Re/Max First

Residential Real Estate Brokerageremaxfirstcalgary.com

RE/MAX First is a Calgary-based residential real estate brokerage operating under the RE/MAX franchise, serving home buyers, sellers, and investors across Calgary, Chestermere, and Rural Rocky View County through a network of over 200 affiliated REALTORS® on a commission-based transaction model.

Company typePrivate
Founded1992
HeadquartersCalgary, Canada
Headcount11–50
GTM typeB2C
OfferingServices

What Re/Max First does

RE/MAX First is a privately held residential real estate brokerage operating as a franchisee under the RE/MAX brand, headquartered at #115, 8820 Blackfoot Trail SE in Calgary, Alberta. The company has been in continuous operation since at least 1992 and serves home buyers and sellers across the Calgary metropolitan area, including Chestermere and Rural Rocky View County. Its primary customer segments are first-time homebuyers, seasoned real estate investors, and home sellers — all served through a distributed agent model of over 200 affiliated REALTORS®.

The brokerage's product surface centers on full-service residential representation for detached homes, townhouses, and condos. Core tools include a map-based property search, listing search, an agent directory, buying and selling resource guides, a home evaluation tool, and a mortgage calculator. The technology stack is non-proprietary and industry-standard: listing data is sourced from the Pillar 9™ MLS® System, the website is built on the myRealPage platform, and trust deposit processing is handled by Payload, a FINTRAC/AREA/RECA-compliant digital payment platform. No proprietary software, AI/ML systems, or patents are disclosed.

The revenue model is transaction-based commissions on closed residential real estate deals, with rates negotiated between agents and clients as a percentage of sale price. Marketing is primarily content-led (blog), supplemented by organic social (Facebook, Instagram), open house events, email inquiries, and referral partnerships (notably with Roost Mortgage). RE/MAX First does not disclose revenue or financial details, and operates as a franchise without disclosed institutional ownership or external investment.

Re/Max First firmographics

Firmographics

Name: Re/Max First
Legal name: RE/MAX First
Website: https://remaxfirstcalgary.com
Company type: Private
Founded year: 1992
Operating status: Operating
Headcount range: 11–50 employees
Short description: RE/MAX First is a Calgary-based residential real estate brokerage operating under the RE/MAX franchise, serving home buyers, sellers, and investors across Calgary, Chestermere, and Rural Rocky View County through a network of over 200 affiliated REALTORS® on a commission-based transaction model.
Ownership category
akta.pro rank

Where Re/Max First is headquartered

Location

Headquarters

HQ city: Calgary
HQ country: Canada
HQ region: North America

Offices1 record

Markets served

Re/Max First business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Real Estate Commission: The company earns revenue through commission fees on real estate transactions when agents represent buyers or sellers in buying or selling residential properties. Commission rates are typically negotiated and based on a percentage of the property sale price.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	Trust deposit processing via Payload

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Re/Max First product offering

Product offering

Core offering

RE/MAX First is a privately held, Calgary-based RE/MAX franchise real estate brokerage that provides full-service residential buying and selling representation through a network of over 200 affiliated REALTORS®. The brokerage supports clients across Calgary and surrounding communities (including Chestermere and Rural Rocky View County) with property listing search, agent matching, and trust deposit processing, primarily earning commission fees on closed transactions.

Product overview

RE/MAX First is a RE/MAX franchise real estate brokerage operating in Calgary, Alberta. The company offers a comprehensive suite of real estate services centered on residential property buying and selling. The core product is the brokerage's full-service real estate agency, supported by an integrated technology platform that includes interactive map and listing search tools, an agent directory with over 200 professionals, and digital resources. Additional service modules include buying and selling guides, home evaluation tools, and a mortgage calculator. The company also offers a digital trust deposit service via Payload for streamlined purchase transactions.

Differentiator

Problem solved

Functional benefit

Products and services

Residential Real Estate Brokerage Services
Trust Deposit Processing (Payload)
Real Estate Career Recruitment (RE/MAX First Careers)

Companies that use Re/Max First

Customer profile

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Re/Max First technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration3 records

Re/Max First partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered significant, minor and core.

Alberta Children's Hospital FoundationsignificantStrategic or Co-development Partner · 6 May 2019RE/MAX First has been a proud supporter of Children's Miracle Network since 1992. By May 2019, RE/MAX First affiliates had officially donated more than $1.0 Million to Alberta Children's Hospital Foundation to help fund innovative research, lifesaving equipment and family-centred care programs. The company was the second Western Canadian RE/MAX office to surpass $1 million in charitable contributions to a CMN Member Hospital.
Roost MortgageminorGTM or Marketing PartnerRoost Mortgage is listed as an 'Advantage Partner' of RE/MAX First, providing downloadable home budget templates to prospective buyers and referrals for mortgage services. This partnership helps guide first-time homebuyers through the financial planning process.
Pillar 9™ MLS® SystemcoreTechnology or IntegrationData for listings on the RE/MAX First website is supplied by Pillar 9™ MLS® System. Pillar 9™ is the owner of the copyright in its MLS® System. Data is deemed reliable but not guaranteed accurate by Pillar 9™.
PayloadcoreTechnology or IntegrationRE/MAX First uses Payload, a secure, REALTOR®-approved digital payment platform trusted across the Alberta real estate industry. Payload handles trust deposit processing in compliance with Alberta Real Estate Association (AREA), Real Estate Council of Alberta (RECA), and FINTRAC requirements.
Truman Homes / TrumancoreChannel Partner/ Reseller/ DistributorTruman Homes (Truman Homes 1995 Inc) is a home builder/developer that works with RE/MAX First agents for listing and selling new construction homes in Calgary-area communities including Waterford Estates in Chestermere, Rangeview, and Princeton. Multiple showhomes and quick possession homes are listed through the brokerage.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Re/Max First competitors and assessment

Company assessment

Direct peers

RE/MAX House of Real Estate: Another large RE/MAX franchise brokerage operating in Calgary. Directly comparable because it competes for the same agents and clients in the same Calgary metro market under the same RE/MAX brand umbrella.
Century 21 Canada: Major Canadian residential real estate franchise network with significant presence in Alberta. Comparable because it is a competing franchise brand recruiting agents and serving home buyers and sellers in the same market.
Royal LePage: One of Canada's largest residential real estate franchise networks with strong Alberta coverage. Comparable as a competing franchise model serving the same Canadian home buyer/seller segment.
Sotheby's International Realty Canada: Luxury-focused residential real estate franchise operating in major Canadian cities including Calgary. Comparable because it serves the same high-end residential segment of the Calgary market that RE/MAX First lists in (e.g., multi-million dollar listings).
Coldwell Banker Canada: National residential real estate franchise network active across Canada. Comparable as a competing franchise brand competing for agents and consumer mind-share in Alberta.
Engel & Völkers Calgary: Luxury-oriented brokerage with an office in Calgary. Comparable as it serves the upper end of the same Calgary residential market using a similar agent-based, commission-driven model.

Emerging players

eXp Realty (Canada): Cloud-based, agent-centric brokerage that has rapidly grown in Canada, including Alberta. Comparable as a competing residential brokerage model with a meaningfully different cost structure and digital-first value proposition aimed at agents.
Properly: Canadian tech-enabled real estate company offering brokerage and related services. Comparable as a tech-forward competitor reshaping consumer expectations in Canadian residential real estate.

Others

Zoocasa: Canadian residential real estate listing and data platform owned by Rogers. Comparable as a digital channel that influences how Calgary-area buyers and sellers search for properties and choose an agent.
Wahi: Canadian real estate marketplace and data platform active in the Greater Toronto Area and expanding across Canada. Comparable as a digital alternative that may compete for consumer attention in Canadian residential real estate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Re/Max First financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Re/Max First leadership team

Management profile

Number of profiles

Profiles1 record

Re/Max First funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Re/Max First M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Re/Max First

What does Re/Max First do?

Is Re/Max First a public or private company?

Re/Max First is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Re/Max First founded?

Re/Max First was founded in 1992. It employs 11 to 50 people.

Where is Re/Max First based?

Re/Max First is headquartered in Calgary, Canada, in the North America region.

How does Re/Max First make money?

One revenue line is on record: real Estate Commission.

Who are Re/Max First's main competitors?

Direct peers on record are RE/MAX House of Real Estate, Century 21 Canada, Royal LePage, Sotheby's International Realty Canada, Coldwell Banker Canada and Engel & Völkers Calgary. Emerging players are eXp Realty (Canada) and Properly. Others are Zoocasa and Wahi.

Does Re/Max First have an API?

No public API is recorded for Re/Max First.