The Springs Living
The Springs Living is a privately held Pacific Northwest senior living operator founded in 1996, delivering independent living, assisted living, and Footsteps® Memory Care across 23 communities in Oregon, Montana, and Washington, serving approximately 3,300 older adults.
- Company typePrivate
- Founded1996
- HeadquartersMcminnville, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What The Springs Living does
The Springs Living is a privately held, founder-led operator of senior living communities headquartered in McMinnville, Oregon, founded in 1996 by Fee Stubblefield after a personal promise to his grandmother. The company delivers a continuum of care across three service tiers — Independent Living, Assisted Living (24/7 personalized support), and the proprietary Footsteps® Memory Care program for Alzheimer's and dementia residents — and now operates 23 communities (24th under development) across Oregon, Montana, and Washington, serving approximately 3,300 older adults with a workforce of 1,001–5,000 employees. Flagship communities include the 12-story, LEED/FitWel-certified Springs at The Waterfront in Vancouver, WA (300 residents, opened November 2024) and the forthcoming Springs at Issaquah Highlands (225 residences, the company's first Seattle-market entry, opening late 2028). Differentiators include the founder-driven 'people business' culture, scratch-cooking 'Art of Delicious' dining philosophy, specialty dementia programming, and Pacific Northwest regional density.
Revenue is generated through monthly recurring residence rent plus individualized care and service fees, with ancillary usage-based income from wellness amenities and dining venues. Pricing is not publicly disclosed and is customized per resident based on care level, unit type, and location; families are offered 'cost of living worksheet' consultations. The company sells direct-to-consumer through its website (which features a Roobrik-powered senior living readiness quiz), in-person community tours, community events, and a referral network that includes third-party placement agencies such as A Place for Mom. Capital and development partners include Harrison Street (long-term equity/financing partner since ~2010), Huntington National Bank (primary lender), PMB (healthcare real estate co-developer), JLL Capital Markets, and Gramor Development for the $1.5 billion Vancouver Waterfront master plan.
The Springs Living firmographics
Firmographics- Name
- The Springs Living
- Legal name
- The Springs Living
- Website
- https://thespringsliving.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- The Springs Living is a privately held Pacific Northwest senior living operator founded in 1996, delivering independent living, assisted living, and Footsteps® Memory Care across 23 communities in Oregon, Montana, and Washington, serving approximately 3,300 older adults.
- Ownership category
- akta.pro rank
The Springs Living industry classification
Industry- Product category
- Senior Living Services
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities (623311)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)
- akta.pro secondary industry
- Active Adult (55+) Independent Living Communities (HLADAAAD)
Keywords
Where The Springs Living is headquartered
LocationHeadquarters
- HQ city
- Mcminnville
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
The Springs Living business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Senior Living Residence Rent: Monthly rental income from independent living, assisted living, and memory care units across all communities. Pricing varies by location, unit type, and level of care needed. Residents pay monthly fees that include housing, dining, and base services.
- Care and Service Fees: Additional fees for personalized care services including assistance with activities of daily living, medication management, and specialized memory care. These fees are customized based on individual resident needs and level of care required.
- Ancillary Services: Revenue from additional services such as spa and wellness center access, dining venues beyond basic meals, and off-site excursions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pricing customized based on individual needs assessment |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
The Springs Living product offering
Product offeringCore offering
The Springs Living owns and operates senior living communities delivering a continuum of care including Independent Living, Assisted Living, and Footsteps® Memory Care across Oregon, Montana, and Washington. Residents pay recurring monthly fees that bundle housing, dining, housekeeping, social programs, and personalized care support, with care levels adjustable as resident needs change. The company also generates ancillary revenue from dining venues, wellness amenities, and excursions.
Product overview
The Springs Living operates as a unified senior living platform offering three core service tiers: Independent Living (maintenance-free lifestyle), Assisted Living (24/7 personalized support), and Footsteps® Memory Care (specialized dementia care). The company owns and operates communities across Oregon, Montana, and Washington states, with recent expansion including The Springs at The Waterfront (Vancouver, WA - a 12-story urban community with 300 residents), The Springs at Issaquah Highlands (Seattle-area entry with 225 residences), and multiple acquired communities in the Pacific Northwest. The company serves approximately 3,300 older adults across 22+ communities. Dining services are supported by the 'Art of Delicious' philosophy emphasizing scratch cooking with fresh, local ingredients.
Differentiator
Problem solved
Functional benefit
Products and services
- Independent Living Maintenance-free residential living option that frees residents from chores like housekeeping and home maintenance, freeing time for family, friends, and activities. Target users are active older adults seeking social engagement, convenience, and freedom from home upkeep.
- Assisted Living Personalized support available 24/7/365 to help residents with activities of daily living, customized to adjust to changing needs and maximize confidence and independence. Target users are older adults who need assistance with daily activities but do not require intensive medical care.
- Footsteps® Memory Care Proprietary, personalized memory care program supporting residents with Alzheimer's disease and other forms of dementia through customized care in environments that promote dignity and well-being via compassionate care teams. Target users are residents diagnosed with Alzheimer's or dementia requiring specialized therapeutic care and secure environments.
- The Springs at The Waterfront 12-story, 300-resident senior living community in Vancouver, Washington offering a full continuum of care from independent living through memory care, with spa and wellness center, indoor pool, multiple dining venues including Fancho's Public House, theater, and views of the Columbia River. Built to LEED and FitWel certification standards with evidence-based design for senior health and wellness.
- The Springs at Issaquah Highlands 225-residence, five-story senior living community under development in Issaquah, Washington, adjacent to Swedish Issaquah Medical Center, offering 114 Independent Living, 84 Assisted Living, and 27 Memory Care units. The Springs Living's first community in the Seattle market.
- The Springs at Sunnyside 87-unit assisted living and memory care community in Happy Valley, Oregon, providing services to approximately 150 older adults through nearly 100 team members. Operated by The Springs Living following the rebrand from MorningStar at Happy Valley.
- The Springs at Beaverton Assisted living community in Beaverton, Oregon providing services to approximately 50 older adults following the rebrand from Hearthstone of Beaverton.
- The Springs at Murrayhill Senior living community in Beaverton, Oregon providing independent living, assisted living, and memory care services to more than 200 residents following the rebrand from Hearthstone of Murrayhill.
- The Art of Delicious Dining Program Dining program focused on fresh, flavorful, scratch-cooked meals that promote connection and well-being, prioritizing taste and nutrition with local and natural ingredients influenced by Blue Zone nutrition. Featured across all communities with specialty venues such as Fancho's Public House offering upscale casual fare and a full bar.
Quantifiable outcome
- 94% of residents would recommend The Springs Living according to Pinnacle third-party survey
- +3 more outcomes
Companies that use The Springs Living
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles1 record
The Springs Living technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
The Springs Living partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- PMBcoreHealthcare real estate development company and co-development partner for The Springs at Issaquah Highlands and The Springs at The Waterfront projects. PMB brings specialized healthcare real estate expertise to developments.
- JLL (Jones Lang LaSalle)coreJLL Capital Markets completed the sale and financing of Morningstar at Happy Valley on behalf of seller Confluent Development. JLL marketed the property and secured acquisition financing for Harrison Street and The Springs Living partnership acquisition.
- Confluent DevelopmentminorSeller of Morningstar at Happy Valley property which was acquired by Harrison Street and The Springs Living partnership and rebranded as The Springs at Sunnyside.
- Gramor DevelopmentcoreVancouver, WA-based mixed-use development company that developed The Waterfront Vancouver master plan. Partnered with The Springs Living since 2018 to develop The Springs at The Waterfront as part of the 20-block, 32-acre, $1.5 billion waterfront redevelopment.
- GBD ArchitectsminorArchitecture firm based in Oregon that designed The Springs at The Waterfront community building.
- Howard S. Wright ConstructionminorOregon-based construction company that built The Springs at The Waterfront community.
- Enviral TechminorParticipating in cooperative COVID-19 study with Oregon Health & Sciences University, testing high-touch surfaces in The Springs Living communities to understand virus transmission.
- Oregon Health & Sciences UniversityminorAcademic partner in cooperative COVID-19 study with Enviral Tech and The Springs Living to test surfaces and understand virus patterns in senior living communities.
Scale indicators12 records
Recent moves11 records
Expansion highlights5 records
The Springs Living competitors and assessment
Company assessmentDirect peers
- Enlivant: Senior living operator focused on assisted living and memory care with 200+ communities across 25+ states. Comparable on memory care specialization and mid-market positioning, though broader geographically than The Springs Living.
- Merrill Gardens: Pacific Northwest-headquartered senior living operator with communities across the western U.S. Closest geographic peer to The Springs Living, with similar mix of independent living, assisted living, and memory care and comparable community count and scale.
- Pegasus Senior Living: Mid-size operator of independent living, assisted living, and memory care communities, primarily in the southern and western U.S. Comparable in service mix, scale, and growth-via-acquisition strategy.
- MBK Senior Living: Mid-size, family-influenced senior living operator with independent living, assisted living, and memory care across the western U.S. Directly comparable in philosophy (family-driven culture, continuum of care) and similar portfolio size (~30 communities).
- Koelsch Communities: Family-owned and operated senior living provider with 39+ communities across the western U.S. Highly comparable on family-operator DNA, multi-generational culture, and approximately equivalent scale to The Springs Living.
- Sonata Senior Living: Family-owned senior living operator with assisted living and memory care communities primarily in Florida. Comparable on independent-operator positioning and emphasis on personalized care culture.
Broad incumbents
- Brookdale Senior Living: Largest U.S. senior living operator with 650+ communities across independent living, assisted living, memory care, and skilled nursing. Overlaps with The Springs Living on core service tiers but operates at vastly greater scale nationally.
- Sunrise Senior Living: Premium-segment assisted living and memory care operator with 270+ communities in U.S., U.K., and Canada. Closely comparable on high-end service positioning, signature memory care programs, and emphasis on resident quality of life.
- Atria Senior Living: Large national assisted living and memory care operator with ~200+ communities. Directly comparable service model (IL/AL/MC continuum) and customer base, but operates as a broad incumbent serving 44 states versus The Springs Living's Pacific Northwest regional concentration.
Regional players
- Prestige Care: Pacific Northwest-focused senior living and skilled nursing operator headquartered in Vancouver, WA. Direct regional competitor with similar geographic footprint, although heavier weighting toward skilled nursing/post-acute rather than assisted living.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
The Springs Living social profiles
Digital presenceThe Springs Living compliance and trust
Trust signalCompliance3 records
The Springs Living financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Springs Living leadership team
Management profileNumber of profiles
Profiles9 records
The Springs Living funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Springs Living M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Springs Living
What does The Springs Living do?
The Springs Living owns and operates senior living communities delivering a continuum of care including Independent Living, Assisted Living, and Footsteps® Memory Care across Oregon, Montana, and Washington. Residents pay recurring monthly fees that bundle housing, dining, housekeeping, social programs, and personalized care support, with care levels adjustable as resident needs change. The company also generates ancillary revenue from dining venues, wellness amenities, and excursions.
Is The Springs Living a public or private company?
The Springs Living is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Springs Living founded?
The Springs Living was founded in 1996. It employs 1,001 to 5,000 people.
Where is The Springs Living based?
The Springs Living is headquartered in Mcminnville, United States, in the North America region.
How does The Springs Living make money?
Three revenue lines are on record. Senior Living Residence Rent is the primary driver. The others are care and Service Fees and ancillary Services.
Who are The Springs Living's main competitors?
Direct peers on record are Enlivant, Merrill Gardens, Pegasus Senior Living, MBK Senior Living, Koelsch Communities and Sonata Senior Living. Broad incumbents are Brookdale Senior Living, Sunrise Senior Living and Atria Senior Living. Prestige Care is listed as a regional player.
Does The Springs Living have an API?
No public API is recorded for The Springs Living.
What industry is The Springs Living in?
The Springs Living's product category is Senior Living Services. Its primary akta.pro industry code is HLADAAAA, Market-Rate Independent Living (Private Pay) Communities, with a secondary code of HLADAAAD, Active Adult (55+) Independent Living Communities. Its NAICS code is 62331 and its SIC code is 8050.