The Springs Living

What The Springs Living does

The Springs Living is a privately held, founder-led operator of senior living communities headquartered in McMinnville, Oregon, founded in 1996 by Fee Stubblefield after a personal promise to his grandmother. The company delivers a continuum of care across three service tiers — Independent Living, Assisted Living (24/7 personalized support), and the proprietary Footsteps® Memory Care program for Alzheimer's and dementia residents — and now operates 23 communities (24th under development) across Oregon, Montana, and Washington, serving approximately 3,300 older adults with a workforce of 1,001–5,000 employees. Flagship communities include the 12-story, LEED/FitWel-certified Springs at The Waterfront in Vancouver, WA (300 residents, opened November 2024) and the forthcoming Springs at Issaquah Highlands (225 residences, the company's first Seattle-market entry, opening late 2028). Differentiators include the founder-driven 'people business' culture, scratch-cooking 'Art of Delicious' dining philosophy, specialty dementia programming, and Pacific Northwest regional density.

Revenue is generated through monthly recurring residence rent plus individualized care and service fees, with ancillary usage-based income from wellness amenities and dining venues. Pricing is not publicly disclosed and is customized per resident based on care level, unit type, and location; families are offered 'cost of living worksheet' consultations. The company sells direct-to-consumer through its website (which features a Roobrik-powered senior living readiness quiz), in-person community tours, community events, and a referral network that includes third-party placement agencies such as A Place for Mom. Capital and development partners include Harrison Street (long-term equity/financing partner since ~2010), Huntington National Bank (primary lender), PMB (healthcare real estate co-developer), JLL Capital Markets, and Gramor Development for the $1.5 billion Vancouver Waterfront master plan.

Name

The Springs Living

Legal name

The Springs Living

Website

https://thespringsliving.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The Springs Living is a privately held Pacific Northwest senior living operator founded in 1996, delivering independent living, assisted living, and Footsteps® Memory Care across 23 communities in Oregon, Montana, and Washington, serving approximately 3,300 older adults.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities (623311)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

akta.pro secondary industry

Active Adult (55+) Independent Living Communities (HLADAAAD)

Keywords

• Senior living services
• Independent living communities
• Assisted living care
• Memory care programs
• Retirement living facilities

Headquarters

HQ city

Mcminnville

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Senior Living Residence Rent: Monthly rental income from independent living, assisted living, and memory care units across all communities. Pricing varies by location, unit type, and level of care needed. Residents pay monthly fees that include housing, dining, and base services.
2. Care and Service Fees: Additional fees for personalized care services including assistance with activities of daily living, medication management, and specialized memory care. These fees are customized based on individual resident needs and level of care required.
3. Ancillary Services: Revenue from additional services such as spa and wellness center access, dining venues beyond basic meals, and off-site excursions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

The Springs Living owns and operates senior living communities delivering a continuum of care including Independent Living, Assisted Living, and Footsteps® Memory Care across Oregon, Montana, and Washington. Residents pay recurring monthly fees that bundle housing, dining, housekeeping, social programs, and personalized care support, with care levels adjustable as resident needs change. The company also generates ancillary revenue from dining venues, wellness amenities, and excursions.

Product overview

The Springs Living operates as a unified senior living platform offering three core service tiers: Independent Living (maintenance-free lifestyle), Assisted Living (24/7 personalized support), and Footsteps® Memory Care (specialized dementia care). The company owns and operates communities across Oregon, Montana, and Washington states, with recent expansion including The Springs at The Waterfront (Vancouver, WA - a 12-story urban community with 300 residents), The Springs at Issaquah Highlands (Seattle-area entry with 225 residences), and multiple acquired communities in the Pacific Northwest. The company serves approximately 3,300 older adults across 22+ communities. Dining services are supported by the 'Art of Delicious' philosophy emphasizing scratch cooking with fresh, local ingredients.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Maintenance-free residential living option that frees residents from chores like housekeeping and home maintenance, freeing time for family, friends, and activities. Target users are active older adults seeking social engagement, convenience, and freedom from home upkeep.
• Assisted Living Personalized support available 24/7/365 to help residents with activities of daily living, customized to adjust to changing needs and maximize confidence and independence. Target users are older adults who need assistance with daily activities but do not require intensive medical care.
• Footsteps® Memory Care Proprietary, personalized memory care program supporting residents with Alzheimer's disease and other forms of dementia through customized care in environments that promote dignity and well-being via compassionate care teams. Target users are residents diagnosed with Alzheimer's or dementia requiring specialized therapeutic care and secure environments.
• The Springs at The Waterfront 12-story, 300-resident senior living community in Vancouver, Washington offering a full continuum of care from independent living through memory care, with spa and wellness center, indoor pool, multiple dining venues including Fancho's Public House, theater, and views of the Columbia River. Built to LEED and FitWel certification standards with evidence-based design for senior health and wellness.
• The Springs at Issaquah Highlands 225-residence, five-story senior living community under development in Issaquah, Washington, adjacent to Swedish Issaquah Medical Center, offering 114 Independent Living, 84 Assisted Living, and 27 Memory Care units. The Springs Living's first community in the Seattle market.
• The Springs at Sunnyside 87-unit assisted living and memory care community in Happy Valley, Oregon, providing services to approximately 150 older adults through nearly 100 team members. Operated by The Springs Living following the rebrand from MorningStar at Happy Valley.
• The Springs at Beaverton Assisted living community in Beaverton, Oregon providing services to approximately 50 older adults following the rebrand from Hearthstone of Beaverton.
• The Springs at Murrayhill Senior living community in Beaverton, Oregon providing independent living, assisted living, and memory care services to more than 200 residents following the rebrand from Hearthstone of Murrayhill.
• The Art of Delicious Dining Program Dining program focused on fresh, flavorful, scratch-cooked meals that promote connection and well-being, prioritizing taste and nutrition with local and natural ingredients influenced by Blue Zone nutrition. Featured across all communities with specialty venues such as Fancho's Public House offering upscale casual fare and a full bar.

Quantifiable outcome

• 94% of residents would recommend The Springs Living according to Pinnacle third-party survey
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• PMBcoreStrategic or Co-development Partner · 10 June 2026Healthcare real estate development company and co-development partner for The Springs at Issaquah Highlands and The Springs at The Waterfront projects. PMB brings specialized healthcare real estate expertise to developments.
• JLL (Jones Lang LaSalle)coreStrategic or Co-development Partner · 3 April 2026JLL Capital Markets completed the sale and financing of Morningstar at Happy Valley on behalf of seller Confluent Development. JLL marketed the property and secured acquisition financing for Harrison Street and The Springs Living partnership acquisition.
• Confluent DevelopmentminorOthers · 3 April 2026Seller of Morningstar at Happy Valley property which was acquired by Harrison Street and The Springs Living partnership and rebranded as The Springs at Sunnyside.
• Gramor DevelopmentcoreStrategic or Co-development Partner · 20 November 2024Vancouver, WA-based mixed-use development company that developed The Waterfront Vancouver master plan. Partnered with The Springs Living since 2018 to develop The Springs at The Waterfront as part of the 20-block, 32-acre, $1.5 billion waterfront redevelopment.
• GBD ArchitectsminorStrategic or Co-development Partner · 20 November 2024Architecture firm based in Oregon that designed The Springs at The Waterfront community building.
• Howard S. Wright ConstructionminorStrategic or Co-development Partner · 20 November 2024Oregon-based construction company that built The Springs at The Waterfront community.
• Enviral TechminorStrategic or Co-development Partner · 1 January 2020Participating in cooperative COVID-19 study with Oregon Health & Sciences University, testing high-touch surfaces in The Springs Living communities to understand virus transmission.
• Oregon Health & Sciences UniversityminorStrategic or Co-development Partner · 1 January 2020Academic partner in cooperative COVID-19 study with Enviral Tech and The Springs Living to test surfaces and understand virus patterns in senior living communities.

Scale indicators12 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Enlivant: Senior living operator focused on assisted living and memory care with 200+ communities across 25+ states. Comparable on memory care specialization and mid-market positioning, though broader geographically than The Springs Living.
• Merrill Gardens: Pacific Northwest-headquartered senior living operator with communities across the western U.S. Closest geographic peer to The Springs Living, with similar mix of independent living, assisted living, and memory care and comparable community count and scale.
• Pegasus Senior Living: Mid-size operator of independent living, assisted living, and memory care communities, primarily in the southern and western U.S. Comparable in service mix, scale, and growth-via-acquisition strategy.
• MBK Senior Living: Mid-size, family-influenced senior living operator with independent living, assisted living, and memory care across the western U.S. Directly comparable in philosophy (family-driven culture, continuum of care) and similar portfolio size (~30 communities).
• Koelsch Communities: Family-owned and operated senior living provider with 39+ communities across the western U.S. Highly comparable on family-operator DNA, multi-generational culture, and approximately equivalent scale to The Springs Living.
• Sonata Senior Living: Family-owned senior living operator with assisted living and memory care communities primarily in Florida. Comparable on independent-operator positioning and emphasis on personalized care culture.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with 650+ communities across independent living, assisted living, memory care, and skilled nursing. Overlaps with The Springs Living on core service tiers but operates at vastly greater scale nationally.
• Sunrise Senior Living: Premium-segment assisted living and memory care operator with 270+ communities in U.S., U.K., and Canada. Closely comparable on high-end service positioning, signature memory care programs, and emphasis on resident quality of life.
• Atria Senior Living: Large national assisted living and memory care operator with ~200+ communities. Directly comparable service model (IL/AL/MC continuum) and customer base, but operates as a broad incumbent serving 44 states versus The Springs Living's Pacific Northwest regional concentration.

Regional players

• Prestige Care: Pacific Northwest-focused senior living and skilled nursing operator headquartered in Vancouver, WA. Direct regional competitor with similar geographic footprint, although heavier weighting toward skilled nursing/post-acute rather than assisted living.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/TheSpringsLivin
• Facebookfacebook.com/TheSpringsLiving
• LinkedInlinkedin.com/company/thespringsliving

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Springs Living