Fossil Free Media

What Fossil Free Media does

Fossil Free Media is a US-based nonprofit media lab founded in 2020 by Jamie Henn, formerly of 350.org, that provides communications, research, and campaign infrastructure to the climate movement with the stated goal of ending fossil fuel production and use. The organization operates with a small team of 1-10 employees and functions as a service provider to grassroots climate organizations, journalists, artists, and activists rather than as a commercial enterprise.

The organization's product and service portfolio spans messaging development, video production, digital tools, a research library, talking points, polling, movement support, and rapid-response capabilities, alongside dedicated network programs for artists and journalists. Its flagship initiative is the Clean Creatives campaign, led by Campaign Director Duncan Meisel, which pressures public relations and advertising agencies to drop fossil fuel clients. The organization partners with external groups such as the YEARS Project on video content and participates in broader coalitions including a coalition letter signed by 500+ organizations across six continents, and it engaged in COP29 advocacy against LNG export expansion in 2024.

The business model is grant- and donor-funded: Fossil Free Media does not sell products or services to paying customers and has no disclosed pricing model, revenue mechanics, or funding total. Its "go-to-market" is coalition-based distribution of pro bono communications assets into the climate movement, with expansion into the PR/advertising industry via Clean Creatives. There is no proprietary technology platform, no disclosed AI/ML capability, and no disclosed commercial pricing structure.

Name

Fossil Free Media

Legal name

Fossil Free Media

Website

https://fossilfree.media

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Fossil Free Media is a US-based nonprofit media lab, founded in 2020, that provides pro bono messaging, video, research, and campaign infrastructure to the climate movement, including the Clean Creatives agency-pressure initiative.

Ownership category

akta.pro rank

Product category

Climate Advocacy Communications Services

akta.pro primary industry

Pollution Prevention & Toxics Reduction (BPAGAGAJ)

Keywords

• Climate communications
• Fossil fuel advocacy
• Grassroots organizing
• Movement messaging
• Climate media

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Nonprofit Grants and Donations: Fossil Free Media operates as a nonprofit media lab funded through grants and donations to support the climate movement.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Fossil Free Media is a nonprofit media lab that supports the movement to end fossil fuels through creative communications. It develops messaging and talking points, produces video content, builds digital organizing tools and influencer networks, maintains a research library, and runs advocacy campaigns (including the Clean Creatives campaign targeting PR/ad agencies) for grassroots climate organizations, activists, journalists, and artists.

Product overview

Fossil Free Media is a nonprofit media lab that provides a coordinated suite of communications services and resources to support the movement to end fossil fuels. The organization operates as a service-based operation offering messaging development, video production, digital organizing tools, research libraries, talking points, and campaign support. Key offerings include: Messaging (talking points and messaging strategy), Video (grassroots video support and YEARS Project partnership), Digital (influencer network and digital tools), Research Library (organized research on health, economics, racial justice, production, and regional impacts), Talking Points (fact sheets and guides), Artist Network, Journalism Network, Polling, Movement Support, Rapid Response, Campaigns, and the Clean Creatives campaign targeting advertising agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Messaging Development Development of effective messaging and talking points that help people and organizations push back against fossil fuel development and advocate for a clean energy future.
• Video Production Video production capacity for grassroots groups fighting fossil fuel projects, including content created in partnership with the YEARS Project that pushes back on industry propaganda and tells the truth about fossil fuels.
• Digital Organizing Tools Building an influencer network and digital tools that spread truth about fossil fuels and amplify voices of people fighting for climate justice.
• Fossil Fuel Research Library An online library of the latest research on fossil fuels, climate, and the need to transition to 100% renewable energy, organized by topic including health, economics, racial justice, production, solutions, and regional fights.
• Talking Points and Fact Sheets Resources including talking points, fact sheets, and guides covering topics such as ending fossil fuel production, racial justice and fossil fuels, health impacts, and economics.
• Artist Network A network supporting artists to work directly with grassroots and frontline organizations fighting the fossil fuel industry, and engaging artists in national campaigns to end fossil fuel production.
• Journalism Network Support for investigative journalists who are uncovering industry abuses and reporting from the frontlines of fights to stop fossil fuel projects across the United States.
• Polling Research Working with top polling firms and think tanks to demonstrate widespread public support for ending fossil fuels.
• Movement Support Communications support for activists and organizations who are taking on the fossil fuel industry.
• Rapid Response Communications Rapid response efforts that seize political opportunities, defend hard-fought wins, and communicate around industry and climate disasters.
• Climate Advocacy Campaigns Creative communications campaigns to educate the public, push back on the fossil fuel industry, and fight for a clean energy future.
• Clean Creatives Campaign A campaign challenging PR and advertising agencies to quit working with fossil fuel companies, with dozens of agencies signing a pledge to put their creativity to work saving the climate instead.

Quantifiable outcome

• Over 500 global organizations coordinated on climate advocacy
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• The YEARS ProjectcoreStrategic or Co-development PartnerFossil Free Media partners with the YEARS Project on video series that push back on industry propaganda and tell the truth about fossil fuels. The collaboration produces video content testing different arguments against fossil fuels and connecting pollution to public health impacts.
• Clean Creatives CampaigncoreStrategic or Co-development PartnerFossil Free Media launched and supports the Clean Creatives campaign, challenging PR and advertising agencies to pledge to quit working with fossil fuel companies. The campaign has garnered support from dozens of agencies and has been profiled in the New York Times.
• Global Climate Coalition (500+ Organizations)coreStrategic or Co-development PartnerFossil Free Media participates in broad coalitions including over 500 organizations from six continents that coordinate on climate advocacy efforts, including letters to world leaders on fossil fuel phase-out.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• 350.org: Global climate movement organization founded by the same movement ecosystem from which Fossil Free Media's director emerged. Directly comparable as a nonprofit climate advocacy organization with grassroots mobilization and communications at its core.
• Climate Nexus: Nonprofit communications organization dedicated to climate change, providing media support, research, and strategic communications to journalists and advocates — closely aligned with Fossil Free Media's media-lab service model for the climate movement.
• The YEARS Project: Climate video content organization producing media that counters fossil fuel industry narratives — Fossil Free Media's named partner with overlapping mission on video storytelling against industry disinformation.
• DeSmog: Investigative journalism outlet focused on climate disinformation and fossil fuel industry influence — overlaps with Fossil Free Media's journalism network and rapid response to industry narratives.
• InfluenceMap: Research organization tracking corporate climate lobbying and messaging, with substantial media/communications output — comparable as a research-driven organization exposing fossil fuel industry influence.
• Earthworks: Nonprofit focused on reducing the environmental and social impacts of fossil fuel and mineral extraction — directly aligned mission with Fossil Free Media on fossil fuel phase-out advocacy.
• Clean Air Task Force: Climate advocacy organization combining technical research with strategic communications to accelerate fossil fuel phase-out — similar nonprofit advocacy model with policy and communications focus.

Broad incumbents

• Greenpeace USA: Large environmental advocacy organization with significant media/comms capacity and broader mission beyond fossil fuels — comparable as a major incumbent in the climate advocacy space with communications muscle.
• Sierra Club: Established environmental nonprofit with broad conservation mandate including fossil fuel advocacy — overlapping climate movement goals with Fossil Free Media but operating at much larger scale and scope.
• Environmental Defense Fund: Major environmental advocacy organization with significant communications and policy capacity — comparable broad incumbent in environmental advocacy, though with greater emphasis on market-based and policy mechanisms.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fossil Free Media