What EZ ICE does

EZ ICE, Inc. is a private, direct-to-consumer manufacturer of backyard ice hockey rinks headquartered in Rhodesdale, Maryland, founded in 2010 and operating with a small (1-10 employee) team under founder Dylan Gastel. The company designs and sells modular rink kits marketed through two product lines—the original "60 Minute Backyard Rink" and the more advanced "EZ ICE PRO Home Arena System"—built around a tool-free, stake-free buckle-and-strap assembly system that uses high-density plastic engineered from the same materials as NHL boards. The PRO platform supports three stackable wall heights (Classic 16", Double 32", Arena 48") with backward compatibility for Original customers, enabling DIY assembly in 60 minutes or less without professional installation.

The broader product ecosystem extends well beyond rink kits to include replacement liners ($164-$1,544), synthetic ice panels for climate-independent year-round use, an exclusive Ultra Base foundation system (partnered with Ultra Base Systems) for temporary synthetic-ice and roller-hockey installations, street hockey brackets, foam bumpers, netting, stability bags, training accessories such as shooter tutors, and branded merchandise and gift cards. EZ ICE generates revenue exclusively through one-time product sales via its own e-commerce storefront (ezicerinks.com) and phone-based "Backyard Rink Experts" support, with no retail, marketplace, or third-party reseller presence. The primary customer segment is families with hockey-playing children; secondary segments include municipalities, warm-climate users seeking year-round synthetic-ice practice, and street hockey enthusiasts. Pricing for complete rink kits ranges from approximately $3,440 to over $4,580, and the company fulfills orders within 6-8 business days from US and Canadian warehouses, serving customers in 41 US states, every Canadian province, and across Europe—reportedly over 10,000 cumulative customers to date.

Name

EZ ICE

Legal name

EZ ICE, Inc.

Website

https://ezicerinks.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

EZ ICE is a private direct-to-consumer manufacturer of modular backyard ice hockey rinks, serving families with hockey-playing children via an e-commerce storefront and phone sales support. It sells rink kits ($3,440-$4,580+), replacement liners, synthetic ice panels, and accessories from US and Canadian warehouses.

Ownership category

akta.pro rank

Product category

Backyard Hockey Rinks / Outdoor Recreation Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Ice Hockey & Field Hockey Equipment Retail (CRAMAEAE)

akta.pro secondary industry

Ice Rinks & Winter Sports Facilities (MPAKAEAG)

Keywords

• Backyard ice rinks
• Modular rink systems
• Synthetic ice panels
• Hockey training equipment
• Outdoor recreation

Headquarters

HQ city

Rhodesdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Rink Kit Sales: One-time sale of complete backyard ice rink kits including boards, brackets, and components. Prices range from approximately $3,440 to $4,580+ depending on size, configuration (Classic/Double/Arena height), corner style (square/rounded), and accessories.
2. Replacement Parts & Components: Individual component sales including boards, brackets, connectors, straps, liner clips, bumpers, nets, and doors. Prices range from $2 to $559 depending on component type.
3. Liner Sales: Replacement and custom liners sold separately, priced based on rink dimensions. Range from approximately $164 to $1,544 depending on size.
4. Synthetic Ice Panels: Sale of synthetic ice flooring panels (4'x4' at $168 or 4'x8' at $316) for year-round skating without refrigeration.
5. Accessories & Merchandise: Hockey pucks ($3), foam bumpers, bench kits, shooter tutors ($24.99), gift cards ($10-$4,500), and branded merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

EZ ICE manufactures and sells modular backyard ice hockey rink kits (real ice, synthetic ice, and street hockey variants) directly to consumers via an e-commerce storefront. Products include the Original EZ ICE Rink and the EZ ICE PRO Home Arena System, both engineered for tool-free, stake-free assembly in 60 minutes or less using proprietary buckle-and-strap technology. The portfolio also includes replacement liners, synthetic ice panels, Ultrabase foundation panels, safety bumpers, netting, training accessories, and branded merchandise.

Product overview

EZ ICE offers a comprehensive backyard ice hockey rink product ecosystem consisting of three core rink types (Real Ice Rinks, Synthetic Ice Rinks, and Street Hockey Rinks), sold primarily through two product lines: The 60 Minute Backyard Rink™ (original/easier assembly) and the EZ ICE PRO Home Arena System™ (advanced with customizable heights up to 48"). The product portfolio includes modular components (boards, brackets, connectors, straps), safety accessories (bumpers, nets), surface solutions (liners, synthetic ice panels), foundation systems (Ultrabase panels with geotextiles), and training accessories (shooter tutors, hockey pucks). The company also offers exclusive retail partnerships (Leisure Accents Bench Kit), gift cards, and merchandise, with products shipped from US and Canada warehouses to customers in 41 states, all Canadian provinces, and across Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• EZ ICE PRO Home Arena System Advanced modular backyard ice hockey rink system with customizable wall heights (Classic 16", Double 32", Arena 48"), engineered from high-density plastic using NHL-grade materials, featuring tool-free buckle-and-strap assembly in 60 minutes or less. Compatible with optional netting, doors, and safety bumpers; designed for families seeking a customizable, durable backyard rink that withstands professional-level slapshots and harsh winters.
• Original EZ ICE Rink (60 Minute Backyard Rink) First-generation EZ ICE backyard ice hockey rink product line with 16" high-density plastic boards, featuring the trademarked 60-minute tool-free, stake-free assembly system. Targeted at families with hockey-playing children who want a customizable, easy-to-install backyard rink.
• Synthetic Ice Flooring Panels

Quantifiable outcome

• Assemble backyard rink in 60 minutes or less without tools or stakes
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Ultra Base SystemscoreTechnology or IntegrationEZ ICE is an authorized and exclusive provider of Ultra Base Foundation Panels. These panels create a flat, stable base for synthetic ice or roller hockey surfaces as an alternative to concrete or asphalt. The panels are temporary, portable, and suitable for installation on various surfaces including grass.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KwikRink: Provider of modular synthetic ice and backyard rink systems for both residential and commercial/municipal use. Comparable modular rink technology and broader customer footprint including community facilities.
• PolyGlide Ice: Manufacturer and retailer of synthetic ice panels used for year-round skating practice. Directly competes with EZ ICE's synthetic ice product line for the same climate-independent training use case.
• Iron Sleek: Manufacturer of backyard ice rink framing and liner systems sold primarily DTC. Direct competitor in the modular home rink category with comparable hockey-family target market and North American distribution.
• SmartRink: Backyard rink and synthetic ice provider targeting the same hockey-family segment with modular board-and-liner kits. Directly comparable offering and DTC e-commerce distribution model.
• NiceRink: One of the original and most established backyard ice rink kit makers in North America, offering modular board systems for DIY home rinks. Directly comparable product, customer segment (hockey families), and DTC distribution model.
• backyardICE: Backyard ice rink kit provider offering modular boards, brackets, and liners to consumer/hockey-family buyers. Closely comparable product ecosystem and end customer as EZ ICE.

Regional players

• Xtraice: European-headquartered synthetic ice rink manufacturer serving global markets. Comparable synthetic ice technology but primarily competes outside EZ ICE's core North American footprint.

Broad incumbents

• Glice: Established synthetic ice rink manufacturer serving commercial, training, and residential customers globally. Overlaps with EZ ICE's synthetic ice offering but operates as a larger incumbent with broader product portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ezicerinks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EZ ICE