epoq
Epoq internet services GmbH is a German B2B SaaS provider of AI-powered personalization software for e-commerce, offering intelligent search, recommendation engines, conversational shopping assistants, and email personalization to DACH-region online retailers.
- Company typePrivate
- Founded2003
- HeadquartersEttlingen, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What epoq does
Epoq internet services GmbH, founded in 2003 and headquartered in Ettlingen, Germany, develops AI-powered software for personalizing online shops. Its product portfolio covers the full e-commerce customer journey: Epoq Search (intelligent site search with semantic understanding, typo tolerance, faceted navigation, and the newer AI Optimizer for automated synonym/typo correction), Epoq Advise (an LLM-based conversational AI Shopping Assistant), Epoq Inspire (a self-learning recommendation engine using machine learning and reinforcement learning on click and purchase behavior), and Epoq Connect (real-time personalized email content). Operational modules include the Control Desk backend dashboard and a Customer Targeting segmentation tool, all powered by a shared proprietary AI Engine that combines machine learning and reinforcement learning for continuous improvement per interaction. Data is processed on servers in Germany, marketed as a GDPR-compliant differentiator.
The company operates a B2B enterprise SaaS model, licensing software on configured servers with a minimum 12-month subscription term and custom pricing based on shop scale and integration requirements. Go-to-market is sales-led via direct enterprise sales (with "Preisanfrage" and "Demo" CTAs on the homepage) supplemented by technology partner integrations including EXCONCEPT (Shopware), PAQATO, and minubo, and by distribution through the Entirely Open MarTech Ecosystem. Epoq serves DACH-region e-commerce businesses across a diverse set of verticals — fashion, electronics, books, home/garden, baby products, coffee, cycling, and loyalty/travel — with publicly named enterprise customers including Villeroy & Boch, NKD, Ex Libris, Outletcity Metzingen, Alternate, Notebooksbilliger.de, babymarkt.de, and Miles and More.
Ownership history reflects two successive acquisitions: AB Tasty acquired Epoq in October 2022, and Epoq subsequently became part of the Entirely ecosystem in April 2025, operating as an independent brand within the group. The company maintains 11-50 employees, led by CEO Thorsten Mühling, and has continued to launch new products (AI Shopping Assistant in September 2025, AI Optimizer in June 2026), indicating ongoing R&D investment despite the consolidating corporate structure.
epoq firmographics
Firmographics- Name
- epoq
- Legal name
- epoq internet services GmbH
- Website
- https://epoq.de
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Epoq internet services GmbH is a German B2B SaaS provider of AI-powered personalization software for e-commerce, offering intelligent search, recommendation engines, conversational shopping assistants, and email personalization to DACH-region online retailers.
- Ownership category
- akta.pro rank
Where epoq is headquartered
LocationHeadquarters
- HQ city
- Ettlingen
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
epoq business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Software as a Service): Epoq licenses software on specifically configured servers as Software as a Service. Contracts are minimum 12 months with automatic annual renewal unless terminated with 3-month notice.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on shop requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
epoq product offering
Product offeringCore offering
epoq develops and licenses AI-powered personalization software for e-commerce shops, providing intelligent on-site search, self-learning product recommendations, an LLM-based conversational shopping assistant, and real-time personalized email content. The platform is built on a shared AI engine that combines machine learning and reinforcement learning and is sold as a SaaS subscription to enterprise and mid-market online retailers, primarily in the DACH region and globally.
Product overview
Epoq is a provider of AI-powered 1:1 personalization for e-commerce, offering a modular platform with multiple integrated products. The core portfolio includes Epoq Search (intelligent search with AI Optimizer), AI Shopping Assistant (LLM-based conversational advice), Epoq Inspire (recommendation engine), and Epoq Connect (email personalization). These products share a common AI engine using machine learning and reinforcement learning, and are managed through the Control Desk backend. The platform personalizes along the entire customer journey from awareness (Search) through consideration (Shopping Assistant) and purchase (Inspire recommendations) to retention (email personalization). Epoq is part of the Entirely MarTech ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Epoq Search (Intelligent Site Search) AI-powered intelligent on-site search for e-commerce shops, featuring semantic understanding, typo tolerance, synonym recognition, autosuggest and faceted navigation. Targets the awareness phase of the customer journey to reduce bounce rates for online retailers.
- AI Shopping Assistant (Epoq Advise) LLM-based conversational shopping assistant that understands natural language queries, asks clarifying questions and delivers personalized product recommendations. Aims to reduce purchase abandonment and return rates by providing expert guidance inside online shops.
- Epoq Inspire (Recommendation Engine) Self-learning product recommendation engine that uses machine learning and reinforcement learning, plus click and purchase behavior, to deliver 1:1 personalized recommendations across product listing pages, product detail pages and emails for online retailers.
- Epoq Connect (Email Personalization) Email personalization solution that calculates personalized product and content recommendations for each subscriber in real time when they open a newsletter, enabling category-based recommendations and higher newsletter click rates.
- AI Optimizer AI-powered add-on module within Epoq Search that uses LLMs to analyze search queries, detect synonyms and misspellings, and provide concrete improvement suggestions that merchants can apply through the Control Desk.
- Control Desk Backend dashboard for configuring, monitoring and controlling epoq's personalization strategies, providing metrics (click rate, revenue, conversion rate), search-term and null-search analysis, thesaurus editing, banner management, link finder and AI Optimizer settings.
- Customer Targeting Customer segmentation and campaign management module that enables targeting of customer groups based on personalization levels, brand campaigns, customer segments and voucher campaigns, with context-aware product and content display.
- Customer Success Service Onboarding and ongoing optimization support service that helps customers configure and continuously improve epoq's personalization services in live operations.
Quantifiable outcome
- 62% lower bounce rate (NKD case study)
- +5 more outcomes
Companies that use epoq
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles1 record
epoq technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature8 records
epoq partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- EntirelycoreEpoq became part of Entirely, the Open MarTech Ecosystem. Epoq maintains its independent brand while strengthening development of highly personalized marketing solutions through integration into the broader MarTech ecosystem alongside ELAINE, censhare, Facelift, and MARMIND.
- EXCONCEPTcoreStrategic partnership providing UX-friendly Shopware online shops with personalized customer communication. EXCONCEPT delivers conversion-optimized Shopware implementations while Epoq provides the AI-powered personalization layer for product search, recommendations, and email marketing.
- AB TastycoreEpoq was acquired by AB Tasty, creating a new 'Best in Class' player for Experience Optimization. The acquisition combined Epoq's 1:1 personalization expertise with AB Tasty's optimization capabilities. CEO Thorsten Mühling leads DACH region and drives global expansion.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
epoq competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights6 records
Customer concentration
epoq social profiles
Digital presenceepoq financial estimates
Financial estimateRevenue estimate
Valuation estimate
epoq leadership team
Management profileNumber of profiles
Profiles3 records
epoq funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
epoq M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about epoq
What does epoq do?
epoq develops and licenses AI-powered personalization software for e-commerce shops, providing intelligent on-site search, self-learning product recommendations, an LLM-based conversational shopping assistant, and real-time personalized email content. The platform is built on a shared AI engine that combines machine learning and reinforcement learning and is sold as a SaaS subscription to enterprise and mid-market online retailers, primarily in the DACH region and globally.
Is epoq a public or private company?
epoq is a private company. It is classified as corporate owned and is currently operating.
When was epoq founded?
epoq was founded in 2003. It employs 11 to 50 people.
Where is epoq based?
epoq is headquartered in Ettlingen, Germany, in the Europe region.
How does epoq make money?
One revenue line is on record: saaS Subscription (Software as a Service).
Does epoq have an API?
No public API is recorded for epoq.