What AMR Labs does

AMR Labs (에이엠알랩스 주식회사) is a South Korean autonomous mobile robot (AMR) manufacturer founded in August 2020 by engineers with backgrounds at Samsung and Zeiss in semiconductor inspection and 3D metrology. The company is headquartered in Hwaseong-si, Gyeonggi-do, with a regional branch in Incheon opened in March 2024. Originally a smart farm robotics startup selected for the Korea Agriculture Technology Promotion Agency's pre-startup package program, AMR Labs pivoted its main business line to logistics order picking robots in April 2022 after concluding that the agricultural robotics market offered limited near-term growth. As of late 2025, the company has 1-10 employees and remains in early commercialization, with cumulative government grant support of approximately KRW 850 million through the TIPS and WINGS programs plus undisclosed seed investment from CNT Tech.

The company's product portfolio is organized into four lines. The S-series logistics AMRs (S100, S200, S200A, S300, S400, H100) target warehouse order picking and material handling in fulfillment centers and smart factories. The F-series smart farm AMRs (F100, F100A, F200D, F300, F400) handle crop data collection, phenotyping, and dual-arm fruit harvesting. The C-series custom AMR platforms (C100-S, C100-R, C200, C300) and AMR Kit retrofit module allow customers to deploy autonomous driving on existing equipment. Supporting software includes RMS (Robot Control System) supporting 100+ multi-robot coordination versus the typical ~30-unit competitor ceiling, OMS (Order Management System), and a Unity Engine-based Digital Twin platform with remote teleoperation. All navigation technology, including SLAM, deep-learning vision processing, and robot control algorithms, is developed in-house, with ten-plus patent applications filed across deep-learning SLAM, reinforcement-learning arm control, and integrated AMR systems.

AMR Labs operates a direct enterprise field sales motion, selling quote-based, project-configured turnkey systems to mid-to-large pharmaceutical distributors, 3PL fulfillment operators, and smart factory customers. Confirmed commercial customers include Dongwon Pharma (25-unit contract for Gimpo logistics center, 2025), HanYoungNux (first commercial smart logistics AMR, 2024), Daedong (smart farm units), GIA Holdings (smart factory MES/SCM/ERP integration), and ValueLinkUs (MOU for LINQ fulfillment platform integration). Revenue is generated primarily through hardware sales and integrated solution contracts, with a Robot-as-a-Service model under consideration for Japan and Middle East expansion. Strategic partnerships with ETRI, Doosan Robotics, and Korea Expressway Corporation extend the company's reach into agricultural R&D, system integration, and infrastructure maintenance applications.

Name

AMR Labs

Legal name

에이엠알랩스 주식회사

Website

https://amrlabs.co.kr

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

AMR Labs is a South Korean autonomous mobile robot manufacturer founded in 2020 that develops logistics AMRs, fleet management software, and digital twin platforms for pharmaceutical distribution, 3PL fulfillment, smart factory, and smart agriculture customers in Korea and Japan.

Ownership category

akta.pro rank

Product category

Industrial Robotics

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Autonomous Mobile Robots (AMRs) & Automated Guided Vehicles (AGVs) (IMAHAHAC)

akta.pro secondary industries

Automated Guided Vehicles (AGVs) & Autonomous Mobile Robots (AMRs) (IMAHABAB), Industrial & Warehouse Robotics (HDAAAIAA), Automated / Robotics-Enabled Fulfillment Centers (AS/RS, AMRs, Goods-to-Person) (TLALADAL)

Keywords

• Autonomous mobile robots
• Warehouse automation
• Order picking robotics
• Smart logistics solutions
• Smart factory robotics

Headquarters

HQ city

Dongan

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. AMR Hardware Sales: Sale of autonomous mobile robot platforms (S100, S200, S300, S400, H100, F-series, C-series) for logistics, smart farm, and smart factory applications. Main revenue driver; includes standard and custom AMR configurations.
2. Integrated AMR Solutions (Turnkey Systems): Bundled solutions combining AMR hardware, RMS (robot control system), OMS (order management system), middleware (WMS/ERP/MES integration), and optional bin picking, palletizing, or conveyor subsystems. Sold as project-based contracts to fulfillment 3PL operators, pharmaceutical distributors, and manufacturers.
3. Robot as a Service (RaaS) — Planned: Planned robot rental/leasing service model. Under consideration for deployment in markets where customers prefer OPEX over CAPEX for AMR adoption. Also planned for overseas markets including Japan and the Middle East.
4. RMS, OMS, and Digital Twin Software Services: Ongoing software services including robot monitoring, task scheduling, and digital twin simulation — integrated with hardware deployments and provided as part of solution contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

AMR Labs designs, develops, and manufactures autonomous mobile robots (AMRs) and integrated fleet management software for warehouse logistics, pharmaceutical distribution, smart factory, and smart farm applications. The company sells its own S-series logistics AMRs, F-series agricultural AMRs, C-series custom AMR platforms, and the RMS/OMS/Digital Twin software stack, all powered by 100% self-developed SLAM and autonomous navigation algorithms.

Product overview

AMR Labs offers a comprehensive portfolio of autonomous mobile robots (AMR) for logistics and smart agriculture, complemented by integrated fleet management software. The product line spans four main categories: Logistics AMR (S-series: S100, S200, S200A, S300, S400, H100 for warehouse order picking and delivery), Smart Farm AMR (F-series: F100, F100A, F200D, F300, F400 for crop data collection and harvesting), Custom AMR (C-series: C100-S, C100-R, C200, C300 and AMR Kit for various applications), and Robot Control Software (RMS, OMS, Digital Twin). The S-series and F-series represent the core vertical-specific solutions, while C-series provides customizable platforms. All products are powered by proprietary SLAM and AI algorithms, managed through the unified RMS platform which supports multi-robot fleet operations, WMS/MES/ERP integration, and digital twin capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• S100 (Order Picking AMR)

Quantifiable outcome

• 2 AMRs replace 1 human worker in ~500 pyeong micro-fulfillment centers
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered minor, core and major.

• Korea Agriculture Technology Promotion Agency (한국농업기술진흥원/KOAT)minorStrategic or Co-development Partner · 1 January 2024AMR Labs selected for KOAT's F&B project in 2024 for developing robotic arm hand components for cooking applications. Project connected to planned deployment at highway rest area cooking robot initiative with Korea Expressway Corporation.
• Korea Expressway Corporation (한국도로공사)minorStrategic or Co-development Partner · 1 January 2024Korea Expressway Corporation has approached AMR Labs to explore applying its robots for highway maintenance and inspection. AMR Labs proposed a digital twin-based remote control system for operating robots in highway environments without additional infrastructure.
• ValueLinkUs (밸류링크유)coreStrategic or Co-development Partner · 10 May 2023MOU signed on May 10, 2023 for joint development of fulfillment logistics automation services. Integration of ValueLinkUs's 'LINQ' fulfillment service platform with AMR Labs' order picking robot solutions to supply automated fulfillment services. First PoC planned at Ansan Fulfillment Center. ValueLinkUs (founded 2018) provides an international logistics digital platform based on IoT and big data.
• Doosan Robotics (두산로보틱스)coreStrategic or Co-development Partner · 1 May 2023Automation system partner agreement signed in May 2023 for joint promotion of SI products using Doosan Robotics robot products. Includes ongoing cooperation for robot content supply to Masan Robot Land 'Future Robot Hall Robot World' exhibit (8 robot systems delivered in November 2023).
• GIA Holdings (지아인홀딩스)majorImplementation/ SI/ Consulting Partner · 27 September 2022AMR product and service supply contract signed September 27, 2022, and strategic partnership for joint smart factory business. GIA Holdings develops smart factory software including MES, SCM, ERP, APS, and FEMS solutions. AMR Labs supplies AMR solutions for logistics automation integrated into GIA Holdings' smart factory ecosystem.
• Daedong (대동)coreStrategic or Co-development Partner · 1 January 2022Partnership established during the pre-startup phase (2020) with major Korean agricultural machinery company Daedong for smart farm robot development. First data collection robot platform delivered end of 2021; ongoing cooperation continues into 2024 for urban smart farm solutions. Daedong is a leading domestic agricultural machinery manufacturer.
• ETRI — Korea Electronics and Telecommunications Research Institute (한국전자통신研究院)coreStrategic or Co-development Partner · 1 January 2022Multi-year R&D collaboration (2-year project) with ETRI's Hyper-Intelligence Creative Research Lab (문용혁 책임연구원). Jointly developing the 'Farmbot 2.0' multi-arm agricultural robot, digital twin systems, and teleoperation solutions. Also collaborating on adaptive lightweight edge AI technology for smart farms.
• FarmConnect (팜커넥트)minorStrategic or Co-development Partner · 1 January 2021Smart farm technology collaboration with FarmConnect facilitated through ETRI. Conducting joint PoC for 3D scanning, phenotyping, autonomous navigation, and crop growth analysis at a youth smart farm in Dangjin.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Geek+: Geek+ is a China-headquartered AMR and smart logistics provider offering picking, moving, and sorting robots for warehouses and factories. Comparable to AMR Labs in core product category (AMRs), target verticals (logistics), and emphasis on warehouse automation software.
• Locus Robotics: Locus Robotics is a US-based AMR vendor specializing in warehouse order-picking robots used by 3PLs and retailers. Directly comparable to AMR Labs' S-series logistics AMRs targeting fulfillment and pharmaceutical distribution centers.
• OTTO Motors (Clearpath Robotics): OTTO Motors builds heavy-payload autonomous mobile robots for material handling in industrial and warehouse environments, with its own fleet manager software. Comparable to AMR Labs' S-series with respect to autonomous navigation and fleet management in factories and warehouses.
• Mobile Industrial Robots (MiR): MiR (owned by Teradyne) manufactures autonomous mobile robots for material handling in manufacturing, logistics, and healthcare environments. Highly comparable to AMR Labs' logistics AMR portfolio and RMS-equivalent fleet management approach.

Broad incumbents

• AutoStore: AutoStore is a publicly listed Norwegian cube-based automated storage and retrieval system (AS/RS) used in micro-fulfillment centers globally. Comparable to AMR Labs' fulfillment solutions for the same e-commerce/3PL and pharmaceutical customers, though using goods-to-person rather than mobile robotics.
• Fetch Robotics (Zebra Technologies): Fetch Robotics, acquired by Zebra Technologies, builds cloud-driven AMRs and a fleet management platform for warehouse and manufacturing logistics. Comparable to AMR Labs in AMR product category and emphasis on cloud-based RMS-equivalent orchestration.
• LG CNS (Smart Logistics): LG CNS is a Korean IT services subsidiary of LG Group that provides large-scale smart logistics and warehouse automation solutions for Korean enterprises. Adjacent Korean player with overlapping target customers (3PL, retail, pharma) but offering end-to-end IT/automation stacks rather than proprietary AMRs.

Regional players

• Doosan Robotics: Doosan Robotics is a South Korea-based collaborative robot and AMR arm manufacturer and a strategic partner of AMR Labs for system integration and the Masan Robot Land exhibit. Adjacent Korean robotics peer with overlapping ecosystem rather than direct order-picking competition.

Emerging players

• Syrius Robotics: Syrius Robotics (formerly Syrius Star) is a Korea/China-based AMR startup focused on last-mile delivery robots, increasingly expanding into industrial logistics. Emerging peer with comparable SLAM-based AMR technology stack and overlapping Korean/Asian customer base.

Others

• Daedong: Daedong is a leading Korean agricultural machinery manufacturer and AMR Labs' smart farm partner for autonomous agricultural robots. Included as an ecosystem/partner peer, reflecting AMR Labs' agriculture vertical rather than direct competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@amrlabs2020
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/in/deanparkamrlabs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMR Labs