Missouri Health Care Assn

Name

Missouri Health Care Assn

Legal name

Missouri Health Care Association

Website

https://mohealthcare.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Jefferson City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees from skilled nursing, assisted living, and residential care facilities across Missouri.
2. Education and Training Programs: Revenue from clinical training services including CNA training, CMT/Insulin training, Level I Medication Aide certification, and Train the Trainer workshops offered in online, in-seat, and hybrid formats.
3. Sponsorships and Advertising: Corporate sponsorship packages at various tiers (Diamond, Platinum, Gold, Silver, Bronze) plus advertising opportunities in online membership directory and eNewsletter.
4. Annual Convention Revenue: Event registrations and booth fees from the Annual Convention & Trade Show, a leading long-term care show in Missouri.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Missouri Health Care Association (MHCA) is a state-level nonprofit trade association serving nearly 400 skilled nursing, assisted living, and residential care facilities across Missouri. It delivers member-based services including clinical training (CNA, CMT/Insulin, Level I Medication Aide, Train the Trainer), regulatory and advocacy representation, an annual convention and trade show, a career center, a facility directory, and access to AHCA/NCAL national education and quality award programs.

Product overview

Missouri Health Care Association operates as a trade association offering a portfolio of member services rather than a single unified product. The core offerings include clinical training programs (CNA, CMT/Insulin, Train the Trainer, Level I Medication Aide), member services (certifications, background checks), career center resources, a facility directory, and annual conventions. Additional programs include AHCA/NCAL quality awards, the Art for the Ages calendar contest, and the Facility Involvement Contest. The organization also facilitates sponsorship and advertising opportunities for business partners. MHCA represents nearly 400 skilled nursing, assisted living, and residential care facilities across Missouri.

Differentiator

Problem solved

Functional benefit

Products and services

• MHCA Clinical Training Services Clinical training programs for nursing assistants and nurses including CNA training, CMT/Insulin training, Train the Trainer workshops, and Level I Medication Aide certification courses. Classes available online, in-seat, and through hybrid formats; designed for staff of long-term care facilities in Missouri.
• Member Services Member-only access to certifications, background checks, advocacy representation, regulatory resources, and AHCA/NCAL training benefits for long-term care facility members.
• Career Center Online job board and career resources for the long-term care industry, including job postings, resume posting, and resume viewing for facilities and job seekers in Missouri.
• Care Finder Directory Public online directory of long-term care providers in Missouri, helping families and referral sources locate skilled nursing, assisted living, and residential care facilities statewide.
• Annual Convention & Trade Show Annual gathering for long-term care professionals featuring education, networking, awards, art contests, and a trade show drawing more than 1,200 attendees; a leading long-term care show in Missouri.
• Level I Medication Aide Certification Certification course meeting Missouri DHSS regulations for the classroom portion of Level I Medication Aide (LIMA), including insulin administration; requires clinical practice and final examination.
• Online Education Distance learning opportunities delivered through AHCA/NCAL training and seminars covering Assisted Living, Infection Prevention, Reimbursement, Survey & Regulatory, Quality, and other long-term care topics.

Quantifiable outcome

• Nearly 400 member facilities served across Missouri
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered flagship, core, secondary and minor.

• Forvis MazarsflagshipGTM or Marketing PartnerDiamond sponsor for 2026. A CPA firm providing audit, tax, and advisory services with a focus on healthcare, senior living, and long-term care sectors.
• McKessoncoreGTM or Marketing PartnerPlatinum sponsor for 2026. Medical supplies provider serving healthcare facilities including long-term care providers.
• United ScriptscoreGTM or Marketing PartnerPlatinum sponsor for 2026. Pharmacy services provider specializing in long-term care pharmacy solutions.
• MedlinecoreGTM or Marketing PartnerPlatinum sponsor for 2026. Manufacturer and distributor of medical supplies and clinical resources.
• Group Purchasing AdvantagecoreGTM or Marketing PartnerPlatinum sponsor for 2026. Group purchasing organization providing cost-saving solutions for healthcare facilities.
• Infinium PharmacysecondaryGTM or Marketing PartnerGold sponsor for 2026. Long-term care pharmacy providing medication management and pharmacy services to skilled nursing and assisted living facilities.
• Propel InsurancesecondaryGTM or Marketing PartnerGold sponsor for 2026. Insurance provider serving healthcare and long-term care facilities.
• HPSIsecondaryGTM or Marketing PartnerGold sponsor for 2026. Group purchasing solutions provider for healthcare facilities.
• Guardian Pharmacy HeartlandsecondaryGTM or Marketing PartnerGold sponsor for 2026. Long-term care pharmacy serving Kansas and Missouri facilities.
• MAC Rx MissourisecondaryGTM or Marketing PartnerGold sponsor for 2026. Missouri-based pharmacy services provider.
• Citizens Memorial Health Care FoundationsecondaryGTM or Marketing PartnerGold sponsor for 2026. Healthcare system providing services in Missouri.
• AHCA/NCALflagshipStrategic or Co-development PartnerNational affiliation with American Health Care Association and National Center for Assisted Living. Provides MHCA members access to AHCA/NCAL training, seminars, education resources, and national quality award programs. The AHCA/NCAL National Quality Award Program celebrated its 30th anniversary in 2026.
• WipfliminorGTM or Marketing PartnerSilver sponsor for 2026. Audit, tax, and advisory firm serving healthcare organizations.
• MedTrust HealthminorGTM or Marketing PartnerSilver sponsor for 2026. Group purchasing organization for healthcare facilities.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Texas Health Care Association: State-level nonprofit trade association representing Texas skilled nursing and assisted living facilities. Closely comparable to MHCA in structure, mission (LTC advocacy, training, member services), and revenue mix (dues, conventions, sponsorships), differing only by state geography.
• Illinois Health Care Association: Illinois-based state association representing skilled nursing and assisted living facilities. Provides the same membership, advocacy, training, and convention model as MHCA in a neighboring Midwestern state.
• Pennsylvania Health Care Association: Pennsylvania's statewide association for long-term care providers including SNFs and personal care homes. Operates with a similar membership, advocacy, education, and convention structure to MHCA.
• Ohio Health Care Association: Ohio's nonprofit trade association representing nursing facilities, assisted living, and residential care providers. Comparable to MHCA in scope, AHCA/NCAL affiliation, and member-service portfolio.
• Florida Health Care Association: Florida's largest LTC trade association serving nursing homes and assisted living providers. Highly comparable to MHCA in membership-driven advocacy, clinical training, annual convention, and AHCA/NCAL affiliation.
• California Association of Health Facilities: Statewide association representing California's skilled nursing, intermediate care, and assisted living providers. Directly comparable to MHCA across advocacy, training, and annual conference revenue model.
• New York State Health Facilities Association: Trade association for New York's nursing home and assisted living providers. Directly comparable to MHCA in advocacy, member education, and annual trade show operations.

Broad incumbents

• Argentum: National trade association serving senior living operators, with a particular focus on assisted living. Comparable to MHCA in advocacy, education, and event-driven revenue model, but operates nationally rather than at the state level.
• LeadingAge: National association representing nonprofit and mission-driven aging-services providers including nursing homes, assisted living, and home care. Comparable to MHCA in advocacy and education mission but with a broader (national) and nonprofit-provider focus.
• American Health Care Association / National Center for Assisted Living: National federation of which MHCA is a state affiliate. Comparable as a trade association serving LTC providers, but operates at national scope across all 50 states; relevant as MHCA's umbrella partner and a broader-scale benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MOHealthCare
• Facebookfacebook.com/MOHealthCare
• LinkedInlinkedin.com/company/missouri-health-care-assn
• Instagraminstagram.com/mo_healthcare

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Missouri Health Care Assn