What webworks does

Webworks (legal entity B+M Webworks GmbH) is a Berlin-based online marketing agency founded in 2012 that delivers performance marketing services to mid-sized and large online shops across the DACH region, targeting retailers with annual revenues typically between €5 million and €500 million. The firm's service portfolio centers on SEO, SEA (Google Ads and Google Shopping), Amazon marketing, web analytics, paid social advertising, and proprietary cloud-based data feed optimization, including the Webworkscompare.com CSS platform that provides clients with a 20% Google Shopping CPC discount. Technology is built around Google Analytics, Google Tag Manager, Google Data Studio, BigQuery, and Tableau, supplemented by proprietary feed-management tooling for hourly/daily product feed updates.

Name

webworks

Legal name

B+M Webworks GmbH

Website

https://webworks-agentur.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Webworks is a Berlin-based online marketing agency founded in 2012 that provides SEO, SEA, Amazon marketing, and data feed optimization services to mid-sized and large DACH online retailers, operating as part of the Customer Collective group.

Ownership category

akta.pro rank

Product category

Digital Marketing Agency Services

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA)

Keywords

• Online marketing agency
• SEO services
• SEA management
• Amazon marketing
• Data feed optimization

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Revenue-Share / Performance-Based Fees: Primary revenue model: participation in the revenue of the online marketing channel managed for clients. A small base fee is charged to cover operational costs, with the majority of compensation tied to client revenue growth. This aligns agency incentives with client success.
2. Data Feed Management Services: Monthly fixed fee per managed data feed, with costs varying based on feed size and update frequency. Additional hourly billing at €125/hour for optimization work.
3. Google Shopping CSS Subscription: Transparent monthly subscription fee of €300/month for CSS infrastructure access, with free trial month and no setup costs.
4. Seminars, Workshops & Training: Revenue from conducting SEO, SEA, and online marketing training sessions and workshops, delivered either at client locations or in their Berlin office.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Webworks is an online marketing agency specializing in performance marketing for medium and large online shops. The company delivers end-to-end services across SEO (search engine optimization), SEA (search engine advertising including Google Ads and Google Shopping), Amazon Marketing (ads and data feed optimization), web analytics, paid social ads (Facebook, Instagram, Pinterest), and data feed management. It also offers consulting and inhousing programs to build internal client capabilities, plus seminars and workshops on online marketing topics.

Product overview

Webworks is an online marketing agency for online shops, offering a portfolio of interconnected services centered around performance marketing. The core offerings include SEO (search engine optimization) and SEA (search engine advertising) as the primary channels, supplemented by Amazon Marketing (including ads and data feed optimization), Web Analytics, Paid Social Ads (Facebook, Instagram, Pinterest), and Data Feed Management. The agency also provides consulting and training services (Inhousing) to help clients build internal capabilities. The service model emphasizes transparent reporting, performance-based pricing, and long-term partnerships with mid-sized and large online shops.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO (Suchmaschinenoptimierung) Search engine optimization services for online shops, including onpage SEO, offpage SEO, and platform-specific SEO for Magento, Shopify, Shopware, and xtCommerce platforms.
• SEA (Suchmaschinenwerbung) Search engine advertising services including Google Ads management, Google Shopping campaigns, and YouTube Ads for online shops.
• Amazon Marketing Comprehensive Amazon marketing services including Amazon Ads campaign management and Amazon data feed optimization for product listings.
• Webanalyse (Web Analytics) Web analytics and tracking services including Google Analytics setup, monitoring dashboards, deep-dive analyses, and shop monitoring for online shops.
• Online Marketing Consulting & Inhousing Training and development services to build internal online marketing capabilities within client companies over 6-12 month periods, covering SEO, SEA, and affiliate marketing.
• Paid Social Ads Social media advertising services including Facebook & Instagram Ads, Pinterest Ads management for online shops.
• Data Feed Management Product data feed optimization and management services for Google Shopping, Amazon, Idealo, and other comparison shopping services and marketplaces.
• Online Marketing Seminare & Schulungen Educational seminars and workshops on SEO, SEA, and online marketing topics conducted by founders Mario Träger and Bernhard Ollefs.
• Google Shopping CSS Comparison Shopping Service (CSS) partnership offering 20% CPC discount on Google Shopping ads through Webworkscompare.com.

Quantifiable outcome

• 440% SEO visibility increase (Sistrix) in 12 months for Salamander.de
• +9 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Customer CollectivecoreStrategic or Co-development PartnerWebworks has been part of Customer Collective since 2023. Customer Collective is a marketing group combining 8 specialized entities (The House of Marketing, Upthrust, Dignify, Fightclub, addData, SalesX & Webworks) focused on Customer Ownership - combining customer strategy, digital acceleration, data, technology, and branding/performance marketing under one umbrella.
• GooglecoreTechnology or IntegrationOfficial Google Partner and Google Premium Partner with certified expertise in Google Ads, Google Shopping, YouTube Ads, and analytics tools. Premium status provides dedicated Google support team for campaign optimization.
• Bundesministerium für Wirtschaft und Technologie (BMWi)minorStrategic or Co-development PartnerCertified partner in the go-digital funding program of the German Federal Ministry for Economic Affairs, which supports SME digitalization initiatives.
• Händlerbund (Merchant Association)minorGTM or Marketing PartnerHB Campus Top-Experten recognition and partnership with Germany's merchant association for e-commerce education and training programs.
• Bundesverband Digitale Wirtschaft e.V. (BVDW)coreStrategic or Co-development PartnerActive member of BVDW, the German digital economy association. Webworks has achieved both the BVDW SEO and SEA Quality Certificates (January 2024), operating under the association's Code of Conduct standards.
• Internet World BusinessminorGTM or Marketing PartnerOfficial webinar partner of Internet World Business publication. Conduct regular webinars on SEO and SEA topics for online shops as educational content marketing.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Catbird Seat: Berlin-based digital agency offering performance marketing, SEO, and data-driven campaigns. Same city, similar mid-market DACH customer orientation, and similar dependence on Google ecosystem tooling.
• internetwarriors: German SEO and SEA agency headquartered in Hamburg with a comparable mid-market and e-commerce customer base. Competes head-to-head for SEO retainer and Google Ads management mandates in DACH.
• PERFORMANCE ONE: Munich-based performance marketing agency focused on data-driven SEO, SEA, and analytics for mid-sized and enterprise clients. Comparable service portfolio and similar customer profile in the German online retail segment.
• Klickpilot: Munich-based performance marketing agency specializing in Google Ads, Microsoft Advertising, and Amazon Ads. Overlapping target customer (mid-market German online shops) and overlapping service mix make it a close direct competitor.
• Claneo: Berlin-based content and SEO agency focused on international SEO, content production, and digital PR. Directly competes with Webworks in the German-speaking e-commerce and mid-market segment for SEO-led growth engagements.
• luna-park GmbH: Berlin-based digital agency offering SEO, SEA, social media, and content strategy for e-commerce and B2B clients. Same geography (Berlin), similar size band, and similar performance marketing orientation.

Broad incumbents

• nexum: Cologne-based digital agency with significant performance marketing and e-commerce consulting offerings. Larger scale and broader service scope position it as a broad incumbent that occasionally competes for the same RFPs.
• GroupM Germany: WPP-owned media investment and digital performance group with substantial presence in Germany. Not a direct competitor at Webworks' typical contract size, but the dominant incumbent above it; relevant for understanding competitive ceiling and acquisition paths.
• denkwerk: Cologne-based independent digital agency with a broader portfolio spanning strategy, creative, and performance. Larger headcount and enterprise clients overlap with Webworks' top end, but services extend well beyond SEO/SEA.

Regional players

• Dept: Amsterdam-headquartered digital agency with established German operations and significant e-commerce / performance marketing capability. Comparable service stack (SEO, SEA, data, creative) at a larger scale; primarily competes for cross-border enterprise mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about webworks