mobile-pocket

What mobile-pocket does

mobile-pocket, operated by bluesource - mobile solutions gmbh, is an Austria-headquartered B2B2C mobile loyalty platform founded in 2011. The company runs a consumer-facing mobile application that digitizes physical loyalty, membership, and bonus cards into a single wallet, available free on iOS and Android in German, English, and Italian. The companion B2B Kundenbindungsplattform (customer loyalty platform) lets retailers, brands, agencies, and SMEs deploy digital loyalty programs, run in-app and native advertising, push promotional notifications, and integrate value-added services such as bonus point queries and digital receipts. Enterprise customers named in source material include XXXLutz, MediaMarkt, Burger King, Bosch, Wavemaker, Dorotheum, and Morawa.

The underlying technology is a cloud-based mobile platform supporting multi-language operation and global availability, with ISO 27001-certified information security and GDPR-compliant data handling. The company emphasizes openness and independence (no advertising in the consumer app experience) and provides a dedicated Business Portal (business.mobile-pocket.com) alongside a sales-led motion with personalized demos. Distribution combines app store presence for consumers with direct enterprise sales and a self-service portal for smaller business accounts.

The business model rests on two revenue streams: B2B platform subscriptions for retailers, brands, agencies, and SMEs, and in-app advertising placements monetizing the active consumer user base. Pricing is not publicly disclosed and is sold via demo requests, while the consumer app is free. The company has secured one disclosed early-stage funding round in February 2015 from aws Gründungsfonds and OOE Hightechfonds GmbH, with no subsequent raises or ownership details available in the source data.

Name

mobile-pocket

Legal name

bluesource - mobile solutions gmbh

Website

https://hub.mobile-pocket.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

mobile-pocket is an Austria-based B2B2C mobile loyalty platform that digitizes consumer loyalty cards via a free app and sells enterprise loyalty, in-app advertising, and native ad solutions to retailers, brands, agencies, and SMEs across DACH and Italian markets.

Ownership category

akta.pro rank

Product category

Mobile Customer Loyalty Platform

akta.pro primary industry

General-Purpose Digital Wallets (P2P + Merchant) (FSAMAEAA)

akta.pro secondary industries

Embedded Wallets (Platforms & Marketplaces) (FSAMAEAM), Mobile App Stores (General) (MPAFACAC)

Keywords

• Mobile loyalty platform
• Digital loyalty cards
• Customer retention software
• In-app advertising
• Omnichannel loyalty

Headquarters

HQ city

Hagenberg Im Muhlkreis

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Platform Subscription for Businesses: B2B platform access for retailers, brands, agencies, and SMEs to manage customer loyalty programs and advertising campaigns.
2. In-App Advertising: Native advertising placement within the mobile app, enabling brands to reach engaged users with targeted promotional content.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

mobile-pocket provides a free consumer mobile app that digitizes and consolidates physical loyalty, membership, and bonus cards into a single wallet. For businesses, it operates an open customer loyalty platform with targeted offers, push notifications, and in-app advertising capabilities, serving retailers, brands, agencies, and SMEs that want to engage an active user base with omnichannel loyalty and mobile advertising.

Product overview

mobile-pocket operates a dual offering consisting of a consumer-facing Kundenkarten-App (customer card app) and a B2B Kundenbindungsplattform (customer loyalty platform). The consumer app digitizes loyalty and membership cards for end users, while the platform provides businesses with tools for omnichannel customer loyalty, in-app advertising, and native ads. The platform serves multiple segments including retailers (Händler), brands (Marken), agencies and marketers (Agenturen & Vermarkter), and small-to-medium enterprises (KMU). Additional modules include Ad Push Notifications and Individual Added-Value Services. The offering is available in German, English, and Italian markets.

Differentiator

Problem solved

Functional benefit

Products and services

• mobile-pocket Kundenkarten-App (Consumer Loyalty Card App) Free consumer mobile application that digitizes and consolidates loyalty, membership, and bonus cards in one place, allowing users to scan physical cards or register them digitally and access them at checkout.
• mobile-pocket Kundenbindungsplattform (Customer Loyalty Platform) B2B SaaS platform that gives retailers, brands, agencies, and SMEs access to an active, growing user base to implement omnichannel customer loyalty programs and in-app advertising.
• Omnichannel-Kundenbindung für Händler (Omnichannel Loyalty for Retailers) Customer loyalty solution for retailers providing digital card programs, bonus point queries, and digital receipts integrated into the mobile-pocket platform for omnichannel customer engagement.
• In-App-Werbung für Marken (In-App Advertising for Brands) In-app advertising service for brands to reach the mobile-pocket active user base through native ads and promotional content within the consumer app.
• Native Ads für Agenturen & Vermarkter (Native Ads for Agencies & Marketers) Native advertising booking service for agencies and marketers to place targeted promotional content within the mobile-pocket app ecosystem.
• Kundenbindungsprogramm für KMU (Customer Loyalty Program for SMEs) Dedicated customer loyalty program solution for small and medium-sized enterprises to digitize their loyalty offerings with mobile-pocket.

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Stocard: Mobile loyalty card wallet app originally from Germany, acquired by Klarna in 2021. Direct competitor in the same product category (digitizing loyalty cards on smartphone), serving similar European consumers and retailers with overlapping B2B2C value proposition.
• Payback: One of the largest multi-partner loyalty programs in Germany and Austria, owned by American Express. Operates both an app-based digital wallet for points and merchant-funded rewards, directly overlapping with mobile-pocket's core digitization and loyalty proposition.
• Sailigent: Austrian-headquartered loyalty technology vendor providing B2B loyalty platform software for retailers and brands. Direct comparable as a regional loyalty SaaS competitor with similar customer segments and enterprise go-to-market.
• Antavo: Cloud-based loyalty platform SaaS for retail and fashion brands, with API-driven engagement and omnichannel program management. Closely comparable as a B2B loyalty platform serving enterprise retailers and brands globally.
• Thanx: Digital loyalty and engagement platform for restaurant and retail chains, including push notifications and CRM. Comparable in enterprise restaurant/retail customer base (overlapping with Burger King segment) and push-based engagement features.
• Annex Cloud: Enterprise loyalty and customer engagement platform with referral, UGC, and omnichannel program capabilities. Comparable as a B2B SaaS loyalty platform selling into mid-market and enterprise retailers and brands.

Emerging players

• Yotpo: Ecommerce marketing platform with loyalty, reviews, SMS, and subscriptions modules. Comparable in that it bundles loyalty with adjacent retention marketing products and sells to enterprise retailers/brands — overlapping buyer personas though broader in scope.
• LoyaltyLion: SaaS loyalty platform purpose-built for ecommerce merchants. Direct overlap on loyalty mechanics and B2B SaaS delivery, though LoyaltyLion focuses on DTC/ecommerce while mobile-pocket focuses on omnichannel retailers and QSR.

Broad incumbents

• Square Marketing (Block): Loyalty, email marketing, and customer engagement tools bundled into Block's payments ecosystem for SMBs. Comparable SME-targeted loyalty offering but bundled into a much broader commerce and payments platform.
• Pluxee: Spin-off from Sodexo operating employee benefits and customer engagement solutions across multiple geographies. Comparable as a broad-scale engagement/loyalty platform with digital wallet products for consumers and merchants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mobilepocket

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mobile-pocket