Spireon
Spireon is North America's largest device-independent telematics company, providing GPS vehicle, trailer, and asset tracking through the NSpire IoT platform to commercial fleets, franchise dealers, BHPH dealers, and auto lenders with three core product brands — FleetLocate, LoJack, and GoldStar.
- Company typePrivate
- Founded2002
- HeadquartersIrvine, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Spireon does
Spireon is North America's largest device-independent telematics company, founded in 2002 and headquartered in Irvine, California, operating as a subsidiary of Solera Holdings. The company provides connected vehicle intelligence for three primary customer segments: commercial fleet and trailer operators (FleetLocate), franchise auto dealers (LoJack), and Buy Here Pay Here dealers and auto lenders (GoldStar). Its core technology is the NSpire IoT platform, a cloud-based data management and transaction processing environment that supports approximately 3.5 million active subscribers and processes 3.5 billion raw telemetry messages per month. Spireon has shipped more than 15 million devices over its history and holds over 20 patents covering core innovations such as IntelliScan cargo sensing, Location Genie vehicle recovery technology, and tamper detection.
The product portfolio combines hardware (GPS trackers, dashcams, cargo sensors, modular trailer devices), software subscriptions (FleetLocate, GoldStar, LoJack platforms), managed services (consultative trailer management with a dedicated operations analyst), and installation services delivered through a 300+ certified installer network. Distribution combines direct enterprise field sales with a robust channel program spanning transportation resellers (Telarus, Quarles, GPS Fleet Consultation) and automotive dealer networks (Group 1 Automotive, DriveTime, America's Car-Mart, Berkshire Hathaway). OEM integrations with Ford and GM OnStar enable hardware-free fleet management on factory-equipped vehicles, while DMS/TMS integrations via open APIs create embedded workflows. AI features are applied to computer vision cargo sensing (IntelliScan ProView at claimed 99% accuracy) and in-cab video safety (CamCoach AI Dashcam).
Revenue is generated through a mix of hardware sales, recurring software subscriptions (annual and multi-year contracts), managed services, and installation services with quote-based pricing that varies by product line, device count, and feature tier. Customer outcomes are well-documented across case studies — Summitt Trucking reports $644,000 in annual savings, Paper Transport reports $30,000 monthly savings, LoJack delivers a 98% stolen vehicle recovery rate versus a 57% national average, and GoldStar helps 97% of dealers reduce vehicle recovery times. The company is privately held under Solera Holdings with growth investment from Greenbriar Equity Group since 2018 and operates a 501–1,000-person organization with an 83 Net Promoter Score reflecting strong customer service.
Spireon firmographics
Firmographics- Name
- Spireon
- Legal name
- Spireon, Inc.
- Website
- https://spireon.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Spireon is North America's largest device-independent telematics company, providing GPS vehicle, trailer, and asset tracking through the NSpire IoT platform to commercial fleets, franchise dealers, BHPH dealers, and auto lenders with three core product brands — FleetLocate, LoJack, and GoldStar.
- Ownership category
- akta.pro rank
Spireon industry classification
Industry- Product category
- Fleet Telematics
- NAICS
- Support Activities for Transportation (488)
- SIC
- Computer Communications Equipment (3576)
- akta.pro primary industry
- Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD)
- akta.pro secondary industries
- Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF), Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Video Telematics, ADAS & AI Dashcams (TLAEAFAG)
Keywords
Where Spireon is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Spireon business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- GPS Hardware Devices: Sale of GPS tracking devices and sensors for vehicles, trailers, and assets. Products include FleetLocate trackers, FL360, Flex 2, GoldStar devices, and LoJack units. Devices are sold as one-time purchases or bundled with services.
- Software Subscriptions: Subscription-based access to FleetLocate, GoldStar, and LoJack platforms for tracking, monitoring, and fleet management. Pricing varies by feature tier and device count.
- Managed Services: Consultative trailer management services including dedicated operations analyst, monthly device health reporting, and quarterly benchmark reports. Helps customers optimize trailer management tasks and maximize ROI.
- Installation Services: Nationwide certified installation services performed by factory-trained technicians. Includes vehicle/asset assessment, real-time updates, and warranty coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based pricing tailored to customer segment and fleet size |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Spireon product offering
Product offeringCore offering
Spireon develops and sells GPS vehicle tracking hardware devices and cloud-based telematics software for fleet operators, trailer managers, automotive dealers, and BHPH lenders. The company delivers connected vehicle intelligence through its NSpire IoT platform powering products including FleetLocate, LoJack, and GoldStar, with services spanning asset visibility, driver behavior monitoring, stolen vehicle recovery, and managed trailer analytics.
Product overview
Spireon is North America's largest device-independent telematics company providing a unified IoT platform architecture. The product portfolio centers on FleetLocate for fleet, trailer, and asset tracking combined with specialized solutions: LoJack serves franchise auto dealers with stolen vehicle recovery and lot management; GoldStar targets Buy Here Pay Here dealers and auto lenders with collateral protection; and NSpire provides the cloud-based platform powering all products. Key modules include IntelliScan ProView (AI cargo sensing), FL360 (vehicle/driver intelligence), CamCoach (AI dashcam), FL FLEX (modular trailer tracking), and Managed Services (consultative support). OEM integrations extend FleetLocate functionality to Ford and GM vehicles without additional hardware.
Differentiator
Problem solved
Functional benefit
Brands
- LoJack: Stolen vehicle recovery system and connected car solution for franchise auto dealers, including finance, lot management, and service retention platform
- FleetLocate
- GoldStar
- NSpire
- Kahu
Products and services
- FleetLocate Comprehensive GPS tracking and fleet management solution providing real-time vehicle location, driver behavior monitoring, and operational intelligence for fleet, trailer, and asset managers.
- LoJack Stolen vehicle recovery system with finance, lot management, and service retention platform for franchise auto dealers and consumers.
- GoldStar GPS telematics solution for Buy Here Pay Here dealers and auto lenders providing vehicle tracking, payment facilitation, and collateral management.
- NSpire Platform Award-winning cloud-based IoT platform powering all Spireon products with real-time data management, supporting 3.5 million active subscribers and processing 3.5 billion data events per month.
- IntelliScan ProView AI-powered cargo sensing technology combining machine learning and optical recognition to detect trailer load status with 99% accuracy, providing volumetric fill and floor-space percentage data.
- FL360 Modular GPS tracking device for vehicle and driver intelligence supporting light, medium, and heavy-duty vehicles with plug-and-play or covert installation options.
- CamCoach AI Dashcam AI dashcam for fleets providing live video streaming, in-cab driver alerts for distracted driving, and historical video recording for coaching and accident documentation.
- FL FLEX Product Suite Modular trailer tracking solution including Flex Battery Tracker, Flex 2 (covert trailer tracking), and Flex 2+ (solar-powered with integrated cargo sensor).
- Managed Services for Trailer Management Consultative trailer management service with dedicated Spireon operations analyst, monthly device health reporting, and quarterly benchmark analysis.
- GoldStar Enterprise Portfolio management solution for large dealer groups and auto lenders with consolidated portfolio view, dealer partner sub-account monitoring, and self-service device ordering.
- GoldStar Wireless Entirely wireless GPS tracking solution for BHPH dealers with self-install capability, Location Genie technology for vehicle recovery, and 3-year battery life.
- FleetLocate for OEM Fleet management solution leveraging existing OEM telematics in Ford and GM vehicles, providing GPS tracking, maintenance alerts, and driver behavior monitoring without additional hardware.
- LoJack Go Stolen vehicle recovery and connected car solution for BHPH dealers and customers, offering location services, smart alerts, geofencing, and trip history.
- TrailerView Free driver app allowing drivers to see their and the trailer's exact GPS location with pinpoint accuracy, helping drivers navigate crowded yards.
- GPS Installation Services Nationwide certified installation services performed by factory-trained technicians, including vehicle/asset assessment, real-time updates, and warranty coverage.
Quantifiable outcome
- 98% stolen vehicle recovery rate with average 26-minute recovery time vs. 57% national average and 28-day average
- +9 more outcomes
Companies that use Spireon
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles5 records
Spireon technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability6 records
Feature6 records
Spireon partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered flagship, core and minor.
- Hendrick MotorsportsflagshipLoJack by Spireon partnered with 14-time NASCAR Cup Series champions Hendrick Motorsports as a multi-year sponsor. The partnership connects the LoJack brand with motorsports excellence and racing enthusiasts.
- TelaruscoreTransportation technology distributor reselling Spireon FleetLocate solutions to fleet operators and trailer managers.
- GPS Fleet ConsultationcoreGPS fleet consultation partner reselling Spireon trailer and fleet tracking solutions.
- Affordable GPS TrackingminorValue-added reseller of GPS tracking solutions for transportation customers.
- QuarlescoreFleet and asset tracking reseller partner serving transportation industry customers.
- GPS Track USAminorRegional GPS tracking reseller partner for transportation solutions.
- Sturges Asset GroupminorAsset management focused reseller partner for fleet solutions.
- CentralValleyGPSminorRegional GPS tracking partner serving Central Valley transportation companies.
- ACGlobalSystemsminorGlobal systems integrator reseller for fleet and asset tracking solutions.
- Smart FleetminorFleet management solutions reseller partner.
- Diversified ElectronicsminorElectronics distributor reselling fleet tracking and telematics solutions.
- Sutter ButtesminorRegional partner for fleet and asset tracking solutions.
- Group 1 AutomotivecoreLarge automotive dealer group utilizing Spireon solutions across dealership network for inventory management and customer connectivity.
- DriveTimecoreUsed car retailer and auto lender using Spireon GPS solutions for inventory protection and customer tracking.
- America's Car-MartcorePublicly-traded BHPH dealer implementing Spireon GoldStar for vehicle tracking and portfolio management.
- Ethos GroupminorAutomotive finance partner utilizing GPS tracking for collateral protection.
- National Auto LenderscoreAuto lending partner using Spireon solutions for portfolio management and recovery services.
- Berkshire HathawaycoreLarge diversified holding company with automotive retail operations using Spireon solutions.
- Ford Motor CompanyflagshipFleetLocate integrates with Ford vehicle technology for hardware-free fleet management on Ford-equipped vehicles, providing GPS tracking, maintenance alerts, and driver behavior monitoring.
- AutoStarcoreDealer management system integration partner enabling data flow between Spireon tracking and dealer operations.
- FrazercoreTechnology partner for dealer management system integration with Spireon automotive solutions.
- SurfSight/LytxcoreVideo safety and dashcam technology partner integrated with Spireon fleet management solutions.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
Spireon competitors and assessment
Company assessmentDirect peers
- Motive: Motive (formerly KeepTruckin) sells AI-powered fleet management, GPS tracking, and video telematics to commercial fleets and trucking operators. It competes head-on with Spireon's FleetLocate fleet manager and trailer tracking solutions.
- Geotab: Geotab is a leading fleet telematics platform serving commercial fleets with GPS tracking, driver behavior, and fleet intelligence. It is the most direct competitor to Spireon's FleetLocate offering, operating a similar device-and-software model at global scale.
- Azuga: Azuga is a fleet telematics and GPS tracking provider for small and mid-market commercial fleets, including dashcams and driver behavior. Its product mix closely mirrors Spireon's FleetLocate for fleet managers and overlaps with its SMB trucking customer base.
- GPS Insight: GPS Insight is a fleet and asset tracking software provider serving commercial fleets in North America with a device-and-software model similar to Spireon's FleetLocate. It is a direct mid-market competitor in the same geographic footprint.
- Samsara: Samsara provides a Connected Operations cloud platform with fleet telematics, video-based safety, and asset tracking. It is a primary direct competitor to Spireon across fleet, trailer, and dashcam offerings, with a software-first positioning.
Emerging players
- Fleetio: Fleetio is a fleet maintenance and operations management software platform for SMB and mid-market fleets. It is an adjacent, emerging player that competes for software wallet share against Spireon's fleet management software layer, though it does not sell hardware.
- Lytx: Lytx is a video telematics and AI dashcam specialist used by fleets for driver safety and risk management. Spireon lists SurfSight/Lytx as a technology partner, reflecting its adjacent role to Spireon's CamCoach AI dashcam offering.
Broad incumbents
- AT&T Fleet Complete: Fleet Complete, distributed through AT&T, delivers fleet tracking, asset management, and IoT solutions. It is comparable to Spireon's FleetLocate, with the backing of a major telecom carrier giving it broader incumbent reach.
- Verizon Connect: Verizon Connect is the fleet telematics arm of Verizon, offering GPS fleet tracking, ELD compliance, and asset management. As a broad incumbent, it overlaps with Spireon's FleetLocate but sits within a much larger telecom portfolio.
- Trimble Transportation: Trimble Transportation provides fleet management, telematics, and supply chain visibility solutions to enterprise carriers. It overlaps with Spireon's FleetLocate for trailer and asset managers but operates at broader enterprise scale as part of Trimble.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Spireon social profiles
Digital presenceSpireon compliance and trust
Trust signalCompliance4 records
Spireon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spireon leadership team
Management profileNumber of profiles
Profiles1 record
Spireon subsidiaries and ownership
Company hierarchySubsidiaries1 record
Spireon funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spireon M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spireon
What does Spireon do?
Spireon develops and sells GPS vehicle tracking hardware devices and cloud-based telematics software for fleet operators, trailer managers, automotive dealers, and BHPH lenders. The company delivers connected vehicle intelligence through its NSpire IoT platform powering products including FleetLocate, LoJack, and GoldStar, with services spanning asset visibility, driver behavior monitoring, stolen vehicle recovery, and managed trailer analytics.
Is Spireon a public or private company?
Spireon is a private company. It is classified as corporate owned and is currently operating.
When was Spireon founded?
Spireon was founded in 2002. It employs 501 to 1,000 people.
Where is Spireon based?
Spireon is headquartered in Irvine, United States, in the North America region.
How does Spireon make money?
Four revenue lines are on record. GPS Hardware Devices are the primary driver. The others are software Subscriptions, managed Services and installation Services.
Who are Spireon's main competitors?
Direct peers on record are Motive, Geotab, Azuga, GPS Insight and Samsara. Emerging players are Fleetio and Lytx. Broad incumbents are AT&T Fleet Complete, Verizon Connect and Trimble Transportation.
Does Spireon have an API?
Yes. NSpire offers open application programming interfaces (APIs) to connect with transportation management systems (TMS), dealer management systems (DMS), onboard telematics systems, and more. The platform powers nearly 3.5 million active subscribers and processes more than 3.5 billion data events per month. Developer documentation is at nspire.io.
What industry is Spireon in?
Spireon's product category is Fleet Telematics. Its primary akta.pro industry code is TLAEAFAD, Fleet Tracking, Mapping & Real-Time Location Services (RTLS), with a secondary code of BPAMANAF, Fleet, Asset Tracking & Telematics Location Platforms. Its NAICS code is 488 and its SIC code is 3576.