McLean & Dickey

What McLean & Dickey does

McLean & Dickey is a privately held Canadian insurance brokerage headquartered in Orillia, Ontario, founded in 1922 by George McLean Sr. The firm offers insurance placement and brokerage services across a broad range of personal and commercial lines, including auto, motorcycle, home, farm, marine, healthcare, small business, and professional liability coverage. With a workforce of 101–250 employees, McLean & Dickey serves both individual policyholders and business clients, functioning as an intermediary between customers and insurance carriers rather than as a risk-bearing underwriter.

The business model is consistent with a traditional independent insurance brokerage: revenue is generated through commissions on policies placed with carrier partners, with economics tied to premium volume, retention, and cross-sell across the firm's multi-line book. The combination of personal and commercial lines — spanning standard household risks through to specialized professional and healthcare liability — positions the firm as a generalist broker rather than a niche specialist. Its century-plus operating history and regional concentration in Orillia suggest a relationship-driven, locally embedded distribution model.

The available source data is materially limited: the company's public website returned only a loader/verification placeholder rather than substantive content, and no product-level detail, technology stack, customer logos, financial disclosures, partnership roster, or leadership roster beyond the founder is available. Consequently, deeper claims about technology adoption, digital channel mix, or capital structure cannot be supported from the input.

Name

McLean & Dickey

Website

https://mcleananddickey.com

Company type

Private

Founded year

1922

Headcount range

101–250 employees

Short description

McLean & Dickey is a privately held Canadian insurance brokerage founded in 1922 and headquartered in Orillia, Ontario. The 101–250 employee firm places personal and commercial coverage — auto, home, farm, marine, healthcare, small business, and professional liability — for individual and business clients.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Small Business BOP (Main Street) (FSAJAFAA)

akta.pro secondary industries

Commercial Package / Business Owners Policies (BOP) (FSAJAMAG), Professional Firms BOP (Office/Professional) (FSAJAFAE), Healthcare Offices BOP (Medical/Dental/Vet Clinics) (FSAJAFAL), Individual Health Insurance Brokerage & Distribution (FSAIAEAL), Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

Keywords

• Insurance brokerage
• Personal insurance
• Commercial insurance
• Professional liability
• Property and casualty

Headquarters

HQ city

Orillia

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Core offering

McLean & Dickey is an insurance brokerage that provides a broad range of personal and commercial insurance products, including auto, motorcycle, home, farm, marine, healthcare, small business, and professional liability coverage. The firm serves both individual consumers and small businesses from Orillia, Canada.

Product overview

No product information available.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Broad incumbents

• Desjardins Insurance: Quebec-based insurance carrier and distributor offering home, auto, and commercial coverage. Comparable in personal and commercial product mix, particularly for small business clients.
• Aviva Canada: Major Canadian P&C carrier with personal, commercial, and specialty products. Comparable as a competitor in the same insurance categories, though distributed through brokers rather than operating as one.
• Marsh Canada: Global insurance broker with significant Canadian operations across commercial and specialty lines. Comparable in brokerage role, though primarily focused on mid-market and large commercial clients.
• HUB International: Large North American insurance brokerage with strong Canadian presence. Overlaps in personal and commercial lines but operates at significantly greater scale and geographic reach.
• Intact Financial Corporation: Canada's largest P&C insurer, with a growing brokerage distribution arm. Comparable as a competitor in the same product categories and customer segments, though at vastly larger scale.
• Co-operators: Canadian integrated insurer and broker offering personal, commercial, and farm insurance. Comparable given overlap in farm and personal lines, though Co-operators is also a carrier.
• Brown & Brown of Canada: Branch of the US-based Brown & Brown brokerage operating in Canada across personal and commercial lines. Overlaps in multi-line retail brokerage model.

Direct peers

• BrokerLink: One of Canada's largest retail insurance brokerages offering personal, commercial, and specialty lines. Direct peer given overlapping multi-line brokerage model serving Canadian consumers and small businesses.
• Westland Insurance Group: Canadian multi-line insurance broker with personal, commercial, and specialty coverage. Closely comparable in product breadth and target customer segments, with a more aggressive acquisition strategy.

Emerging players

• NFP (Canada): North American insurance broker expanding in Canada via acquisitions. Comparable in brokerage model and multi-line offerings, with a more aggressive roll-up strategy targeting firms like McLean & Dickey.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/mcleananddickey
• Facebookfacebook.com/mcleananddickey

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McLean & Dickey