Angel-Guard Products

What Angel-Guard Products does

Angel-Guard Products, Inc. is a privately held, family-owned tool manufacturer founded in 1991 in Worcester, Massachusetts. The company designs, manufactures, and distributes a portfolio of patented and proprietary consumer and light-commercial safety and utility tools, serving individual consumers, contractors, automotive service operations, and retail hardware buyers across North America (primarily the United States and Canada). The product range addresses four functional problem areas: scratch-free vehicle snow removal, deck board demolition, water-tight electrical connections and cable management, and utility pole security.

The company's core product lines include winter snow removal tools (SnoBrum, ProEdge, Mobile RoofBrum, RoofBrum Snow & Wash Kit), construction and demolition pry tools (Deck Demon, Wrecking Claw), wire and cord management products (Stud Winder, Cord Connect, SAFCORD), the U-Cover universal light-pole hand-hole cover, and cleaning tools (Dust XL, Wash XL). Many products incorporate protected design features such as non-abrasive cross-linked polyethylene foam heads, forged-steel dual-claw heads with patented rocking mechanisms, telescoping handles, IPX1-IPX5-rated water-tight connectors, and a 60-degree Roof Reach bend attachment. Angel-Guard holds registered patents on Wrecking Claw, Deck Demon, and U-Cover; a trademark on Roof Reach; and has accumulated industry recognition including multiple Hardware Retailing's Retailer's Choice Awards and a BBB A+ rating.

Angel-Guard's commercial model is built on three revenue streams: (i) direct-to-consumer sales through its own e-commerce storefront at angelguardproducts.com, (ii) wholesale and dealer sales through eight major national retail chains (Home Depot, Lowe's, Menards, O'Reilly Auto Parts, Amazon, True Value, Ace Hardware, and Do it Best), supplemented by Walmart in distribution channels and an authorized dealer program, and (iii) licensing and royalty income from external inventors whose products Angel-Guard brings to market. Retail pricing spans from approximately $5 (Cord Connect) to $109 (RoofBrum Snow & Wash Kit), with free shipping on orders above $250. The customer base is horizontally segmented toward individual consumers, with brand recognition anchored by SnoBrum, the original no-scratch foam snow broom, with more than 5 million units sold across North America since 1996.

Name

Angel-Guard Products

Legal name

Angel-Guard Products, Inc.

Website

https://angelguardproducts.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Angel-Guard Products is a family-owned, Worcester, Massachusetts-based manufacturer of patented consumer and light-commercial safety tools, including foam-head snow brooms, deck demolition pry tools, water-tight electrical connectors, and cable management products, sold through major retailers and DTC e-commerce.

Ownership category

akta.pro rank

Product category

Safety and Utility Hand Tools

NAICS

Electrical Equipment Manufacturing (33531)

SIC

Electrical Industrial Apparatus (3620)

akta.pro primary industry

Outdoor Navigation, Safety & Survival Gear Retail (CRAMAAAE)

akta.pro secondary industry

Squeegees, Window & Glass Cleaning Tools (CRAJAIAF)

Keywords

• Snow removal tools
• Hand tools
• Cable management products
• Safety utility products
• Deck demolition tools

Headquarters

HQ city

Worcester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct product sales (e-commerce): The company sells products directly to consumers through its own e-commerce website (angelguardproducts.com), processing orders via third-party payment processors.
2. Dealer and distributor sales: Products sold through authorized dealers and distributors including Home Depot, Lowe's, Menards, O'Reilly, Amazon, True Value, Ace, and others.
3. Licensing/royalty income from inventors: Angel-Guard licenses and brings to market products invented by external inventors, paying royalties or licensing fees to those inventors.

Pricing tiers

Go-to-market motion1 record

Distribution channels11 records

Marketing channels3 records

Core offering

Angel-Guard Products manufactures and sells patented consumer and commercial safety and utility hand tools, including snow removal brooms, deck demolition bars, wire management devices, cable covers, and light pole covers. The company licenses inventor-driven products and distributes them via its own e-commerce site and major national retailers.

Product overview

Angel-Guard Products is a tool manufacturing company offering a portfolio of patented, award-winning consumer and commercial safety tools. The core product lines include winter snow removal tools (SnoBrum, ProEdge, Mobile RoofBrum, RoofBrum Snow & Wash Kit), construction/demolition hand tools (Deck Demon, Wrecking Claw), wire management tools (Stud Winder, Cord Connect, SAFCORD), and utility safety products (U-Cover light pole covers). Additional offerings include home/office cleaning tools (Dust XL, Wash XL). The company also carries complementary sub-brands (Sagaform, OFS, Common Good) and sells replacement parts for their snow tools. Products are distributed through major retailers including Home Depot, Menards, Lowe's, O'Reilly, Amazon, and Ace Hardware, as well as direct-to-consumer via their e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Angel Guard: Primary brand name for winter tools, hand tools, and safety products including SnoBrum, ProEdge, RoofBrum, Wrecking Claw, Deck Demon, Cord Connect, SAFCORD, U-Cover, and Stud Winder.
• Common Good
• OFS
• Sagaform

Products and services

• SnoBrum The original oversized foam snow broom for safe, scratch-free vehicle snow removal. Features a telescoping handle extending 28"-48" and non-abrasive cross-link polyethylene foam head. Designed for consumer use on cars, trucks, SUVs, trailers, and solar panels.
• ProEdge Commercial-grade automotive snow brush with V-shaped edge design for removing deep or wet snow from fleet vehicles. Features a powder-coated rolled steel handle (48") and dense closed-cell cross-link polyethylene foam head with protective red impact plates.
• ProEdge Snow Remover with Telescoping Handle Consumer-grade snow removal tool with telescoping handle (28"-48") for reaching vehicle roofs without climbing. Features V-edge design and freeze-resistant nylon threads. Not designed for commercial use.
• Mobile RoofBrum Extendable 12-ft snow removal tool for trucks, trailers, RVs, and tall vehicles. Includes a 3-section handle, oversized non-abrasive foam head, and 60-degree Roof Reach bend attachment for clearing snow from large vehicles while standing on the ground.
• RoofBrum - Snow & Wash Kit 22-foot snow removal and washing kit for very tall vehicles, trailers, and solar panels. Includes a six-section handle, foam RoofBrum head, pivoting mop head, Roof Reach bend attachment, and storage bag. Can be used for both winter snow removal and warm-month washing.
• Deck Demon 44-inch steel deck board removal tool with dual-claw head and patented rocking motion. Leverages the floor joist as a fulcrum to remove boards without damaging joists. Reduces deck demolition time by half for contractors.
• Wrecking Claw 45-inch dual-claw wrecking bar with forged steel claws and patented rocking design for deck board removal and pallet breaking. Works from a standing position with a 44" handle for removing deck boards, roof strapping, fence pickets, and fasteners.
• Stud Winder 2x4-mounted wire reel dispenser for trouble-free wire dispensing. Tool-free installation, holds up to 110 pounds, all-steel construction with powder-coated finish. Tilts the reel to prevent over-spinning and tangling.
• SAFCORD Commercial-grade non-adhesive, reusable cable cover using hook-and-loop technology to secure cords on looped carpet. Features ballistic nylon material with high-strength backing. Available in multiple colors, widths (3" or 4") and lengths (6', 12', or 30').
• U-Cover Universal light-pole hand-hole cover for utility poles 6"-12" diameter. Patented design restricts access to high-voltage wires, prevents copper wire theft, and provides quick secure access for maintenance crews without exposed metal inside.
• Cord Connect Certified water-tight extension cord connector with easy on/off clamshell design. Features a gasket proven to withstand jet nozzle sprays and drip box tests (IPX1-IPX5 rating). Made of durable all-weather plastic with UV protection. Available in safety orange or landscape green.
• Dust XL 48" telescoping handle with dusting head for cleaning high surfaces in home and office settings.
• Wash XL 48" telescoping handle with mop head for washing high surfaces in home and office settings.

Quantifiable outcome

• Over 5 million SnoBrum units sold across North America since 1996
• +4 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• Jon Nolle (Inventor)coreStrategic or Co-development PartnerJon Nolle, a contractor, is the inventor of the Deck Demon, Wrecking Claw, and Stud Winder. His deck board removal pry bar concept was developed into products sold through major retailers including Home Depot.
• Fred Cormier (Founder/Inventor)coreStrategic or Co-development PartnerFred Cormier, the founder of Angel-Guard, originally invented the SnoBrum concept — a snow removal tool to clear vehicles without scratching paint. His invention grew into the company's flagship product line.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Snow Joe: Snow Joe is a direct competitor in the consumer snow removal tools category, offering electric and manual snow shovels, snow brooms, and roof rakes through similar retail channels (Home Depot, Lowe's, Amazon) and DTC. Highly comparable to Angel-Guard's SnoBrum and RoofBrum product lines.
• Ames True Temper: Ames True Temper is a leading North American manufacturer of long-handle tools including snow shovels, roof rakes, and yard tools, sold through mass and home improvement retailers. Directly comparable to Angel-Guard's winter tool portfolio (SnoBrum, ProEdge, RoofBrum) at scale.
• Vaughan: Vaughan manufactures hand tools including pry bars, ripping bars, hammers, and demolition tools with a focus on professional trades. Direct overlap with Angel-Guard's Wrecking Claw and Deck Demon in the deck demolition / prying category.
• Estwing: Estwing is a family-owned US manufacturer of striking and prying hand tools (hammers, axes, pry bars) with a similar heritage-driven, made-in-USA positioning and trade-channel distribution. Comparable to Angel-Guard's forged steel, contractor-grade hand tool offering.
• Crescent Tools (Apex Tool Group): Crescent and the broader Apex Tool Group portfolio (Crescent, Lufkin, Nicholson, Wiss) includes hand tools, pliers, and demolition tools sold through industrial and home improvement channels. Comparable product overlap with Angel-Guard's hand tools and demolition tool category.
• Stiletto Tools: Stiletto manufactures titanium and steel framing, prying, and demolition hand tools targeting professional contractors. Directly comparable to Angel-Guard's Wrecking Claw and Deck Demon in contractor-focused demolition and prying tools.
• Astro Pneumatic Tool: Astro Pneumatic makes specialty hand tools and pneumatic equipment for the automotive aftermarket, including cord management and specialty automotive accessories. Comparable to Angel-Guard's Cord Connect, SAFCORD, and Stud Winder categories.

Broad incumbents

• Stanley Black & Decker: Stanley Black & Decker is a Fortune 500 tool conglomerate owning Stanley, DeWalt, Craftsman, Black+Decker, Irwin, and Lenox brands across hand tools, power tools, and outdoor equipment. Broad incumbent competing across nearly all of Angel-Guard's categories at much greater scale.
• Bosch Home & Garden: Bosch's DIY and outdoor product lines include cordless outdoor tools, snow equipment, and home cleaning devices sold through Home Depot, Lowe's, and Amazon. Broad incumbent with overlapping consumer outdoor and cleaning tool categories.

Emerging players

• Avalanche! Snow Roof Rake: Avalanche! makes snow roof rake systems targeting the residential rooftop snow removal market, a niche adjacent to Angel-Guard's RoofBrum and Mobile RoofBrum flat-roof snow clearing products. Comparable consumer winter safety / roof snow clearing use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/angelguardinc
• Xx.com/angelguardinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Angel-Guard Products