The Nexum Group
The Nexum Group is a Dubai-headquartered marketing consultancy that builds, trains and transforms in-house and offshore performance marketing teams for global brands across MENA, Europe and Asia-Pacific, operating through four FTE service models and a proprietary media technology sub-brand, Adnex.
- Company typePrivate
- Founded2020
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Nexum Group does
The Nexum Group is a Dubai-headquartered marketing consultancy that builds, trains and transforms in-house and offshore performance marketing teams for global brands. Its core service is structured around four FTE (Full-Time Equivalent) delivery models — In-house, Hybrid, Agency and Offshore — under which senior, vetted performance marketers are embedded into client organizations across MENA, Europe and Asia-Pacific, supported by a 38-session training infrastructure and 23+ placements to date.
The firm operates more than a dozen discrete service lines, including Elite Talent Acquisition, Strategy & Planning, Ecom & Performance, Digital Transformation, In-Housing, Off-shoring, Full Service Media (paid search and paid social), Webflow Website Design, and Account Auditing. Its technology sub-brand, Adnex, is a proprietary media platform that pairs curated publisher partnerships with specialized audience targeting for niche technical industries and underserved regions. Selected clients span Technology (Palo Alto Networks, Cloudflare), Footwear/Retail (Camper), Travel/Hospitality (Royal Caribbean) and Construction/Industrial (MX Ready Mix), with 19+ active clients and $151M in managed ad spend reported.
Revenue is generated through quote-based, 6-12 month professional services engagements spanning managed services, embedded talent (FTE) and talent acquisition; pricing is not publicly disclosed and fees are structured to align with client success. The entity is The Nexum Group FZE LLC, registered as a Free Zone Establishment in Ajman Media City, UAE, with offices in Dubai, London, Singapore and Amsterdam. The founder is Bertan Budak, who serves as Founder and Chief Digital Officer.
The Nexum Group firmographics
Firmographics- Name
- The Nexum Group
- Legal name
- The Nexum Group FZE LLC
- Website
- https://nexum-group.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Nexum Group is a Dubai-headquartered marketing consultancy that builds, trains and transforms in-house and offshore performance marketing teams for global brands across MENA, Europe and Asia-Pacific, operating through four FTE service models and a proprietary media technology sub-brand, Adnex.
- Ownership category
- akta.pro rank
The Nexum Group industry classification
Industry- Product category
- Marketing Services
- NAICS
- Advertising Agencies (541810), Marketing Consulting Services (541613)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Customer Experience (CX) & Digital Experience (BPAHAEAC)
- akta.pro secondary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where The Nexum Group is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices4 records
Markets served
The Nexum Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Performance Marketing Team Development: Full-service team building engagements spanning 6-12 months with ongoing support options. Engagements include strategic team architecture, elite talent acquisition, comprehensive training programs, and ongoing performance optimization.
- FTE Service Models: Provides in-house, hybrid, agency, and offshore team models. Revenue generated through embedding senior team members into client organizations, with all teams vetted and trained by The Nexum Group.
- Elite Talent Acquisition: Identification, assessment, and placement of exceptional performance marketers who transform teams and accelerate growth.
- Temporary Staffing Solutions: Freelance and temp staffing services for performance marketing specialists, bookable for contracts from two weeks to twelve months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Performance Marketing Team Development engagement |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
The Nexum Group product offering
Product offeringCore offering
The Nexum Group is a marketing consultancy that builds, trains, and transforms in-house and offshore performance marketing teams for global brands. Core services include elite talent acquisition, media strategy and buying, e-commerce performance, digital transformation consulting, and account auditing, delivered through four FTE models: in-house, hybrid, agency, and offshore. The firm also operates Adnex, a proprietary media technology platform that pairs with curated publisher partnerships to reach specialized technical audiences in niche industries and underserved regions.
Product overview
The Nexum Group is a marketing consultancy specializing in building in-house and offshore marketing teams. The company operates primarily as a services business rather than a software product company. Its core offerings include Elite Talent Acquisition, Strategy & Planning, Ecom & Performance, Digital Transformation, In-Housing, Off-shoring, and Performance Marketing Team Development. The company also offers a proprietary technology sub-brand called Adnex for media solutions. Service delivery is structured around four FTE (Full-Time Equivalent) service models: In-house Model, Hybrid Model, Agency Model, and Offshore Model. Additional services include Full Service Media (paid search and paid social), Webflow Website Design, and Account Auditing.
Differentiator
Problem solved
Functional benefit
Brands
- Adnex: A proprietary technology platform offering media solutions and curated publisher partnerships for reaching specialized technical audiences in niche industries and underserved regions.
Products and services
- Elite Talent Acquisition
Quantifiable outcome
- 40-60% reduction in customer acquisition costs within 12 months
- +3 more outcomes
Companies that use The Nexum Group
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
The Nexum Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Nexum Group partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights5 records
The Nexum Group competitors and assessment
Company assessmentBroad incumbents
- GroupM (WPP): World's largest media investment group operating WPP's media agencies (Mindshare, Wavemaker, EssenceMediacom). Comparable as the dominant incumbent in the same media-buying and performance marketing space, with vastly greater scale and global reach.
- Dentsu: Global advertising network operating Dentsu Media, Merkle, and Dentsu Creative with strong performance marketing and CX capabilities. Comparable as a broad incumbent in the same category, with significant APAC and EMEA presence that overlaps with Nexum's footprint.
- Publicis Groupe: Global advertising holding company with performance, digital, and commerce capabilities (Publicis Media, Performics, Sapient). Comparable as a broad incumbent offering overlapping performance marketing services at much larger scale.
- Havas: Global advertising group operating Havas Media Network and Havas Creative. Comparable as an incumbent media and performance marketing player with overlapping capabilities across the same enterprise client base.
Direct peers
- Brainlabs: Global digital marketing agency combining paid media, SEO, and analytics with proprietary technology. Comparable as a tech-enabled performance agency with international footprint.
- Jellyfish: Global digital marketing agency (part of Brandtech Group) delivering media, creative, and technology with proprietary training programs (Jellyfish Academy). Comparable for global performance marketing delivery and training-led capability building.
- Wpromote: US-based performance marketing agency offering paid search, paid social, SEO, and media buying with proprietary technology. Directly comparable as a mid-sized performance marketing agency serving enterprise brands.
- Dept Agency: Global digital agency offering creative, performance marketing, and technology services across multiple continents. Comparable for its global footprint, full-service performance marketing offering, and similar enterprise client base.
- Croud: Digital marketing agency built around a proprietary tech platform (Croud X) and a global network of on-demand experts, blending in-house and crowdsourced delivery. Most directly comparable given the hybrid in-house/agency model with proprietary tech.
- Tinuiti: Performance marketing agency acquired by Deloitte, offering full-funnel media across streaming, paid social, search, and ecommerce. Comparable in services mix and enterprise client focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Nexum Group social profiles
Digital presenceThe Nexum Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Nexum Group leadership team
Management profileNumber of profiles
Profiles1 record
The Nexum Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Nexum Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Nexum Group
What does The Nexum Group do?
The Nexum Group is a marketing consultancy that builds, trains, and transforms in-house and offshore performance marketing teams for global brands. Core services include elite talent acquisition, media strategy and buying, e-commerce performance, digital transformation consulting, and account auditing, delivered through four FTE models: in-house, hybrid, agency, and offshore. The firm also operates Adnex, a proprietary media technology platform that pairs with curated publisher partnerships to reach specialized technical audiences in niche industries and underserved regions.
Is The Nexum Group a public or private company?
The Nexum Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Nexum Group founded?
The Nexum Group was founded in 2020. It employs 11 to 50 people.
Where is The Nexum Group based?
The Nexum Group is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does The Nexum Group make money?
Four revenue lines are on record. Performance Marketing Team Development is the primary driver. The others are FTE Service Models, elite Talent Acquisition and temporary Staffing Solutions.
Who are The Nexum Group's main competitors?
Broad incumbents on record are GroupM (WPP), Dentsu, Publicis Groupe and Havas. Direct peers are Brainlabs, Jellyfish, Wpromote, Dept Agency, Croud and Tinuiti.
Does The Nexum Group have an API?
No public API is recorded for The Nexum Group.
What industry is The Nexum Group in?
The Nexum Group's product category is Marketing Services. Its primary akta.pro industry code is BPAHAEAC, Customer Experience (CX) & Digital Experience, with a secondary code of MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 541810 and its SIC code is 7311.