What Studio 100 NV does

Studio 100 NV is a privately held Belgian entertainment company founded in 1996, headquartered in Schelle, Belgium, that operates as a vertically integrated family entertainment group. Its offering spans six core services: animation production, live entertainment (stage shows and touring productions), live action film and television, commercial/licensing operations, the Plopsa chain of owned-and-operated family theme parks, and community entertainment experiences. The company owns a content library exceeding 350,000 hours of original productions featuring long-running characters such as Kabouter Plop, Bumba, Nachtwacht, and Ghost Rockers.

The business monetizes through four primary revenue streams: (1) animation and content production revenue from licensing royalties and broadcast rights sales to streaming and broadcast partners including DPG Media and Ketnet; (2) Plopsa theme park revenue from ticket sales, food and beverage concessions, merchandise, and accommodations across parks in Belgium, the Netherlands, Germany, and Poland; (3) live entertainment production revenue from theatrical and stage productions reaching over 6.5 million visitors in Benelux; and (4) licensing and merchandising revenue through long-standing partnerships such as the exclusive clothing deal with JBC (35 years), food partnerships with Elvea (since 2018), and international licensing arrangements with Hasbro, NBC Universal, Mattel, Paramount Global, and Warner Bros. Discovery. Theme park operations are supported by on-site commercial partnerships with Coca-Cola Europacific Partners and Elvea.

The company operates with 3,500+ employees globally as of FY 2024, reported FY 2025 revenue of 330.1 million EUR, and maintains international offices in Sydney and Los Angeles alongside its European creative hubs. Its go-to-market is multi-modal — combining B2B IP licensing to international brand holders, direct-to-consumer theme park operations, broadcast/streaming distribution, and live entertainment production — supported by participation in licensing festivals such as BRANDmania to expand commercial reach. The acquisition of M4e AG in January 2017 demonstrates an inorganic growth posture for IP portfolio expansion. The company is privately held with no publicly disclosed ownership, parent, or subsidiary structure, and provides no specific technology platform or pricing model disclosures.

Name

Studio 100 NV

Legal name

Studio 100 NV

Website

https://studio100.tv

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Studio 100 NV is a Belgian privately held family entertainment group that creates animation, live entertainment, and live-action content while operating the Plopsa theme park chain, serving consumers, broadcasters, and international licensing partners across Europe, the U.S., and Asia-Pacific.

Ownership category

akta.pro rank

Product category

Family Entertainment

NAICS

Motion Picture and Video Production (51211), Motion Picture and Video Industries (5121), Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812), Television Broadcasting Stations (4833)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industries

Creator Licensing & Rights Monetization (UGC Licensing, Music/Video Rights) (MPACAFAK), Cloud & Distributed Real-Time Production (Remote ICVFX, Multi-site) (MPAHADAJ)

Keywords

• Animated content production
• Family theme parks
• Children entertainment licensing
• Live theatrical productions
• Character merchandising

Headquarters

HQ city

Schelle

HQ country

Belgium

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Animation and Content Production: Creation of original animated and live-action content for global distribution across television, streaming platforms, and theatrical releases. Revenue from content licensing, broadcast rights, and production services.
2. Plopsa Theme Parks: Operation of family theme parks across Belgium and the Netherlands. Revenue from ticket sales, food and beverage concessions, merchandise, and accommodations. Park visitors total over 53.8 million since opening.
3. Live Entertainment Productions: Stage shows, theatrical productions, and live events across the Benelux region. Over 6.5 million visitors and counting for live entertainment productions in Benelux.
4. Licensing and Merchandising: Long-standing partnerships with exclusive clothing partner JBC (35 years), food partners like Elvea, and international licensing arrangements with major entertainment companies.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels3 records

Core offering

Studio 100 NV is an international entertainment company that creates and monetizes original family-oriented intellectual property across multiple channels. Its portfolio includes animation and live-action content production, live theatrical and touring entertainment productions, owned-and-operated Plopsa theme parks across Belgium, the Netherlands, Germany, and Poland, and global licensing and merchandising of its character IP to brand holders and broadcasters.

Product overview

Studio 100 NV operates as a multi-faceted entertainment company offering a platform-plus-services architecture. The core offerings span animation production, live entertainment (stage shows and touring productions), live action film and television, commercial licensing, and theme park operations under the Plopsa brand. These services are interconnected: original animation and live action IP feeds into live entertainment productions and theme park attractions, while commercial services monetize the broader portfolio through licensing and merchandising partnerships. With over 350,000 hours of original productions and presence across multiple entertainment verticals, the company delivers integrated family entertainment experiences from creation through consumer-facing delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Animation Creation of original animated content including television series, feature films, and streaming productions targeted at family and children's audiences, including flagship properties such as Kabouter Plop, Bumba, Nachtwacht, and Ghost Rockers.
• Live Entertainment Live stage shows, theatrical productions, and touring performances based on Studio 100 IP, delivered across the Benelux region with cumulative attendance exceeding 6.5 million visitors.
• Live Action Production of live-action television content and feature films targeting family and young-adult audiences.
• Commercial (Licensing & Merchandising) Licensing of Studio 100 character IP and merchandising partnerships with major international brand holders (Hasbro, NBC Universal, Mattel, Paramount Global, Warner Bros. Discovery), broadcasters (DPG Media, Ketnet, RTVE, EITB Media), and exclusive retail partners (JBC), plus food and beverage partnerships (Elvea, Coca-Cola).
• Plopsa Theme Parks Owned and operated family theme parks across Belgium, the Netherlands, Germany, and Poland featuring character-themed attractions, accommodations at Plopsaland Resort, and on-site food and beverage concessions, generating cumulative attendance of more than 53.8 million visitors since opening.
• Community Entertainment Community-focused entertainment experiences and interactive content designed for family engagement, including healthcare partnerships such as the collaboration with Eureka Pharma to bring comfort to children in recovery.

Quantifiable outcome

• 53.8 million+ cumulative theme park visitors since opening
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• DPG MediacoreChannel Partner/ Reseller/ Distributor · 1 January 1997Streaming and media partnership since 1997 with iconic production Kabouter Plop. The partnership is rooted in mutual trust, shared commitment to professionalism, and an enduring entrepreneurial spirit. Continues to be a cornerstone of innovation and inspiration for both organizations.
• Coca-Cola Europacific PartnerscoreStrategic or Co-development PartnerBeverage partner for Plopsa theme parks in Belgium. Coca-Cola Europacific Partners is proud and loyal partner since launch of Plopsa parks, impressed by remarkable growth. Provides refreshment beverages contributing to enjoyable and memorable visitor experiences.
• KetnetcoreChannel Partner/ Reseller/ DistributorSuccessful partnership for many years creating engaging content for children including Bumba, Nachtwacht, and Ghost Rockers. Through Ketnet Musical, promising young talent was identified and many have successfully entered mainstream media. Ongoing commitment to creating powerful stories that connect, move, and inspire children.
• JBCcoreChannel Partner/ Reseller/ DistributorExclusive Clothing Partner for nearly 35 years. Collaboration built on core values: respect, trust, commitment and passion. Partnership remains exciting, refreshing, full of energy, and endlessly successful after all these years.
• Eureka PharmaminorStrategic or Co-development PartnerPartnership dedicated to bringing smiles and hope to children on their journey to recovery. Reflects shared commitment to making meaningful difference in children's lives every single day through creating moments of joy and comfort.
• Elvea (CBG Food)coreChannel Partner/ Reseller/ DistributorFood partnership since 2018, uniting great taste with quality in theme parks. From authentic tomato sauce in restaurants to flavorful dishes at Plopsaland Resort, partnership delivers pure taste, fun and unforgettable moments for young and old.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Parques Reunidos: Spanish-based operator of regional theme parks across Europe and the Americas (Parque Warner, Bobbejaanland, Mirabilandia) — a regional theme park peer with comparable family-entertainment positioning but no equivalent children's IP origination arm.
• Compagnie des Alpes: French operator of ski resorts and leisure parks (Parc Astérix, Futuroscope, Walibi) — a regional European peer in family leisure destinations, comparable in scale and park economics to Plopsa though focused on different IP models.

Direct peers

• Entertainment One (eOne): Acquired by Hasbro in 2019, eOne built a portfolio of family and children's IP (Peppa Pig, PJ Masks) that it monetized across content, licensing and consumer products — a model very close to Studio 100's IP-plus-licensing approach.
• WildBrain: Canadian-based children's entertainment company managing iconic IP (Peppa Pig distribution, Teletubbies, Inspector Gadget) with a similar combination of content library, licensing and YouTube distribution — a close comparable in scale and strategy.
• Mondo TV: Italian producer and distributor of animated children's content (e.g., Sylvanian Families, MeteoHeroes) with a global licensing footprint — a smaller but directly comparable peer in the European children's animation and licensing space.
• Merlin Entertainments: Global operator of family-focused theme parks and attractions (LEGOLAND, Madame Tussauds, SEA LIFE) — a direct peer to Plopsa in operating mid-size, IP-tied family entertainment venues across multiple countries.
• Aardman Animations: UK-based animation studio behind Wallace & Gromit, Shaun the Sheep and Morph, operating a model that combines original content creation with global licensing and consumer products — comparable to Studio 100's animation and licensing business.

Broad incumbents

• Lionsgate: Diversified global entertainment company with film, television and family content operations — a broader incumbent that competes for talent, distribution windows, and licensing relationships that Studio 100 depends on.
• Mattel: Global toy and family entertainment company (Barbie, Hot Wheels, Fisher-Price) with deep licensing and growing content production — a much larger incumbent competing for the same children's IP and merchandising wallet as Studio 100, and also a current licensing partner.
• Hasbro: Global play and entertainment company (Transformers, My Little Pony, now Peppa Pig via eOne) with licensing, content, and consumer products at scale — overlaps with Studio 100 across family entertainment IP and licensing, and is also a current Studio 100 partner.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/studio100

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio 100 NV