Paquin Entertainment Group

What Paquin Entertainment Group does

Paquin Entertainment Group is a privately held, family-controlled Canadian entertainment company founded in 1985 in Winnipeg by Gilles Paquin, operating through three integrated divisions: Paquin Artists Agency, Paquin Exhibitions & Theatrical, and Paquin Partnerships. The Artists Agency is the largest booking agency in Canada following the 2023 acquisition of APA Canada, representing 250+ international artists including Bryan Adams, Sarah McLachlan, and The Offspring across clubs, theatres, arenas, stadiums, fairs, and festivals. Paquin Exhibitions & Theatrical produces and tours a portfolio of branded immersive experiences including Beyond Van Gogh, Beyond King Tut, Beyond Monet, The Moonwalkers: A Journey with Tom Hanks, Marvel Avengers S.T.A.T.I.O.N., and Dinosaur Discoveries, plus theatrical productions such as The Phil Collins Story and Hallmark(ish). Theatrical output relies on advanced projection mapping, 360-degree multimedia environments, and 3D holographic technology.

The company makes money through three revenue streams: commission-based fees on artist bookings for live touring and corporate events; box office and production fees from touring theatrical and immersive productions; and professional services fees from curating brand partnerships, sponsorships, and bespoke activations for clients including Tic Tac, Chips Ahoy!, Keurig, Duracell, Monster Energy, SiriusXM, TD Canada Trust, Ford, and Birkenstock. Distribution is enterprise field sales through dedicated agents, with documented agency-of-record contracts (e.g., CCMA Sponsorships Agency of Record).

Operations span seven North American offices (Winnipeg HQ, Toronto, Montreal, Vancouver, Nashville, Los Angeles, Las Vegas) with additional international touring footprint across Europe, the Caribbean, Southeast Asia, and the Middle East. The senior team blends family leadership (Gilles Paquin as Chairman & CEO; Julien Paquin as Co-President, Artists Agency; Justin Paquin as President, Exhibitions & Theatrical) with operating executives including COO Andrew Akman, and SVP-level talent acquired through APA Canada (Ralph James, Jack Ross). Awards include Billboard Power Player 2026, CCMA Booking Agency of the Year 2025, and a Walt Grealis Special Achievement Award.

Name

Paquin Entertainment Group

Legal name

Paquin Entertainment Group Inc.

Website

https://paquinentertainment.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Paquin Entertainment Group is a privately held Canadian entertainment company operating three divisions: a 250-artist booking agency (largest in Canada), a touring immersive and theatrical production arm, and a brand partnerships business serving global CPG, financial, and media clients.

Ownership category

akta.pro rank

Product category

Live Entertainment Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Other Performing Arts Companies (711190), Musical Groups and Artists (71113)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Full-Service Artist Management (MPAIAGAA)

akta.pro secondary industries

Talent Booking Agencies (Live Performance) (MPAIAGAB), Tour & Artist Management Services (HSACAHAN), Brand Partnerships & Endorsement Agencies (MPAIAGAF)

Keywords

• Artist booking agency
• Immersive theatrical productions
• Brand partnership services
• Live touring management
• Entertainment event production

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Artist Booking and Commission: Commission-based revenue from booking artists for live touring across venues including clubs, theatres, arenas, stadiums, fairs, festivals, and amphitheatres. Revenue derived from representing 250+ international artists and securing performance engagements.
2. Theatrical Production and Touring: Revenue from producing and touring theatrical productions including Beyond Van Gogh, Beyond King Tut, Beyond Monet, The Phil Collins Story, Hallmark(ish), and The Moonwalkers. Includes box office, ticket sales, and production fees.
3. Brand Partnerships and Sponsorships: Revenue from curating and facilitating brand partnerships with properties, artists, and brands. Services include partnership strategy, marketing amplification, brand building, and sponsorship solicitation.
4. Corporate Booking: Revenue from elevating corporate events, conferences, galas, benefit concerts, and sporting events with world-class musicians and artists.
5. Artist Partnerships: Revenue from connecting artists with globally recognized brands for authentic partnerships, sponsorships, social media influencer deals, and artist ventures.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Paquin Entertainment Group operates three integrated divisions: Paquin Artists Agency (live touring and artist representation for 250+ international artists), Paquin Exhibitions & Theatrical (producing and touring immersive theatrical experiences such as Beyond Van Gogh, Beyond Monet, and The Moonwalkers), and Paquin Partnerships (facilitating brand sponsorships and strategic partnerships between brands and entertainment properties). Revenue is generated through booking commissions, theatrical production fees/box office, and brand partnership service fees.

Product overview

Paquin Entertainment Group operates three core divisions: Paquin Artists Agency (artist booking and touring), Paquin Exhibitions & Theatrical (theatrical and immersive productions), and Paquin Partnerships (brand partnerships). The company was founded in 1985 and has grown to become a leading full-service arts and entertainment organization with offices throughout North America. Its theatrical productions include immersive experiences like Beyond Van Gogh, Beyond King Tut, Beyond Monet, The Moonwalkers, Marvel Avengers S.T.A.T.I.O.N., and Dinosaur Discoveries, as well as theatrical shows like The Phil Collins Story and Hallmark(ish). The artist roster includes over 250 international artists representing various genres and territories.

Differentiator

Problem solved

Functional benefit

Brands

• Beyond Van Gogh: Immersive art exhibition experience showcasing the works of Vincent van Gogh
• Beyond King Tut
• Beyond Monet
• The Moonwalkers: A Journey with Tom Hanks
• The Phil Collins Story
• The Unauthorized Hallmark(ish) Parody Musical
• Marvel Avengers S.T.A.T.I.O.N.
• Dinosaur Discoveries

Products and services

• Paquin Artists Agency A leading North American booking agency representing 250+ international artists, providing live touring booking, corporate event booking, artist strategy, and partnership development services across venues from clubs to stadiums. Acquired APA Canada in 2023, becoming the largest booking agency in Canada.
• Paquin Exhibitions & Theatrical Produces theatrical and immersive experiences worldwide, delivering live theatrical performances and location-based experiences through innovative technologies, with full-service capabilities in producing, operations, and marketing.
• Paquin Partnerships Brand partnership division specialising in authentic partnerships between brands and entertainment properties, offering representation, strategy, execution, and measurement services across music, sports, comedy, live entertainment, and media sectors.
• Beyond Van Gogh: The Immersive Experience An immersive art experience that brings Vincent van Gogh's paintings to life through advanced projection mapping technology, exploring the artist's works and perspective. Globally successful touring exhibition.
• Beyond King Tut An immersive journey into ancient Egypt featuring cutting-edge multimedia design, powerful soundscapes, and re-mastered photography showcasing the world of the pharaohs.
• Beyond Monet An immersive art experience exploring the works and perspective of Claude Monet through innovative multimedia design and storytelling.
• The Moonwalkers: A Journey with Tom Hanks A 360-degree immersive experience capturing humanity's journey to the moon through stunning visuals, orchestral sound, and never-before-seen NASA footage. Licensed production with Tom Hanks.
• The Phil Collins Story A live docu-concert celebrating Phil Collins' Academy Award, Grammy, and Golden Globe-winning career, featuring a live band, stunning visuals, and the music of Phil Collins. World debut at Landmark Theatre in Syracuse.
• The Unauthorized Hallmark(ish) Parody Musical An original musical parody of festive Hallmark movie tropes, written and directed by an award-winning Broadway team.
• Marvel Avengers S.T.A.T.I.O.N. An immersive experience where visitors become recruits and explore the history, science, engineering, genetics, and profiles of their favourite Avengers characters. Licensed production in Canada.
• Dinosaur Discoveries A dinosaur-themed immersive experience featuring life-size animatronic dinosaurs with dynamic storytelling and 3D holographic technology.

Quantifiable outcome

• Tic Tac partnership delivered over 450,000 total impressions and 7,000+ organic media engagements
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

19 partnerships are on record, tiered core, flagship, major and minor.

• Preste Spectacles & TourscoreStrategic or Co-development Partner · 1 January 2024Strategic partnership between Quebec-based Preste Spectacles & Tours and Winnipeg-based Paquin Artists Agency enhances the former's client roster in English Canada while providing Paquin with expanded bilingual services and Montreal presence.
• CCMA (Canadian Country Music Association)flagshipGTM or Marketing Partner · 1 January 2024Paquin Entertainment Group selected as Sponsorships Agency of Record for CCMA, providing comprehensive partnership and sponsorship services for the organization.
• Tic Tac CanadamajorGTM or Marketing Partner · 1 January 2024Partnership integrating Tic Tac Canada into The Stranger Things Experience in Toronto, including exclusive sampling activation, signage placement, and interactive product sampling with digital amplification.
• DuracellmajorGTM or Marketing Partner · 1 January 2024Fever and Duracell collaboration on custom tailored event showcasing Duracell's role in illuminating Candlelight concerts across North America, featuring NYC record-breaking concert with 16,000 flameless candles.
• KeurigmajorGTM or Marketing Partner · 1 January 2024Partnership between Keurig and Beyond Van Gogh: The Immersive Experience in Anaheim, San Jose, Portland and San Diego markets.
• Chips Ahoy!majorGTM or Marketing Partner · 1 January 2024Partnership Between Chips Ahoy! and The Stranger Things Experience in Toronto and Seattle markets.
• Serena RyderminorGTM or Marketing Partner · 1 January 2024Partnership Between Serena Ryder and Libra Non-Alcoholic Craft Beer for brand collaboration.
• APA CanadacoreStrategic or Co-development Partner · 7 June 2023Acquisition of APA Canada expanded Paquin Artists Agency making it the largest booking agency in Canada. Veteran Canadian music agents Ralph James and Jack Ross named Senior Vice Presidents.
• Monster EnergymajorGTM or Marketing PartnerBrand partnership client featured on partnerships page showcasing beverage industry collaboration.
• SiriusXMmajorGTM or Marketing PartnerBrand partnership client featuring media/broadcast company collaboration.
• TD Canada TrustmajorGTM or Marketing PartnerBrand partnership client featuring major Canadian financial institution.
• FordmajorGTM or Marketing PartnerBrand partnership client featuring automotive industry collaboration.
• BirkenstockminorGTM or Marketing PartnerBrand partnership client featured on partnerships page.
• Country ThunderminorGTM or Marketing PartnerBrand partnership client featuring music festival brand.
• Billboard CanadaminorGTM or Marketing PartnerBrand partnership client featuring music industry publication.
• Phil CollinsflagshipStrategic or Co-development PartnerCo-production of The Phil Collins Story - a live docu-concert celebrating the life of Phil Collins with world debut at Landmark Theatre in Syracuse.
• Tom HanksflagshipStrategic or Co-development PartnerLicensed production of The Moonwalkers: A Journey with Tom Hanks - 360-degree immersive experience featuring NASA footage and orchestral sound.
• Beyond Van Gogh PartnershipflagshipStrategic or Co-development PartnerProduction company behind Beyond Van Gogh: The Immersive Experience, a globally successful immersive art exhibition.
• MarvelflagshipStrategic or Co-development PartnerLicensed production of Marvel Avengers S.T.A.T.I.O.N. exhibit experience in Canada featuring franchise characters and storylines.

Scale indicators6 records

Recent moves14 records

Expansion highlights6 records

Emerging players

• Moment Factory: Montreal-based multimedia entertainment studio producing immersive experiences and projection-based shows. Comparable in immersive production technology and Canadian origin to Paquin Exhibitions & Theatrical.

Direct peers

• Creative Artists Agency (CAA): One of the largest global talent and entertainment agencies, representing artists across music, film, TV, and live touring. Closest direct competitor to Paquin Artists Agency in live music booking and artist representation.
• United Talent Agency (UTA): Global full-service talent and literary agency representing artists across music, comedy, and live performance. Direct competitor to Paquin Artists Agency in North American artist booking.
• APA (formerly Agency for the Performing Arts): Legacy US talent agency whose Canadian affiliate APA Canada was acquired by Paquin in 2023. Historical direct peer in artist booking whose Canadian operations are now consolidated under Paquin.
• Cirque du Soleil: Canadian-founded theatrical producer of live shows and immersive experiences with global touring operations, similar to Paquin Exhibitions & Theatrical. Direct peer in the location-based entertainment and theatrical production category.
• Paradigm Talent Agency: Independent North American talent agency focused on musicians, speakers, and authors with live touring booking as a core service. Direct competitor to Paquin Artists Agency, particularly in the US independent agency segment.
• William Morris Endeavor (WME): Major global talent agency under Endeavor Holdings representing musicians, actors, and creators with full-service booking and brand partnership capabilities. Direct peer across Paquin's artist representation and brand partnership lines.

Broad incumbents

• AEG Presents: Global live entertainment promoter and venue operator under Anschutz Entertainment Group offering artist services, touring, and branded events. Broader incumbent with overlapping capabilities in artist promotion and touring partnerships.
• Endeavor Group Holdings: Sports and entertainment holding company encompassing WME, IMG, and On Location. Broader incumbent whose portfolio of representation, experiential, and sponsorship businesses overlaps Paquin's three divisions at a larger scale.
• Live Nation Entertainment: World's largest live entertainment company operating concerts, ticketing, and artist management globally through Artist Nation Group. Broader incumbent that competes with Paquin across artist representation and promotional touring.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/PaquinArtists
• Facebookfacebook.com/PaquinArtists
• LinkedInlinkedin.com/company/paquin-entertainment
• Instagraminstagram.com/paquinartists

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paquin Entertainment Group