Pure Planet Club US LLC

What Pure Planet Club US LLC does

Pure Planet Club US LLC is a privately held direct-to-consumer e-commerce company headquartered in Lewes, Delaware, selling tree-free and plastic-free household and personal care products to US consumers. Founded in 2017 in Australia and expanded to the United States in 2023, the company's core product line consists of bamboo-based and FSC-certified recycled toilet paper sold under the Caretta range, complemented by Elliqua body cleansing bars. Bamboo products are manufactured from 100% bamboo pulp sourced from sustainable Asian plantations, while recycled products use TCF-bleached 100% recycled paper, with all SKUs positioned as biodegradable, compostable, and free of plastic, BPA, and fragrances. All products ship in plastic-free packaging via a Shopify-hosted storefront to the contiguous United States (excluding Alaska and Hawaii).

The business operates on a dual revenue model: subscription-based recurring deliveries through the Club Membership program with auto-pilot scheduling and a self-service customer portal, alongside one-time purchases at $78 per 36-roll carton for bamboo TP and $68 per 36-roll carton for recycled TP. The company also maintains a dedicated Business section on its website to serve corporate buyers, though the primary customer segment is eco-conscious individual consumers. The GTM motion is content-led, anchored by the Club Diaries blog, an email newsletter, organic social, and customer reviews, emphasizing environmental mission and turtle conservation rather than performance marketing scale.

Operationally, Pure Planet Club is small, with no disclosed headcount, no institutional investor backing, no parent company, and no subsidiaries. There are no certifications, awards, patents, partnerships, or regulatory actions on record, and the company does not disclose revenue, funding history, or financial metrics in the available source material.

Name

Pure Planet Club US LLC

Legal name

Pure Planet Club US LLC

Website

https://pureplanetclub.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Pure Planet Club US LLC is a Delaware-based DTC e-commerce brand selling tree-free bamboo and recycled toilet paper plus Elliqua body bars via a subscription model to eco-conscious US consumers.

Ownership category

akta.pro rank

Product category

Sustainable Consumer Hygiene Products

NAICS

Sanitary Paper Product Manufacturing (322291)

SIC

Papers & Allied Products (2600)

akta.pro primary industry

Recycled-Content & Sustainable Tissue/Hygiene Products (IMAMAGAK)

akta.pro secondary industry

Recycled Tissue & Hygiene Products (IMAMAKAF)

Keywords

• Eco-friendly toilet paper
• Bamboo household products
• Sustainable personal care
• Plastic-free bathroom essentials
• Recycled paper products

Headquarters

HQ city

Lewes

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Product Sales - Subscription: Recurring subscription model where customers receive auto-pilot deliveries of toilet paper and personal care products. Subscribers can manage their deliveries through a customer portal, with ability to change delivery frequency, skip charges, update payment/shipping information, and cancel anytime with no questions asked.
2. Product Sales - One-time Purchase: Single purchase of bamboo toilet paper ($78.00 for 36 rolls), recycled toilet paper ($68.00 for 36 rolls), and body bars without subscription commitment.
3. Business/Corporate Sales: Business section on website suggests B2B/corporate sales channel for businesses seeking eco-friendly bathroom essentials.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Pure Planet Club US LLC sells tree-free bamboo and FSC-certified recycled toilet paper alongside vegan, plastic-free personal care body bars (Elliqua) through a direct-to-consumer e-commerce website. The company operates a subscription-based Club Membership model with auto-pilot delivery, pause/skip/cancel flexibility, and nationwide US shipping. All products are marketed as tree-free, plastic-free, BPA-free, biodegradable, and compostable, with zero plastic used in products, packaging, or service.

Product overview

Pure Planet Club US LLC offers a subscription-based e-commerce platform providing sustainable home and personal care products. The core product portfolio consists of tree-free and recycled toilet paper options (Bamboo 3-Ply and Recycled 2-Ply varieties), along with personal care items such as Elliqua Body Bars. Products are delivered through a membership model with auto-pilot delivery options, emphasizing plastic-free, toxin-free, and naturally-derived formulations.

Differentiator

Problem solved

Functional benefit

Brands

• Elliqua: Cleansing body bars featuring naturally derived fragrances including olive and coconut oils and shea butter. Product line under Pure Planet Club focused on personal care.

Products and services

• Caretta 100% Bamboo 3-Ply Toilet Paper (Double Length) Tree-free, plastic-free 3-ply bamboo toilet paper made from 100% bamboo pulp sourced from sustainable plantations in Asia. Contains 300 double-length sheets per roll and 36 rolls per carton. Biodegradable, compostable, BPA-free, fragrance-free, and septic/RV safe. Available via subscription (monthly) at $78.00 per carton or as a one-time purchase.
• Caretta 100% Recycled 2-Ply Toilet Paper (Extra Length) FSC certified 100% recycled paper 2-ply toilet paper with 500 extra-length sheets per roll and 36 rolls per carton. Bleached using TCF (Totally Chlorine Free) process. Biodegradable, compostable, and tree-free. Available via subscription (monthly) at $68.00 per carton or as a one-time purchase.
• Elliqua Body Bars Indulgent cleansing body bars made in the USA with naturally derived ingredients including olive and coconut oils and shea butter. Vegan, cruelty-free, free from harmful toxins and parabens, with plastic-free packaging. Marketed under the Elliqua sub-brand within the Pure Planet Club portfolio.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Cloud Paper: Cloud Paper is a US DTC bamboo toilet paper brand focused on tree-free, plastic-free household paper essentials with a subscription model. Overlaps directly with Pure Planet Club on category, sustainability claims, and customer profile.
• Reel Paper: Reel Paper is a US-based DTC brand selling bamboo and recycled toilet paper, paper towels, and napkins via subscription. Directly comparable on product mix, materials, target consumer, and subscription e-commerce distribution.
• Who Gives a Crap: Who Gives a Crap sells 100% recycled and bamboo toilet paper through a DTC subscription model with a strong eco/charitable mission (donates 50% of profits). It is the closest direct competitor to Pure Planet Club in product, channel, and mission.
• Bippy: Bippy sells bamboo-based household paper (toilet paper, paper towels) and adjacent baby products via DTC. Comparable to Pure Planet Club in bamboo product focus, eco-conscious positioning, and direct-to-consumer model.

Others

• Package Free Shop: Package Free is a US zero-waste retail brand selling plastic-free, sustainable household and personal care essentials across many categories. Comparable sustainability mission and customer overlap but operates as a broader retailer rather than a focused TP/personal care subscription.

Broad incumbents

• Earth Breeze: Earth Breeze is a US DTC brand selling eco-friendly laundry detergent sheets and household essentials with a 'subscribe and save' model. Comparable target consumer and subscription e-commerce motion, broader in cleaning categories than Pure Planet Club.
• Grove Collaborative: Grove Collaborative is a US public/marketplace eco-friendly DTC retailer offering household, personal care, and cleaning essentials. Overlaps with Pure Planet Club on plastic-free, sustainable positioning and DTC subscription, but at much larger scale and broader category coverage.

Regional players

• Cheeky Panda: Cheeky Panda is a UK-based DTC brand selling bamboo toilet paper and kitchen rolls to eco-conscious consumers. Highly comparable product line and subscription model but primarily serves UK/European markets rather than the US where Pure Planet Club US operates.

Emerging players

• Plaine Products: Plaine Products sells plastic-free, naturally-derived shampoo, conditioner, and body care via subscription refill. Comparable on eco-friendly personal care positioning and subscription DTC model, though more focused on liquids/refills rather than paper-based products.
• Sqwiresoul (Elliqua-relevant peers: Rustic Maka, ECOCOCO): EcoCoco and similar small brands offer eco-friendly bamboo and natural-fiber personal care and household essentials, overlapping with the Elliqua body bar line on plastic-free, naturally-derived personal care positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pureplanetclub
• LinkedInlinkedin.com/company/pure-planet-club-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Planet Club US LLC