Entirely

What Entirely does

Entirely AG is a Swiss enterprise marketing-technology company headquartered in Baar (Canton of Zug) and operating as a wholly-owned subsidiary of the DuMont media group. It describes itself as the world's first open ecosystem for marketing technology, bringing together five core platforms under a single branded architecture: Censhare (digital asset and content management), Elaine (customer engagement and personalisation), Epoq (e-commerce personalisation), Facelift (social media and communication orchestration), and Marmind (marketing resource management and planning). The company employs over 400 professionals and serves thousands of organisations globally.

The platform architecture is built around Entirely OS as the orchestration layer and Entirely.ai, introduced at the Entirely Summit 2025, as an AI-native operating system. Entirely.ai is structured around three capabilities: a Context Layer that maps every tool, process, integration, and data flow in the customer's stack as a digital twin with a conversational interface; a Compliance Framework that evaluates AI activity against GDPR, the EU AI Act, CCPA, and internal rulebooks; and AI Agents that act as campaign architects, analysts, launch coordinators, and performance optimisers. The platform is explicitly positioned as open, vendor-agnostic, and composable, meaning it orchestrates a customer's existing Martech investments rather than replacing them.

Entirely generates revenue through a combination of software licensing of the core platforms and the Entirely.ai layer on a subscription basis, plus professional services for implementation, consulting, and digital transformation. Go-to-market is enterprise-focused, with direct sales targeting CMOs and senior marketing leaders, supplemented by an ecosystem partner network of system integrators (Columbus, Slalom, b.telligent, gateB, aclevion, iundf, Mayoris, Avyre, Lighthouse Integration, Telonic, MSP) and technology partners (AWS, Meta, HubSpot). Named customers span large global enterprises across automotive (BMW, Mercedes-Benz), aviation (Lufthansa), retail (IKEA, OTTO, Lacoste, Lands' End), publishing (Hearst, Springer Nature, Slimming World), insurance (HDI, Generali), and manufacturing (BSH, Vaillant, Jungheinrich, Miltenyi Biotec). Demand generation runs through the annual Entirely Summit, regional Ecosystem Forums, the Entirely in Dialogue masterclass series, the Entirely Community platform, content marketing, and LinkedIn-led thought leadership.

Name

Entirely

Legal name

Entirely AG

Website

https://entirely.com

Company type

Private

Operating status

Operating

Short description

Entirely AG is a Swiss Martech company that operates an open ecosystem integrating five marketing technology platforms (Censhare, Elaine, Epoq, Facelift, Marmind) under an AI-native orchestration layer. It serves large global enterprises through software licensing, professional services, and partner-driven delivery.

Ownership category

akta.pro rank

Product category

Marketing Technology (MarTech) Platform

NAICS

Software Publishers (5132), Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Semantic Layer, Metrics Store & Headless BI (HDAEAMAE)

akta.pro secondary industries

Integration Monitoring, Observability & AIOps for Integration (HDAEAIAH), Business Rules & Decision Management Platforms (BRMS/DMN) (HDAEAKAG)

Keywords

• Martech orchestration platform
• AI marketing operations
• Enterprise marketing technology
• Composable marketing ecosystem
• Personalization governance software

Headquarters

HQ city

Baar

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Products: Development and marketing of software products including marketing technology platforms (Censhare, Elaine, Epoq, Facelift, Marmind) and the Entirely.ai orchestration layer. Revenue derived from licensing these platforms to enterprise customers.
2. Services: Provision of services in marketing, project management, digital transformation, and IT strategy. Includes implementation, consulting, and ongoing professional services.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels9 records

Core offering

Entirely is an open marketing technology ecosystem that orchestrates best-of-breed MarTech products (Censhare, Elaine, Epoq, Facelift, Marmind) through its Entirely OS and Entirely.ai AI-native operating system. The company delivers content management, customer engagement, social media orchestration, marketing resource management, and AI-driven personalization and governance for enterprise marketing organizations. It combines software licensing with professional services for implementation, consulting, and digital transformation.

Product overview

Entirely is the world's first open ecosystem for marketing technology, consisting of a platform-plus-modules architecture built around Entirely OS as the orchestration layer. The core portfolio includes five integrated products: Censhare (digital asset management and content), Elaine (customer engagement and personalization), Epoq (e-commerce optimization), Facelift (social media and communication orchestration), and Marmind (marketing resource management and planning). The ecosystem is enhanced by Entirely.ai, an AI-native operating system providing intelligent orchestration through context mapping, compliance governance, and human-agent collaboration. All components are designed to be open, composable, and compliant at scale, allowing organizations to connect new technologies with existing Martech investments.

Differentiator

Problem solved

Functional benefit

Brands

• Entirely.ai: AI-native operating system for enterprise marketing - an orchestration layer for tailored marketing at scale with AI-driven collaboration, governance, and enterprise-ready automation.
• Entirely OS

Products and services

• Entirely.ai An AI-native operating system for enterprise marketing that provides intelligent orchestration of a customer's marketing technology stack through three core capabilities: Context (a real-time digital twin of every tool, process, integration, and data flow), Compliance (AI governance evaluating GDPR, EU AI Act, CCPA, and internal rulebooks with audit trails), and Collaboration (AI agents acting as campaign architects, analysts, launch coordinators, and performance optimizers within a governed environment).
• Entirely OS The foundational operating system and orchestration layer that unifies Entirely's marketing technology ecosystem, enabling open, compliant, and composable marketing at scale by integrating the company's portfolio products (Censhare, Elaine, Epoq, Facelift, Marmind) and third-party tools into a single composable architecture.
• Censhare Marketing technology platform providing digital asset management, content management, and product information management. Consolidates content and product data into an AI-ready platform for feature-first storytelling, local collaboration, and intelligent content reuse across brands and markets.
• Elaine Customer engagement platform focused on personalization and reaching audiences at the right moment and channel, empowering action and delivering standout customer experiences through behavior-driven, AI-informed decision logic.
• Epoq E-commerce optimization platform that works with Elaine to enable hyper-personalized retail marketing through centralized product data and AI-driven multi-channel campaign capabilities.
• Facelift Social media and communication orchestration platform enabling brands to manage campaigns, content, and communities at scale. Provides smarter automation, cross-channel workflows, and centralized planning for brand control across digital touchpoints.
• Marmind Marketing resource management platform enabling unified planning, campaign visibility, budget control, and performance alignment across the marketing value chain. Supports strategic planning and execution for global teams.

Quantifiable outcome

• 30-50% reduction in content cost and production time
• +7 more outcomes

Named customers28 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Partnerships

20 partnerships are on record, tiered parent, core, strategic and partner.

• DuMontparentStrategic or Co-development PartnerDuMont is the parent company and media group of which Entirely AG is a part. Entirely AG is part of the wider DuMont group structure. In limited cases, personal data may be shared with DuMont group entities for corporate administration, legal and compliance matters, internal reporting, audit, security, or group governance.
• CensharecoreTechnology or IntegrationCenshare is one of the founding Entirely companies providing content management and digital asset management capabilities. Part of the core platform portfolio integrated into the Entirely open ecosystem.
• ElainecoreTechnology or IntegrationElaine is one of the founding Entirely companies providing customer engagement and personalisation capabilities. Part of the core platform portfolio integrated into the Entirely open ecosystem.
• EpoqcoreTechnology or IntegrationEpoq is one of the founding Entirely companies providing personalisation capabilities. Part of the core platform portfolio integrated into the Entirely open ecosystem.
• FaceliftcoreTechnology or IntegrationFacelift is one of the founding Entirely companies providing social media orchestration and communication orchestration capabilities. Part of the core platform portfolio integrated into the Entirely open ecosystem.
• MarmindcoreTechnology or IntegrationMarmind is one of the founding Entirely companies providing marketing resource management, planning, and budget control capabilities. Part of the core platform portfolio integrated into the Entirely open ecosystem.
• AWSstrategicTechnology or IntegrationAmazon Web Services (AWS) is a sponsor and keynotes speaker at the Entirely Summit 2025. AWS provides cloud infrastructure and is featured in sessions on AI, composable infrastructure, and enterprise transformation. Session: 'AI That Works - Building the Intelligent Enterprise with Composable Infrastructure'.
• MetastrategicTechnology or IntegrationMeta (Facebook) is featured in sessions on AI-powered social media marketing. Guillaume Cavaroc, Business Director at Meta, co-presents with Facelift on AI transformation in social media marketing for luxury, retail, and e-commerce.
• AvyrepartnerImplementation/ SI/ Consulting PartnerAvyre is a sponsor of the Entirely Summit 2025. Provides integration and consulting services extending the Entirely ecosystem.
• gateBpartnerImplementation/ SI/ Consulting PartnergateB is a sponsor of the Entirely Summit 2025. Swiss specialist in marketing analytics and integration. Co-presented WALA use case on planogram application development.
• b.telligentpartnerImplementation/ SI/ Consulting Partnerb.telligent is a sponsor of the Entirely Summit 2025. Provides data analytics and business intelligence consulting services.
• ColumbuspartnerImplementation/ SI/ Consulting PartnerColumbus is a sponsor of the Entirely Summit 2025. Presented session on transitioning from legacy infrastructure to governed, cloud-based ecosystems.
• Slalom ConsultingpartnerImplementation/ SI/ Consulting PartnerSlalom Consulting is a sponsor of the Entirely Summit 2025. Provides consulting services extending the Entirely ecosystem capabilities.
• MSPpartnerImplementation/ SI/ Consulting PartnerMSP is a sponsor of the Entirely Summit 2025. Co-presented 'Retail Marketing Reinvented with MSP and Entirely' session showcasing integrated tech for retail.
• Lighthouse IntegrationpartnerImplementation/ SI/ Consulting PartnerLighthouse Integration is a sponsor of the Entirely Summit 2025. Provides integration services for the ecosystem.
• TelonicpartnerImplementation/ SI/ Consulting PartnerTelonic is a sponsor of the Entirely Summit 2025. Provides integration and consulting services.
• aclevionpartnerImplementation/ SI/ Consulting Partneraclevion is an ecosystem partner at the Entirely Ecosystem Forum Zurich. CEO Jürg Weber presented the Geberit use case on content complexity transformation. Provides implementation expertise.
• iundf Marketing TechnologypartnerImplementation/ SI/ Consulting Partneriundf Marketing Technology is an ecosystem partner at the Entirely Ecosystem Forum Zurich. CEO Urs Blickenstorfer participated in the ecosystem panel discussion.
• MayorispartnerImplementation/ SI/ Consulting PartnerMayoris is an ecosystem partner at the Entirely Ecosystem Forum Zurich. Gerhard Kragl is Managing Director. Participated in ecosystem panel discussion.
• HubSpotstrategicTechnology or IntegrationHubSpot is referenced in the Masterclass series with Scott Brinker (VP of Platform Ecosystem at HubSpot). Used for CRM, marketing automation, forms, email communications, lead management, and campaign tracking. Scott Brinker is featured as a key speaker and thought leader.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sprinklr: Sprinklr is an enterprise social media management and customer experience platform directly overlapping with Facelift's social media orchestration offering. Both serve global brands like Lufthansa, BMW, and other Fortune-class enterprises with comparable AI-driven social workflows.
• Contentful: Contentful is a headless/composable CMS with strong AI personalization capabilities, directly competitive with Censhare at the content management layer of Entirely's ecosystem. Both serve global enterprise brands in retail, automotive, and media.
• Aprimo: Aprimo is a marketing resource management, campaign planning, and content operations platform that competes with Marmind within Entirely's ecosystem. Both target enterprise marketing operations leaders with AI-augmented planning and budget visibility.
• Bloomreach: Bloomreach offers a composable commerce, content, and personalization platform overlapping heavily with Entirely's enterprise e-commerce, content, and personalization offerings (Censhare, Elaine, Epoq). Targets the same enterprise marketer and digital commerce buyer.
• Optimizely: Optimizely is a composable DXP offering CMS, DAM, A/B testing, and personalization comparable to Entirely's Censhare plus Elaine stack. It targets the same enterprise CMO buyer with comparable global brand references.
• Sitecore: Sitecore is a composable digital experience platform (DXP) competing head-on with Entirely OS / Censhare for enterprise CMS, personalization, and orchestration. Both pitch an open, composable alternative to Adobe and Salesforce with similar reference customers in manufacturing, publishing, and retail.

Broad incumbents

• HubSpot: HubSpot is a broad inbound marketing, CRM, and marketing automation platform named explicitly as a technology partner of Entirely. While strategically aligned in Scott Brinker co-presentations, it remains a competing platform for mid-market and enterprise marketing automation buyers.
• Salesforce Marketing Cloud: Salesforce Marketing Cloud (including Account Engagement / Pardot and Marketing Cloud Engagement) is one of the dominant enterprise martech suites. Entirely competes primarily by offering an open ecosystem that avoids the Salesforce vendor lock-in while supporting HubSpot as a partner.
• Oracle Marketing Cloud: Oracle Marketing Cloud (Eloqua, Responsys, Unity) is a long-standing enterprise martech suite serving similar global manufacturers, financial services, and B2B brands. Competes for the same CMO-level orchestration and personalization budget.
• Adobe Experience Cloud: Adobe Experience Cloud is the broadest incumbent suite spanning CMS (AEM), personalization (Target), social, orchestration (Campaign), and now generative AI. Entirely is explicitly positioned as the open, composable alternative to Adobe's walled-garden approach, addressing the same global enterprise CMO.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/entirely-open-for-business

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Entirely