Sirma

What Sirma does

Sirрma is a Turkish producer of bottled natural spring water, natural mineral water, and flavored functional beverages, operating as a subsidiary of Danone Türkiye through its legal entity Sırmagrup İçecek Sanayi ve Ticaret A.Ş., headquartered in Ataşehir, Istanbul. The company runs two fully automated production facilities — Sakarya/Sapanca (40,000 m², 965 million units/year of PET and large-bottle packaged water) and Bursa/Uludağ (27,000 m², 1.2 billion units/year across 22 product variants) — yielding a combined annual output of approximately 2.9 billion units.

Its portfolio spans five core families: Sırma Maden Suyu Ailesi (plain and fruit-flavored mineral water), Sırma Churchill (sparkling mineral water), Sırma Sparkling Ice Tea, Sırma Karma (sugar-free flavored sparkling), and Sırma Su Ailesi (natural spring water in PET, glass, and 15L/19L carboy formats), with premium and eco sub-brands (Sırma Exclusive, Sırma Ecofriendly) and recent extensions into functional beverages (Sırma Fonksiyonel, Sırma C Şekersiz, coffee and mastic-flavored sparkling).

Sirрma makes money by selling packaged consumer beverages through retail stores, supermarkets, and wholesale distributors across Turkey and 36 export markets spanning Europe, Asia, North America, and Oceania. Pricing is not publicly disclosed, consistent with mass-market FMCG positioning. The customer base is horizontal and consumer-facing, with no named enterprise accounts. The company shares legal, marketing, IT, customer relations, and finance functions with its Danone Türkiye parent and holds ISO 9001, FSSC 22000, Halal, TSE 9130, TSE 266, and TSE COVID-19 Safe Production certifications across both facilities.

Name

Sirma

Legal name

Sırmagrup İçecek Sanayi ve Ticaret A.Ş.

Website

https://sirma.com.tr

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sirрma is a Turkish producer of bottled natural spring water and mineral water, owned by Danone Türkiye, operating two automated plants producing ~2.9 billion units annually for general consumers across Turkey and 36 export countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Istanbul

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel, Technology or R&D

Revenue model

1. Bottled Water Sales: Sale of packaged natural spring water and natural mineral water in various packaging formats (PET, glass, and jcontainers) across multiple product lines including Sırma Maden Suyu, Sırma Su, Sırma Exclusive, and Sırma Ecofriendly.
2. Flavored Sparkling Beverage Sales: Sale of flavored sparkling beverages including Sırma Churchill (sparkling water), Sırma Sparkling Ice Tea, and Sırma Karma (sugar-free flavored sparkling drinks) made with mineral water and natural flavors.

Distribution channels1 record

Marketing channels5 records

Core offering

Sirma produces and distributes bottled natural spring water, natural mineral water, and a range of flavored sparkling beverages under brands including Sırma Maden Suyu, Sırma Churchill, Sırma Sparkling Ice Tea, Sırma Karma, and Sırma Su Ailesi. Products are packaged in PET, glass, and carboy/jcontainer formats ranging from 200ml to 19L and sold across Turkey and approximately 36 export markets.

Product overview

Sirma is a Turkish bottled water and beverage company producing natural spring water and natural mineral water alongside flavored sparkling beverages. The core product portfolio consists of five main families: Sırma Maden Suyu Ailesi (Natural Mineral Water with unflavored and fruit-flavored variants), Sırma Churchill (sparkling mineral water), Sırma Sparkling Ice Tea (tea-flavored sparkling beverages), Sırma Karma (sugar-free flavored sparkling drinks), and Sırma Su Ailesi (Natural Spring Water in PET, glass, and carboy formats). Premium sub-brands include Sırma Exclusive and Sırma Ecofriendly. The company operates two main production facilities in Sakarya/Sapanca and Bursa/Uludağ, producing approximately 2.9 billion units annually and exporting to 36 countries across 4 continents.

Differentiator

Problem solved

Functional benefit

Brands

• Sırma Maden Suyu Ailesi: Natural mineral water product line sourced from mineral-rich springs in Bursa.
• Sırma Churchill
• Sırma Sparkling Ice Tea
• Sırma Karma
• Su Ailesi

Products and services

• Sırma Maden Suyu Ailesi (Sırma Mineral Water Family) Natural rich mineral water sourced from Bursa's mineral-rich springs, available unflavored and in multiple fruit-flavored variants (lemon, black mulberry, tangerine, mango, apple, watermelon, strawberry, salty green plum) in sizes from 200ml to 1L, targeted at general consumers seeking healthy hydration.
• Sırma Churchill Sparkling mineral water beverage available in 250ml size, positioned as a refreshing and energizing drink for various consumer occasions.
• Sırma Sparkling Ice Tea Sparkling ice tea beverage combining mineral water with tea flavors, available in peach (şeftali) and lemon (limon) flavors in 250ml and 1L sizes.
• Sırma Karma Sugar-free flavored sparkling beverage made from natural rich mineral water, featuring unique flavor combinations including black mulberry & cherry blossom (with sour cherry), mango & elderflower (with peach), and orange blossom & lime (with lemon) in 250ml and 1L sizes.
• Sırma Su Ailesi (Sırma Water Family) Natural spring water available in PET, glass, and carboy (damacana/jcontainer) formats, ranging from 330ml to 19L sizes (330ml, 500ml, 1L, 1.5L, 5L, 15L, 19L), including Sırma Ecofriendly and Sırma Exclusive premium sub-brands for household and on-the-go consumption.
• Sırma C Şekersiz (Sugar-free Vitamin C Flavored Mineral Water) Sugar-free vitamin C-enriched sparkling beverage made from mineral water, available in lemon and apple flavors, targeting health-conscious consumers.
• Sırma Fonksiyonel (Functional Beverages) Functional beverages including Prebiotic and Form variants designed to support immune system strengthening and help consumers maintain their fitness.
• Sırma Kahve and Damla Sakızı Aromalı Sparkling Beverages Flavored sparkling mineral water beverages in coffee and mastic gum flavor variants, combining rich mineral water with unique flavors for a new refreshment experience.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Danone TürkiyecoreOthersSırma is part of Danone Türkiye group of companies which includes Danone Tikveşli Gıda ve İçecek San. ve Tic. A.Ş., Numil Gıda Ürünleri San. ve Tic. A.Ş., and Sırmagrup İçecek San. ve Tic. A.Ş. Sırma exports to international markets under the Danone group umbrella and shares group-level functions including legal, marketing, IT, customer relations, and finance.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Erikli: Major Turkish natural spring and mineral water brand offering PET, glass, and carboy formats across retail and HoReCa, directly competing with Sırma in the domestic bottled water category.
• Hayat Su: One of the leading Turkish bottled water brands distributed through retail and dispenser channels; competes with Sırma on price, format, and shelf share in the domestic market.
• Pınar Su: Turkish spring water and beverage brand operated by Yaşar Holding, offering packaged water alongside other beverages; a comparable local packaged water producer targeting the same Turkish consumer base.

Broad incumbents

• Nestlé Waters: Global bottled water incumbent (S. Pellegrino, Perrier, Pure Life, local brands including Erikli in some periods) operating at much larger scale; competes with Sırma across both Turkish and export markets.
• Coca-Cola İçecek (CCI): Andean and Turkish bottler for The Coca-Cola Company producing sparkling soft drinks and bottled water (e.g., Damla and other water SKUs) through similar retail and HoReCa channels in Turkey.
• San Pellegrino: Premium Italian sparkling mineral water brand owned by Nestlé Waters; competes with Sırma Churchill, Sırma Karma, and Sırma Exclusive in the premium sparkling and HoReCa occasions across export markets.

Regional players

• Gerolsteiner: Leading German mineral water brand with strong carbonated portfolio and European retail presence; competes with Sırma in European export markets on sparkling mineral water positioning.
• Bisleri: India's largest packaged drinking water brand with growing international footprint; comparable as an emerging bottled water specialist expanding from a strong home-market base.

Emerging players

• Perrier: Premium French sparkling mineral water brand owned by Nestlé Waters; directly comparable to Sırma Churchill and Sırma Karma in the flavored/sparkling mineral water premium segment.
• Mountain Valley: US premium spring water brand distributed in glass bottles to retail and hospitality; comparable to Sırma Exclusive in glass-packaged premium spring water positioning.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sirmaturkiye
• Facebookfacebook.com/Sirmagrup
• LinkedInlinkedin.com/company/sirma-grup
• Instagraminstagram.com/sirmaturkiye

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sirma