West Palm Beach

What West Palm Beach does

WestPalmBeach.com is a digital tourism and destination marketing platform operated by Castello Cities Internet Network (CCIN), a privately held, family-run internet company headquartered in West Palm Beach, Florida. The platform functions as the primary visitor information resource for West Palm Beach and the broader Palm Beach County market, aggregating editorial content, event calendars, and listings for hotels, restaurants, attractions, activities, shopping, real estate, and local history. It serves two main audiences: tourists and visitors seeking a centralized discovery and booking resource, and local residents staying informed on community events and the arts. The platform is monetized through advertising and sponsorship from local businesses (restaurants, hotels, attractions) and through commission-based ticket sales via its dedicated ticketing portal (tickets.westpalmbeach.com).

The underlying technology stack is a tourism content management system integrated with a ticketing platform, an event calendar updated daily, and directory services for local businesses. The product surface extends beyond the main website into four additional lines: the DowntownWPB Unlocked augmented reality walking tour (developed in partnership with Hoverlay, covering 30+ sites with multimedia overlays), a weekly ticketed farmers market (GreenMarket) with 90-130 vendors per season, a recurring free outdoor concert series (Clematis By Night), and a job listings portal (jobs.westpalmbeach.com). The company has no proprietary mobile app, no APIs, no third-party integrations beyond the Hoverlay AR partnership, and no disclosed AI or ML capabilities.

The business model is product-led and content-driven: free consumer access monetized via SMB advertising/sponsorship and ticket commissions, with a horizontally segmented audience (visitors and residents). Distribution is digital-first, anchored on SEO ownership of the WestPalmBeach.com geo-domain and supplemented by organic content marketing, social media, and partnerships with civic bodies (e.g., WPB DDA for the AR tour). CCIN operates a portfolio of similarly structured city-branded websites (Nashville.com, PalmSprings.com, BoyntonBeach.com, JupiterIsland.com, SingerIsland.com), which allows shared editorial overhead and template reuse across multiple destination markets. Leadership consists of Michael Castello (President and CEO) and David J Castello (Editor-in-Chief and COO); the company is bootstrapped with no external investors, no funding rounds, and no disclosed revenue.

Name

West Palm Beach

Legal name

Castello Cities Internet Network (CCIN)

Website

https://westpalmbeach.com

Company type

Private

Operating status

Operating

Short description

WestPalmBeach.com is a digital tourism platform operated by Castello Cities Internet Network that provides visitors and residents with destination content, event listings, and ticket sales for West Palm Beach and Palm Beach County, monetized through SMB advertising and ticketing commissions.

Ownership category

akta.pro rank

Product category

Destination Marketing and Local Tourism Media

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (56152), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tours, Activities & Experiences Booking Marketplaces (THALAFAF)

akta.pro secondary industries

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), Venue Sourcing & Site Coordination (HSACAAAD), Consumer & Public Shows (B2C) Organizers (THAHABAC)

Keywords

• Destination marketing
• Tourism website
• Event ticketing
• Visitor information
• Attraction directory

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advertising and Sponsorship: The WestPalmBeach.com website monetizes through advertising and sponsorship from local businesses including restaurants, hotels, attractions, and tourism-related services.
2. Ticket Sales: Commission-based ticket sales for concerts, events, and attractions through tickets.westpalmbeach.com platform.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

WestPalmBeach.com is a destination marketing and visitor-information platform for West Palm Beach, Florida, operated by Castello Cities Internet Network (CCIN). It publishes editorial content, event calendars, concert listings, hotel, attraction and restaurant directories, and provides an integrated ticketing service for local events such as concerts, festivals, and the DowntownWPB Unlocked augmented-reality tour. The platform monetizes primarily through ticket-sale commissions and advertising/sponsorship from local hospitality, attractions, and event operators.

Product overview

WestPalmBeach.com operates as a comprehensive tourism and destination marketing platform for West Palm Beach, Florida. The platform consists of multiple interconnected services: the main visitor information website (WestPalmBeach.com), an AR-enhanced walking tour experience (DowntownWPB Unlocked), event ticketing services (Tickets.westpalmbeach.com), seasonal farmers markets (GreenMarket), and outdoor entertainment programming (Clematis By Night). The platform serves visitors and residents by aggregating accommodations, activities, attractions, dining, and cultural events across Palm Beach County.

Differentiator

Problem solved

Functional benefit

Products and services

• WestPalmBeach.com destination website Editorial destination-marketing website covering West Palm Beach events, hotels, restaurants, attractions, nightlife, and visitor information for tourists and local residents.
• Tickets.westpalmbeach.com Online ticketing platform where visitors and residents can purchase tickets for concerts, festivals, and other events in the West Palm Beach area.
• DowntownWPB Unlocked Self-guided augmented-reality tour experience of Downtown West Palm Beach, offered to visitors as a ticketed attraction through the WestPalmBeach.com platform.
• West Palm Beach GreenMarket coverage Editorial coverage, schedule information, and ticketing support for the recurring West Palm Beach GreenMarket, a signature downtown farmers market.
• Clematis By Night coverage Editorial coverage, schedule information, and ticketing support for the Clematis By Night outdoor concert series held on the West Palm Beach waterfront.

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• HoverlaycoreTechnology or Integration · 13 April 2026West Palm Beach Downtown Development Authority (WPB DDA) partnered with Hoverlay to develop the DowntownWPB Unlocked augmented reality walking tour. The initiative covers 30+ sites in downtown West Palm Beach, using AR technology to reveal multimedia content at landmarks, art installations, and local businesses. Described as the first at this scale for a Florida downtown, aiming to increase tourism and civic engagement.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Visit Florida: Official state-level destination marketing organization for Florida, promoting tourism at a statewide scale. Provides overlapping content and competes for state/regional advertising budgets that might otherwise flow to destination-specific sites like WestPalmBeach.com.
• Viator: Global tours, activities, and experiences marketplace (owned by Tripadvisor). WestPalmBeach.com already integrates with Viator for activity bookings; they share a target customer (in-market visitors) and overlap on activities and attractions merchandising.
• GetYourGuide: Major online marketplace for tours, activities, and attractions worldwide. Comparable offering to the activities/tours portion of WestPalmBeach.com and a key indirect competitor for booking commissions and content around destination experiences.
• Tripadvisor: Global travel content and review platform aggregating restaurants, hotels, attractions, and experiences across destinations including West Palm Beach. Competes for travel-intent search traffic and indirect advertising spend, though at a vastly larger scale and with a different business model.
• Eventbrite: Self-service ticketing and event-discovery platform. Competes indirectly with tickets.westpalmbeach.com for event listings and ticket commissions, especially for community events and concerts listed on the West Palm Beach event calendar.

Direct peers

• Nashville.com: Another CCIN-operated city-branded destination portal with the same content, advertising, and event-ticketing model as WestPalmBeach.com. Direct internal comparable demonstrating the replicability of the format across major U.S. cities.
• Discover Palm Beach County: Official destination marketing organization (DMO) for Palm Beach County, promoting hotels, attractions, restaurants, and events to visitors. Operates in the same destination with overlapping content and advertising inventory, competing for the same local SMB marketing dollars.
• PalmSprings.com: Sister site operated by the same Castello Cities Internet Network (CCIN), following an identical destination-website playbook with content, advertising, and ticketing for Palm Springs. Directly comparable business model and monetization structure.
• OnlyInYourState.com: Destination content network publishing state- and city-level editorial about restaurants, attractions, and things to do. Comparable content-led tourism model targeting the same visitor and resident audience through SEO-optimized editorial.

Emerging players

• 10Best / USA Today Travel: Editorial destination guides under USA Today, including awards such as the Best Farmers Market recognition that has elevated the West Palm Beach GreenMarket. Operates as a content-led destination site with strong SEO, comparable audience, and overlapping coverage of restaurants, attractions, and events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/westpalmbeachus

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Palm Beach