Curvy Kate
Curvy Kate is a UK-based direct-to-consumer intimates brand that designs and sells D+ cup lingerie, swimwear, and knickers in sizes 28-46 (D-K cup) to full-busted women worldwide via its Shopify e-commerce site.
- Company typePrivate
- Founded2009
- HeadquartersHarrow, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Curvy Kate firmographics
Firmographics- Name
- Curvy Kate
- Legal name
- Curvy Kate UK
- Website
- https://curvykate.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Curvy Kate is a UK-based direct-to-consumer intimates brand that designs and sells D+ cup lingerie, swimwear, and knickers in sizes 28-46 (D-K cup) to full-busted women worldwide via its Shopify e-commerce site.
- Ownership category
- akta.pro rank
Where Curvy Kate is headquartered
LocationHeadquarters
- HQ city
- Harrow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Curvy Kate business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: Online retail sales of D+ lingerie, swimwear, and intimates through e-commerce platform. Products include bras, swimwear, knickers, nightwear, and the Scantilly sub-brand. One-time purchase model with no subscription offering.
- Gift Cards: Digital gift cards and vouchers sold through the website for gifting purposes
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing for lingerie and swimwear |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Curvy Kate product offering
Product offeringCore offering
Curvy Kate designs, manufactures and sells D+ cup lingerie and swimwear directly to consumers via its own Shopify-powered e-commerce storefront. The product range spans bras, bodies, basques, nightwear, swimsuits, bikinis, tankinis and complementary knickers, available across an extended size matrix of band 28-46 and cup D-K. Supporting offerings include a digital Bra Fit Quiz, Virtual Bra Fitting advisory service, gift cards and an Unlimited Delivery annual subscription.
Differentiator
Problem solved
Functional benefit
Brands
- Scantilly: A lingerie collection brand under Curvy Kate, marketed as 'Sexy Lingerie'
Products and services
- D+ Lingerie Full range of D+ cup size lingerie including bras, bodies, basques and nightwear offered in multiple styles (balconette, plunge, strapless, sports, full cup, half cup, longline, multiway, bralettes) across sizes 28D-46K, for women seeking well-fitting, stylish larger-cup lingerie.
- D+ Swimwear Exclusively designed D+ cup swimwear line including one-piece swimsuits, bikinis, tankinis and bikini bottoms, available in sizes 28D-46G, for full-figured women seeking stylish and supportive swimwear.
- Scantilly Seductive lingerie sub-brand under Curvy Kate offering bolder, fashion-forward lingerie pieces designed specifically for D+ cups.
- Knickers Complementary underwear collection including briefs, thongs, shorts, brazilian and high-waisted styles designed to coordinate with lingerie purchases.
- Outlet Discounted sale section offering lingerie and swimwear at savings up to 50% off, including strapless bras and previous-season styles.
- Gift Cards & Vouchers Digital gift cards available for purchase, allowing recipients to choose their own Curvy Kate products.
- Unlimited Delivery Annual subscription service priced at £7.95 per year offering unlimited delivery on all customer orders through the website.
Quantifiable outcome
- Free UK returns within 90 days
- +1 more outcomes
Companies that use Curvy Kate
Customer profileSegments2 records
Ideal customer profiles1 record
Curvy Kate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
Feature2 records
Curvy Kate partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- ShopifycoreE-commerce platform powering the curvykate.com online store, providing checkout, payment processing, and store management functionality
- KlaviyocoreEmail marketing platform used for customer communications, newsletters, promotional campaigns, and abandoned cart recovery
- Global-EcoreCross-border e-commerce solution enabling international shipping and localized checkout experience for global customers
Scale indicators3 records
Curvy Kate competitors and assessment
Company assessmentDirect peers
- Bravissimo: UK-based lingerie and swimwear specialist explicitly targeting D+ cup customers with a comparable size matrix and DTC-plus-stores model. The closest direct competitor and category-defining peer for Curvy Kate.
- Pour Moi: UK lingerie and swimwear brand offering fashion-led styles in D+ cup sizes with DTC e-commerce focus. Overlapping target customer and product category (bras, swimwear) makes it a direct comparator.
- Elomi: Wacoal-owned D+ cup lingerie and swimwear brand with deep size expertise and global wholesale plus DTC distribution. Highly comparable offering in the same specialist segment as Curvy Kate.
- Panache: UK-based full-busted lingerie and sports bra specialist with extensive size range. Directly competes in the same D+ segment with overlapping bra and swimwear categories.
- Freya: Wacoal-owned D+ cup lingerie and swimwear brand serving the full-busted market with fashion-forward and active lines. Direct category peer with broader international distribution.
- Figleaves: UK-based online lingerie and swimwear retailer offering extended size ranges including D+ cups. Closely comparable DTC model and product mix.
Emerging players
- ThirdLove: US-based DTC intimates brand built on half-cup sizing innovation and inclusive fit philosophy. Comparable DTC-led, fit-tech-enabled positioning though broader cup range than Curvy Kate.
- Savage X Fenty: Rihanna-founded inclusive intimates brand with strong DTC and subscription model and broad size range. Comparable body-positive, digitally native go-to-market in intimates.
- Cake Maternity: Maternity and D+ cup lingerie specialist with online DTC presence and similar fit-focused value proposition, though concentrated in the maternity sub-segment.
Broad incumbents
- Victoria's Secret: Largest global intimates brand with broad assortment including D+ ranges. Not a specialist, but a benchmark incumbent whose moves on inclusive sizing directly affect the D+ competitive landscape.
Market position
Customer concentration
Curvy Kate social profiles
Digital presenceCurvy Kate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Curvy Kate leadership team
Management profileNumber of profiles
Profiles1 record
Curvy Kate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Curvy Kate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Curvy Kate
What does Curvy Kate do?
Curvy Kate designs, manufactures and sells D+ cup lingerie and swimwear directly to consumers via its own Shopify-powered e-commerce storefront. The product range spans bras, bodies, basques, nightwear, swimsuits, bikinis, tankinis and complementary knickers, available across an extended size matrix of band 28-46 and cup D-K. Supporting offerings include a digital Bra Fit Quiz, Virtual Bra Fitting advisory service, gift cards and an Unlimited Delivery annual subscription.
Is Curvy Kate a public or private company?
Curvy Kate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Curvy Kate founded?
Curvy Kate was founded in 2009. It employs 11 to 50 people.
Where is Curvy Kate based?
Curvy Kate is headquartered in Harrow, United Kingdom, in the Europe region.
How does Curvy Kate make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are gift Cards.
Who are Curvy Kate's main competitors?
Direct peers on record are Bravissimo, Pour Moi, Elomi, Panache, Freya and Figleaves. Emerging players are ThirdLove, Savage X Fenty and Cake Maternity. Victoria's Secret is listed as a broad incumbent.
Does Curvy Kate have an API?
No public API is recorded for Curvy Kate.