Greenpeace USA
Greenpeace USA is the US national organisation of Greenpeace, a global independent environmental advocacy network (founded 1971) that conducts scientific investigations, non-violent direct action, and public campaigns on climate, oceans, forests, and plastics. It is funded exclusively by individual member donations and clean foundations, refusing government and corporate support.
- Company typePrivate
- Founded1971
- HeadquartersAmsterdam, Netherlands
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Greenpeace USA does
Greenpeace USA is a national/regional organisation within the global Greenpeace network — a federation of independent entities coordinated by Greenpeace International, headquartered in Amsterdam and operating across more than 40 countries and regions on all inhabited continents. Founded in 1971 on principles of non-violent direct action, independent scientific investigation, and truthful public-interest communications, the network pursues environmental advocacy across climate and energy, biodiversity, oceans, forests, plastics, and socio-economic systems. Greenpeace USA's underlying digital stack is the shared planet4-master-theme WordPress-based content management system, coordinated globally for campaign publishing, petition distribution, email outreach, and multilingual websites; its operational infrastructure includes the global ship fleet (Rainbow Warrior, Arctic Sunrise) that enables physical direct-action presence in remote conflict zones.
Greenpeace USA serves three primary constituencies: (i) individual supporters — millions of activists who donate, sign petitions, volunteer, join community organising programmes (Roots), crew ships, and participate in creative partnerships; (ii) civil society coalitions and partner organisations (e.g., SPARC, KSMTF, Bengaluru Rising), with which it conducts joint advocacy, research, and public actions; and (iii) media/journalists, who amplify its investigative findings. The organisation's business model is a recurring-individual-donation subscription supported by 'clean' (non-corporate, non-government) foundation grants; it explicitly refuses government and corporate funding to preserve independence. Greenpeace USA is the US-facing node of this model.
Revenue mechanics depend on monthly member giving, one-time donations, legacy/bequests, and clean-foundation grants; no fee-based commercial offerings exist. Go-to-market relies on multi-channel digital engagement (website, email, social across Instagram/Facebook/TikTok/Bluesky/Mastodon/LinkedIn/YouTube/Threads), earned media/PR, community events (Imaginariums, VR installations, Museum of Memories, street actions), petition-based activism, and direct-action ship expeditions. Notably absent from the source material are disclosed financials, headcount figures, leadership team specifics, and proprietary technology patents for Greenpeace USA.
Greenpeace USA firmographics
Firmographics- Name
- Greenpeace USA
- Legal name
- Greenpeace International
- Website
- https://greenpeace.org
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Greenpeace USA is the US national organisation of Greenpeace, a global independent environmental advocacy network (founded 1971) that conducts scientific investigations, non-violent direct action, and public campaigns on climate, oceans, forests, and plastics. It is funded exclusively by individual member donations and clean foundations, refusing government and corporate support.
- Ownership category
- akta.pro rank
Greenpeace USA industry classification
Industry- Product category
- Environmental Advocacy
- NAICS
- Environment, Conservation and Wildlife Organizations (813312), Other Social Advocacy Organizations (813319)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Environmental Education & Outreach (BPAGAGAH)
- akta.pro secondary industries
- International & Local Implementing NGOs (HLAJAKAD), Land Trusts & Protected Areas (BPAGAGAC), Environmental Education, Capacity Building & Community Engagement (BPADALAO)
Keywords
Where Greenpeace USA is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
Greenpeace USA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Individual Member Donations: Greenpeace receives donations from regular private members who support the organisation on an ongoing basis. This is described as the primary financial pillar enabling independence and campaign operations.
- Clean Foundation Grants: Since 2021, Greenpeace Israel has received donations from clean/corporate-free foundations that promote the organisation's various campaigns. This model is referenced as part of the broader Greenpeace funding framework.
- No Government or Corporate Funding: Greenpeace explicitly does not accept donations from governments or corporations to maintain independence and clean hands in its advocacy work. All funding comes from individuals and clean foundations.
Distribution channels3 records
Marketing channels8 records
Greenpeace USA product offering
Product offeringCore offering
Greenpeace USA is part of a global non-profit network that conducts independent environmental investigations, runs advocacy campaigns, and organises non-violent direct action to hold governments and corporations accountable on issues such as climate change, deforestation, ocean destruction, plastics, and biodiversity loss. It does not sell commercial products; its deliverables are free-to-public campaigns, scientific research reports, publications, and activism tools funded exclusively by individual donations and clean foundations.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Greenpeace India and allies secured a Kerala High Court order directing MSC to pay ₹1,200 crore (approx. USD 140 million) in compensation for environmental and livelihood damages caused by the MSC ELSA 3 shipwreck.
- +2 more outcomes
Companies that use Greenpeace USA
Customer profileSegments3 records
Ideal customer profiles3 records
Greenpeace USA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Greenpeace USA partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Global Sumud FlotillacoreGreenpeace joined the Global Sumud Flotilla — a coalition of more than 70 ships and thousands of activists sailing to Gaza to challenge the blockade of humanitarian aid. The Arctic Sunrise vessel participates in this coalition alongside other human rights and peace organisations.
- Kerala Swasthya Mattachulu Thozhilali Federation (KSMTF)coreKSMTF, a union of fishworkers, partnered with Greenpeace India on advocacy and protests following the MSC ELSA 3 shipwreck. KSMTF representatives participated in white paper launches, public actions, and the citizen-led compensation process alongside Greenpeace.
- Over 25 South Asian Civil Society GroupscoreGreenpeace India led South Asia Regional Days of Action (August 1–12) with over 25 partner groups including unions, fishworker organisations, and citizen groups across India and Sri Lanka. Partners participated in postcard drives, street actions, campus events, and protests demanding MSC accountability across 50 cities.
- SPARC (Small Scale Fishers Union)coreGreenpeace India and SPARC conducted a joint socio-economic survey of coastal communities in Pulluvilla, Trivandrum, documenting the impact of the MSC ELSA 3 shipwreck on fishing communities over 10 days (16–26 June). SPARC represents small-scale fishers and partnered on the citizen-led compensation claims process.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Greenpeace USA competitors and assessment
Company assessmentDirect peers
- Environmental Defense Fund (EDF): US-based environmental advocacy NGO focusing on climate, oceans, ecosystems, and health. Engages in similar science-based advocacy, litigation, and corporate accountability campaigns, and competes for overlapping donor and policy-influence share.
- Earthjustice: US-based environmental law organization that litigates high-impact cases on climate, biodiversity, and pollution. Direct overlap with Greenpeace's litigation-led strategies (e.g., MSC ELSA 3, ocean protection cases) and competes for legal-fee and donor capital.
- Rainforest Action Network (RAN): Campaigns against deforestation and corporate environmental destruction, with comparable direct-action and corporate-accountability methodologies. Smaller in scale but overlaps on forests, fossil fuels, and supply-chain advocacy.
- Natural Resources Defense Council (NRDC): Major US-based environmental advocacy organization focused on climate, energy, wildlife, and environmental justice. Comparable in advocacy-driven litigation campaigns, scientific research output, and donor-supported funding model.
- Sierra Club: One of the largest and oldest US-based environmental NGOs, with comparable scale in membership fundraising, advocacy campaigns, and direct policy engagement on climate and conservation. Operates as a membership organization with comparable advocacy and litigation strategies.
- Friends of the Earth International: A federated global network of environmental NGOs with national offices in over 70 countries, structurally analogous to Greenpeace's NRO model. Competes directly in the same advocacy space on climate, forests, oceans, and corporate accountability.
- 350.org: Global grassroots climate movement organization that runs mass mobilization campaigns and direct action on fossil fuel infrastructure. Overlaps directly with Greenpeace's climate and energy campaign portfolio and operates a similar decentralized international structure.
Broad incumbents
- Conservation International: Global environmental organization focused on biodiversity, climate, and sustainable development. Operates at comparable global scale and overlaps thematically with Greenpeace on conservation and climate, though typically pursues corporate partnership pathways.
- World Wildlife Fund (WWF): One of the largest globally recognized environmental NGOs, with a broader portfolio spanning species conservation, habitat protection, and sustainable business. Overlaps with Greenpeace on climate, oceans, and forests but accepts corporate partnerships, creating a strategic contrast in independence positioning.
Emerging players
- Oceana: International ocean-focused advocacy organization with comparable campaign-based fundraising and policy targeting. Narrower in scope (oceans only) but directly competitive on marine conservation campaigns like the Global Ocean Treaty work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Greenpeace USA social profiles
Digital presenceGreenpeace USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenpeace USA leadership team
Management profileNumber of profiles
Profiles1 record
Greenpeace USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenpeace USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenpeace USA
What does Greenpeace USA do?
Greenpeace USA is part of a global non-profit network that conducts independent environmental investigations, runs advocacy campaigns, and organises non-violent direct action to hold governments and corporations accountable on issues such as climate change, deforestation, ocean destruction, plastics, and biodiversity loss. It does not sell commercial products; its deliverables are free-to-public campaigns, scientific research reports, publications, and activism tools funded exclusively by individual donations and clean foundations.
Is Greenpeace USA a public or private company?
Greenpeace USA is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Greenpeace USA founded?
Greenpeace USA was founded in 1971. It employs 101 to 250 people.
Where is Greenpeace USA based?
Greenpeace USA is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Greenpeace USA make money?
Three revenue lines are on record. Individual Member Donations are the primary driver. The others are clean Foundation Grants and no Government or Corporate Funding.
Who are Greenpeace USA's main competitors?
Direct peers on record are Environmental Defense Fund (EDF), Earthjustice, Rainforest Action Network (RAN), Natural Resources Defense Council (NRDC), Sierra Club, Friends of the Earth International and 350.org. Broad incumbents are Conservation International and World Wildlife Fund (WWF). Oceana is listed as an emerging player.
Does Greenpeace USA have an API?
No public API is recorded for Greenpeace USA.
What industry is Greenpeace USA in?
Greenpeace USA's product category is Environmental Advocacy. Its primary akta.pro industry code is BPAGAGAH, Environmental Education & Outreach, with a secondary code of HLAJAKAD, International & Local Implementing NGOs. Its NAICS code is 813312 and its SIC code is 8600.