Hickman Label
Hickman Label Company is a Lebanon, Tennessee-based manufacturer and direct-to-consumer e-commerce retailer of short-run custom roll labels for on-demand inkjet, laser, and thermal printers, serving SMB product manufacturers across beverage, specialty food, cannabis, and horticulture verticals.
- Company typePrivate
- Founded2015
- HeadquartersLebanon, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Hickman Label does
Hickman Label Company, LLC is a short-run, customized label manufacturer and direct-to-consumer e-commerce retailer headquartered in Lebanon, Tennessee. Founded in 2015 and operating as a subsidiary within ID Images — a North American collective of label companies — Hickman produces blank and digitally printed roll labels for on-demand inkjet, laser, and thermal printers, plus a newly launched RFID label platform (November 2025) for retailer-compliance use cases. Its catalog spans 3,000+ SKUs across 14+ printer brands (Afinia, Epson, Primera, QuickLabel, VIPColor, NeuraLabel, Kiaro, Konica Minolta, SwiftColor, and others), with configurable shapes, materials, unwind direction, timing marks, perforations, and custom die-cut options.
The business runs a hybrid go-to-market: a self-serve online custom roll label builder for SMB transactions, paired with phone and email inside sales (1-844-754-2704) for custom jobs, large orders (40+ rolls), and RFID specification requests. Manufacturing is consolidated at the Lebanon, TN facility, supporting 3–5 business day standard production and 5–9 day turnaround for new tooling. The company positions its direct-manufacturer status as a cost advantage over distributors/resellers.
Revenue is entirely transactional (pay-as-you-go across blank labels, custom printed labels, RFID labels, and custom die-cut orders), with no subscription or recurring component and no publicly disclosed pricing on the website. Customer base is fragmented across SMB product manufacturers in beverages (wine, beer, spirits), specialty foods, cannabis, and nursery/horticulture, with "Made in USA" manufacturing as a positioning pillar. Distribution is primarily US-domestic with limited international shipping; named anchor customers are not disclosed.
Hickman Label firmographics
Firmographics- Name
- Hickman Label
- Legal name
- Hickman Label Company, LLC
- Website
- https://hickmanlabel.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- Hickman Label Company is a Lebanon, Tennessee-based manufacturer and direct-to-consumer e-commerce retailer of short-run custom roll labels for on-demand inkjet, laser, and thermal printers, serving SMB product manufacturers across beverage, specialty food, cannabis, and horticulture verticals.
- Ownership category
- akta.pro rank
Where Hickman Label is headquartered
LocationHeadquarters
- HQ city
- Lebanon
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Hickman Label business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Blank Roll Labels: Sale of blank roll labels for on-demand inkjet printers. Customers purchase pre-configured labels designed for specific printer models. Revenue is transactional per order with no recurring component.
- Custom Printed Labels: Digitally printed custom labels with customer-provided artwork. High-quality full color digital print technology with state-of-the-art capabilities. One-time purchase based on quantity and material specifications.
- RFID Labels: RFID labels with encoding services and compliance support for retail requirements. Includes ARC category support and ALEC submission handling.
- Custom Size/Tooling Orders: Custom die-cut shapes and sizes requiring one-time tooling fees. Customers can request custom widths and lengths not listed in standard offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard roll label orders through online builder |
| Unit Pricing | Pay-as-you-go | Custom size/tooling orders |
| Unit Pricing | Pay-as-you-go | Printed sample sheet |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
Hickman Label product offering
Product offeringCore offering
Hickman Label manufactures and sells short-run, highly customized label media for on-demand inkjet, laser, and thermal printers. Its core offerings are blank roll labels (3,000+ sizes, multiple materials and shapes), digitally printed custom roll labels, and RFID labels with encoding services. All products are produced and shipped from its Lebanon, Tennessee facility, with orders configured through an online custom roll label builder.
Product overview
Hickman Label Company offers a focused portfolio of label products and services for businesses needing blank or printed labels for on-demand printing. The core offerings consist of Blank Roll Labels (customizable labels for inkjet, laser, and thermal printers), Custom Printed Labels (full-color digitally printed labels), and RFID Labels (newest offering launched November 2025 for retail compliance). The company serves as both manufacturer and supplier, offering direct pricing and an online custom roll label builder for spec'ing the perfect label for any printer and application.
Differentiator
Problem solved
Functional benefit
Products and services
- Blank Roll Labels
Companies that use Hickman Label
Customer profileSegments5 records
Ideal customer profiles2 records
Hickman Label technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Hickman Label partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ID ImagescoreHickman Label is part of ID Images, a unified collective of award-winning label companies across North America. ID Images serves as the parent organization providing resources and network benefits to member companies.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Hickman Label competitors and assessment
Company assessmentDirect peers
- OnlineLabels.com: OnlineLabels.com is a leading direct-to-consumer online retailer of blank and custom-printed labels for inkjet, laser, and thermal printers. It is the closest direct competitor to Hickman Label, serving the same SMB customer base with a comparable online builder model.
- Sticker Mule: Sticker Mule is a fast-growing online custom sticker and label manufacturer offering digitally printed custom labels, die-cut stickers, and roll labels via a self-serve e-commerce platform. It targets the same SMB and DTC brand customers as Hickman with similar PLG ordering workflows.
- 4over Inc. 4over is a large online trade printing platform offering custom labels along with a broad range of commercial print products. It serves SMBs and print resellers with competitive pricing and fast turnaround, overlapping Hickman's custom printed labels offering.
- LabelValue.com: LabelValue.com is an online retailer specializing in blank and custom printed labels for thermal, inkjet, and laser printers. It competes head-on with Hickman in the SMB label market with similar size variety and direct-to-consumer positioning.
- Mako Labels: Mako Labels is an online custom label manufacturer offering digitally printed roll labels for product packaging, beverages, and food producers. It targets the same SMB product manufacturer segment as Hickman with similar materials, finishes, and turnaround.
- Blue Label Packaging: Blue Label Packaging is a custom label printer specializing in digitally printed product labels for craft beverage, food, and cosmetic brands. It competes with Hickman in premium custom label printing for SMB and mid-market customers.
Broad incumbents
- Avery Products (Avery Dennison): Avery Dennison is the global incumbent in labels and packaging materials, with the Avery consumer/SMB brand selling blank labels via retail and online. It dwarfs Hickman in scale, has proprietary adhesive technology, and serves as both a competitor and an industry benchmark.
- Vistaprint (Cimpress): Vistaprint is a large e-commerce printing platform offering business cards, marketing materials, and product labels to SMBs. It overlaps with Hickman in custom label printing for SMB product and packaging applications.
Others
- Primera Technology: Primera Technology is a manufacturer of on-demand color label printers (LX-series, Eddie) for which Hickman supplies compatible blank and printed label rolls. It is a partner/customer relationship rather than a competitor, but its printers are central to Hickman's go-to-market.
- Epson ColorWorks: Epson's ColorWorks line of on-demand color label printers is one of the printer brands Hickman supplies blank labels for. While not a direct competitor, Epson's installed base is a key demand driver and an adjacent ecosystem player.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hickman Label social profiles
Digital presenceHickman Label financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hickman Label leadership team
Management profileNumber of profiles
Hickman Label funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hickman Label M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hickman Label
What does Hickman Label do?
Hickman Label manufactures and sells short-run, highly customized label media for on-demand inkjet, laser, and thermal printers. Its core offerings are blank roll labels (3,000+ sizes, multiple materials and shapes), digitally printed custom roll labels, and RFID labels with encoding services. All products are produced and shipped from its Lebanon, Tennessee facility, with orders configured through an online custom roll label builder.
Is Hickman Label a public or private company?
Hickman Label is a private company. It is classified as corporate owned and is currently operating.
When was Hickman Label founded?
Hickman Label was founded in 2015.
Where is Hickman Label based?
Hickman Label is headquartered in Lebanon, United States, in the North America region.
How does Hickman Label make money?
Four revenue lines are on record. Blank Roll Labels are the primary driver. The others are custom Printed Labels, RFID Labels and custom Size/Tooling Orders.
Who are Hickman Label's main competitors?
Direct peers on record are OnlineLabels.com, Sticker Mule, 4over Inc., LabelValue.com, Mako Labels and Blue Label Packaging. Broad incumbents are Avery Products (Avery Dennison) and Vistaprint (Cimpress). Others are Primera Technology and Epson ColorWorks.
Does Hickman Label have an API?
No public API is recorded for Hickman Label.