Swavelle

What Swavelle does

Swavelle Group, founded in 1966 and headquartered in New York with manufacturing in Garfield, NJ, is a privately-held designer, domestic manufacturer, and converter of textile fabrics. The company operates six brands — Swavelle, TFA, Bella Dura, Bella Dura Home, Swavelle USA, and formerly Mill Creek Fabrics — addressing four vertical markets: Contract (hospitality, healthcare, corporate), Outdoor, Residential, and RV. Its core proprietary technology is a solution-dyeing process that introduces pigment into liquid polymers prior to fiber creation, yielding PFAS-free, 100% recyclable performance fabrics with documented fade resistance (minimum 1500 light hours), stain resistance, bleach-cleanability, and antimicrobial/mildew-resistant properties. The product portfolio spans decorative fabrics, performance fabrics, and specialty textiles, including a recycled-content line (Swavelle USA) manufactured from recycled polyester and post-industrial cotton. Subsidiary Wearbest Weavers supplies performance and PPE textiles meeting national medical-grade barrier qualifications.

Swavelle generates revenue through B2B wholesale fabric sales, custom design and colorway development services, and a Cut Yardage Program. Pricing is quote-based and not publicly disclosed. Go-to-market is sales-led via direct account management — with dedicated teams and contact channels for Contract ([email protected]), RV, and Outdoor/Residential segments — supplemented by fabric distributors and a B2B trade show / showroom presence (Interwoven market, Showtime). Marketing relies on industry trade publications, an educational blog/news hub, and trade show engagement rather than performance marketing. Geographic focus is North America (USA) with no disclosed international footprint.

Commercially, Swavelle is exposed to multi-vertical demand across commercial interiors, residential furnishings, outdoor living, and RV manufacturing — with brands certifying compliance with contract flammability and performance standards. The business model is asset-heavy: domestic integrated manufacturing plus design and converting. Strategic emphasis is on sustainability (PFAS-free, recyclable, recycled inputs), vertical diversification, and M&A-driven brand portfolio expansion (e.g., Bella-Dura acquisition).

Name

Swavelle

Legal name

Swavelle Group

Website

https://swavelle.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

51–100 employees

Short description

Swavelle Group is a privately-held U.S. textile designer, manufacturer, and converter operating six fabric brands (Swavelle, TFA, Bella Dura, Bella Dura Home, plus subsidiaries) that supply decorative and solution-dyed performance fabrics to the Contract, Outdoor, Residential, and RV markets via B2B direct sales and distributors.

Ownership category

akta.pro rank

Product category

Performance and Decorative Textiles

NAICS

Broadwoven Fabric Mills (313210), Textile Furnishings Mills (3141), Curtain and Linen Mills (31412)

SIC

Broadwoven Fabric Mills, Man Made Fiber & Silk (2221), Wholesale-Apparel, Piece Goods & Notions (5130), Broadwoven Fabric Mills, Cotton (2211)

akta.pro primary industry

Hospitality & Institutional Home Textiles Manufacturing (Hotel/Hospital Bedding & Towels) (IMAOAKAI)

akta.pro secondary industries

Outdoor & Performance Home Textiles Manufacturing (Awning/Patio Cushions/UV-Resistant Home Fabrics) (IMAOAKAJ), Luxury & Couture / Small-Batch Cut & Sew (IMAOAEAL)

Keywords

• Performance textiles
• Upholstery fabrics
• Contract fabrics
• Indoor outdoor fabrics
• Decorative textiles

Headquarters

HQ city

Garfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. B2B Fabric Sales: Wholesale sale of textile products to manufacturers, fabric distributors, and retailers. Products include decorative fabrics, performance fabrics, and specialty textiles under multiple brand portfolios.
2. Custom Design Services: Custom design development services including personalized designs, custom printed fabric, and colorways for brand-specific requirements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Swavelle Group designs, domestically manufactures, and converts decorative and performance textiles sold under multiple brand portfolios (Swavelle, TFA, Bella Dura Home, Bella Dura) to commercial and residential buyers. The company supplies fabrics for contract, outdoor, residential, and RV applications using proprietary solution-dyed yarn technology, and also provides custom design and color development services.

Product overview

Swavelle Group is a designer, domestic manufacturer, and converter of six diverse brands of textiles serving the Contract, Outdoor, Residential, and RV markets. The product portfolio centers on four main fabric brands: Swavelle (decorative fabrics for various decorating needs), TFA (high-end decorative fabrics for furniture), Bella Dura Home (indoor/outdoor performance fabrics for residential use), and Bella Dura (contract-grade performance fabrics). Additionally, the Swavelle USA line offers fabrics made from recycled materials. The company also provides custom design development services for personalized fabric solutions. All products emphasize sustainability through solution-dyeing processes, use of recycled materials, and PFAS-free formulations.

Differentiator

Problem solved

Functional benefit

Brands

• Bella Dura: Contract grade performance fabric engineered with solution dyed yarns to withstand tough demands while being design forward. Made in the USA, bleach cleanable, stain resistant, and recyclable.
• Bella Dura Home
• TFA
• Swavelle

Products and services

• Swavelle Decorative Fabrics

Quantifiable outcome

• Bella Dura fabrics withstand minimum 1500 light hours without significant fading

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Wearbest WeaverscoreOthersWearbest Weavers, a subsidiary of Swavelle Group, specializes in performance fabrics and PPE textiles. During COVID-19, the subsidiary pivoted to creating PPE textiles that comply with national standards, meeting Barrier I, II, and III qualifications for medical, hospital, and isolation gowns.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sunbrella (Glen Raven): Glen Raven's Sunbrella brand is the leading solution-dyed performance fabric for outdoor and contract markets. Directly comparable as a vertically-integrated US manufacturer selling fade-resistant, bleach-cleanable fabrics to hospitality, outdoor furniture, and residential channels — overlapping Swavelle's Bella Dura line head-to-head.
• Kravet: Kravet is a major family-owned decorative and contract textile supplier serving interior designers, hospitality, and residential furniture. Directly comparable to Swavelle across the Contract and Residential verticals with a multi-brand portfolio and domestic wholesale distribution.
• Pindler: Pindler is a US decorative fabric wholesaler serving designers, contract, and residential markets. Comparable as a multi-brand decorative and performance fabric supplier with showrooms and a similar B2B go-to-market to Swavelle's Contract and Residential verticals.
• Culp Inc. Culp is a publicly-traded US manufacturer of upholstery fabrics for furniture and bedding. Comparable as a domestic B2B textile mill serving furniture and mattress manufacturers — overlapping with Swavelle's residential furniture fabric business and TFA brand.
• Valdese Weavers: Valdese Weavers is a US contract textile mill specializing in decorative and performance woven fabrics for hospitality and healthcare. Comparable as a domestic mill targeting the same Contract/hospitality customer base with similar jacquard, dobby, and performance constructions.
• Crypton (Performance Textiles): Crypton is a leading branded performance fabric technology platform for contract, healthcare, and hospitality. Directly comparable as a technology-driven performance fabric supplier competing head-to-head with Bella Dura on stain resistance, cleanability, and contract-grade durability.
• Carnegie Fabrics: Carnegie is a US-based textile company serving commercial interiors with performance and acoustic fabrics. Comparable as a contract-focused textile manufacturer targeting hospitality, healthcare, and corporate offices — overlapping with Swavelle's Contract vertical.
• Momentum Textiles: Momentum is a commercial textile supplier offering performance upholstery and wallcovering fabrics to healthcare, hospitality, and education markets. Comparable as a contract-focused multi-brand fabric supplier serving similar B2B channels.
• Brentano: Brentano is a US-based textile designer and manufacturer of contract and residential fabrics including performance lines. Comparable as a multi-channel decorative and performance fabric supplier with similar hospitality, healthcare, and residential customer base.

Broad incumbents

• Designtex: Designtex is a Steelcase-owned commercial surface materials company offering textiles and wallcoverings for healthcare, education, and corporate interiors. Comparable as a contract textiles specialist at significantly larger scale, competing with Swavelle's Contract vertical from an incumbent position.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/swavellegroup
• Instagraminstagram.com/swavellegroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swavelle