Prosperity Home Mortgage, LLC

What Prosperity Home Mortgage, LLC does

Prosperity Home Mortgage, LLC is a privately-held, nationwide residential mortgage lender operating under NMLS #75164 in 48 states and the District of Columbia. Founded in 2014 and headquartered at 3060 Williams Drive, Suite 600, Fairfax, Virginia, the company is a wholly-owned subsidiary of HomeServices of America, itself part of the Berkshire Hathaway corporate family, and benefits from a referral pipeline through affiliated Berkshire Hathaway HomeServices real estate brokerages including BHHS Fox & Roach, REALTORS. The company originates home purchase and refinance loans through licensed mortgage consultants deployed in the field, phone-based inside sales, and an online self-serve application portal at portal.phmloans.com and borrower portal at my.phmloans.com, with 251-500 employees supporting operations.

The company's product portfolio spans government-backed loans (FHA, VA, USDA), conventional loans, and a slate of proprietary programs including CompetitivEdge℠ (rate matching pledge), Lock Shop & Home (rate lock program), XLR8 (fast-track processing), RAPID CLOSE™ (expedited closing), Prosperity Express, Home Advantage (nationwide zero-down FHA), Buyer Advantage®, and Pathway to Prosperity for the Philadelphia/Camden/Wilmington region. Recent additions include HomeBuyer Boost Grants ($5,000 grants), Buyer's Bridge Loans, BorrowSmart Access in partnership with Freddie Mac, a $30K On-Time Closing Guarantee, a Rate Rollback Guarantee, and a 2026 national partnership with fintech platform Foyer for guided savings tools, credit education, and a savings-match feature. Supporting infrastructure includes the ProsperityNow mobile application for loan officers (with individually branded apps), digital borrower portals, mortgage calculators and educational resources, and WCAG 2.0 AA accessibility compliance on web properties.

Revenue is generated primarily through transaction-based mortgage origination fees on loans originated and subsequently sold into the secondary mortgage market, with reported scale metrics including over $15.5 billion in total loan volume in 2021 and VA loan fundings of $5.7 billion. The go-to-market blends direct-to-consumer field and inside sales, self-serve digital origination, BHHS-affiliated referral channels, community lending offices in markets such as Atlanta, Dallas, Philadelphia, Los Angeles, and Tucson, and content marketing through Mortgage 101 and proprietary calculators.

Name

Prosperity Home Mortgage, LLC

Legal name

Prosperity Home Mortgage, LLC

Website

https://phmloans.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Prosperity Home Mortgage, LLC is a privately-held, nationwide residential mortgage lender licensed in 48 states and DC, originating home purchase and refinance loans through licensed consultants, inside sales, digital portals, and Berkshire Hathaway HomeServices referrals under HomeServices of America (Berkshire Hathaway).

Ownership category

akta.pro rank

Product category

Residential Mortgage Lending

NAICS

Real Estate Credit (522292), Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Purchase Mortgage Origination (Homebuyer Focused) (FSALAAAD)

akta.pro secondary industries

Affordable Housing / Down Payment Assistance (DPA) Mortgage Origination (FSALAAAM), Closed-End Home Equity Loans (Second Mortgages) (FSALAGAA)

Keywords

• Residential mortgage lending
• Home loan origination
• Mortgage refinance services
• FHA VA USDA loans
• First-time homebuyer programs

Headquarters

HQ city

Chantilly

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Mortgage Origination Fees: Revenue generated from originating mortgage loans for home purchases and refinances. Loans are originated through direct sales, inside sales, and partner referrals. The company operates as a licensed mortgage loan originator (NMLS #75164) and originates loans that are sold into the secondary mortgage market.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Prosperity Home Mortgage, LLC is a licensed nationwide mortgage loan originator (NMLS #75164) that underwrites, closes, and sells into the secondary market residential home purchase and refinance loans through licensed mortgage consultants, inside sales, an online application portal, and Berkshire Hathaway HomeServices referral channels. Its portfolio spans conventional, FHA, VA, and USDA loans, plus a number of proprietary speed-to-close and competitive-rate programs (CompetitivEdge, Lock Shop & Home, XLR8, RAPID CLOSE, Prosperity Express). The company also offers specialty programs such as Home Advantage (zero down FHA), Pathway to Prosperity (Mid-Atlantic affordability), HomeBuyer Boost Grants, Buyer's Bridge Loans, BorrowSmart Access (Freddie Mac partnership), and refinancing for rate/term or cash-out.

Product overview

Prosperity Home Mortgage, LLC is a licensed mortgage loan originator (NMLS #75164) offering a comprehensive suite of mortgage products and services across 48 states and the District of Columbia. The company's product portfolio centers around core mortgage products including CompetitivEdge℠, Lock Shop & Home, XLR8, RAPID CLOSE™, and Prosperity Express, complemented by specialized programs such as Pathway To Prosperity for specific regional markets. The company provides government-backed loan products (FHA, VA, USDA), conventional loans, and unique offerings like Home Advantage (zero down FHA), Buyer's Bridge Loans, and HomeBuyer Boost Grants ($5,000). Additional services include refinancing options, real estate investor loans, and educational resources through Mortgage 101 and calculators. A notable 2026 partnership with Foyer adds guided savings tools and savings match features to help future homebuyers build down payment readiness.

Differentiator

Problem solved

Functional benefit

Brands

• CompetitivEdge: Unique mortgage product offering competitive edge for homebuyers.
• Lock, Shop & Home
• XLR8
• Rapid Close
• Prosperity Express
• Buyer Advantage
• Pathway to Prosperity
• ProsperityNow

Products and services

• CompetitivEdge Unique mortgage product that gives homebuyers a competitive edge when financing their home purchase, with a rate-matching pledge designed to compete with other lenders' offers.
• Lock, Shop & Home Mortgage rate lock program that lets borrowers secure a rate before finding a home, providing certainty while they shop for a property.
• XLR8 Fast-track mortgage processing program designed to accelerate loan closings, marketed as 'The Future of Mortgage'.
• RAPID CLOSE Expedited closing program designed to speed up the mortgage loan closing process for faster homeownership.
• Prosperity Express Expedited mortgage processing option offering faster loan closings through streamlined workflow.
• Home Advantage Nationwide zero-down FHA mortgage program for eligible homebuyers seeking low-down-payment financing.
• Pathway To Prosperity Specialized affordability-focused homeownership program available for residents in the Philadelphia, PA, Camden, NJ, and Wilmington, DE metropolitan areas.
• BorrowSmart Access Mortgage program offered in partnership with Freddie Mac to expand access to sustainable, responsible homeownership financing.
• FHA Loans Loans insured by the U.S. Department of Housing and Urban Development, typically requiring lower down payments, targeted at first-time and low-down-payment homebuyers.
• VA Loans Mortgage loans guaranteed by the U.S. Department of Veterans Affairs for eligible veterans and active-duty military personnel, offering no down payment, no PMI, and competitive rates.
• USDA Loans Guaranteed rural housing loans for eligible borrowers in designated rural areas, typically with $0 down payment options.
• Refinance Loans Mortgage refinancing options to help homeowners secure better loan terms, lower rates, or access home equity through rate/term or cash-out refinance.
• Real Estate Investor Loans Specialized mortgage products for real estate investors and property financing needs, supporting non-owner-occupied investment property acquisitions.
• HomeBuyer Boost Grants Grant program offering $5,000 to eligible homebuyers to assist with down payment and closing costs.
• Buyer's Bridge Loans Short-term financing option to bridge the gap between a borrower's present financial situation and permanent long-term financing for a home purchase.
• ProsperityNow Mobile App Mobile application for loan officers to enhance client relationships, stay competitive, and close loans faster. Includes individually branded apps for each loan officer.
• Foyer Down Payment Savings Platform National partnership with fintech platform Foyer providing guided savings tools, credit education, and a savings-match feature to help consumers accumulate down payments ahead of homebuying.

Quantifiable outcome

• Average client rating of 4.91 out of 5.00 on experience.com (YTD 03/2026)
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• FoyercoreStrategic or Co-development Partner · 5 February 2026National partnership with fintech platform Foyer to provide homebuyers with preparation tools including guided savings tools, credit education, and a savings-match feature to help consumers accumulate down payments. The initiative addresses a key barrier for first-time homebuyers by supporting them earlier in the process, particularly those who are six months or more away from purchasing. The national rollout is already underway with consumers across the U.S. gaining access to the platform.

Scale indicators7 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• CrossCountry Mortgage: Privately-held retail mortgage lender with broad product mix (conventional, FHA, VA, USDA, non-QM) and multi-state licensing; both compete in the same J.D. Power customer satisfaction rankings, which CrossCountry has historically led for multiple years, and both serve similar first-time buyer and refinance segments across the U.S.
• Fairway Independent Mortgage Corporation: Large privately-held retail mortgage lender operating nationwide with a branch-based and direct-to-consumer model; offers FHA, VA, USDA, conventional, and renovation products comparable to Prosperity's full suite, and competes head-to-head for similar first-time homebuyer and purchase-driven segments.
• Guild Mortgage: Privately-held nationwide retail mortgage lender offering FHA, VA, USDA and conventional loans with notable first-time homebuyer specialization; comparable scale of branch footprint, similar reliance on real estate agent referral partnerships, and similar customer-rated positioning in J.D. Power rankings.
• Caliber Home Loans: National retail and wholesale mortgage lender with strong government lending (FHA/VA) and affordable housing focus; comparable first-time buyer product positioning and similar customer-rating competitions in J.D. Power for mortgage origination.
• Cornerstone Home Lending: Privately-held retail mortgage lender offering a similar product suite across multiple states, including FHA, VA, USDA, conventional, and renovation; comparable branch-driven model focused on first-time homebuyers and community lending initiatives.

Broad incumbents

• loanDepot: Public retail lender (NYSE: LDI) with national platform including retail, wholesale, and servicing; overlaps with Prosperity on conventional, FHA, VA purchase and refinance origination through direct-to-consumer and partner channels, and competes for top-of-funnel digital borrower demand.
• Rocket Mortgage: Largest U.S. retail mortgage originator (NYSE: RKT) and the dominant direct-to-consumer digital lender; competes with Prosperity primarily on consumer-direct applications for purchase and refinance across all 50 states, and exerts sector-wide pressure on pricing, marketing, and technology.
• United Wholesale Mortgage: Largest U.S. wholesale mortgage lender (NYSE: UWMC); competes indirectly with Prosperity by serving the independent mortgage broker channel that supplies applications to many real estate agent referrals that otherwise could flow to in-house lender affiliates like Prosperity.
• NewRez (part of Rocket Companies): National mortgage lender offering retail, wholesale, and servicing; now operating under the Rocket Companies umbrella. Directly comparable product set to Prosperity in conventional, FHA, VA, and jumbo loans, and significant overlap in geographic reach.
• PennyMac Loan Services: Public mortgage lender (NYSE: PFSI) with origination via direct-to-consumer and broker channels plus a large servicing portfolio; comparable to Prosperity in conventional and government loan origination with a national footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/prosperityhomemortgage
• Instagraminstagram.com/prosperityhm
• LinkedInlinkedin.com/company/prosperity-mortgage
• YouTubeyoutube.com/@prosperityhomemortgage
• Xx.com/phmloans

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prosperity Home Mortgage, LLC