Bloom Family Office

What Bloom Family Office does

Bloom Family Office is an independent Dutch family office advisory firm headquartered at Villa Oldenburg in Vught, Netherlands, with additional client meeting rooms in Bilthoven and Amsterdam. Founded by Drs. Sabine van Hulst-Verhulst, FFP, the firm serves wealthy individuals, families, director-major shareholders (DGA's), and individuals navigating divorce across the Benelux market. Its service suite spans cashflow management, personalized financial planning, estate and gift planning, living wills, executor/guardian services, divorce financial advisory, financial planning for children, comprehensive wealth coordination (vermogensregie), and life-phase advisory. The firm differentiates on independence — it is exclusively paid by clients and not affiliated with any financial institution — and on a relationship-based, dialog-driven approach it brands around "feminine competencies."

The business model is professional services: fees are charged for advisory engagements with multi-year contracts, billed through personalized quotes; pricing is not publicly disclosed and an initial consultation is complimentary. Distribution is sales-led and direct, delivered face-to-face at the Vught headquarters, at the Bilthoven and Amsterdam meeting rooms, or on-site at the client. The firm extends its effective capacity through associate partnerships with Sloet & Verhagen (registered accountancy) and MoreFinance, and holds memberships in Vereniging FFP, VvCP, and VOFO. Headcount is 1-10, with no disclosed revenue, no funding history, no M&A activity, and no proprietary technology platform — the offering is human-delivered advisory rather than a software or technology product.

Marketing is modest but deliberate: a corporate website, LinkedIn, Facebook, and Twitter profiles, and earned media in outlets such as Het Financieele Dagblad, Brabants Dagblad, FN Magazine, Quote, and Mamacash, with positioning around "financial advice for and by women." The firm operates without a public API, without mobile apps, and without disclosed AI capabilities, relying on the founder's individual FFP certification and prior experience at ING, Schreden & Co private bank, and Rabobank as the primary credentialing signal.

Name

Bloom Family Office

Legal name

Bloom Family Office

Website

https://bloomfamilyoffice.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Bloom Family Office is an independent Dutch family office advisory firm in Vught that provides fee-based wealth management, estate planning, divorce advisory, and financial coordination to wealthy individuals, families, and director-major shareholders (DGA's) across the Benelux.

Ownership category

akta.pro rank

Product category

Family Office and Wealth Management Advisory

NAICS

Other Management Consulting Services (541618)

SIC

Investment Advice (6282), Services-Management Consulting Services (8742)

akta.pro primary industry

Family Office Advisory & Outsourced CIO (OCIO) (FSAAADAC)

akta.pro secondary industries

Family Business & Succession Advisory (FSAAADAL), Family Office Advisory (Single/Multi-Family) (FSAEAAAI), Family Office Administration & Operations (Accounting, Reporting, Payroll) (FSAAADAD)

Keywords

• Wealth management advisory
• Estate planning services
• Financial planning services
• Family office services
• Divorce financial advisory

Headquarters

HQ city

Vught

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Wealth Management Advisory Services: Bloom Family Office generates revenue through professional advisory fees for comprehensive wealth management services including estate planning, fiscality, investment structuring, and ongoing asset management. The company is exclusively paid by its clients and is not connected to any financial institution, ensuring independence.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Bloom Family Office is an independent family office advisory firm in the Netherlands that provides confidential, holistic wealth management coordination for wealthy individuals, families, and director-major shareholders (DGA's). Its core offering consists of human-led advisory services covering cashflow management, financial planning, estate and gift planning, living wills, executor/guardian services, divorce financial guidance, financial plans for children, asset management coordination, and life-phase advisory. The firm is paid exclusively by clients, is not affiliated with any financial institution, and delivers services through a small in-house team supplemented by an associate partner network.

Product overview

Bloom Family Office is an independent family office advisory firm offering a unified suite of wealth management services rather than a modular software platform. The core offering consists of advisory and coordination services delivered through human consultants, including Cashflow Management, Financial Planning, Estate Planning, Vermogensregie (Asset Management Coordination), Divorce Advisory Services, Executor Services, Living Will preparation, and Financial Planning for Children. These services are provided holistically, with Sabine van Hulst-Verhulst (certified FFP financial planner) overseeing client engagements and coordinating with an extensive network of professionals. The firm emphasizes a personalized, dialog-based approach using 'feminine competencies' to guide affluent individuals, families, and directors-major shareholders (DGA's) through financial decision-making across all life stages.

Differentiator

Problem solved

Functional benefit

Products and services

• Cashflow Management Provides clients with insight into income, expenses, and assets by creating cashflow overviews and assisting with arrangements with third parties, delivering peace of mind through financial clarity. Aimed at affluent individuals and families seeking structured financial visibility.
• Financial Planning Develops personalized financial plans mapping income, expenses, and assets over time, accounting for personal wishes, risk management, and life changes to help realize client goals. Targeted at individuals and families planning for major life events such as early retirement, children's education, or home purchase.
• Estate Plan and Gift Plan (Estate Plan / Schenkingsplan) Advisory service for will preparation, inheritance tax planning, and wealth transfer strategies, including analysis of testamentary documents and development of gift plans. For affluent individuals and families seeking to optimize intergenerational wealth transfer.
• Living Will (Levenstestament) Assists clients in setting up a living will that specifies wishes and designates executors in case of incapacitation to make decisions. For individuals seeking continuity of personal decision-making authority.
• Executor and Guardian Services (Executeur / Bewindvoerder) Professional estate administration and asset management for minor children, providing discreet execution of estate settlements upon death. For clients who wish to spare heirs the administrative burden of estate settlement.
• Divorce Advisory and Guidance (Advies en Begeleiding bij Echtscheiding) Financial, legal, and fiscal advisory services for individuals going through divorce or partnership dissolution, including financial checks, alimony calculations, and step-by-step financial plans. For individuals needing objective financial guidance during separation.
• Financial Plan for Children (Financieel Plan voor Kinderen) Financial planning services to support children with education, home purchases, or business startup funding, including timeline-based analysis considering legal and fiscal structures. For parents planning financial support for their children.
• Asset Management Coordination (Vermogensregie) Comprehensive wealth coordination services including asset structuring, taxation, investment management, and estate planning, maintaining overall control and overseeing integrated approaches through an extensive professional network. For affluent individuals, families, and DGA's seeking centralized wealth oversight.
• Life Phases Advisory (Levensfasen) Advisory services covering all life phases from birth to death, including marriage, children, home purchases, business startup, and retirement planning for wealth optimization. For clients seeking continuity of financial advice across life transitions.

Quantifiable outcome

• Clients achieve desired alimony amounts through strong financial backing and documentation

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered associate and core.

• Sloet & VerhagenassociateStrategic or Co-development PartnerAssociate partners providing additional expertise. drs. Kees-Jan Verhagen RA (registered accountant) and Mr. Ritsaert Sloet from Sloet & Verhagen collaborate with Bloom Family Office as associate partners.
• MoreFinanceassociateStrategic or Co-development PartnerAssociate partner drs. Jack Zweers from MoreFinance provides additional financial expertise as part of the Bloom partner network.
• VFFP (Vereniging FFP)coreOthersBloom Family Office is a member of Vereniging FFP (Certified Financial Planners), providing professional credibility and adherence to industry standards.
• VvCPcoreOthersProfessional association membership providing industry recognition and professional standards adherence.
• VOFO (Vereniging Onafhankelijke Family Offices)coreOthersVOFO is the interest association for independent Family Offices in the Netherlands. Bloom Family Office is a member, providing credibility and network within the independent family office sector.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Van Lanschot Kempen: Largest independent Dutch wealth manager and private bank, offering integrated advisory, asset management, and execution services to HNW individuals and families. Directly relevant as the most established Dutch counterpart for family-office-style wealth coordination.
• ABN AMRO MeesPierson: Private banking arm of ABN AMRO serving HNW Dutch individuals and families with integrated wealth, estate, and succession advisory. Direct overlap with Bloom's service suite at much greater scale.
• Rabobank Private Banking: Private banking division of Rabobank offering wealth advisory, estate planning, and DGA services across the Netherlands. Particularly relevant given Bloom's founder previously launched Rabobank's DGA team — same client segment, different delivery model.
• ING Private Banking: Private banking division of ING serving Dutch HNW clients with comprehensive advisory and asset management. Comparable in target market; relevant as a bank-affiliated competitor Bloom's founder also worked at.

Direct peers

• Hof Hoorneman Family Office: Independent Dutch family office focused on discretionary asset management and wealth structuring for private clients and foundations. Closely comparable as a Netherlands-based independent FO serving HNW clients with a similar relationship-driven model.
• Stonehage Fleming: International multi-family office providing integrated wealth planning, advisory, and family governance services to ultra-HNW families globally, with presence across Europe including the Netherlands. Comparable in service scope (estate, succession, fiduciary) and target client.
• InsingerGilissen: Dutch wealth manager serving private clients, families, and foundations with discretionary management and holistic advisory. Comparable as an independent Dutch wealth advisory firm competing in the same HNW/family segment.
• Optimix Vermogensbeheer: Independent Dutch asset manager and wealth advisor with a fiduciary, client-first positioning similar to Bloom's. Comparable as a mid-sized independent Dutch wealth firm targeting affluent private clients.

Regional players

• Brown Brothers Harriman: US-headquartered private partnership offering multi-family office services including wealth planning, fiduciary, and investment services to HNW families globally. Comparable in service mix but primarily competes outside the Netherlands.
• Bessemer Trust: US-based multi-family office providing wealth advisory, investment management, and family office services to HNW and UHNW families. Comparable in service architecture and independence positioning; geographic overlap is limited.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bloomfamoffice
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/bloom-family-office

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloom Family Office