Eelink

What Eelink does

Shenzhen Eelink Communication Technology Co., Ltd. (also doing business as Eelink and Eelinktech, with sub-brand KEELIN) is a privately held Chinese manufacturer of GPS tracking devices and IoT sensors headquartered in Shenzhen, Guangdong. Founded in July 2004 originally as a mobile phone design house, the company pivoted to GPS tracking in 2008 and today operates a 5,000+ square-meter factory with SMT production lines capable of producing 1,000+ devices per day. Its product portfolio spans LTE-M/NB-IoT asset trackers (GPT12-X Ultra, GPT50, GPT12-L), 4G/3G vehicle trackers (TK417, TK319-H, TK419), magnetic and portable GPS trackers, OBD-II plug-in units, BLE temperature/humidity sensor beacons (BTT02, DB01, BT01), and personal GPS wearables, all built around Nordic Semiconductor and u-blox silicon with multi-constellation positioning (GPS, BDS, GLONASS, Galileo, QZSS) and cellular connectivity ranging from 2G through 5G and NB-IoT/LTE-M.

Eelink's offering extends beyond hardware to include the proprietary Sky200 web tracking platform, Android and iOS mobile apps, firmware, command protocols, and an API integration layer that supports OEM/ODM custom design, PCBA prototyping, and white-label manufacturing. The business monetizes through four streams: hardware unit sales at a 100-piece minimum order quantity, OEM/ODM custom development services, monthly per-device Enterprise platform licensing with private database and branded web/mobile stack, and a three-tier dealer program (Re-seller, Distributor with custom branding, Enterprise). It serves a heterogeneous customer base including major automobile manufacturers, shipping and logistics companies, fleet operators, pharmaceutical and food cold-chain operators, equipment rental and construction firms, and consumer personal-tracking buyers across North America, Europe, Southeast Asia, Japan, Korea, Australia, and China.

Eelink holds CE, FCC, PTCRB, CCC, BV, SGS, and PAHs certifications, China National Hi-tech Enterprise and Software Enterprise designations, and utility model and design patents. The company is founder-owned and bootstrapped with no disclosed external funding rounds or parent company, and no public management roster is available. Annual unit volumes are referenced in the 'million units' range, but revenue, headcount, and ownership structure are not publicly disclosed, limiting financial visibility despite the company's two decades of continuous operation and active international channel presence.

Name

Eelink

Legal name

Shenzhen Eelink Communication Technology Co., Ltd.

Website

https://eelinktech.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Eelink is a privately held Shenzhen-based manufacturer of GPS tracking hardware and IoT sensors, offering LTE-M/NB-IoT asset trackers, BLE cold-chain sensors, and the Sky200 tracking platform. It serves automotive, logistics, fleet, pharmaceutical, and personal-tracking customers worldwide via direct sales, OEM/ODM services, and a three-tier dealer network.

Ownership category

akta.pro rank

Product category

GPS Tracking Hardware & IoT Devices

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Computer Communications Equipment (3576)

akta.pro primary industry

Industrial IoT/Edge Electronics Manufacturing (Gateways, Edge Controllers) (IMAGAGAC)

Keywords

• GPS tracking devices
• IoT asset trackers
• Fleet telematics hardware
• BLE temperature sensors
• Vehicle GPS trackers

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. GPS Tracker Hardware Sales: Sale of off-the-shelf and custom GPS tracking devices including vehicle trackers, asset trackers, personal trackers, and IoT sensors. Minimum order quantity of 100 pieces per product.
2. GPS Tracking Software Platform: Proprietary tracking platform (sky200.com) with web client, Android and Apple iOS apps for real-time monitoring and data management
3. OEM/ODM Custom Development: Custom design and manufacturing services including PCBA design, prototype development, firmware development, API interface, and mobile app development
4. Dealer Licensing: Enterprise solution with monthly licensing fees per device for custom branded tracking platforms; Distributor partnerships with branded systems

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels4 records

Core offering

Eelink (Shenzhen Eelink Communication Technology Co., Ltd.) designs, manufactures, and sells GPS tracking hardware and IoT devices for vehicles, assets, cold-chain shipments, and personal use. The company supplies its own branded products as well as OEM/ODM customized hardware, complemented by the Sky200 cloud tracking platform and companion iOS/Android applications.

Product overview

Eelink is a manufacturer of GPS trackers and IoT devices offering a comprehensive portfolio of tracking solutions. The product lineup includes LTE-M/NB-IoT asset trackers (GPT12-X Ultra, GPT50, GPT12-L), 4G/3G GPS vehicle trackers (TK417, TK319-H, TK119, TK418), magnetic GPS trackers (PT26, GPT09), BLE temperature/humidity sensors (BTT02, DB01, BT01), cold chain monitoring devices, fleet management trackers (TK419), personal GPS watches (PT18, K9), OBD GPS trackers (OT08), and GPS modules (M6000). These products are supported by the proprietary Sky200 web tracking platform and mobile apps for Android and iOS. Eelink provides both off-the-shelf solutions and OEM/ODM custom design services for vehicle tracking, asset monitoring, personal tracking, and supply chain/cold chain visibility applications.

Differentiator

Problem solved

Functional benefit

Brands

• KEELIN: Company's own brand released in July 2013, representing trusted and reliable products.

Products and services

• GPT12-X Ultra LTE-M/NB-IoT Asset Tracker
• BTT02 Ultra-thin BLE 6.0 Temperature Data Logger
• TK417 4G LTE CAT1 GPS Vehicle Tracker
• GPT50 Pallet GPS Tracker
• PT26 Magnetic GPS Tracker
• TK319-H 3G Vehicle Tracker
• TK119 Waterproof GPS Vehicle Tracker
• DB01 BLE Temperature & Humidity Sensor Beacon
• TK418 CAT-M1/NB-IoT GPS Asset Tracker
• GPT49 4G LTE GPS Tracker
• GPT29 In-transit Monitoring Device
• GPT12 Smallest Size GPS Tracker
• GPT09 Magnetic GPS Tracker
• TK116-T GPS Temperature Monitoring Tracker
• TK419 GPS Fleet Vehicle Tracker
• OT08 OBD II GPS Tracker
• PT18 GPS Watch
• K30 Smart Mini GPS Tracker
• K9 Personal GPS Tracker
• GPT06 Portable GPS Tracker
• BT01 Smart Temperature Sensor Beacon
• M6000 GPRS+GPS Module
• GPT19 3G WCDMA Vehicle Asset GPS Tracker
• GPT46 Rechargeable IoT GPS Device
• GPT12-L NB-IoT/LTE-M GPS Vehicle Tracker
• Sky200 Web Tracking Software
• Android Tracking App
• iOS Tracking App
• OEM/ODM Customization Services

Quantifiable outcome

• Can produce 1000+ GPS tracking devices per day for bulk orders
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Re-seller PartnersminorChannel Partner/ Reseller/ DistributorIndividuals and businesses reselling Eelink products with their own pricing; products can be drop shipped to end users; earn commissions on monthly service charges; Eelink provides customer support to end users
• Distributor PartnerscoreChannel Partner/ Reseller/ DistributorEntrepreneurs with own branding; GPS Tracking System branded to match company logo and colors; custom URL; responsible for customer service to end users; Eelink provides technical support; 24/7 online support available
• Enterprise Platform PartnerscoreChannel Partner/ Reseller/ DistributorCustom branded tracking platform with independent database; Eelink maintains servers, modems, UPS power backup and technical personnel; partners pay small monthly licensing fee per device; full system setup and maintenance by Eelink
• Nordic SemiconductorcoreTechnology or IntegrationChip supplier for IoT devices; Nordic nRF9161 SiP used in LTE-M/NB-IoT trackers; Nordic nRF54L10 SoC used in BLE 6.0 temperature data loggers
• U-bloxcoreTechnology or IntegrationModule supplier; u-blox receiver modules integrated into 3G GPS tracking devices for UMTS/HSPA connectivity

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Queclink Wireless Solutions: Queclink is a Shanghai-based GPS tracking device manufacturer serving global automotive, fleet, and asset tracking markets with cellular and BLE hardware. Closely comparable to Eelink as a Chinese-headquartered OEM/ODM of vehicle, asset, and personal trackers sold through channel partners worldwide.
• Teltonika: Teltonika is a Lithuania-based IoT manufacturer producing GPS tracking devices, vehicle trackers, and telematics hardware sold globally to fleet operators and integrators. Comparable to Eelink as a GPS hardware OEM with proprietary tracking platform and broad SKU portfolio.
• Concox (Jimi IoT): Concox (operating as Jimi IoT) is a Chinese GPS tracker and telematics device manufacturer offering vehicle, asset, and personal trackers with a global channel network. Directly comparable to Eelink in product categories, OEM/ODM model, and global distribution through dealers and integrators.

Broad incumbents

• Samsara: Samsara is a US-based IoT platform company offering fleet management, asset tracking, and industrial IoT with proprietary hardware and a rich software stack. Comparable to Eelink at the category level (cellular GPS hardware for fleet/asset tracking) but operating at much larger scale with a software-led, well-capitalized go-to-market.
• Geotab: Geotab is a Canadian fleet telematics company providing GPS vehicle tracking hardware, fleet management software, and analytics to enterprise fleets globally. Comparable to Eelink in underlying GPS vehicle tracking use case, but Geotab is a much larger software-led incumbent with deeper enterprise integrations.
• CalAmp (LoJack): CalAmp provides telematics hardware and SaaS platforms for fleet, asset, and stolen vehicle recovery applications across North America and globally. Comparable as a broader incumbent offering GPS hardware plus an integrated software platform, though at much larger scale and with deeper enterprise reach than Eelink.
• ORBCOMM: ORBCOMM provides industrial IoT and M2M connectivity solutions including asset tracking, cold chain monitoring, and fleet telematics for global enterprise customers. Comparable to Eelink across both cold chain and asset tracking use cases, but at much larger scale as a satellite and cellular IoT incumbent.
• Spireon: Spireon provides GPS-based fleet, trailer, and asset tracking solutions in North America with both hardware and SaaS offerings. Comparable to Eelink in GPS asset/vehicle tracking categories, but Spireon is a broader incumbent with deeper North American enterprise distribution.

Emerging players

• Controlant: Controlant provides real-time cold chain monitoring solutions using IoT sensors and a cloud visibility platform for pharmaceutical and food industries. Comparable to Eelink's cold chain monitoring product line at the use-case level, though Controlant is a pure-play cold chain specialist rather than a multi-category hardware OEM.
• Sensitech (Carrier): Sensitech, owned by Carrier, specializes in cold chain temperature monitoring solutions for pharmaceutical and food logistics with proprietary data loggers and visibility platforms. Comparable to Eelink's BLE temperature data logger line (BTT02, DB01) in cold chain use case, but Sensitech is a focused specialist with deeper pharma enterprise relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/e2link
• Facebookfacebook.com/eelinktech
• LinkedInlinkedin.com/company/eelinktech

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eelink