pet retail distribution.
Emerging players
- HandsOn Gloves: HandsOn Gloves offers silicone bath/shedding gloves as an alternative grooming tool, addressing the same at-home deshedding use case as Furminator deShedding tools through a different mechanism, with growing presence in pet specialty retail.
- Pet Neat: Pet Neat is an Amazon-native brand selling deshedding tools, brushes, and grooming gloves targeting dog and cat owners online — competing with Furminator on price and convenience, especially through e-commerce channels like Chewy and Amazon.
Broad incumbents
- JW Pet / JW Gripsoft: JW Pet offers a broad mass-market pet grooming and toy portfolio including deshedding brushes and tools distributed across Walmart, Target, and pet specialty — comparable as a wider-line incumbent competing against Furminator in the same retail aisles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Furminator social profiles
Digital presenceFurminator financial estimates
Financial estimateRevenue estimate
Valuation estimate
Furminator leadership team
Management profileNumber of profiles
Furminator funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Furminator M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Furminator
What does Furminator do?
Furminator manufactures and sells the Ultimate Hair Reduction System, a portfolio of pet grooming tools and coat care consumables for dogs and cats. Offerings include Undercoat deShedding Tools (sized by pet weight and coat length), an Adjustable Dematting Tool, Dual Grooming Brush, Hair Collection Tool, Dog Nail Clippers, Bathing Brush, and deShedding Shampoos and Conditioners. Products are sold through authorized pet specialty retailers, mass-market retailers, e-commerce platforms, and the brand's own website in the United States and Canada.
Is Furminator a public or private company?
Furminator is a private company. It is classified as corporate owned and is currently operating.
When was Furminator founded?
Furminator was founded in 2002. It employs 11 to 50 people.
Where is Furminator based?
Furminator is headquartered in Blacksburg, United States, in the North America region.
How does Furminator make money?
Two revenue lines are on record. Pet Grooming Tools Sales are the primary driver. The others are coat Care Products.
Who are Furminator's main competitors?
Direct peers on record are Burt's Bees for Pets, Hertzko, Earthbath, Chris Christensen Systems, Andis Company, Coastal Pet Products (Safari) and Wahl Clipper Corporation (Pet/Animal division). Emerging players are HandsOn Gloves and Pet Neat. JW Pet / JW Gripsoft is listed as a broad incumbent.
Does Furminator have an API?
No public API is recorded for Furminator.
What industry is Furminator in?
Furminator's product category is Pet Grooming Products. Its primary akta.pro industry code is HSANAAAE, De-Shedding & Undercoat Removal, with a secondary code of HSANAHAI, Cat De-Shedding & Hairball-Reduction Grooming. Its NAICS code is 812910 and its SIC code is 2840.