Poss Design
Poss Design is a Canadian manufacturer of mechanical protein separation equipment, selling rotary extruder-style separators under the ProMax brand to meat, poultry, and seafood processors across 69+ countries.
- Company typePrivate
- Founded1978
- HeadquartersOakville, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Poss Design does
POSS Design Limited, operating commercially as POSS Separators, is a Canadian manufacturer of mechanical protein separation equipment for the meat, poultry, and seafood processing industries. Founded in 1978 by Werner Poss and headquartered in Oakville, Ontario, the company designs and builds rotary extruder-style separators that mechanically separate soft tissue from hard materials such as bones and cartilage, primarily for Mechanical Deboned Meat (MDM), Advanced Meat Recovery (AMR), desinewing, and skin defatting applications across beef, pork, chicken, turkey, and seafood. The core product family is the ProMax series, spanning 11 models from the ProMax 300C (up to ~500 kg/hr throughput) to the ProMax 9000 (up to ~15,000 kg/hr) and the continuous-press ProMax 11CP, supported by proprietary features including the hydraulic Auto Restrictor, Power-Feed Hopper, PH2 Screen Plates, and Zambello extruder gearbox. Around this core, POSS offers an extensive ancillary portfolio (meat pumps, conveyors, dumpers, metal detectors, heat exchangers, CO2 blenders, and integrated control systems) and bundles them as turnkey processing lines.
The business model is capital equipment sales plus aftermarket support: pricing is quote-based and undisclosed publicly, sold through a combination of direct enterprise field sales (regional sales managers covering North America, EMEA, Latin America, and Brazil) and a global network of local agents and distributors across 69+ countries. Customer reach is broad rather than concentrated: 1,800+ machines are deployed across poultry, pork, beef, seafood, and pet food processors in over 69 countries, with 300+ installations in the USA alone, generating ongoing revenue from proprietary spare parts, screen plates, and field service. The company was acquired by Duravant LLC (backed by Carlyle and Warburg Pincus) in December 2024, completing a corporate trajectory that began with founder exit to Shato Holdings in 2000 and a management buyback by Ken Gulak in 2003.
Poss Design firmographics
Firmographics- Name
- Poss Design
- Legal name
- POSS Design Limited
- Website
- https://poss-separators.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Poss Design is a Canadian manufacturer of mechanical protein separation equipment, selling rotary extruder-style separators under the ProMax brand to meat, poultry, and seafood processors across 69+ countries.
- Ownership category
- akta.pro rank
Poss Design industry classification
Industry- Product category
- Industrial Protein Processing Equipment
- NAICS
- Food Product Machinery Manufacturing (333241), Poultry Processing (311615)
- SIC
- Special Industry Machinery, Nec (3559), Poultry Slaughtering And Processing (2015)
- akta.pro primary industry
- Poultry Processing & Packing (AFAKALAC)
- akta.pro secondary industries
- Further Processed Poultry (Cooked, Breaded, Nuggets, Patties, Wings) (AFANACAC), Frozen Meat & Poultry Meals & Value-Added Proteins (CRADADAH)
Keywords
Where Poss Design is headquartered
LocationHeadquarters
- HQ city
- Oakville
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Poss Design business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Protein Processing Equipment Sales: Sale of mechanical separators (ProMax series) and ancillary equipment for meat processing. Equipment ranges from ProMax 300C (300 kg/hr) to ProMax 9000 (17,000+ kg/hr) capacity, as well as meat pumps, conveyors, dumpers, and other processing equipment.
- Turnkey System Integration: Custom integrated processing systems combining separators with ancillary equipment including dumpers, conveyors, metal detectors, heat exchangers, and filling stations. Delivered as complete processing line solutions.
- Technical Service and Aftermarket Parts: Field service technicians, spare parts, and ongoing technical support for installed equipment base of 1,800+ machines worldwide. Local service techs available in customer areas.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Equipment Quoting |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Poss Design product offering
Product offeringCore offering
Poss Design manufactures and sells mechanical separator machines and ancillary equipment for the industrial protein processing sector. Its core offering is the ProMax series of rotary extruder-style separators (ranging from 300 kg/hr to 15,000+ kg/hr capacity) used for mechanical deboned meat (MDM), Advanced Meat Recovery (AMR), desinewing, and skin de-fatting applications across poultry, beef, pork, seafood, and pet food processors. The company also delivers turnkey integrated processing lines and aftermarket technical service and parts.
Product overview
POSS Design (POSS Separators) is a manufacturer of mechanical protein/meat separation equipment headquartered in Oakville, Ontario, Canada. Founded in 1978, the company offers a comprehensive portfolio of mechanical separators under the ProMax series (ranging from ProMax 300C at 300 kg/hr to ProMax 9000 at 15,000 kg/hr capacity), complemented by an extensive line of ancillary equipment including meat pumps, conveyors, dumpers, heat exchangers, metal detectors, and control systems. The company also provides turnkey system integration services combining multiple equipment types for complete processing solutions. All products serve the meat, poultry, and seafood processing industries for applications including mechanical deboned meat (MDM), desinewing, skin defatting, and Advanced Meat Recovery (AMR). The company was acquired by Duravant in late 2024.
Differentiator
Problem solved
Functional benefit
Products and services
- POSS ProMax 300C Mechanical Separator Entry-level ProMax mechanical separator with up to 500 kg/hr (1,100 lbs/hr) input capacity, 4-inch screw diameter, 5-inch head length, and 7.5 hp / 5.6 kW power. Designed for smaller-scale protein processing operations performing mechanical deboned meat production.
- POSS ProMax 500 Mechanical Separator Compact ProMax mechanical separator with up to 700 kg/hr (1,500 lbs/hr) input capacity and 15 hp / 11.2 kW power rating for small-to-mid protein processors.
- POSS ProMax 1000 Mechanical Separator Mid-range ProMax mechanical separator with up to 1,000 kg/hr (2,200 lbs/hr) input capacity, 5-inch screw diameter, and 20 hp / 14.9 kW power for medium-volume protein processing.
- POSS ProMax 1200C Mechanical Separator Versatile ProMax separator with 1,200 kg/hr (2,600 lbs/hr) input capacity, 6-inch single or dual separation screws, 10-inch head length, 10-20 hp (7.5-15 kW) motor, and POSS Manual Restrictor.
- POSS ProMax 1500 Mechanical Separator Production-scale ProMax separator with up to 1,500 kg/hr (3,300 lbs/hr) input capacity, 8-inch head length, and 30 hp / 22.4 kW power. Options include two-screw, drilled screen, and in-line pump configurations.
- POSS ProMax 3000 Mechanical Separator High-capacity ProMax separator with up to 3,000 kg/hr (6,600 lbs/hr) input capacity and 40 hp / 30 kW power. Features two-screw option, drilled screen, in-line pump, and Auto Restrictor.
- POSS ProMax 6000 Mechanical Separator Industrial ProMax separator with up to 5,000 kg/hr (11,000 lbs/hr) input capacity, 6-inch screw diameter, 10-inch head length, and 50-60 hp / 37-45 kW power.
- POSS ProMax 6000 AMR Advanced Meat Recovery Separator Advanced Meat Recovery variant with 5,000 kg/hr (11,000 lbs/hr) input capacity, dual 6-inch separation screws, 10-inch perforated screen head, 40-60 hp (37-45 kW) motor, integrated inline pump assembly, and 4-inch piped product head (Triclamp).
- POSS ProMax 7000 Mechanical Separator High-volume ProMax separator with up to 8,000 kg/hr (17,500 lbs/hr) input capacity, 7-inch screw diameter, 11.5-inch head length, and 100-125 hp / 75-95 kW power.
- POSS ProMax 9000 Mechanical Separator Largest ProMax separator with up to 15,000 kg/hr (33,000 lbs/hr) input capacity, 9-inch screw diameter, 14-inch head length, 150-200 hp / 110-150 kW power. Standard configuration includes two screws, center bearing, screen plates, and Auto Restrictor.
- POSS ProMax 11CP Continuous Press Separator Continuous press ProMax separator with 6,800 kg/hr (15,000 lbs/hr) input capacity, 11-inch separation screw, 16-inch drilled screen head, 75 hp (55 kW) motor, standard POSS Auto Restrictor, low-RPM high-torque drive train for continuous operation.
- Turnkey Processing Systems Custom integrated processing line solutions that combine ProMax separators with ancillary equipment (dumpers, conveyors, pumps, metal detectors, heat exchangers, filling stations) into complete processing systems for chicken, turkey, pork, beef, and seafood applications.
- Technical Service and Aftermarket Parts Field service support for the installed base of 1,800+ POSS machines, including fast-response local service technicians, on-site support, spare parts, and ongoing staff training programs.
Quantifiable outcome
- Up to 94+% yield in bony trim applications
- +6 more outcomes
Companies that use Poss Design
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles2 records
Poss Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Poss Design partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered regional and minor.
- FPE (Food Processing Equipment)regionalLocal agent for Australia and New Zealand handling POSS equipment sales and support in Oceania region.
- LIGATEC ColombiaregionalLocal agent for Colombia handling POSS equipment sales in South America.
- Equindo/FragolregionalLocal agent for Argentina, Paraguay, and Uruguay handling POSS equipment sales in South America.
- Alfa ChilenaregionalLocal agent for Chile handling POSS equipment sales in South America.
- AditmaqregionalLocal agent for Ecuador and Peru handling POSS equipment sales in South America.
- Beijing Lenno Trade Co.regionalLocal agent for China handling POSS equipment sales in Asia.
- MitsuiregionalLocal agent for Japan handling POSS equipment sales in Asia.
- Eurotex LtdregionalLocal agent for Russia and CIS countries handling POSS equipment sales in Europe/Asia.
- FPT AsiaregionalLocal agent for Vietnam, Thailand, and Sri Lanka handling POSS equipment sales in Asia.
- BestworldregionalLocal agent for Indonesia handling POSS equipment sales in Asia.
- WesteamregionalLocal agent for Philippines handling POSS equipment sales in Asia.
- ErofomaregionalLocal agent for Malaysia handling POSS equipment sales in Asia.
- Lotus for TradingregionalLocal agent for Egypt handling POSS equipment sales in Africa.
- Customate SolutionsregionalLocal agent for United Kingdom handling POSS equipment sales in Europe.
- S.B. ImpiantiregionalLocal agent for Italy handling POSS equipment sales in Europe.
- Reed SmithminorInternational law firm Reed Smith served as legal advisor to Duravant in its acquisition of POSS Design Limited. The cross-office M&A team was led by partners from the firm's Chicago, New York, and Dallas offices.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Poss Design competitors and assessment
Company assessmentDirect peers
- Marel: Iceland-based global leader in food processing equipment, including poultry, meat, and fish processing. Marel acquired Meyn (another direct competitor) and offers integrated processing lines that compete head-to-head with POSS's separation and turnkey solutions, particularly in poultry processing.
- Meyn (Marel): Dutch poultry processing equipment specialist now owned by Marel. Meyn is a direct competitor in poultry processing lines including deboning and portioning — overlapping with POSS's ProMax separator and turnkey chicken processing solutions.
- Linco Food Systems: Danish manufacturer of poultry processing equipment including stunning, scalding, evisceration, and chilling systems. Now part of the CTB Group, Linco competes in the same poultry processing space as POSS and is frequently specified alongside or against POSS equipment in greenfield plants.
- Foodmate: Dutch poultry processing equipment manufacturer specializing in deboning, portioning, and weighing systems. Foodmate is a more direct head-to-head competitor in the poultry separation and further processing categories where POSS's ProMax separators are specified.
Broad incumbents
- JBT Corporation: US-listed diversified food processing and air transport equipment provider. JBT's Protein Processing segment competes in meat and poultry processing with broader portfolios in cooking, chilling, and freezing — overlapping with POSS in protein recovery and further processing applications.
- GEA Group: German global engineering group with a large food processing equipment division serving meat, dairy, and beverage processors. GEA competes with POSS in separation, homogenization, and turnkey meat processing lines, with significantly larger scale and broader geographic footprint.
- Bühler Group: Swiss family-owned industrial equipment manufacturer serving food processing and advanced materials. Bühler's food division competes in protein processing with separation, mixing, and forming equipment, particularly in pet food and value-added protein applications where POSS also competes.
Regional players
- Baader: German family-owned leader in fish and seafood processing equipment with strong European presence. Baader is most directly comparable to POSS's seafood segment (fish frame meat recovery), where it competes with POSS separators in salmon, whitefish, and crab applications.
Emerging players
- TOMRA Food: Norwegian-headquartered sensor-based sorting and processing solutions company. While primarily focused on optical sorting, TOMRA Food's acquisitions in food processing make it an emerging competitor in protein recovery and bulk material handling adjacent to POSS's separation technology.
Others
- Duravant LLC: US-based parent company that acquired POSS in December 2024. Duravant owns a portfolio of food processing and packaging equipment brands and serves as the strategic platform that now houses POSS within a broader protein processing offering — relevant as a portfolio peer rather than direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Poss Design social profiles
Digital presencePoss Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Poss Design leadership team
Management profileNumber of profiles
Profiles7 records
Poss Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Poss Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Poss Design
What does Poss Design do?
Poss Design manufactures and sells mechanical separator machines and ancillary equipment for the industrial protein processing sector. Its core offering is the ProMax series of rotary extruder-style separators (ranging from 300 kg/hr to 15,000+ kg/hr capacity) used for mechanical deboned meat (MDM), Advanced Meat Recovery (AMR), desinewing, and skin de-fatting applications across poultry, beef, pork, seafood, and pet food processors. The company also delivers turnkey integrated processing lines and aftermarket technical service and parts.
Is Poss Design a public or private company?
Poss Design is a private company. It is classified as corporate owned and is currently acquired.
When was Poss Design founded?
Poss Design was founded in 1978. It employs 11 to 50 people.
Where is Poss Design based?
Poss Design is headquartered in Oakville, Canada, in the North America region.
How does Poss Design make money?
Three revenue lines are on record. Protein Processing Equipment Sales are the primary driver. The others are turnkey System Integration and technical Service and Aftermarket Parts.
Who are Poss Design's main competitors?
Direct peers on record are Marel, Meyn (Marel), Linco Food Systems and Foodmate. Broad incumbents are JBT Corporation, GEA Group and Bühler Group. Baader is listed as a regional player. TOMRA Food is listed as an emerging player. Duravant LLC is listed as an others.
Does Poss Design have an API?
No public API is recorded for Poss Design.
What industry is Poss Design in?
Poss Design's product category is Industrial Protein Processing Equipment. Its primary akta.pro industry code is AFAKALAC, Poultry Processing & Packing, with a secondary code of AFANACAC, Further Processed Poultry (Cooked, Breaded, Nuggets, Patties, Wings). Its NAICS code is 333241 and its SIC code is 3559.