Iowa Health Care Association

What Iowa Health Care Association does

Iowa Health Care Association (IHCA) is a nonprofit industry association founded in 1950 and headquartered in West Des Moines, Iowa, that serves as the unified voice for long-term care (LTC) providers across the state. IHCA represents 800+ member organizations spanning skilled nursing facilities, assisted living programs, home health agencies, home care providers, and care continuum operators — collectively accounting for nearly 8 of every 10 LTC providers in Iowa. The association delivers advocacy at the Iowa statehouse and in Washington, D.C. (via its Iowa Health PAC), continuing education through 65+ annual events and a TopClass-LMS-hosted on-demand platform with 60+ self-paced courses, and compliance enablement through The Compliance Store (now bundled with membership) and certification programs approved by the Iowa Department of Inspections, Appeals, and Licensing.

The technology footprint is association-grade rather than proprietary AI: a member portal for compliance tools, event registration, and benefits access; the on-demand education platform; the Compliance Store; the IHCA Communities online networking platform; the Care Finder consumer directory; and the Vendor Finder supplier directory. In 2019, IHCA became the first AHCA state affiliate to launch a provider-led value-based care network (Iowa Health Care Quality Partners), and in 2023 it introduced IHCA Provider Solutions — a managed-services division offering Enrollment Support, MDS Support, Group Purchasing, and Endorsed Products. The organizational structure includes six wholly-owned subsidiaries/divisions: the IHCA Foundation (1988), Extended Care Services of Iowa (1998), Iowa Center for Assisted Living / ICAL (2001), Iowa Center for Home Care / ICHC (2015), Iowa Health Care Quality Partners (2019), and IHCA Provider Solutions (2023). In 2025, IHCA unified the governance of its divisions under a single Board of Trustees with four sector-specific steering cabinets.

IHCA generates revenue primarily through annual membership dues from 800+ provider members, supplemented by event registration and sponsorship fees from the Annual Convention (~1,000+ attendees, 90+ exhibitors) and Spring Conference, certification and CEU program fees, group purchasing rebates through partners like HPSI, fees from Provider Solutions managed services, and personal political contributions channeled through the Iowa Health PAC. Associate/vendor membership provides additional recurring revenue from suppliers such as BCG, Martin Bros., Right Dose, Blue Stone Therapy, Consonus Pharmacy, Gallagher, and Dorsey & Whitney. Membership dues are not publicly disclosed, and the organization is a private nonprofit rather than an investable equity.

Name

Iowa Health Care Association

Legal name

Iowa Health Care Association

Website

https://iowahealthcare.org

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Iowa Health Care Association is a nonprofit, 75-year-old industry association representing 800+ long-term care providers across Iowa — covering skilled nursing, assisted living, home health, and home care. It delivers advocacy, education, compliance tools, and managed business services to nearly 8 of every 10 LTC providers in the state.

Ownership category

akta.pro rank

Product category

Long-term Care Industry Association Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Membership Organizations (8600), Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Medicare-Certified Skilled Home Health Agencies (HHA) (HLADAFAA)

akta.pro secondary industries

Medical Adult Day Health Centers (ADHC) (HLADAIAA), Skilled Home Health (Medicare-Certified) Agencies (HLAFAEAA)

Keywords

• Long-term care advocacy
• Healthcare association services
• Skilled nursing membership
• Assisted living compliance
• Continuing education providers

Headquarters

HQ city

West Des Moines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: IHCA generates primary revenue through annual membership dues from 800+ long-term care provider organizations across Iowa. Member dues fund advocacy, education, compliance resources, and operational support services.
2. Education and Certification Programs: Revenue from on-demand courses, certification programs (ALMC, CMA, LPN-IV, Food Manager, Mandatory Reporter), and continuing education units (CEUs) offered to members and non-members.
3. Annual Convention & Trade Show: Registration fees, sponsorship, and trade show booth revenue from the annual convention and trade show event. The 2026 convention expects 1,000+ attendees, 40+ education sessions, 90+ exhibitors, and up to 16.0 CEUs.
4. Spring Conference: Registration fees and sponsorship revenue from the annual spring conference, with exhibitor and sponsor support from companies like BCG (presenting sponsor), Martin Bros., Right Dose, Blue Stone Therapy, HPSI, and BTX Iowa.
5. IHCA Provider Solutions: Business services division launched in 2023 offering enrollment support, MDS support, group purchasing, and endorsed products/services to members for operational cost reduction and quality improvement.
6. Iowa Health PAC Contributions: The Iowa Health PAC accepts personal contributions from employees at IHCA member organizations to fund political advocacy and candidate support for state and federal office. Corporate contributions cannot be accepted.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Iowa Health Care Association (IHCA) is a nonprofit industry association that provides advocacy, regulatory representation, education, and operational support services to 800+ long-term care provider organizations across Iowa, spanning skilled nursing, assisted living, home health, home care, and care continuum providers. Its core deliverables include membership dues-based advocacy, 65+ annual education events, 60+ on-demand courses, certification programs, compliance tools (The Compliance Store), group purchasing, and a provider-led value-based care network.

Differentiator

Problem solved

Functional benefit

Brands

• IHCA Foundation: Foundation supporting education, workforce development and scholarships for long-term care professionals in Iowa
• Iowa Center for Assisted Living (ICAL)
• Iowa Center for Home Care (ICHC)
• IHCA Provider Solutions
• Iowa Health Care Quality Partners
• Iowa Health PAC

Products and services

• Full Provider Membership
• Associate / Vendor Membership
• IHCA Annual Convention & Trade Show
• IHCA Spring Conference
• IHCA On-Demand Education Platform
• The Compliance Store

Quantifiable outcome

• 800+ provider members representing nearly 8 out of 10 long-term care providers in Iowa
• +4 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

21 partnerships are on record, tiered flagship, core and minor.

• BCG (BCG Services)flagshipGTM or Marketing Partner · 1 January 2026BCG is the presenting sponsor of IHCA's 2026 Spring Conference. The company also provides education center facilities (BCG Education Center at IHCA's West Des Moines office) for IHCA events. BCG is a long-term care business services provider offering consulting, compliance, and operational support to IHCA members.
• Martin Bros. Distributing Co., Inc.flagshipGTM or Marketing Partner · 1 January 2026Martin Bros. is a major sponsor of IHCA events including the 2026 Convention (reception sponsor) and 2026 Spring Conference (reception and lunch sponsor). The company provides food service products and solutions to long-term care communities. Martin Bros. is one of IHCA's most prominent vendor partners.
• Right Dose, A Guardian PharmacycoreGTM or Marketing Partner · 1 January 2026Right Dose, A Guardian Pharmacy, sponsors IHCA's 2026 Spring Conference (lunch sponsor) and sponsors the Assisted Living Medication Managers Course on IHCA's on-demand platform. The company provides pharmacy services to assisted living and long-term care facilities.
• Blue Stone TherapycoreGTM or Marketing Partner · 1 January 2026Blue Stone Therapy is a sponsor of IHCA's 2026 Spring Conference (lunch sponsor). The company provides therapy services to long-term care facilities.
• HPSI Purchasing ServicescoreGTM or Marketing Partner · 1 January 2026HPSI Purchasing Services is a lunch sponsor of IHCA's 2026 Spring Conference and a preferred vendor partner. HPSI provides group purchasing services offering discounts on food service, linens, sanitary supplies, cleaning supplies, office supplies, major medical equipment, prescription drugs, and more.
• BTX Iowa (Biotech X-Ray)minorGTM or Marketing Partner · 1 January 2026BTX Iowa sponsored the flower bar at IHCA's 2026 Spring Conference, providing a social/guest experience element at the event.
• Brown Winick Law FirmcoreGTM or Marketing Partner · 1 January 2026Brown Winick Law Firm is the sponsor of the Tuesday keynote (Craig Karges, Ignite Your Intuition) at IHCA's 2026 Convention. The firm provides legal services to health care providers.
• Gallagher (Arthur J. Gallagher & Co.)coreGTM or Marketing Partner · 1 January 2026Gallagher is the sponsor of the Wednesday keynote (Aaron Thomas, The Sacred Acre) at IHCA's 2026 Convention. Gallagher provides insurance and consulting services for senior living and long-term care providers.
• Synchrony PharmacyminorGTM or Marketing Partner · 1 January 2026Synchrony Pharmacy sponsored the on-site professional photographer at IHCA's 2026 Spring Conference, capturing event imagery for association use.
• Sacred Encounter HospiceminorGTM or Marketing Partner · 1 January 2026Sacred Encounter Hospice is a sponsor of the IHCA 2026 Convention Administrator & Owner Reception, supporting networking events for IHCA's provider leadership.
• American Health Care Association (AHCA)flagshipStrategic or Co-development PartnerIHCA is an AHCA state affiliate and was among the first seven state affiliates of the American Association of Nursing Homes (now AHCA). The partnership provides IHCA members with access to national resources, quality award programs, regulatory guidance, and a collective voice at the federal level. IHCA connects members to AHCA's national advocacy, education, and quality improvement initiatives.
• National Center for Assisted Living (NCAL)flagshipStrategic or Co-development PartnerIHCA operates the Iowa Center for Assisted Living (ICAL) as its assisted living division, connected to NCAL at the national level. Through this partnership, IHCA provides assisted living-specific advocacy, education, quality programs, and operational support to its assisted living member providers.
• National Alliance for Care at HomecoreStrategic or Co-development PartnerIHCA connects its home health and home care members to the National Alliance for Care at Home (formerly the National Association for Home Care & Hospice) for national resources, advocacy, and industry leadership on home-based care issues.
• Consonus Health / Consonus PharmacycoreGTM or Marketing PartnerConsonus Health is a pharmacy and health care services provider serving long-term care facilities. The company sponsors IHCA's 2026 Convention Tuesday lunch and is a sponsor of the CMA Course on IHCA's on-demand platform.
• TelligenminorGTM or Marketing PartnerTelligen sponsors two on-demand courses on IHCA's platform: Adverse Drug Events and High-Risk Drugs, and Staff Burnout and Prevention. Telligen provides quality improvement and health care consulting services.
• Williams and Company (Williams & Company CPA)coreGTM or Marketing PartnerWilliams and Company is a sponsor of IHCA's Board Member On-Demand Training Series on the education platform. The firm is an accounting and financial services provider for long-term care organizations and serves as an administrator/owner reception sponsor for IHCA's 2026 Convention.
• Dorsey & Whitney LLPcoreGTM or Marketing PartnerDorsey & Whitney LLP is a law firm providing health care legal services, including regulatory, transactional, and compliance counsel to long-term care providers. The firm sponsors legal and regulatory hot topics sessions at IHCA events and is a prominent partner for IHCA members.
• CLA (CliftonLarsonAllen LLP)coreGTM or Marketing PartnerCLA is a professional services firm providing accounting, consulting, and advisory services to health care and senior living organizations. CLA sponsors the Cybersecurity Essentials for Long-Term Care on-demand course on IHCA's platform.
• Deer OaksminorGTM or Marketing PartnerDeer Oaks sponsors the LTC Mental and Behavioral Health On-Demand Training Series on IHCA's education platform. Deer Oaks provides behavioral health services to long-term care facilities.
• ICAP (Iowa Council of Activity Professionals)coreStrategic or Co-development PartnerICAP, originally the Iowa Council of Activity Coordinators, is a professional affiliate of IHCA that supports activity professionals in long-term care. ICAP co-brands the Activity Professionals On-Demand Qualification Course on IHCA's platform.
• Iowa Department of Inspections, Appeals and Licensing (DIAL)flagshipOthersDIAL is the Iowa state agency that regulates long-term care facilities. IHCA's certification programs (ALMC, CMA, LPN-IV, Food Manager, Medication Manager) are approved by DIAL and meet state regulatory requirements. IHCA works closely with DIAL on regulatory clarity and implementation.

Scale indicators9 records

Recent moves16 records

Expansion highlights5 records

Regional players

• Iowa Hospital Association: Iowa-based association representing hospitals and health systems. Operates in the same Iowa geography as IHCA but serves acute-care rather than LTC providers; useful as a regional comparator for member-services scale and Iowa healthcare-policy influence.

Broad incumbents

• National Center for Assisted Living (NCAL): National assisted living division of AHCA, serving as IHCA's national partner for the Iowa Center for Assisted Living (ICAL). Provides national-level advocacy, education, and quality programs that complement IHCA's state-level services.
• National Alliance for Care at Home: National trade organization for home health, home care, and hospice providers. IHCA's Iowa Center for Home Care (ICHC) feeds into this national body, which provides federal advocacy and resources that overlap with IHCA's home-care member services.
• American Health Care Association (AHCA): National LTC trade association of which IHCA is a state affiliate. Operates at national scale on federal advocacy, quality award programs, and education content that IHCA distributes locally — overlapping with IHCA's value proposition but at much greater scope.

Direct peers

• Wisconsin Health Care Association (WHCA): Wisconsin's primary LTC trade association, jointly representing providers with WiCAL (Wisconsin Center for Assisted Living). Mirrors IHCA's structure with separate SNF and assisted living divisions under a unified governance model — a near-direct analog for IHCA's ICAL and SNF Cabinet structure.
• Health Care Council of Illinois (HCCI): State-level LTC and senior care association representing skilled nursing, assisted living, and home health providers in Illinois. Operates a nearly identical business model to IHCA — advocacy, education, compliance resources, and member services — making it the closest functional peer in a neighboring Midwestern state.
• Missouri Health Care Association: Missouri's statewide LTC association representing skilled nursing, assisted living, and residential care providers. Comparable Midwestern peer with parallel advocacy, education, and member-service offerings to IHCA.
• LeadingAge Iowa: Iowa-based association representing nonprofit aging-services providers, including life plan communities, assisted living, and home and community-based services. Co-exists with IHCA in Iowa and competes for members from the care-continuum segment that IHCA serves through its CCP Cabinet.
• Nebraska Health Care Association: Nebraska's statewide LTC association representing skilled nursing, assisted living, and home health providers. Comparable in scale and mission to IHCA, with parallel advocacy, education, and member-service programs in a neighboring Midwestern state.
• Minnesota Health Care Association: Minnesota's leading LTC association representing SNFs, assisted living, and home care providers. Direct peer with the same sector coverage, advocacy mission, education programming, and member-services structure as IHCA in an adjacent state.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/WeRIaHealthCare
• Facebookfacebook.com/WeAreIowaHealthCare
• LinkedInlinkedin.com/company/iowa-health-care-association-and-iowa-center-for-assisted-living/?viewAsMember=true
• Instagraminstagram.com/iowahealthcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iowa Health Care Association