Smartlife Care

What Smartlife Care does

SmartLife Care AG is a Swiss provider of senior-focused emergency call and personal safety solutions, headquartered in Brüttisellen, Canton of Zurich. Founded in October 2017 as a spin-off from a Swisscom initiative and currently operating as a subsidiary of the Helvetia insurance group, the company has grown to become Switzerland's largest provider of emergency call solutions for elderly individuals, reporting 45,000+ cumulative device activations and 25,000+ active customers. Its product portfolio spans multiple hardware form factors — the Ora GPS-enabled smartwatch (CHF 299), Flex portable device with fall sensor (CHF 18/month rental), Genius home unit, Allegra and other medallion jewelry pieces, and Vito/Serena disguised emergency watches — all of which connect to a 24/7 monitoring center operated by partner Medicall and dispatch emergency services when triggered.

The underlying technology combines connected hardware (cellular connectivity leveraging Swisscom's network, GPS location tracking, fall-detection sensors) with professionally staffed emergency response. Devices are paired with multi-tier subscription packages and optional add-ons including Securitas home response and SOS 144 ambulance insurance. Distribution occurs through both direct-to-consumer channels (multilingual e-commerce platform, telephone hotline operating 6:30–20:00 daily) and institutional B2B partnerships, with the company holding official Premium Partner status with Spitex Schweiz (Switzerland's largest home-care organization with 400+ bases) since January 2024 and a partnership with Pro Senectute Schweiz. Geographic operations are primarily Switzerland-centric, with extension into Liechtenstein via partner Argus.

Revenue is generated through a hybrid model combining one-time hardware purchases, monthly device rentals, and recurring monitoring subscriptions across three pricing tiers. The company has received three German Innovation Awards (2019, 2020, 2025) for industrial design that disguises emergency functionality in aesthetically conventional watch and jewelry formats. Published outcome data indicates SmartLife Care customers enter nursing homes 3.4 years later than the Swiss average (4.5 years for men), implying per-customer healthcare cost deferral of more than CHF 150,000 — a key value proposition for institutional buyers and insurance partners.

Name

Smartlife Care

Legal name

SmartLife Care AG

Website

https://smartlife-care.ch

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

SmartLife Care AG is Switzerland's largest provider of senior-focused emergency call solutions, offering GPS-enabled wearables, fall-detection devices, and 24/7 monitoring services to elderly individuals and their families, operating under Helvetia insurance group ownership.

Ownership category

akta.pro rank

Product category

Personal Emergency Response Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Home Health Equipment Rental (532283)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Safety Check-Ins, Wellness Calls & Monitoring (Non-Clinical) (HSABAAAG)

akta.pro secondary industries

Smart Home & Assistive Technology Installation for Aging-in-Place (HSABAJAI), Dementia & Wandering-Safety 24/7 In-Home Care (HSABAHAE)

Keywords

• Personal emergency response
• Senior safety monitoring
• Emergency call devices
• Elderly care technology
• Medical alert systems

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Emergency Call Device Sales: One-time purchase of emergency call hardware including watches, medallions, and multi-purpose devices (Flex, Genius, Allegra, Mini, Alma). Devices sold directly via shop and phone.
2. Monthly Subscription (Abo): Recurring monthly subscription fee for 24/7 monitoring service and emergency response center access. Three subscription tiers available. Includes connection to private contacts and/or the professional monitoring center.
3. Device Rental: Emergency call devices available for monthly rental (e.g., Flex at CHF 18/month excluding subscription), allowing customers to avoid upfront purchase cost.
4. Securitas Supplementary Add-on: Additional subscription add-on through Securitas partnership for enhanced security coverage.
5. SOS 144 Ambulance Cost Insurance: Supplementary insurance product covering ambulance residual costs (SOS 144).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

SmartLife Care is Switzerland's largest provider of emergency call solutions for elderly people, selling discreet emergency call hardware (smartwatches, medallions, watches, and home/mobile devices) and bundling it with a 24/7 professional monitoring center service delivered via Medicall. The offering helps seniors live independently at home and delays nursing home entry by an average of 3.4 years, with devices available for purchase or monthly rental plus a required subscription.

Product overview

SmartLife Care is Switzerland's largest provider of emergency call solutions for seniors, offering a portfolio of interconnected devices and monitoring services. The core offering includes the Ora smartwatch (GPS-enabled with emergency call and phone features), Flex portable device (with fall sensor and GPS), and Genius home device. These base units are complemented by accessory emergency buttons including medallion pendants (Azzurro, Marmo, Verde, Rosso), Vito men's watch, and Serena women's watch. All devices connect to a 24/7 monitoring center operated by Medicall, with subscription packages providing varying levels of service from private contacts to professional emergency response. The system delays nursing home entry by an average of 3.4 years.

Differentiator

Problem solved

Functional benefit

Brands

• Ora: Smartwatch with integrated emergency call, GPS, pulse measurement, step counter, and telephony functions. Price: CHF 299 plus subscription.
• Flex
• Allegra
• Serena
• Vito
• Genius
• Mini
• Allegra

Products and services

• Ora Smartwatch GPS-enabled smartwatch with integrated emergency call button, pulse monitor, step counter, and telephony functions for direct voice communication with emergency contacts. Price CHF 299 plus required Abo subscription.
• Flex Emergency Device Mobile emergency call device for home and on-the-go use, with built-in GPS location tracking and fall detection sensor. Available for purchase or rental starting at CHF 18 per month (excluding Abo subscription). Awarded the German Innovation Award in 2019, 2020, and 2025.
• Genius Home Emergency Device

Quantifiable outcome

• Delays nursing home entry by average 3.4 years (customers enter at 88.3 years vs. Swiss average of 84.9 years)
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Spitex SchweizcoreStrategic or Co-development Partner · 1 January 2024Official Premium Partner of Spitex Schweiz, Switzerland's largest home care organization with over 400 base organizations serving a quarter million people. SmartLife Care's emergency call solutions are recommended to Spitex clients as part of holistic home care. Elevated to Premium Partner status in January 2024. The partnership positions SmartLife Care as the preferred emergency call provider within the Spitex ecosystem.
• Pro Senectute SchweizcoreStrategic or Co-development PartnerOfficial partner of Pro Senectute Schweiz, Switzerland's leading senior welfare organization active since 1917. Pro Senectute advocates for elderly people's rights and dignity. The partnership allows SmartLife Care products to be recommended/referred to Pro Senectute's senior client base.
• SwisscomcoreTechnology or IntegrationSmartLife Care originated as a Swisscom initiative and continues to leverage Swisscom's telecommunications network, technical infrastructure, and reliability. While now an independent company, Swisscom's network forms the backbone of SmartLife Care's connectivity and service reliability. The relationship is visible through Swisscom's branding on SmartLife Care's partner logos.
• Helvetia (Insurance)coreOthersSmartLife Care AG is a company of Helvetia (SmartLife Care AG ist ein Unternehmen von Helvetia), indicating Helvetia as a parent company or major shareholder. This ownership structure provides financial backing and potentially cross-selling opportunities with Helvetia's insurance customer base.
• MedicallcoreTechnology or IntegrationMedicall operates SmartLife Care's 24/7 emergency response center, providing round-the-clock monitoring and emergency coordination. When customers press their emergency button, they are connected to Medicall's center which stays on the line until help arrives. This is a critical service-level partnership underpinning the entire product offering.
• SAGES (Schweizerischer Fachverband für gesundheitsbezogene Soziale Arbeit)minorStrategic or Co-development PartnerSwiss professional association for health-related social work. Listed as a partner, likely providing professional endorsement and referral connections within the social care sector.
• Rheumaliga SchweizminorStrategic or Co-development PartnerSwiss Rheumatism League, which advocates for two million people affected by rheumatic diseases in Switzerland. Partnership provides access to a specific high-risk population for falls and emergencies.
• ASPS (Association of Private Spitex Organizations)minorStrategic or Co-development PartnerAssociation of private Spitex organizations in Switzerland. Partnership complements the main Spitex Schweiz partnership by connecting with private home care providers.
• Argus (Hausnotruf Liechtenstein)minorOthersEmergency call service in the Principality of Liechtenstein. Partnership extends SmartLife Care's geographic reach to the Liechtenstein market through a local partner.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/smartlifecare

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smartlife Care