What Crooze does

Crooze, Inc. is a privately held enterprise content management (ECM) software company founded in 2008 by Alain Monier and Mark Lane, operating as a subsidiary of Box, Inc. The company builds metadata, collaboration, and document management applications exclusively on the Box Content Cloud platform, providing no-code configuration tools that enable enterprise customers to replace legacy on-premise ECM systems with cloud-native applications. Its product portfolio spans five core solutions: Contracts Management for Box (CLM), Enterprise Libraries for Box (corporate records/HR/financial/policy management), Digital Asset Management for Box (brand asset management), MetaData Tools for Box and BoxSkills (metadata management), and the SecureVax add-on for vaccination verification. The platform is designed to maximize user adoption of Box while controlling costs, with cited productivity gains of up to 95% for metadata operations.

Crooze generates revenue through per-user subscription pricing for Business and Enterprise plans (monthly or annual terms with auto-renewal) plus professional services for deployment, configuration, migration, and training. A freemium free-trial tier (Kanbans only) supports product-led growth. Go-to-market combines direct enterprise field sales targeting CIOs and content management decision-makers in North America, with distribution through the Box Marketplace and self-serve evaluation. Named enterprise customers include BioMarin, Kaiser, Varian, Amazon, Pengrowth, Marin Municipal Water District, and Intermune, spanning pharmaceutical, healthcare, energy, water utility, and technology sectors.

The company maintains a small operational footprint (1-10 employees) with headquarters in Redwood City, California and additional offices in San Francisco, Chicago, and Asia Pacific. Over 12+ years of continuous development, Crooze has been involved in 500+ ECM deployments and powers thousands of users. Its deep integration with Box Content Cloud, Box APIs, Box Apps, and Box Marketplace makes it effectively Box's privileged ECM app partner, while its co-founders' collective 38+ years of ECM experience (spanning OpenText, IBM, and SGI) anchors product credibility.

Name

Crooze

Legal name

Crooze, Inc.

Website

https://crooze.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Crooze, Inc. is a subsidiary of Box, Inc. that builds no-code enterprise content management applications — contracts, records, digital asset, and metadata tools — exclusively on the Box Content Cloud platform for enterprise customers replacing legacy on-premise ECM systems.

Ownership category

akta.pro rank

Product category

Enterprise Content Management Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise Content Management (ECM) Suites (HDAEAGAB)

Keywords

• Enterprise content management
• Contract lifecycle management
• Digital asset management
• Metadata management software
• Document management platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Per User: Business and Enterprise Plans are paid accounts priced on a per user basis. Subscriptions available on monthly or annual basis with auto-renewal at end of each period. Legacy monthly subscription plans available for existing customers.
2. Professional Services: Professional services including deployment, configuration, migration, and training offered to enterprise customers implementing Crooze ECM for Box.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Crooze develops and sells enterprise content management (ECM) software applications built natively on the Box Content Cloud platform. Its portfolio includes contract lifecycle management, enterprise document/records management, digital asset management, and metadata management tools that organizations can configure and deploy without coding. The products enable companies to replace legacy on-premise ECM systems with cloud-based collaborative content management applications, targeting organizations already using or expanding their Box deployments.

Product overview

Crooze is an Enterprise Content Management (ECM) platform built on the Box Content Cloud that provides metadata, collaboration, and document management applications. The product portfolio consists of five core solutions: Contracts Management for Box (Contract Lifecycle Management), Enterprise Libraries for Box (corporate document/records management), Digital Asset Management for Box (brand asset management), MetaData Tools for Box and BoxSkills (metadata management toolkit), and SecureVax (vaccination verification add-on). All products are built from the ground up on Box and require no coding to configure and deploy, enabling organizations to replace legacy on-premise ECM systems with cloud-based applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Crooze Contracts Management for Box Contract Lifecycle Management (CLM) system built on Box for managing, collaborating, and searching contracts. Supports the entire contract lifecycle including lease and agreement management with configurable workflows, rapid bulk uploader, metadata configuration, AutoScan for metadata extraction, version control, and Deal Rooms for collaboration. Designed for enterprise legal and procurement teams.
• Crooze Enterprise Libraries for Box Metadata Document Management system for managing corporate records, policies, procedures, HR documents, financial records, and compliance-related content stored in Box. Includes notifications for document review, related items, and flexible data sources. Designed for organizations needing to move metadata document libraries to the cloud covering Corporate Records, Financial Documents, Quality Documents, Employee Files, Policies and Procedures, Engineering Files, and Drawing Libraries.
• Crooze Digital Asset Management for Box Digital Asset Management system for managing and organizing digital assets including images, videos, audio, and creative files. Designed for enterprise branding efforts with branded dashboard, thumbnail and list view searches, advanced filtering, bulk uploading with metadata, AutoScan for IPTC/Exif/XMP metadata extraction, and preview of over 150 file types. Targets marketing departments requiring brand consistency and streamlined marketing workflows.
• MetaData Tools for Box and BoxSkills Metadata management toolkit for Box that includes MetaData Uploader, MetaData Modeler, and MetaData Template Search Builder. Dramatically reduces time for adding, analyzing, and modifying Box metadata with up to 95% productivity increase. Supports required metadata, inherited metadata, file preview, and drag and drop functionality. Designed for Box administrators and content managers needing to operationalize metadata across large document sets.
• Box+Crooze SecureVax Vaccination verification and status management solution for Box, handling verification, exemptions, attestations, and test results. Designed for organizations needing to track and manage workforce vaccination and testing status within their Box Content Cloud environment.

Quantifiable outcome

• Up to 95% increase in productivity when using MetaData Tools for Box
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Box, Inc.coreOEM/ Whitelabel/ Licensing PartnerBox is the parent company of Crooze Corporation. Crooze is built exclusively on Box Content Cloud platform. Crooze shares business information with Box Inc. and its affiliates. Crooze's business transfers may involve sharing information with Box. Documents are stored in Box and governed by Box's Privacy Notice.
• BoxcoreTechnology or IntegrationBox is the core platform on which all Crooze applications are built. Crooze provides metadata, collaboration and ECM solutions specifically for Box Content Cloud. Technology partnership logo displayed on About Us page.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Adobe Experience Manager (AEM): Adobe Experience Manager Assets is a leading digital asset management suite used by large marketing and brand teams, directly overlapping with Crooze Digital Asset Management for Box on brand-asset workflows at the enterprise.
• OpenText: OpenText is the legacy on-premise ECM incumbent (Documentum, FileNet-era stacks acquired). It represents the legacy systems Crooze customers are replacing, and the founders previously worked there, making it the benchmark competitive frame for Crooze's cloud-native value proposition.
• Box, Inc. Box is Crooze's parent company and core platform; it provides the underlying content cloud and increasingly offers native ECM-adjacent features (Box AI, Box Skills, Box Relay). As the platform incumbent, Box is the most directly strategic counterpart because Crooze's commercial success is fully dependent on Box's roadmap and marketplace.
• DocuSign (CLM): DocuSign's CLM and Agreement Cloud compete with Crooze Contracts Management for contract lifecycle management buyers, although DocuSign operates independently of Box while Crooze is Box-native.

Emerging players

• Canto: Canto is a DAM vendor for brand and marketing asset management. It competes with Crooze Digital Asset Management on metadata extraction, brand portals, and creative workflow features for similar marketing-team buyers.
• MediaValet: MediaValet is a SaaS digital asset management platform. As a focused DAM vendor, it targets similar enterprise marketing and brand use cases as Crooze Digital Asset Management for Box.
• Widen: Widen is a cloud-native DAM vendor serving mid-market and enterprise marketing teams. It competes with Crooze's DAM product specifically on branded asset libraries, metadata workflows, and brand portal use cases.

Direct peers

• AODocs: AODocs is a Google Workspace-native enterprise document management and workflow platform targeting regulated industries. Like Crooze, it is a SaaS layer providing structured content management on top of a major cloud content platform (Google Drive/Workspace), and competes for similar regulated-enterprise use cases.
• Nuxeo: Nuxeo (now part of Hyland/Alfresco-adjacent ecosystem) provides a platform for content services, document management, and digital asset management. Crooze overlaps directly in DAM, document, and records use cases across enterprise customers migrating off legacy ECM.
• M-Files: M-Files is an information management and ECM vendor focused on metadata-driven document management, contract management, and quality/compliance documentation - all areas where Crooze Enterprise Libraries and Contracts Management compete.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crooze