Live Microphone
- Company typePrivate
- Founded1999
- HeadquartersPérols, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Live Microphone firmographics
Firmographics- Name
- Live Microphone
- Legal name
- SARL Micro Direct
- Website
- https://microdirect.fr
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Live Microphone is headquartered
LocationHeadquarters
- HQ city
- Pérols
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Live Microphone business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Hardware and IT Equipment Sales: Sale of computers, laptops, tablets, servers, workstations, peripherals, accessories, and computer parts from major brands (Acer, ASUS, HP, Lenovo, etc.)
- IT Services and Maintenance: Annual maintenance contracts and on-demand technical interventions including repairs, optimization, virus removal, and network support
- Cloud and Data Backup Services: Backup strategy consulting, automated backup solutions, local and cloud-based data archiving services (Cloud)
- Professional IT Consulting: Free preliminary IT audits for professionals, network installation and maintenance, security services, and server/workstation deployment
- Home Services: At-home computer repair, installation, configuration, optimization, and training services for individuals, eligible for 50% tax credit under 'services à la personne'
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free Initial Audit for Professionals |
| Subscription | Annual | Annual Maintenance Contracts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Live Microphone product offering
Product offeringCore offering
Micro Direct is an IT solutions provider based in Pérols near Montpellier, France, that sells configured computers, laptops, workstations, servers, accessories, and spare parts while delivering IT services including free preliminary audits, annual maintenance contracts, cloud/backup, cybersecurity, network installation, and at-home repair and training for both professionals and individuals. The company is an authorized reseller for major hardware brands (Acer, ASUS, HP, Lenovo, Microsoft, Intel, NVIDIA, Cisco, etc.) and combines a physical retail storefront with on-site and remote support.
Product overview
Micro Direct is an IT solutions company offering both products and services for professionals and individuals. The product portfolio includes configured desktop and laptop computers, workstations, servers, Ordissimo simplified computers for beginners, and accessories/spare parts. Services for businesses include free IT audits, annual maintenance contracts, cloud backup solutions, cybersecurity, and network installation. Individual services include computer repair, virus removal, optimization, and home intervention with tax benefits.
Differentiator
Problem solved
Functional benefit
Products and services
- Ordinateurs (Configured Desktop and Laptop Computers) Desktop and laptop computers configured and assembled based on customer needs and budget, including branded laptops, tablets, and hybrid devices. Sold to both professionals and individual consumers in the Montpellier region.
- Stations de travail / Serveurs (Workstations and Servers) Workstations and servers for business use, including office configurations, graphics, photography, and video editing setups. Targeted at professional customers in the Montpellier area.
- Ordissimo (Simplified Computers for Beginners) Simplified computers designed for computer beginners with logically ordered functions for easy use, with stable and virus-free operation. Sold to individual consumers and seniors in the Montpellier area.
- Accessoires / Pièces détachées (Accessories and Spare Parts) Wide range of computer accessories including keyboards, mice, external hard drives, screens, and spare parts (graphics cards, SSDs, RAM) for desktops and laptops. Sold to professionals and individuals.
- Audit informatique (Free Preliminary IT Audit for Professionals) Free preliminary audit of business IT systems to analyze existing infrastructure, identify needs, and recommend solutions for slowness, crashes, viruses, and backup strategies. Offered to professional/business customers in the Montpellier area.
- Maintenance informatique (Annual Maintenance Contracts and On-Demand Interventions) Annual contracts or on-demand interventions for maintenance of IT systems with on-site, remote, or telephone support. Offered to professional/business customers.
- Sauvegarde / Archivage / Cloud (Backup, Archiving, and Cloud Services) Backup and archiving solutions including automated, local, or cloud-based strategies for accounting data, CRM, projects, and work documents. Offered to professional/business customers.
- Sécurité informatique (Cybersecurity Services) Protection against computer threats including hacking, viruses, spyware, malware, ransomware, spam, phishing, and data theft. Offered to professional/business customers.
- Réseaux et câblages (Network Installation and Cabling) Network installation and maintenance including RJ45 and WIFI compliance, new cabling, wireless network extension, and building interconnection via WIFI. Offered to professional/business customers.
- Réparation et optimisation (Computer Repair and Optimization) Repair and optimization services for laptops and desktops of all brands including screen replacement, power connector repair, and performance boosting. Offered to professionals and individual consumers.
- Nettoyage de virus (Virus, Spyware, and Malware Removal) Virus, spyware, and malware removal services including treatment of intrusive advertising, changed search engines, slow systems, and Windows crashes. Offered to professional and individual customers.
- Intervention et formation à domicile (At-Home Repair, Configuration, and Training) At-home technical support and training services including repair, installation, configuration, optimization, and user training, with 50% tax credit eligibility for individual consumers under French home-services rules.
Quantifiable outcome
- 93,000+ customers served over company history
Companies that use Live Microphone
Customer profileNamed customers18 records
Segments2 records
Ideal customer profiles2 records
Live Microphone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Live Microphone partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- AcercoreAcer Gold Reseller status, indicating high-volume authorized sales partnership for Acer computers, laptops, and related hardware products
- ASUScoreOfficial ASUS reseller status for computers, components, and ASUS-branded IT hardware
- BrothercoreOfficial Brother reseller for printers and printing solutions
- CiscocoreAuthorized Cisco solutions reseller for networking and telecommunications equipment
- HPcoreHP authorized reseller for computers, laptops, and printing solutions
- LenovocoreLenovo authorized reseller for ThinkPad, IdeaPad, servers, and workstation products
- MicrosoftcoreOfficial Microsoft reseller for software licenses and related Microsoft products and solutions
- IntelcoreIntel authorized reseller status for processors and Intel-based computing components
- NVIDIAcoreNVIDIA authorized reseller for graphics cards and GPU solutions
- GigabytecoreOfficial Gigabyte reseller for motherboards, graphics cards, and PC components
- MSIcoreMSI authorized reseller for gaming laptops, desktops, and components
- DatalogicminorDatalogic solutions reseller for barcode scanners, mobile computers, and automated data capture solutions
- EatonminorOfficial Eaton reseller for UPS systems and power quality solutions
- SynologycoreOfficial Synology reseller for NAS storage solutions and network-attached storage systems
- VMwarecoreVMware solutions reseller for virtualization and cloud infrastructure software
- EMC²minorEMC² solutions reseller for storage, backup, and data management solutions
- NetgearminorNetgear authorized reseller for networking equipment including routers, switches, and wireless access points
- OrdissimocorePlatinum level Ordissimo reseller for simplified, senior-friendly computers with intuitive interface and virus protection
- IIYAMAminorIIYAMA official reseller for professional and gaming monitors
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Live Microphone competitors and assessment
Company assessmentBroad incumbents
- ALSO Group: European IT distribution and services platform spanning hardware, cloud, and managed services. Operates upstream of Micro Direct's vendor relationships (HP, Lenovo, Cisco, Microsoft), making it a channel/competitor hybrid relevant for scaling comparisons.
- Boulanger: Large French multi-store consumer electronics and home appliance retailer with installation/setup services. Comparable on consumer-facing PC/peripheral sales and value-added services, though materially larger and broader in scope.
- Materiel.net: French online-only IT retailer (owned by LDLC group) selling configured PCs, components, peripherals, and networking gear from the same brands Micro Direct carries. Directly comparable product mix but no regional services arm.
- LDLC: France's largest pure-play IT and consumer electronics e-tailer. Comparable to Micro Direct on the hardware resale side (PCs, laptops, components from the same OEMs), though it lacks the local on-site services, maintenance contracts, and home intervention offering that anchor Micro Direct's value proposition.
- SCC France: Part of the Rigby Group/ALSO ecosystem, SCC is a UK- and France-based IT services and distribution business combining device supply with managed services. Closest large-scale analog to Micro Direct's device-plus-services hybrid.
- Bechtle: Germany-headquartered European IT system house with a strong French presence, combining hardware procurement, managed services, and B2B IT support. Same vendor ecosystem (HP, Lenovo, Cisco, Microsoft) and similar services catalogue.
- Econocom: European-headquartered digital services, financing, and IT equipment distribution group with a French operation. Adjacent to Micro Direct's mix of device resale + managed/financing services, but at vastly greater scale and with enterprise focus.
Direct peers
- Top Achat: French IT e-tailer specializing in configured desktops, gaming PCs, servers, and workstations—overlapping heavily with Micro Direct's hardware SKUs. Comparable customer base (enthusiasts and SMBs) but no services layer.
- Cybertek: France-based retailer/configurator of custom PCs, gaming rigs, and IT components, with a small network of physical stores (including Montpellier area). Mirrors Micro Direct's hybrid of online configurator + walk-in retail + brand-authorized distribution.
Emerging players
- Ordissimo (direct brand, not just product): Brand of simplified, senior-friendly computers that Micro Direct resells at Platinum level; comparable niche (beginner/senior computing) and complementary rather than directly competitive on hardware. Useful as a partner/ecosystem comparable.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Live Microphone social profiles
Digital presenceLive Microphone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Live Microphone leadership team
Management profileNumber of profiles
Profiles1 record
Live Microphone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Live Microphone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Live Microphone
What does Live Microphone do?
Micro Direct is an IT solutions provider based in Pérols near Montpellier, France, that sells configured computers, laptops, workstations, servers, accessories, and spare parts while delivering IT services including free preliminary audits, annual maintenance contracts, cloud/backup, cybersecurity, network installation, and at-home repair and training for both professionals and individuals. The company is an authorized reseller for major hardware brands (Acer, ASUS, HP, Lenovo, Microsoft, Intel, NVIDIA, Cisco, etc.) and combines a physical retail storefront with on-site and remote support.
Is Live Microphone a public or private company?
Live Microphone is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Live Microphone founded?
Live Microphone was founded in 1999. It employs 1 to 10 people.
Where is Live Microphone based?
Live Microphone is headquartered in Pérols, France, in the Europe region.
How does Live Microphone make money?
Five revenue lines are on record. Hardware and IT Equipment Sales are the primary driver. The others are IT Services and Maintenance, cloud and Data Backup Services, professional IT Consulting and home Services.
Who are Live Microphone's main competitors?
Broad incumbents on record are ALSO Group, Boulanger, Materiel.net, LDLC, SCC France, Bechtle and Econocom. Direct peers are Top Achat and Cybertek. Ordissimo (direct brand, not just product) is listed as an emerging player.
Does Live Microphone have an API?
No public API is recorded for Live Microphone.