Panache Lingerie

What Panache Lingerie does

Panache Lingerie is a Sheffield, UK-based designer and manufacturer of specialty lingerie founded in 1982. The company focuses on the D+ cup segment — full-figured women — and operates a portfolio of four sub-brands: Panache (core full-figure bras), Sculptresse (curvy and plus-size), Cleo (younger, fashion-forward consumers), and Panache Sport (sports bras and activewear for larger cup sizes). Its value proposition is built on fit expertise and specialized grading in cup sizes that mass-market brands historically underserved, supported by shop-your-size and sizing guidance tools on its owned website.

The company runs a direct-to-consumer e-commerce model via its own storefront (panache-lingerie.com), with express delivery, returns, and global reach. It maintains organic social presence across Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube for top-of-funnel brand awareness. No intermediary distribution channels, wholesale partnerships, or named B2B accounts are disclosed in the input data, and no operating geographies, regional revenue splits, or app properties are listed. Headcount is stated at 51–100 employees.

Panache Lingerie is a private, for-profit company with no disclosed parent, subsidiaries, funding rounds, M&A activity, leadership changes, patents, certifications, regulatory actions, or AI/technology platform beyond standard e-commerce tooling. Revenue, pricing, and customer concentration figures are not publicly disclosed in the available source material, and the input consists primarily of website navigation and brand portfolio data rather than financial or strategic disclosures.

Name

Panache Lingerie

Website

https://panache-lingerie.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Panache Lingerie is a UK-based, private designer and manufacturer founded in 1982 that specializes in D+ cup lingerie. It serves full-figured women through four sub-brands — Panache, Sculptresse, Cleo, and Panache Sport — sold via a direct-to-consumer e-commerce storefront with global reach.

Ownership category

akta.pro rank

Product category

Lingerie & Intimate Apparel

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

akta.pro secondary industries

Bras & Bralettes (CRAAAIAA), Intimates, Lingerie & Sleepwear Retail (CRAAABAF)

Keywords

• D plus lingerie
• Full figure bras
• Sports bras
• Intimate apparel
• Plus size lingerie

Headquarters

HQ city

Sheffield

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Revenue generated from direct-to-consumer sales of lingerie products through the company's owned e-commerce storefront. Products include bras (D+ sizing), sports bras, and related intimate apparel under brand sub-lines Panache, Sculptresse, Cleo, and Panache Sport.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Panache Lingerie designs and manufactures D+ cup lingerie and related intimate apparel, operating sub-brands Panache, Sculptresse, Cleo, and Panache Sport. The products are sold directly to consumers through the company's owned e-commerce storefront, supported by sizing tools such as shop-your-size, with express delivery and returns available. The product range covers everyday full-figure bras, sports bras for active full-figured women, plus-size lingerie, and fashion-forward styles for younger shoppers.

Product overview

Panache Lingerie is a D+ cup specialty lingerie company offering a portfolio of sub-brands. The core Panache brand provides full-figure bras, while Panache Sport delivers activewear solutions. Sculptresse serves curvy and plus-size consumers, and Cleo targets younger shoppers. Together, the brands cover the full spectrum of larger-bust lingerie needs across lifestyle, athletic, and fashion segments.

Differentiator

Problem solved

Functional benefit

Brands

• Sculptresse: Brand offering D+ bras
• Cleo
• Panache Sport

Products and services

• Panache

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights4 records

Direct peers

• Curvy Kate: UK-based specialty lingerie brand focused on fuller-bust (D+) cups; competes head-to-head with Panache in the same product category and customer segment, primarily through DTC e-commerce.
• Elomi: Fuller-figure lingerie brand owned by Wacoal, specializing in D+ and plus-size bras; closely comparable to Panache and Sculptresse in product offering and target customer.
• Freya (by Wacoal): Wacoal-owned lingerie brand targeting the fuller-bust market with fashion-forward and active lines; directly comparable to Panache in size range, styling, and sports bra offering.
• ThirdLove: US-based DTC lingerie brand known for half-cup sizing and inclusive fit technology; competes with Panache in extended sizing and DTC-first distribution.
• Savage X Fenty: Direct-to-consumer lingerie and intimates brand offering extended size ranges; competes with Panache for digitally-native shoppers seeking fuller-size options.
• Adore Me: DTC-first intimates brand with inclusive sizing; comparable to Panache in e-commerce-led distribution and extended-size lingerie offering.

Broad incumbents

• Victoria's Secret: Global mass-market intimates incumbent expanding its fuller-size assortment; relevant incumbent that overlaps with Panache in bra sizing and lingerie retail.
• Wacoal: Global intimates incumbent and parent of Elomi and Freya; directly comparable as a fuller-figure lingerie competitor and parent of brands that mirror Panache's positioning.

Emerging players

• Lululemon: Activewear leader whose sports bra expansion intersects with Panache Sport; comparable on product category (athletic bras) and premium DTC positioning, though broader in scope.

Regional players

• Bare Necessities: US-based specialty online lingerie retailer carrying multiple fuller-figure brands; comparable as a distribution and competitive context for Panache in the US market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks3 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/panachelingerie
• Facebookfacebook.com/panachelingerie
• LinkedInlinkedin.com/company/panache-lingerie
• Instagraminstagram.com/panachelingerie
• Xx.com/lovepanache

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Panache Lingerie