Response Media
Response Media is a 45-year-old, independently owned Atlanta digital marketing agency serving Fortune 500 enterprise brands in Health & Life Sciences, CPG, Financial Services, and B2B, delivering performance media, CRM, data analytics, and behavioral-science-driven campaigns via its proprietary EDGE and Verde platforms on annual retainers averaging $500,000.
- Company typePrivate
- Founded1979
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Response Media does
Response Media, Inc. is an Atlanta-based, female-founded, independently owned digital marketing agency founded in 1979, operating for over 45 years. The firm serves primarily Fortune 500 enterprise brands across Health & Life Sciences, CPG, Financial Services, and B2B verticals, with named clients including Disney, P&G, Reckitt, Bausch + Lomb, Kimberly-Clark (Huggies), McGraw Hill, Synovus, Mucinex, Magic Leap, and Onfido.
The agency delivers performance marketing through a portfolio of service modules — Strategy & Audience Intelligence, Data & Analytics, Performance Media, and CRM & Lifecycle Marketing — anchored by two proprietary technology platforms: EDGE (Engagement-Driven Growth Engine), a behavioral-science-powered framework that blends first-party data with real-time activation, and Verde, a custom MarTech stack for capturing, validating, and activating first-party data. Supporting infrastructure includes a Data Architecture and Segmentation Platform consolidating first-party, transactional, relational, and asynchronous tracking data.
Revenue is generated through professional services fees on an annual billing cycle. Initial engagements start at $50,000, with a typical annual commitment of $500,000 in agency fees, using value-based rather than hourly pricing. Client tenure averages 6+ years with 5+ year retention, and employee retention is reported above 90%. Distribution is conducted via direct enterprise field sales led by senior leadership, with no self-serve or reseller channels; the firm is a member of the MAGNET global agency network for referral-based international reach.
Response Media firmographics
Firmographics- Name
- Response Media
- Legal name
- Response Media, Inc.
- Website
- https://responsemedia.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Response Media is a 45-year-old, independently owned Atlanta digital marketing agency serving Fortune 500 enterprise brands in Health & Life Sciences, CPG, Financial Services, and B2B, delivering performance media, CRM, data analytics, and behavioral-science-driven campaigns via its proprietary EDGE and Verde platforms on annual retainers averaging $500,000.
- Ownership category
- akta.pro rank
Response Media industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Direct Mail Advertising (54186), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services (MPAAABAN)
Keywords
Where Response Media is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Response Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Digital Marketing Agency Services: Full-service agency providing strategy, data & analytics, performance media, and CRM & lifecycle marketing services. Revenue generated through professional services fees with initial engagement starting at $50,000 and typical annual commitment of $500,000 in agency fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Initial Engagement - Entry-level professional services engagement |
| Subscription | Annual | Typical Annual Commitment - Standard annual agency retainer |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Response Media product offering
Product offeringCore offering
Response Media is a digital marketing agency that delivers strategy, data & analytics, performance media, and CRM & lifecycle marketing services for enterprise and mid-market brands. Its work is powered by two proprietary platforms: EDGE (a behavioral-science-powered engagement engine that maps customer moments and personalizes touchpoints via first-party data) and Verde (a custom MarTech stack for real-time first-party data activation). Channel execution spans digital, email, SMS, paid media, CTV, and direct mail, with ROI tied to measurable P&L outcomes.
Product overview
Response Media is a boutique, performance-driven digital marketing agency with 45+ years of experience. Rather than a traditional SaaS product, the company offers a portfolio of service modules anchored by proprietary technology platforms: EDGE (Engagement-Driven Growth Engine) is a behavioral science-powered framework for mapping customer moments and personalizing touchpoints; Verde is a custom MarTech stack for real-time first-party data activation. These platforms underpin the agency's core service offerings including Strategy & Audience Intelligence, Data & Analytics, Performance Media, and CRM & Lifecycle Marketing, all designed to drive measurable P&L outcomes for clients. The company also produces The Edge Lab, a thought leadership podcast, as part of its content ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- EDGE (Engagement-Driven Growth Engine): Proprietary behavioral science-powered framework for driving customer engagement and growth.
- Verde System
Products and services
- Strategy & Audience Intelligence Data-led insights and customer-centric behavioral science services to optimize the customer journey and drive brand growth for enterprise and mid-market clients.
- Data & Analytics Analytics programs delivering intelligence that sharpens strategy, accelerates conversion, and produces boardroom-ready ROI proof for clients.
- Performance Media Precision-built performance media programs blending first-party data, targeting intelligence, and real-time optimization to convert impressions into measurable P&L outcomes for clients.
- CRM & Lifecycle Marketing CRM and lifecycle marketing programs that turn first-time buyers into lifelong customers through personalization and behavioral-science-driven loyalty strategies across email, SMS, paid media, and direct mail.
Quantifiable outcome
- 30% lift in Rx Start Rate for Xiidra brand (Bausch + Lomb)
- +11 more outcomes
Companies that use Response Media
Customer profileNamed customers23 records
Segments5 records
Ideal customer profiles4 records
Response Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Response Media partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- VoxiecorePartnership between Response Media and Voxie, the leading conversational text marketing platform, to evolve brands' SMS messaging to more valuable and conversational relationships via text marketing. Voxie's proprietary Conversational Intelligence combines personalization of manual texting with scalability of mass blast messaging using automation, personalization, and optimization.
- QuerybridgecoreStrategic partnership between Response Media and Querybridge to deliver cutting-edge analytics and data science services. Collaboration provides clients with a panoramic view of their data, empowering them with invaluable insights for the digital age.
- MAGNET (Marketing & Advertising Global Network)minorResponse Media is a proud member of MAGNET, a marketing and advertising global network that provides agency partnerships and referrals across global markets.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Response Media competitors and assessment
Company assessmentDirect peers
- Tinuiti: Data-driven digital marketing agency specializing in performance media, CRM, and lifecycle marketing for enterprise brands. Closely comparable in service mix (paid media, email/CRM, analytics) and proprietary-technology orientation, though at substantially larger scale.
- Wpromote: Independent digital marketing agency offering paid media, SEO, content, and analytics to mid-market and enterprise clients. Comparable as an independent, multi-channel performance agency competing for the same enterprise retainer budgets.
- Hawke Media: Boutique full-service digital marketing agency providing performance media, CRM/lifecycle, and analytics services to mid-market brands. Closely comparable in size, service breadth, and subscription/retainer model.
- SmartBug Media: B2B-focused digital marketing agency offering CRM, content, paid media, and analytics. Comparable in boutique-scale positioning with proprietary MarTech capabilities and emphasis on data-driven lifecycle marketing.
Emerging players
- EVERSANA: Healthcare-focused commercial services firm with a marketing agency arm serving pharma brands. Most directly comparable in pharma/healthcare vertical expertise and compliance-heavy campaign execution that Response Media markets as a differentiator.
- closerlook: Pharma and healthcare-specialized digital marketing agency with data-driven CRM and HCP/DTC activation. Comparable for the pharma/healthcare vertical where Response Media reports strongest case studies.
Broad incumbents
- Merkle: Large data-driven customer experience agency (Dentsu) with deep CRM, analytics, and media capabilities. Comparable in service mix (data, analytics, performance media, CRM) but operates at vastly larger scale across more verticals.
- Epsilon: Global advertising, data, and CRM agency (Publicis) with proprietary identity/data technology. Comparable in data-led, CRM/lifecycle marketing orientation but with vastly greater scale and technology breadth.
- 360i (Dentsu Creative): Digital-first creative and media agency within Dentsu, focused on data-driven campaigns for major brands. Comparable in performance media + data-led approach, with overlap in CPG/CPG-adjacent clients.
- R/GA: Global digital agency known for innovation-driven marketing and product/UX work. Comparable as a digitally native agency serving Fortune 500 brands, though with a stronger creative-product emphasis than Response Media's analytics/CRM focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Response Media social profiles
Digital presenceResponse Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Response Media leadership team
Management profileNumber of profiles
Profiles6 records
Response Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Response Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Response Media
What does Response Media do?
Response Media is a digital marketing agency that delivers strategy, data & analytics, performance media, and CRM & lifecycle marketing services for enterprise and mid-market brands. Its work is powered by two proprietary platforms: EDGE (a behavioral-science-powered engagement engine that maps customer moments and personalizes touchpoints via first-party data) and Verde (a custom MarTech stack for real-time first-party data activation). Channel execution spans digital, email, SMS, paid media, CTV, and direct mail, with ROI tied to measurable P&L outcomes.
Is Response Media a public or private company?
Response Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Response Media founded?
Response Media was founded in 1979. It employs 11 to 50 people.
Where is Response Media based?
Response Media is headquartered in Atlanta, United States, in the North America region.
How does Response Media make money?
One revenue line is on record: digital Marketing Agency Services.
Who are Response Media's main competitors?
Direct peers on record are Tinuiti, Wpromote, Hawke Media and SmartBug Media. Emerging players are EVERSANA and closerlook. Broad incumbents are Merkle, Epsilon, 360i (Dentsu Creative) and R/GA.
Does Response Media have an API?
No public API is recorded for Response Media.
What industry is Response Media in?
Response Media's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAABAN, Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services. Its NAICS code is 5418 and its SIC code is 7311.