Target Components
- Company typePrivate
- Founded1998
- HeadquartersCastleford, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Target Components firmographics
Firmographics- Name
- Target Components
- Legal name
- Target Components Limited
- Website
- https://targetcomponents.co.uk
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Target Components is headquartered
LocationHeadquarters
- HQ city
- Castleford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Target Components business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Hardware Product Sales: Revenue generated from the sale of computer components, peripherals, networking equipment, and related hardware to business customers and IT professionals through B2B account relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B Trade Account pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Target Components product offering
Product offeringCore offering
Target Components is a UK-based distributor and reseller of computer hardware, components, and peripherals operating as an online and offline store. The company supplies CPUs, motherboards, memory, storage, graphics cards, displays, networking equipment, desktops, laptops, and peripherals from major brands, supplemented by custom Target PC Build Services, XML product data feeds for resellers, and direct delivery logistics to UK mainland customers.
Product overview
Target Components Ltd is a UK-based distributor and reseller of computer hardware, components, and peripherals operating both B2B and B2C channels. The product portfolio centers on keyboards, mice, and peripheral bundles from multiple brands including Logitech, Genius, Dell, HP, Marvo, Tecware, be quiet!, and Evo Labs, alongside a comprehensive range of computer components such as processors, motherboards, memory, storage, graphics cards, displays, networking equipment, and printing solutions. The company differentiates through value-added services including custom PC building (Target PC Build Services), XML/Flexible Product Feeds for trade integration, and Direct Delivery logistics. Key product lines include gaming mechanical keyboards (Marvo Titan series, be quiet! Dark/Light Mount, Tecware Phantom+), ergonomic input devices, and AI-enabled keyboards featuring Microsoft Copilot integration. The business model combines third-party branded products with their own Target brand peripherals, serving home users, businesses, and gaming enthusiasts through both retail and wholesale channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Target PC Build Services Custom PC building service allowing customers to configure and order bespoke desktop computers built to their specifications, with options for both online and in-store configuration.
- XML Services XML-based data feed services for product information, enabling business customers to integrate Target Components' product catalog into their own systems.
- Flexible Product Feeds Customizable product data feeds allowing trade customers to access and manage product information for integration with their own platforms.
- Direct Delivery Delivery service for shipping products directly to end customers or business addresses, with free next-day delivery on UK mainland orders over £500.
- Computer Components Wide range of computer hardware including processors (CPUs), motherboards, power supplies, memory (RAM, USB, flash), storage (SSDs, HDDs, optical drives), cases, case cooling, and case mods from brands including Intel, AMD, Samsung, Kingston, Seagate, WD, be quiet!, and DeepCool.
- Graphics Cards and Displays Graphics processing units (GPUs), professional graphics cards, monitors, monitor accessories and stands, commercial displays, and interactive whiteboards.
- Desktops, Laptops and Tablets Complete computing systems including custom-built PCs via PC builder tool, branded desktop PCs, barebones and NUC PCs, laptops, tablets, laptop accessories, and extended warranties.
- Networking Equipment Home and business networking products including mesh Wi-Fi systems, routers, access points, switches, homeplugs, adapters, IP cameras, NAS storage, and Ubiquiti and DrayTek enterprise solutions.
- Printing, Power and Cables Printing solutions (printers, inks, paper), power solutions (batteries, powerbanks, mains power extensions), and comprehensive cable range including power, data, network, audio-visual, and internal cables.
- Keyboards Range of keyboards including wired, wireless, and mechanical gaming keyboards from brands such as Logitech, Genius, Dell, HP, Marvo, Tecware, be quiet!, and Evo Labs. Categories span basic office keyboards to advanced gaming mechanical keyboards with RGB lighting and hot-swappable switches.
- Mice Computer mice including wired, wireless, Bluetooth, and gaming mice from brands such as be quiet!, Dell, Evo Labs, Genius, Logitech, Marvo, and Tecware. Range includes standard office mice, ergonomic designs, and high-DPI gaming mice with programmable buttons.
- Keyboard and Mice Bundles Combo packages containing both keyboard and mouse from brands including Dell, Evo Labs, Genius, Logitech, Marvo, and Target's own brand. Available in wired, wireless, and gaming variants with RGB lighting options.
- Accessories and Controllers Peripheral accessories including laptop cooling stands, gaming controllers, handheld fans, and Bluetooth item finders from Verbatim, Marvo, and Oxycool.
- Marvo Titan 98 (KG986W) Gaming Keyboard Full-size wireless mechanical gaming keyboard with tri-mode connectivity (wired, 2.4GHz, Bluetooth), hot-swappable MARVO Banana Crystal switches, gasket build structure, vibrant RGB backlighting, 4000mAh battery, and full-key anti-ghosting.
- Marvo Titan 75 (KG985W) Gaming Keyboard Sleek wireless mechanical gaming keyboard with wired, 2.4GHz, and Bluetooth tri-mode connectivity, hot-swappable MARVO Banana Crystal switches, gasket structure, south-facing RGB lighting, and 4000mAh battery.
- Dell KM7321W Premier Multi-Device Keyboard and Mouse Combo Premium wireless keyboard and mouse combo with dual-mode RF 2.4GHz and Bluetooth 5.0 connectivity, programmable keys, up to 36-month battery life, and AES encryption for secure data transmission.
- be quiet! Dark Mount Silent Tactile Modular ARGB Gaming Keyboard Modular gaming keyboard with hot-swappable numpad and media dock, 8 customizable Display Keys, silent tactile mechanical switches, triple-layered sound-proofing, per-key ARGB lighting, and detachable USB-C cable.
- Genius KB-123 Wired AI Copilot Business Keyboard Wired full-size business keyboard with built-in palm rest, Copilot AI key for Windows 11 activation, 12 programmable function keys for editing and media controls, and spill-resistant design.
- Verbatim Cool 'n' Go AirJet Handheld Fan Compact portable handheld fan with four adjustable speed settings up to 20000 rpm, LED battery display, USB-C rechargeable 4000mAh battery, and compact design measuring 40.3 x 52.3 x 133.7mm.
Companies that use Target Components
Customer profileSegments3 records
Ideal customer profiles3 records
Target Components technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Target Components partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major and supporting.
- IntelcoreOfficial distributor of Intel processors and related components including air cooling, liquid cooling, and thermal paste for CPU applications.
- AMDcoreOfficial distributor of AMD processors and graphics cards with dedicated promotional banners on the website.
- MicrosoftcoreAuthorized reseller of Microsoft Windows operating systems and Microsoft Office software.
- SamsungcoreDistributor of Samsung storage products including solid state drives.
- SeagatecoreDistributor of Seagate mechanical hard drives. Featured partner in Seagate Partner Program.
- Western Digital (WD)coreDistributor of WD storage products including mechanical drives and solid state drives.
- UbiquiticoreAuthorized distributor of Ubiquiti networking equipment including airMAX, AmpliFi, UniFi switches, routers, wireless, and video products.
- LogitechmajorDistributor of Logitech peripherals including keyboards, mice, headsets, speakers, and webcams.
- DellmajorDistributor of Dell branded desktop PCs, keyboards, mice, and peripherals.
- HPmajorDistributor of HP laptops, keyboards, and printing solutions.
- TP-LinkmajorDistributor of TP-Link networking products including Omada business networking solutions.
- KingstonmajorDistributor of Kingston system memory, USB memory, flash memory, and card readers.
- NortonsupportingAuthorized reseller of Norton online security software with promotional banner placements on the website.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Target Components competitors and assessment
Company assessmentDirect peers
- Box Limited: Box is a long-established UK IT distributor selling components, peripherals, networking, and business hardware to resellers and end users with account-based pricing, directly comparable to Target Components' B2B distribution model.
- Ebuyer: Ebuyer is a UK-based online IT and electronics retailer selling components, peripherals, networking, and business equipment with trade/business accounts, overlapping closely with Target Components' catalogue and customer base.
- Scan Computers: Scan is one of the UK's largest specialist IT components and custom PC retailers, operating a similar B2B/B2C model with trade accounts, custom build services, and a broad catalogue of components and peripherals directly comparable to Target Components.
- Aria PC: Aria is a UK specialist IT components retailer offering CPUs, GPUs, storage, peripherals, and custom builds to enthusiasts and trade customers, directly comparable to Target Components' offering.
- CCL Computers: CCL is a UK IT retailer and custom PC builder offering components, peripherals, and full system builds for gaming and business customers, mirroring Target Components' mix of distribution plus build services.
- Novatech: Novatech is a UK-based IT components retailer and custom PC builder serving resellers, gamers, and businesses, with a similar product breadth and B2B trade account model to Target Components.
- Micro Direct: Micro Direct is a UK IT distributor selling components, peripherals, networking, and business hardware to resellers and SMBs with account-based pricing, closely matching Target Components' UK B2B channel.
Broad incumbents
- Currys: Currys is the UK's largest consumer electronics retailer, selling PCs, laptops, peripherals, and networking equipment with broader consumer focus and physical retail scale that dwarfs Target Components but overlaps in product categories and UK customer base.
- CDW UK: CDW is a large global IT reseller with UK operations, supplying hardware, peripherals, and networking equipment to businesses and public sector customers, overlapping with Target Components' SMB and reseller segments but at significantly greater scale.
- Insight Enterprises: Insight is a global IT distributor and solutions provider with UK operations, serving businesses with hardware, software, and services at a much larger scale than Target Components but operating in the same B2B IT distribution space.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat3 records
Key risks1 record
Key highlights6 records
Customer concentration
Target Components social profiles
Digital presenceTarget Components financial estimates
Financial estimateRevenue estimate
Valuation estimate
Target Components leadership team
Management profileNumber of profiles
Target Components funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Target Components M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Target Components
What does Target Components do?
Target Components is a UK-based distributor and reseller of computer hardware, components, and peripherals operating as an online and offline store. The company supplies CPUs, motherboards, memory, storage, graphics cards, displays, networking equipment, desktops, laptops, and peripherals from major brands, supplemented by custom Target PC Build Services, XML product data feeds for resellers, and direct delivery logistics to UK mainland customers.
Is Target Components a public or private company?
Target Components is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Target Components founded?
Target Components was founded in 1998. It employs 11 to 50 people.
Where is Target Components based?
Target Components is headquartered in Castleford, United Kingdom, in the Europe region.
How does Target Components make money?
One revenue line is on record: hardware Product Sales.
Who are Target Components's main competitors?
Direct peers on record are Box Limited, Ebuyer, Scan Computers, Aria PC, CCL Computers, Novatech and Micro Direct. Broad incumbents are Currys, CDW UK and Insight Enterprises.
Does Target Components have an API?
No public API is recorded for Target Components.