AgTrax
AgTrax is a privately held agribusiness software company founded in 1996 that provides the TraxView ERP platform and modular add-ons (commodity accounting, bin management, scale integration, customer portal) to 170+ grain elevators, cooperatives, feed mills, and agronomy providers across 30+ US states and Canada.
- Company typePrivate
- Founded1996
- HeadquartersHutchinson, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What AgTrax does
AgTrax is a privately held agribusiness software company founded in 1996 and headquartered in Hutchinson, Kansas, that builds enterprise resource planning (ERP) and operational software for grain elevators, agricultural cooperatives, feed mills, agronomy retailers, and petroleum outlets across 30+ US states and Canada. Its flagship platform, TraxView, is a modular, fully-integrated ERP system comprising 16+ modules covering General Ledger, Accounts Receivable, Purchasing, Order Entry/POS, Payroll, Inventory, Commodity Accounting, Production/Manufacturing, Bank Reconciliation, Sales Analysis, Agronomy Blending, Feed Blending/Manufacturing, Prepaid/Bookings, Patronage/Equity, and Business Units, all built on a shared SQL database with NTEP-certified scale integration (AgRemote), a white-labeled customer portal (OnlineAccess), advanced bin management and grain traceability (Elevate), and AI-assisted anomaly reporting (SQL Replication). The platform supports both on-premise and SaaS deployment, and AgTrax has built an ecosystem of more than 20 API integration partners including Barchart, Bushel, Easy Automation, StoneX, AgWorks, and Century Business Technologies.
The company generates revenue through a combination of software licensing and subscriptions (annual billing for both deployment models), professional services (on-site implementation, training, and ongoing client services), and complementary hardware sales (servers, workstations, printers tailored to the software). Go-to-market is enterprise field sales with phone-based outreach, demo requests, and active participation in industry events such as GEAPS Exchange, KGFA, AAGIWA, and the Bushel Buddy Seat Conference, supplemented by a partner co-marketing and referral channel. With 170+ agribusiness customer organizations supported by an internal IT team, the company operates with 11-50 employees under stable founder-era ownership and same leadership continuity since inception.
AgTrax firmographics
Firmographics- Name
- AgTrax
- Legal name
- AgTrax
- Website
- https://agtrax.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AgTrax is a privately held agribusiness software company founded in 1996 that provides the TraxView ERP platform and modular add-ons (commodity accounting, bin management, scale integration, customer portal) to 170+ grain elevators, cooperatives, feed mills, and agronomy providers across 30+ US states and Canada.
- Ownership category
- akta.pro rank
AgTrax industry classification
Industry- Product category
- Agribusiness ERP Software
- NAICS
- Custom Computer Programming Services (541511), Software Publishers (5132)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC)
- akta.pro secondary industry
- Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)
Keywords
Where AgTrax is headquartered
LocationHeadquarters
- HQ city
- Hutchinson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AgTrax business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Licensing and Subscriptions: AgTrax generates revenue primarily through software licensing and subscription fees for its TraxView ERP system and related modules. The company offers both on-premise (Onsite Server) and SaaS (Cloud) deployment models, suggesting a recurring subscription component for cloud deployments and one-time or annual license fees for on-premise installations. Additional revenue comes from hardware sales including servers, workstations, printers and other equipment.
- Hardware Sales: AgTrax sells a wide variety of computer hardware products including servers, workstations, printers and other equipment. Their technology experts spec and sell systems tailored to function with AgTrax software solutions, providing an additional revenue stream alongside software offerings.
- Professional Services: Revenue generated through implementation services, on-site software installation for new clients, training sessions (both online and on-site), and ongoing customer support. Client Services Representatives perform on-site installations and training as part of the customer onboarding process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | On Premise/Onsite Server - Traditional software deployment model |
| Subscription | Annual | SaaS (Cloud) - Cloud-based subscription model |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
AgTrax product offering
Product offeringCore offering
AgTrax develops and sells TraxView, a comprehensive, fully-integrated agribusiness accounting ERP system with 16+ modules covering General Ledger, Accounts Receivable, Purchasing, Order Entry/POS, Payroll, Inventory, Commodity Accounting, Production/Manufacturing, Bank Reconciliation, Sales Analysis, Agronomy Blending, Feed Blending/Manufacturing, Prepaid/Bookings, Patronage/Equity, and Business Units. The company also sells standalone add-on products including Elevate (bin management and grain traceability), AgRemote Scale Interface (NTEP-approved scale integration), OnlineAccess (white-labeled customer web portal), Grain Inspection (certificate management), SQL Replication (AI-driven Power BI reporting), and Elastic Email (email/text communications API), plus supporting hardware. The platform is offered as On Premise or SaaS Cloud subscription.
Product overview
AgTrax is a leading agribusiness software provider offering a platform-plus-modules architecture centered on TraxView, its comprehensive ERP platform for grain elevators, cooperatives, feed stores, agronomy providers, and agricultural businesses. TraxView integrates 16+ modules covering financial operations (General Ledger, Accounts Receivable, Purchasing, Payroll, Bank Reconciliation), core operations (Order Entry/Point of Sale, Inventory, Commodity Accounting), and specialized features (Production/Manufacturing, Feed Blending, Agronomy Blending, Patronage/Equity, Business Units, Prepaid/Bookings, Sales Analysis, 3rd Party Interface). Supporting modules include AgRemote Scale Interface for scale integration, OnlineAccess Web Portal for customer self-service, Grain Inspection for certificate management, SQL Replication for AI-powered data analytics, Elevate for bin management and traceability, and Elastic Email for communications. The platform supports both on-premise and SaaS/cloud deployment options and integrates with numerous third-party partners including Barchart, Bushel, Square9, Easy Automation, and 20+ other integrated applications.
Differentiator
Problem solved
Functional benefit
Brands
- TraxView: Comprehensive, fully-integrated agribusiness accounting software system containing many modules for managing complex agribusiness operations including General Ledger, Accounts Receivable, Purchasing, Order Entry/Point of Sale, Payroll, Inventory, Commodity Accounting, Production/Manufacturing, and more.
- AgRemote Scale Interface
- OnlineAccess
- Elevate
- Elastic Email
Products and services
- TraxView The core ERP platform providing comprehensive, fully-integrated accounting and business management software for agribusinesses including grain elevators, cooperatives, feed stores, agronomy providers, and petroleum outlets; supports On Premise and SaaS Cloud deployment.
- Elevate Commercial elevator bin management and traceability software combining grain traceability and bin management in one product, with real-time bin inventory visuals, quality factor tracking, bin board automation, temperature integration, and complete grain movement traceability across facilities; available as cloud or on-premise hosting.
- AgRemote Scale Interface NTEP-approved scale interface that connects scales directly to the TraxView accounting system, integrating with moisture testers, supporting RFID, and eliminating double entries across weighments.
- OnlineAccess Web Portal White-labeled customer web portal allowing customers to view account activity, pay bills, check grain balances by commodity, view contracts, print invoices and scale tickets, and place offer contracts 24/7.
- Grain Inspection Allows customers to view, print, or download certificate information via the Internet including 905 Official Sample, 909 Export, 913 Warehouseman's Sample grade certificates, with XML reports, PDF formats, and third-party invitation capabilities.
- SQL Replication Power BI reporting tool using artificial intelligence to synchronize account and grain inspection data in real time, identifying anomalies and highlighting potential issues without slowing data entry processes.
- Elastic Email Dynamic API email platform that integrates email functionality into TraxView for cost-effective sending of statements, invoices, and communications, with built-in tracking for sends, opens, bounces, and non-deliveries plus text messaging capability.
- Hardware Computer hardware products including servers, workstations, printers, and other equipment tailored by AgTrax technology experts to function with AgTrax software solutions.
Quantifiable outcome
- 80 years combined customer service experience
- +2 more outcomes
Companies that use AgTrax
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
AgTrax technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability2 records
Feature7 records
AgTrax partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- WEM AUTOMATIONcoreWEM AUTOMATION provides automation and controls solutions for commercial feed mills. Announced as new Integrated Strategic Partner in January 2025. Founded in 1955, focused on providing world-class automation and controls across various industries.
- BarchartcoreBarchart provides mobile and website integration for grain ticket viewing, grain balances, and bid information. Used by customers including Scott Coop and Flagler Cooperative through the Bushel API Integration app, allowing customers to access real-time grain data from their mobile devices.
- BushelcoreBushel provides grain transaction and contract posting platform integrated with TraxView. Includes Bushel Trade for live grain prices, basis bids, and hedging. Customers can access grain data and transaction information through Bushel's platform.
- Easy Automation Inc.coreEasy Automation provides feed mill automation and controls. Integration with AgTrax enables seamless data flow between feed mill operations and accounting systems. Recommended AgTrax to Chandler Feed Company. Used by Flagler Cooperative for feed business integration.
- StoneXcoreStoneX provides risk management and commodities solutions integrated with AgTrax. Featured in January 2025 Ag Technology Panel Discussion alongside AgTrax and Easy Automation discussing leading-edge eTools and Technologies driving innovation in agribusiness.
- Century Business TechnologiescoreProvides custom API integrations including Accounts Payable Automation for AgTrax. Eliminates manual payables data entry with AI Capture. Shares information seamlessly with AgTrax in a secure cloud-hosted environment.
- AgWorkscoreAgWorks provides agronomic field work, field mapping, and fertilizer blending software integrated with TraxView. Used by Equity Exchange and The Cooperative Grain and Supply Company for precision ag and agronomy operations.
- Elastic EmailcoreElastic Email provides email API service for sending statements, invoices, and communications. AgTrax has created Elastic Email as an integrated solution within TraxView, featuring built-in tracking and text messaging capabilities.
Scale indicators7 records
Recent moves5 records
Expansion highlights2 records
AgTrax competitors and assessment
Company assessmentEmerging players
- Conservis: Cloud-based farm and agribusiness management platform focused on operational visibility, inventory, and accounting for row-crop operations. Competes for shared customers with AgTrax but lacks the deep grain-elevator-specific commodity accounting depth.
- AgWorld: Agronomy and farm management platform with planning, record-keeping, and financial tools used by agronomy retailers and growers. Overlaps with AgTrax's agronomy modules but is more focused on the agronomist/farmer interface than back-office accounting.
Direct peers
- Agvance (by SSI): Agribusiness management software offering accounting, grain, agronomy, energy, and feed modules to cooperatives and ag retailers — directly competitive with AgTrax across multiple verticals and customer segments.
- Cultura Technologies: Provides a suite of agribusiness ERP and grain management software solutions (including GrainTrac, EasyTrac, and feed/fuel modules) to grain elevators, cooperatives, and feed mills — the closest direct overlap with AgTrax's TraxView in customer base, modules, and go-to-market.
- EFC Systems: ERP and management software provider for ag retailers, cooperatives, and applicators with agronomy, fertilizer blending, and grain modules that map closely to AgTrax's TraxView feature set.
- FBS Systems: Long-standing agribusiness accounting and ERP software vendor serving grain elevators, cooperatives, and farm supply businesses with comparable modules (general ledger, inventory, commodity accounting). Directly competes with AgTrax for the same ag-retail customer profile.
Broad incumbents
- Granular (Corteva): Farm and agronomy management platform owned by Corteva, serving larger growers and agribusinesses with broader financial planning, agronomy, and operations tools. Larger and better-capitalized but operates at the farm/grower level rather than the cooperative/elevator ERP layer.
- John Deere Operations Center: Major OEM-backed digital platform connecting John Deere equipment, agronomy, and farm data. Adjacent to AgTrax's customer workflow, with strong distribution among growers but limited cooperative/elevator ERP functionality.
- Trimble Agriculture: Broad agriculture technology platform with precision ag, logistics, and farm management solutions. Larger incumbent with deeper precision-ag capability but lighter depth in grain elevator / cooperative ERP than AgTrax.
Others
- Bushel: Grain transaction and digital infrastructure platform integrated with AgTrax (via Bushel API). Adjacent ecosystem participant rather than direct ERP competitor, but represents a class of modern grain-tech platforms shaping customer expectations around mobile and digital grain commerce.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
AgTrax social profiles
Digital presenceAgTrax financial estimates
Financial estimateRevenue estimate
Valuation estimate
AgTrax leadership team
Management profileNumber of profiles
Profiles7 records
AgTrax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AgTrax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AgTrax
What does AgTrax do?
AgTrax develops and sells TraxView, a comprehensive, fully-integrated agribusiness accounting ERP system with 16+ modules covering General Ledger, Accounts Receivable, Purchasing, Order Entry/POS, Payroll, Inventory, Commodity Accounting, Production/Manufacturing, Bank Reconciliation, Sales Analysis, Agronomy Blending, Feed Blending/Manufacturing, Prepaid/Bookings, Patronage/Equity, and Business Units. The company also sells standalone add-on products including Elevate (bin management and grain traceability), AgRemote Scale Interface (NTEP-approved scale integration), OnlineAccess (white-labeled customer web portal), Grain Inspection (certificate management), SQL Replication (AI-driven Power BI reporting), and Elastic Email (email/text communications API), plus supporting hardware. The platform is offered as On Premise or SaaS Cloud subscription.
Is AgTrax a public or private company?
AgTrax is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AgTrax founded?
AgTrax was founded in 1996. It employs 11 to 50 people.
Where is AgTrax based?
AgTrax is headquartered in Hutchinson, United States, in the North America region.
How does AgTrax make money?
Three revenue lines are on record. Software Licensing and Subscriptions are the primary driver. The others are hardware Sales and professional Services.
Who are AgTrax's main competitors?
Emerging players on record are Conservis and AgWorld. Direct peers are Agvance (by SSI), Cultura Technologies, EFC Systems and FBS Systems. Broad incumbents are Granular (Corteva), John Deere Operations Center and Trimble Agriculture. Bushel is listed as an others.
Does AgTrax have an API?
Yes. AgTrax offers API integrations with numerous third-party partners and platforms. Key APIs include Elastic Email API (for sending statements, invoices, and communications with built-in tracking for sends, opens, bounces, and non-deliveries), Square9 API (for invoice management and document storage), Barchart API (for grain tickets, balances, and pricing data), Bushel API (for live grain prices, basis bids, hedging, and grain transactions), and API integrations with Square9, Barchart, and various partner applications. The platform supports real-time data synchronization through API connections. AgTrax also offers an ODBC-compliant driver allowing users to access system data via Excel, Word, and Crystal Reports.
What industry is AgTrax in?
AgTrax's product category is Agribusiness ERP Software. Its primary akta.pro industry code is HDAEAEAC, Distribution & Wholesale ERP (Inventory, Order, Warehouse), with a secondary code of HDAEAEAD, Retail ERP (Merchandising, POS Back Office). Its NAICS code is 541511 and its SIC code is 7371.