What One Broker does

One Broker is an independent UK insurance brokerage operating as a trading name of Jensten Insurance Brokers (East) Ltd, a subsidiary of the broader Jensten Group. Founded in 2009 and headquartered in Norwich, the firm operates from four UK offices (Norwich HQ, Cambridge, Colchester, Diss) with 51-100 employees serving commercial and personal insurance clients across England. The firm distributes both personal lines (home, car, landlord, classic vehicle, listed building, high-value home, thatched property via the John Albion sub-brand) and a broad set of commercial lines (commercial combined, cyber, D&O, management liability, motor fleet, professional indemnity, public liability, goods in transit, private medical), alongside an extensive portfolio of proprietary specialist sector schemes covering private ambulance services, motorcycle dealerships (Torque Bike), haulage, thatched property (John Albion), tenant management organisations, housing co-operatives, charities, life sciences, energy, engineering, motor trade, fire service providers, environmental consultants, community-led housing, self-build, and student travel.

Revenue is generated primarily through commissions from insurers on placed premiums, supplemented by fees on premium finance arrangements and on the BCH Benchmark desk-based valuation service for thatched properties (£90 + VAT per single-site survey). Distribution combines a website with online quote request forms, direct phone and email outreach to dedicated account handlers, and face-to-face consultations at the four offices. An in-house claims team operates with delegated authority from selected insurers for faster settlement, and free risk management services (risk assessments, disaster recovery planning, safety compliance) are layered onto the insurance offering to reduce loss ratios and improve retention. The acquisition of the John Albion thatched-property brand (with 30+ years of heritage) and membership in the Jensten Group indicate a multi-brand niche-scheme consolidation playbook.

The customer base is sales-led and broadly distributed across SMEs, specialist trades, housing associations, charities, and personal-lines consumers in the UK. Named customer evidence spans Welch Group (haulage, 150+ employees, £15-20m turnover), Mersey Medical Services, Cipher Medical, Ultimet Films, the Stradivari Trust, the Guild of Master Craftsman member programme, and multiple tenant management organisations — none appearing to dominate revenue.

Name

One Broker

Legal name

Jensten Insurance Brokers (East) Ltd

Website

https://onebroker.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

One Broker is an independent UK insurance broker trading as Jensten Insurance Brokers (East) Ltd under the Jensten Group, serving SMEs and individuals across personal and commercial lines with proprietary specialist schemes in private ambulance, motorcycle dealerships, haulage, and thatched property insurance.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Independent insurance broking
• Commercial insurance brokerage
• Personal lines insurance
• Specialist insurance schemes
• Insurance claims management

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Insurance Brokerage Commissions: One Broker earns revenue through commissions from insurers for placing business. As an independent broker, they access multiple insurance markets and earn commissions from insurers based on placed premium. They also charge fees for premium finance arrangements and may receive delegated authority from certain insurers to settle claims without referring to the insurer.
2. Risk Management Services: Free risk management services are provided to clients as part of the insurance offering to help minimise claims and reduce premiums.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

One Broker is an independent insurance broker placing personal and commercial insurance with multiple insurers on behalf of UK businesses and individuals. It provides specialist schemes for niche sectors such as private ambulance services, motorcycle dealerships, haulage operators, thatched and listed properties, and tenant management organisations, and handles claims in-house with delegated authority from selected insurers.

Product overview

One Broker is an independent insurance broker offering a comprehensive portfolio of personal and commercial insurance products. The core offering spans personal lines (home, car, specialist home insurance including thatched properties, landlord insurance, classic vehicle insurance, high-value home insurance) and commercial lines (business insurance, cyber insurance, management liability, motor fleet, professional indemnity, public liability). The company operates specialized sector schemes including Private Ambulance Insurance, Torque Bike Insurance (motorcycle dealerships), and Haulage Insurance. Key service add-ons include in-house Claims team with delegated authority for faster settlements, and Risk Management Services. The product architecture is organized as a unified broker platform offering both personal and commercial insurance across multiple specialized niches, supported by dedicated sector teams and in-house claims handling.

Differentiator

Problem solved

Functional benefit

Brands

• John Albion: Specialist thatched property insurance brand operating as part of One Broker, with over 30 years of experience in thatched property insurance.

Products and services

• Commercial Combined Insurance

Quantifiable outcome

• Saved Ultimet Films Ltd £3,000 per year on Group Life insurance
• +1 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor and core.

• Fram FarmersminorGTM or Marketing PartnerAffiliation with Fram Farmers, an agricultural cooperative, providing insurance services to members.
• The Guild of Master CraftsmanminorGTM or Marketing PartnerAffiliation with The Guild of Master Craftsman to provide insurance services to their members.
• The Ambulance Staff Charity (TASC)coreStrategic or Co-development PartnerLong-standing charity partner for One Broker Ambulance team. The company pledges £15 to TASC for every Private Ambulance Insurance policy sold and conducts various fundraising activities including obstacle courses, mileage challenges, and Green Monday initiatives.
• Barrett Corp Harrington (BCH)minorStrategic or Co-development PartnerPartnership with BCH to provide Benchmark desk-based valuation service for thatched properties. BCH conducts remote property assessments and provides guaranteed valuation for insurance purposes.
• Jensten GroupcoreOthersPart of the Jensten Group of companies. One Broker is a trading name of Jensten Insurance Brokers (East) Ltd, authorised and regulated by the Financial Conduct Authority.
• PalletforceminorChannel Partner/ Reseller/ DistributorHandles Palletforce goods-in-transit claims as part of the company's claims management services.
• Jim Clark TrustminorGTM or Marketing PartnerProvides insurance services to the Jim Clark Trust and the associated Jim Clark Motorsport Museum.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Towergate Insurance Brokers: One of the largest UK commercial and personal lines insurance brokers with broad specialist schemes. Comparable to One Broker as a multi-line UK broker with personal and commercial offerings, though significantly larger and nationally distributed rather than regionally concentrated.
• Marsh Commercial: UK-focused arm of global broker Marsh, serving SME and mid-market commercial clients with broad product range. Comparable to One Broker in commercial lines and product breadth, though substantially larger scale and part of a global brokerage group rather than regional specialist.

Direct peers

• Howden Insurance Brokers (UK): UK-focused independent broker with strong specialty lines and personal-lines operations, including niche schemes. Highly comparable to One Broker in product mix (commercial combined, specialist schemes, personal lines) and mid-market positioning, with a similar independent multi-brand model.
• Aston Lark: UK specialist insurance broker with both personal and commercial lines and a growing portfolio of specialist schemes. Direct competitor to One Broker in the mid-market UK broker segment with comparable product breadth and scheme-based differentiation.
• Bishop Skinner Insurance Brokers: Independent UK commercial and personal lines broker with mid-market focus and personal service model. Comparable to One Broker in size tier, product mix, and reliance on face-to-face distribution with regional office presence.
• Alan & Thomas Insurance Group: UK independent insurance broker serving commercial and personal lines clients with specialist sector expertise. Comparable to One Broker as a similarly sized regional independent broker with multi-line offering and SME focus.
• James Hallam Insurance Brokers: UK independent commercial insurance broker with specialist schemes and mid-market enterprise focus. Direct peer to One Broker in commercial lines brokerage with similar scheme-driven differentiation strategy.
• Lycetts Insurance Brokers: UK independent broker specialising in commercial, personal, and rural/equine insurance with niche scheme capability. Comparable to One Broker's regional UK broker positioning and specialist scheme orientation, including high-value property specialisms.
• Henderson Insurance Brokers: UK independent insurance broker with regional office network and specialism in commercial, transport, and haulage lines. Direct competitor to One Broker in UK commercial broker space, especially in transport and logistics sectors where One Broker's haulage scheme operates.
• Clear Insurance Management: UK commercial and personal lines broker with strong regional presence and mid-market positioning. Comparable to One Broker as a similarly structured UK independent broker with personal and commercial product mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/onebroker1
• Facebookfacebook.com/onebroker1
• LinkedInlinkedin.com/company/one-broker-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One Broker