Oggi Sorvetes
Oggi Sorvetes is a Brazilian family-owned ice cream manufacturer and franchisor (MAUAD FRANQUEADORA LTDA) operating Brazil's largest ice cream franchise network of 1,000+ stores across 10+ states, selling 90+ flavors of popsicles and ice cream through factory stores, supermarkets, delivery apps, and event cart rentals.
- Company typePrivate
- Founded2006
- HeadquartersSão Paulo, Brazil
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Oggi Sorvetes does
Oggi Sorvetes is a Brazilian ice cream manufacturer and franchisor headquartered in São Bernardo do Campo, São Paulo, operating under the legal entity MAUAD FRANQUEADORA LTDA. Founded in March 2006 by the Mauad brothers, the company began as a B2B distributor to small retail outlets (snack bars, bakeries, newsstands), transitioned to supermarket freezer placements in 2010, and entered franchising in 2015 with its first factory-store pilot. As of 2023 it had become Brazil's largest ice cream franchise network with 1,000+ stores across 10+ states plus the Federal District, ranking 30th among all Brazilian franchise networks in 2022 per ABF data.
The core technology is centralized ice cream and frozen dessert manufacturing and distribution through a proprietary cold-chain fleet and dedicated distribution center. The product portfolio spans 90+ SKUs across popsicles (Linha Festa, Fazenda, Delícia, Clássicos, Tradicionais, Seleções, Duetto, Giratto, Frutos, Sensa, Linha Zero, Sabores Regionais), mass-produced ice creams (Sorvetes de Massa, Linha Top Sundae), açaí products, and licensed character lines (Hello Kitty, Disney Collection with Mickey, Minnie, Ariel, Toy Story, Spider-Man). Distribution runs through franchise stores, supermarket/hypermarket freezer placements, iFood and Rappi delivery platforms, the Oggi Fest event-cart rental service (minimum R$300 order), and the Oggi Lovers loyalty program.
The business model is asset-light franchising: Oggi sells franchise rights (R$80K–R$250K+ investment per unit), earns ongoing royalties, and supplies product wholesale to franchisees. Customer segments span individual/family consumers, event planners (Oggi Fest), delivery users (iFood/Rappi), small retailers (legacy channel), and franchisee entrepreneurs. The company is family-owned with no identified institutional investment and operates with 501–1,000 employees. Recent strategic activity centers on the 2025 Disney licensing partnership, geographic and product line expansion, and digital channel build-out.
Oggi Sorvetes firmographics
Firmographics- Name
- Oggi Sorvetes
- Legal name
- MAUAD FRANQUEADORA LTDA
- Website
- https://oggisorvetes.com.br
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Oggi Sorvetes is a Brazilian family-owned ice cream manufacturer and franchisor (MAUAD FRANQUEADORA LTDA) operating Brazil's largest ice cream franchise network of 1,000+ stores across 10+ states, selling 90+ flavors of popsicles and ice cream through factory stores, supermarkets, delivery apps, and event cart rentals.
- Ownership category
- akta.pro rank
Oggi Sorvetes industry classification
Industry- Product category
- Ice Cream and Frozen Desserts
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (31152), Ice Cream and Frozen Dessert Manufacturing (311520)
- SIC
- Ice Cream & Frozen Desserts (2024)
- akta.pro primary industry
- Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE)
- akta.pro secondary industries
- Ice Cream & Refrigerated Desserts (CRADACAE), Ice Cream & Gelato Shops (THAFAGAA), Frozen & Refrigerated Snack Foods (Ice Cream Novelties, Snack Bites) (CRADABAL)
Keywords
Where Oggi Sorvetes is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Oggi Sorvetes business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Franchise Fees and Royalties: Revenue from franchise fees, initial franchise rights, and ongoing royalties from franchisees. The company provides franchisees with brand, products, support, and operational systems in exchange for fees.
- Direct Retail Sales: Revenue from direct sales of ice cream products to consumers through company-owned and franchise stores. Products include popsicles, mass-produced ice cream, sundaes, açaí, and other frozen desserts.
- Delivery and Digital Sales: Revenue from delivery orders through iFood, Rappi and regional delivery platforms, with presence on major food delivery applications.
- Oggi Fest Event Services: Revenue from renting ice cream carts for parties and events. Minimum order of R$300 in Oggi products required, with additional services for transportation and setup.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Franchise investment ranging from R$80,000 to R$250,000+ |
| Unit Pricing | One time/ perpetual license | Oggi Fest minimum order R$300 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Oggi Sorvetes product offering
Product offeringCore offering
Oggi Sorvetes manufactures and distributes ice cream and frozen dessert products — over 90 flavors of popsicles, ice cream pints, and açaí sorbets — through a franchise network of 1,000+ stores across Brazil. The company operates as the franchisor under MAUAD FRANQUEADORA LTDA, providing franchisees with products, brand, training, logistics, and marketing support, while also selling directly to consumers via franchise stores, supermarket freezer placements, and delivery platforms (iFood, Rappi). Supplementary services include the Oggi Fest event cart rental program and the Oggi Lovers customer loyalty program.
Product overview
Oggi Sorvetes is Brazil's largest ice cream franchise network offering a diverse portfolio of frozen desserts. The core product portfolio includes over 90 flavors of popsicles (picolés) across multiple specialized lines (Zero, Leve, Sensa, Fazenda, Delícia, Clássicos, Tradicionais, Seleções, Duetto, Festa, Frutos, Hello Kitty, Disney Collection) and mass-produced ice creams (sorvetes de massa) in various sizes. The company operates through a franchise model with factory stores and retail points, offering additional services including Oggi Fest (event cart rentals) and Oggi Lovers (loyalty program). Products are distributed through owned fleet, franchise stores, and delivery platforms (iFood, Rappi). The company was founded in March 2006 by the Mauad brothers and has expanded to over 700 stores across 10+ Brazilian states, with distribution centers in São Bernardo.
Differentiator
Problem solved
Functional benefit
Brands
- Oggi Fest: Event service providing ice cream carts for parties and corporate events, with minimum purchase of R$300 in Oggi Sorvetes products.
- Oggi Lovers
Products and services
- Picolés (Popsicles)
Quantifiable outcome
- Reached 1000 stores in less than 9 years of franchising
- +1 more outcomes
Companies that use Oggi Sorvetes
Customer profileSegments5 records
Ideal customer profiles4 records
Oggi Sorvetes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Oggi Sorvetes partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- DisneyflagshipDisney partnership to produce ice cream products featuring Disney characters including Mickey Mouse, Minnie Mouse, Ariel, Toy Story characters (Woody, Buzz Lightyear), and Spider-Man. Products are fruit-based (apple), source of fiber and calcium, in special character-shaped formats. Includes collectible campaign with albums and stickers.
- ABF (Associação Brasileira de Franchising)coreOggi Sorvetes became a member of the Brazilian Franchise Association (ABF) in 2015, the same year it opened its first franchise pilot store and entered the franchising business.
- iFoodcoreiFood is a major food delivery platform partnership enabling Oggi franchise stores to reach customers through delivery orders, expanding sales reach beyond physical stores.
- RappicoreRappi is a delivery platform partnership providing Oggi franchise stores with another channel to serve customers through on-demand delivery.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Oggi Sorvetes competitors and assessment
Company assessmentDirect peers
- Kibon (Unilever): Kibon is Unilever's ice cream brand in Brazil and the historical mass-market leader in popsicles and ice cream. It directly competes with Oggi Sorvetes on core SKUs (picolé, sorvete de massa) and supermarket shelf space, making it the most direct comparable peer.
- Havanna Brasil: Havanna is a Brazilian café/dessert chain that operates a franchised retail network with proprietary ice cream products. Like Oggi, it sells branded frozen desserts through company-controlled and franchise stores in shopping and high-traffic locations.
- Baskin-Robbins Brasil: Baskin-Robbins operates a franchised ice cream specialty store network in Brazil with a 31-flavor model. It overlaps directly with Oggi in the franchised ice cream shop segment and competes for the same mall and high-street retail footprint.
- Yoggi Frozen Yogurt: Yoggi is a Brazilian franchised frozen yogurt chain with stores in shopping centers. It is a direct peer to Oggi in the franchised frozen dessert retail segment, even though it specializes in yogurt rather than ice cream.
Broad incumbents
- Nestlé Brasil (Sorvetes): Nestlé manufactures and markets a portfolio of ice cream and frozen dessert brands in Brazil under its broader food and nutrition umbrella. It is a large incumbent competitor with materially greater R&D, marketing, and trade-spend resources than Oggi.
- Ben & Jerry's Brasil: Ben & Jerry's sells premium ice cream in Brazil through supermarket and foodservice channels, supported by Unilever's distribution. It competes with Oggi's premium and novelties lines and is part of the same global Unilever portfolio as Kibon.
- Häagen-Dazs Brasil: Häagen-Dazs is a premium global ice cream brand distributed in Brazil through its own shops and retail channels. It sits above Oggi on price/positioning but competes for the same premium indulgence occasions.
Emerging players
- Oakberry Brasil: Oakberry is a fast-growing Brazilian açaí bowl franchise network. It overlaps with Oggi's açaí sorbet line and competes for the same health-oriented, on-the-go consumer segment, but with a different core product and positioning.
- Açaí Concept: Açaí Concept operates a franchised Brazilian açaí bowl chain. It intersects Oggi's açaí product line and frozen dessert occasions but is focused on bowls rather than packaged ice cream, making it an emerging adjacent competitor.
Others
- Cacau Show: Cacau Show is Brazil's largest chocolate retail franchise network and a benchmark for franchise scale, store-count growth, and factory-direct economics. It is not an ice cream peer but is the closest analog on franchise-led Brazilian CPG retail scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Oggi Sorvetes social profiles
Digital presenceOggi Sorvetes compliance and trust
Trust signalCompliance1 record
Oggi Sorvetes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oggi Sorvetes leadership team
Management profileNumber of profiles
Profiles2 records
Oggi Sorvetes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oggi Sorvetes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oggi Sorvetes
What does Oggi Sorvetes do?
Oggi Sorvetes manufactures and distributes ice cream and frozen dessert products — over 90 flavors of popsicles, ice cream pints, and açaí sorbets — through a franchise network of 1,000+ stores across Brazil. The company operates as the franchisor under MAUAD FRANQUEADORA LTDA, providing franchisees with products, brand, training, logistics, and marketing support, while also selling directly to consumers via franchise stores, supermarket freezer placements, and delivery platforms (iFood, Rappi). Supplementary services include the Oggi Fest event cart rental program and the Oggi Lovers customer loyalty program.
Is Oggi Sorvetes a public or private company?
Oggi Sorvetes is a private company. It is classified as family owned and is currently operating.
When was Oggi Sorvetes founded?
Oggi Sorvetes was founded in 2006. It employs 501 to 1,000 people.
Where is Oggi Sorvetes based?
Oggi Sorvetes is headquartered in São Paulo, Brazil, in the Latin America region.
How does Oggi Sorvetes make money?
Four revenue lines are on record. Franchise Fees and Royalties are the primary driver. The others are direct Retail Sales, delivery and Digital Sales and oggi Fest Event Services.
Who are Oggi Sorvetes's main competitors?
Direct peers on record are Kibon (Unilever), Havanna Brasil, Baskin-Robbins Brasil and Yoggi Frozen Yogurt. Broad incumbents are Nestlé Brasil (Sorvetes), Ben & Jerry's Brasil and Häagen-Dazs Brasil. Emerging players are Oakberry Brasil and Açaí Concept. Cacau Show is listed as an others.
Does Oggi Sorvetes have an API?
No public API is recorded for Oggi Sorvetes.
What industry is Oggi Sorvetes in?
Oggi Sorvetes's product category is Ice Cream and Frozen Desserts. Its primary akta.pro industry code is AFAKAKAE, Ice Cream, Frozen Desserts & Novelties Manufacturing, with a secondary code of CRADACAE, Ice Cream & Refrigerated Desserts. Its NAICS code is 31152 and its SIC code is 2024.