MagiClick Digital
MagiClick Digital is a 200+ person technology and design agency serving enterprise clients across banking, insurance, and retail/e-commerce in the UK, Turkey, and MENA, via two proprietary True Omni-Channel platforms and Gold-level partnerships with Sitefinity, Umbraco, and Microsoft.
- Company typePrivate
- Founded1996
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What MagiClick Digital does
MagiClick Digital is a privately held technology and design agency founded in 1996, headquartered in Istanbul (MAGICLICK TEKNOLOJİ A.Ş.) with offices in London and Dubai (RAKEZ, UAE) and an R&D subsidiary (MAGICLICK ARGE A.Ş.) at YTU Technopark. The firm employs 200+ full-time staff and serves enterprise clients in banking, insurance, mortgage, retail/e-commerce, energy, transportation, education, and manufacturing — with a particular concentration in financial services across the UK, Turkey, and MENA. Core proprietary assets are the True Omni-Channel Banking Platform and True Omni-Channel E-Commerce Platform, both built on a .NET Core microservices architecture with an Apollo GraphQL backend-for-frontend layer, single-codebase deployment across web and mobile (iOS, Android, Huawei), and pre-built modules for omnichannel experience, gamification, security, digital onboarding, payment integration, and ERP/CRM connectors.
The company monetizes through project-based professional services on multi-year enterprise contracts, supplemented by licensing of its proprietary platforms and ongoing support. Its go-to-market is direct enterprise sales, supported by content marketing, industry events (Banking Transformation Summit, InsTech London), case-study-led demand generation, and deep co-sell relationships with Progress (Sitefinity, where it holds Gold Partner status and is subcontracted for Sitefinity's most complex projects), Umbraco (Gold Partner), and Microsoft (.NET, Azure). Notable clients include HSBC, IKEA Turkey, Odeabank, Akbank, Ziraat Bank, QNB, Vida Bank, First Abu Dhabi Bank, MCB Group, Bank Audi, Domino's Pizza Eurasia, Clegg Gifford, Tradex, and Arçelik/Beko. The firm expanded into the UK through the January 2021 acquisition of Dock9 (rebranded MagiClick UK) and holds ISO 27001, ISO 9001, FSQS Stage 2, PCI DSS Level 1, and GDPR compliance certifications that qualify it for regulated-industry procurement.
MagiClick Digital firmographics
Firmographics- Name
- MagiClick Digital
- Legal name
- MAGICLICK TEKNOLOJİ A.Ş.
- Website
- https://magiclick.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MagiClick Digital is a 200+ person technology and design agency serving enterprise clients across banking, insurance, and retail/e-commerce in the UK, Turkey, and MENA, via two proprietary True Omni-Channel platforms and Gold-level partnerships with Sitefinity, Umbraco, and Microsoft.
- Ownership category
- akta.pro rank
MagiClick Digital industry classification
Industry- Product category
- Digital Transformation Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting (BPAHAEAL)
- akta.pro secondary industry
- Jewelry, Watches & Luxury Omnichannel (CRAFAEAH)
Keywords
Where MagiClick Digital is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
MagiClick Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Transformation Services: Professional services revenue generated from digital transformation consulting, UX/UI design, and web/mobile application development for enterprise clients. Projects include website development, CMS implementation, mobile banking apps, broker portals, and e-commerce platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based / Not publicly disclosed |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
MagiClick Digital product offering
Product offeringCore offering
MagiClick Digital is a technology and design agency that delivers end-to-end digital transformation services for enterprise clients, specializing in the financial services, insurance, and retail/e-commerce sectors. The firm builds on two proprietary platforms — the True Omni-Channel Banking Platform and the True Omni-Channel E-Commerce Platform — combined with UX research, UI design, front-end and back-end engineering, CMS implementation, API integration, and ongoing support.
Product overview
MagiClick Digital is a technology and design agency that offers two core proprietary platforms — the True Omni-Channel Banking Platform and the True Omni-Channel E-Commerce Platform — as the foundational technology for its client digital transformation engagements. The Banking Platform provides a single-codebase, microservices-based infrastructure for delivering unified web and mobile banking experiences, with built-in modules for gamification, advanced security (including digital onboarding with biometric identity verification), and core banking integration via an Apollo GraphQL backend-for-frontend layer. The E-Commerce Platform provides a complete e-commerce infrastructure with plug-and-play ERP/CRM integration, payment gateway connections (including digital wallets), marketing tools, a comprehensive admin back-office, advanced reporting, and built-in SEO/SEM capabilities, also connected via an Apollo GraphQL BFF. Both platforms are built on .NET Core microservices architectures and are used to power client projects across banking, retail, insurance, and other sectors.
Differentiator
Problem solved
Functional benefit
Brands
- True Omni-Channel™ Banking Platform: A banking platform enabling businesses to build seamless, tailored banking experiences across web and mobile platforms with single codebase approach.
- True Omni-Channel™ E-Commerce Platform
Products and services
- True Omni-Channel E-Commerce Platform
Quantifiable outcome
- Online loan applications increased by 80% within 3 months for First Abu Dhabi Bank
- +3 more outcomes
Companies that use MagiClick Digital
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles3 records
MagiClick Digital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature2 records
MagiClick Digital partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Progress SitefinitycoreMagiClick is a Sitefinity Gold Partner and one of the select few agencies worldwide subcontracted directly by Sitefinity Professional Services for their most complex and high-stakes projects. They have delivered over 50 Sitefinity projects and won 15 Sitefinity Awards including European Partner of the Quarter, MVP, and 2024 Progress Sitefinity Champion.
- UmbracocoreMagiClick is an award-winning Certified Gold Umbraco Partner with over a decade of experience leveraging Umbraco for top-tier implementations. They have completed over 60 high-level Umbraco projects with deep knowledge of Umbraco Cloud for streamlined site management.
- MicrosoftcoreMagiClick operates as a Microsoft Partner with extensive expertise in .NET development, Azure cloud hosting, and Microsoft stack technologies including ASP.NET Core, Vue.js, and SQL Server.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
MagiClick Digital competitors and assessment
Company assessmentDirect peers
- Dept Agency: Global digital agency delivering end-to-end digital transformation, including web, mobile, and e-commerce platforms for enterprise brands. Overlaps with MagiClick in CMS-led implementations and financial services/retail client work.
- Thoughtworks: Global technology consultancy focused on custom software, digital platforms, and digital transformation for enterprise clients including financial services. Comparable to MagiClick in delivering bespoke engineering solutions and platform modernization for regulated industries.
- Netlight: Nordic-origin digital consultancy delivering custom digital platforms and transformation for enterprise clients. Similar boutique scale and engineering-led positioning to MagiClick, with comparable depth in CMS-led enterprise implementations.
- Endava: London-listed digital transformation and custom software engineering firm with strong financial services focus. Directly comparable to MagiClick in delivering enterprise software, omnichannel platforms, and digital banking solutions for Tier-1 banks and insurers.
- Ciklum: Global digital engineering services firm with strong Eastern European delivery roots and financial services focus. Highly comparable to MagiClick's Istanbul-based delivery model and banking client portfolio.
- Valtech: Global digital agency specializing in experience engineering, commerce, and data for enterprise clients. Comparable to MagiClick in delivering omnichannel digital platforms with proprietary accelerators across retail and financial services.
Broad incumbents
- Publicis Sapient: Global digital business transformation arm of Publicis, with deep financial services expertise spanning retail banking, capital markets, and insurance. Directly comparable to MagiClick in banking platform delivery, but at substantially larger scale and as part of a global holding company.
- AKQA: Large global creative and digital transformation agency within WPP, serving enterprise clients across financial services, retail, and consumer industries. Comparable in capability breadth but operates at significantly larger scale than MagiClick.
Emerging players
- Contino: UK-based digital transformation consultancy focused on cloud, data, and DevOps for financial services and other regulated industries. Comparable in financial services enterprise client base and UK delivery presence, though a smaller and more cloud-native competitor than MagiClick.
Regional players
- Baringa Partners: UK-based consultancy with strong energy and financial services focus, increasingly delivering digital and technology transformation work. Comparable in serving Tier-1 UK/EU banks and large enterprise clients, though more strategy-led than MagiClick's implementation-led model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
MagiClick Digital social profiles
Digital presenceMagiClick Digital compliance and trust
Trust signalCompliance5 records
MagiClick Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
MagiClick Digital leadership team
Management profileNumber of profiles
Profiles1 record
MagiClick Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MagiClick Digital M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MagiClick Digital
What does MagiClick Digital do?
MagiClick Digital is a technology and design agency that delivers end-to-end digital transformation services for enterprise clients, specializing in the financial services, insurance, and retail/e-commerce sectors. The firm builds on two proprietary platforms — the True Omni-Channel Banking Platform and the True Omni-Channel E-Commerce Platform — combined with UX research, UI design, front-end and back-end engineering, CMS implementation, API integration, and ongoing support.
Is MagiClick Digital a public or private company?
MagiClick Digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MagiClick Digital founded?
MagiClick Digital was founded in 1996. It employs 101 to 250 people.
Where is MagiClick Digital based?
MagiClick Digital is headquartered in London, United Kingdom, in the Europe region.
How does MagiClick Digital make money?
One revenue line is on record: digital Transformation Services.
Who are MagiClick Digital's main competitors?
Direct peers on record are Dept Agency, Thoughtworks, Netlight, Endava, Ciklum and Valtech. Broad incumbents are Publicis Sapient and AKQA. Contino is listed as an emerging player. Baringa Partners is listed as a regional player.
Does MagiClick Digital have an API?
No public API is recorded for MagiClick Digital.
What industry is MagiClick Digital in?
MagiClick Digital's product category is Digital Transformation Services. Its primary akta.pro industry code is BPAHAEAL, Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting, with a secondary code of CRAFAEAH, Jewelry, Watches & Luxury Omnichannel. Its NAICS code is 541511 and its SIC code is 7371.