Vertical Software
- Company typePrivate
- Founded1983
- HeadquartersPekin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Vertical Software firmographics
Firmographics- Name
- Vertical Software
- Legal name
- Vertical Software Inc.
- Website
- https://verticalsoftware.net
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Vertical Software industry classification
Industry- Product category
- Grain Facility Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO)
- akta.pro secondary industries
- Terminal Inventory Management & Traceability Systems (AFAOAAAL), Weighing, Sampling & Grading Stations (Scale Houses) (AFAOAAAJ)
Keywords
Where Vertical Software is headquartered
LocationHeadquarters
- HQ city
- Pekin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vertical Software business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales
Revenue model
- Ceres Annual Subscription: Annual subscription based on scale licenses with optional unattended modules. No per-ticket fees. Subscription model provides recurring revenue with customer retention focus.
- Hardware Sales: Sells related hardware including kiosks, remote ticket printers, RDP terminals, intercoms, and message boards. Hardware is bundled with automation packages or sold standalone.
- GrainTrac Software Licenses: Legacy GrainTrac accounting software with both locally installed and cloud-based options (CenterPoint Accounting from Red Wing Software).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Subscription - Scale Licenses |
| Subscription | Annual | Automation Modules (Unattended/Kiosk) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Vertical Software product offering
Product offeringCore offering
Vertical Software provides a cloud-based grain facility management platform centered on its flagship Ceres product, which integrates scale ticketing, contract management, inventory, grain-specific accounting, and reporting. The company also offers GrainTrac accounting software, ScaleTrac ticketing software, unattended RFID/kiosk automation modules, and supporting hardware (kiosks, remote ticket printers, intercoms) for grain elevators, feedmills, ethanol plants, grain farms, and agricultural cooperatives.
Product overview
Vertical Software provides a modular cloud-based grain management platform built around five core products: Ceres (flagship web-based platform), GrainTrac (accounting), ScaleTrac (scale ticketing), Automation modules (unattended/kiosk ticketing), and Hardware (kiosks, printers, intercoms). The platform connects scale ticketing, inventory, contracts, and accounting into one unified system, with optional add-on hardware for complete turnkey solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Ceres: Web-based cloud platform for grain facility management combining scale ticketing, contracts, inventory, accounting, and reporting.
- GrainTrac
- ScaleTrac
- Automation
- Hardware
Products and services
- Ceres
Quantifiable outcome
- 99% customer retention rate
- +3 more outcomes
Companies that use Vertical Software
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Vertical Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
Vertical Software partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Valstoneparent companyVertical Software is part of Valstone, along with a network of affiliate companies. Valstone is a parent company providing resources and infrastructure for Vertical Software and its affiliates. The company mentions being passionate about innovation and sustainability as part of the Valstone network.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Vertical Software competitors and assessment
Company assessmentDirect peers
- AgTrax: AgTrax is an agribusiness ERP and grain accounting software vendor serving elevators, feedmills, and cooperatives. It is the closest functional peer to Vertical Software's GrainTrac and Ceres products given its focus on scale ticketing, settlements, and inventory for grain facilities.
- EFC Systems: EFC Systems (formerly EFC Ag Software) provides agribusiness accounting, scale ticketing, and inventory management for grain elevators, feed mills, and agronomy retailers. It is a direct competitor targeting the same buyer (elevator/feedmill managers) with overlapping scale-and-accounting modules.
- iRely: iRely delivers agribusiness and commodity management software including accounting, scale ticketing, and inventory modules for grain and feed businesses. It overlaps directly with Vertical's elevator-software value proposition across tickets, contracts, and settlements.
- Bushel: Bushel is a digital infrastructure platform for the grain industry providing eSignature, scale ticket data APIs, and bushel-powered integrations adopted by elevators and processors. It competes with Vertical on data flow and ticketing integration, particularly via its scale-ticket and contract APIs.
- AGDATA: AGDATA (AGDATA Holdings) provides agribusiness software and data services spanning accounting, scale, and ag-input operations to grain handlers and ag retailers. It is a direct peer offering comparable workflow software to grain and agribusiness operators.
Emerging players
- Conservis: Conservis is a farm-management platform tracking bushels, contracts, and inventory from field to buyer. It is an emerging player that overlaps with Vertical's Grain Farms segment on recordkeeping, contract management, and inventory across farm-side operations.
Broad incumbents
- Granular (Corteva): Granular, owned by Corteva, is a broad farm-management platform offering agronomy, financials, and grain marketing workflows. It competes with Vertical's grain-farm module but extends across the whole farm operating cycle.
- Barchart: Barchart (cmdty) provides commodity data, analytics, and digital workflow tools across ag markets including grain merchandisers and elevators. It is a broad incumbent whose elevator-side workflow offerings overlap with Vertical's contract and position-management features.
- Eka Software: Eka Software Platforms offers commodity trading and risk management (CTRM) software for agribusinesses and grain merchants. It is a broad incumbent whose position and contract management capabilities overlap with Vertical's grain merchandising and contract modules.
- Ever.Ag: Ever.Ag (formed via EFC Systems and other agtech roll-ups) provides agribusiness software, scale/elevator solutions, and dairy/ag data services. It competes with Vertical across the grain elevator and feedmill segments via broader agtech offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Vertical Software social profiles
Digital presenceVertical Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vertical Software leadership team
Management profileNumber of profiles
Profiles1 record
Vertical Software funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vertical Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vertical Software
What does Vertical Software do?
Vertical Software provides a cloud-based grain facility management platform centered on its flagship Ceres product, which integrates scale ticketing, contract management, inventory, grain-specific accounting, and reporting. The company also offers GrainTrac accounting software, ScaleTrac ticketing software, unattended RFID/kiosk automation modules, and supporting hardware (kiosks, remote ticket printers, intercoms) for grain elevators, feedmills, ethanol plants, grain farms, and agricultural cooperatives.
Is Vertical Software a public or private company?
Vertical Software is a private company. It is classified as corporate owned and is currently operating.
When was Vertical Software founded?
Vertical Software was founded in 1983. It employs 11 to 50 people.
Where is Vertical Software based?
Vertical Software is headquartered in Pekin, United States, in the North America region.
How does Vertical Software make money?
Three revenue lines are on record. Ceres Annual Subscription is the primary driver. The others are hardware Sales and grainTrac Software Licenses.
Who are Vertical Software's main competitors?
Direct peers on record are AgTrax, EFC Systems, iRely, Bushel and AGDATA. Conservis is listed as an emerging player. Broad incumbents are Granular (Corteva), Barchart, Eka Software and Ever.Ag.
Does Vertical Software have an API?
No public API is recorded for Vertical Software.
What industry is Vertical Software in?
Vertical Software's product category is Grain Facility Management Software. Its primary akta.pro industry code is AFAAAFAO, Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links), with a secondary code of AFAOAAAL, Terminal Inventory Management & Traceability Systems. Its NAICS code is 51821 and its SIC code is 7370.