Wheatley Housing Group
Wheatley Housing Group is Scotland's largest social landlord, providing affordable rented housing through 65,420+ homes across 19 local authorities and serving 210,000+ customers via its subsidiary Registered Social Landlords and Wheatley Foundation community programmes.
- Company typePrivate
- Founded1869
- HeadquartersGlasgow, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Wheatley Housing Group does
Wheatley Housing Group Limited is a Scotland-registered company limited by guarantee (registration no. SC426094), operating as the holding entity for one of the UK's largest social housing groups. Its roots trace to the Glasgow Housing Association founded in 1869; the modern group structure was formed around 2011 to consolidate multiple Registered Social Landlords. Through wholly-owned subsidiaries — Wheatley Homes Glasgow (43,246 homes), Wheatley Homes South (10,336), Wheatley Homes East (7,796), Loretto Housing (2,792), and Lowther (1,245 mid-market homes plus property management for 28,002 households) — the group provides social rented housing to 210,000+ customers across 19 Scottish local authority areas. Wheatley Solutions (745 staff) delivers shared services across IT, governance, procurement and finance; City Building (Glasgow) is a joint venture with Glasgow City Council providing repairs and maintenance.
The group's revenue model is anchored in regulated social rents, supplemented by property management fees from external clients, joint venture repairs revenue through City Building, and grant income from the Scottish Government and local authorities. Under Group CEO Steven Henderson (appointed 2022, joined from the European Investment Bank in 2013), the group has raised over £1.2 billion in private and public finance across EIB facilities (£185m, with £72m drawn), M&G (£114m), Scottish Widows (£76m), RBS (£35m), a £600m bond programme (2020), and a £100m sustainable loan (2022). The group holds an A+ (stable) credit rating from Standard & Poor's and is registered with the Scottish Housing Regulator (no. 363).
The core technology stack is conventional housing-management and property-services infrastructure with digital-facing tenant services (Click and Connect, MySavings, Universal Credit support, TechShare device provision), case management via Advice Pro, and integration with operational platforms (Charis for fuel crisis vouchers, Warp IT for furniture, Microsoft Forms for engagement). Beyond landlord services, the Wheatley Foundation charitable arm invests £8.8m annually in employability (Wheatley Works), digital inclusion, early-years literacy (Dolly Parton Imagination Library), bursaries, fuel crisis support and the Changing Lives environmental training programme, distinguishing the group as a wraparound social housing provider rather than a pure landlord.
Wheatley Housing Group firmographics
Firmographics- Name
- Wheatley Housing Group
- Legal name
- Wheatley Housing Group Limited
- Website
- https://wheatley-group.com
- Company type
- Private
- Founded year
- 1869
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wheatley Housing Group is Scotland's largest social landlord, providing affordable rented housing through 65,420+ homes across 19 local authorities and serving 210,000+ customers via its subsidiary Registered Social Landlords and Wheatley Foundation community programmes.
- Ownership category
- akta.pro rank
Wheatley Housing Group industry classification
Industry- Product category
- Social Housing
- NAICS
- Community Housing Services (62422), Other Community Housing Services (624229), Services to Buildings and Dwellings (5617)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340), Services-Social Services (8300)
- akta.pro primary industry
- Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD)
Keywords
Where Wheatley Housing Group is headquartered
LocationHeadquarters
- HQ city
- Glasgow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Wheatley Housing Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Social Housing Rents: Rental income from social housing properties across subsidiary organizations including Wheatley Homes Glasgow (43,246 homes), Wheatley Homes South (10,336 homes), Wheatley Homes East (7,796 homes), Loretto Housing (2,792 homes), and Lowther (1,245 homes)
- Property Management Services: Property management services provided to 28,002 households by Lowther, plus services to Wheatley Group RSLs
- City Building Repairs and Maintenance: Joint venture with Glasgow City Council providing repairs and maintenance services
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Wheatley Housing Group product offering
Product offeringCore offering
Wheatley Housing Group is a Scottish social housing provider that delivers affordable rented housing and property management services through subsidiary Registered Social Landlords, managing 65,420+ homes across Scotland. The group also provides wraparound community support services through the Wheatley Foundation charitable arm, including employability, digital inclusion, fuel crisis support, and educational bursaries.
Product overview
Wheatley Housing Group operates as a housing and property-management group with a multi-brand portfolio structure. The core housing operations are delivered through subsidiary Registered Social Landlords: Wheatley Homes Glasgow (43,246 homes, Scotland's largest), Wheatley Homes South (10,336 homes), Wheatley Homes East (7,796 homes), and Loretto Housing (2,792 homes). Lowther provides mid-market homes and property management services. Wheatley Solutions delivers shared group support services across IT, governance, procurement, and finance. The Group's charitable arm, Wheatley Foundation (£8.8m annual investment), delivers community programmes including Wheatley Works employability, TechShare digital inclusion, Home Comforts furniture provision, Dolly Parton Imagination Library early years literacy, Changing Lives environmental training, bursaries, and fuel crisis support. City Building (Glasgow) is a joint venture with Glasgow City Council for repairs and maintenance. Digital services include Click and Connect online access, MySavings financial support, and Universal Credit assistance.
Differentiator
Problem solved
Functional benefit
Brands
- Wheatley Foundation: Charitable trust providing community investment, employability programs, education support, digital inclusion, and poverty relief services for customers.
- Wheatley Care
- Wheatley Solutions
- Wheatley Works
- Click and Connect
- MySavings
- Lowther
Products and services
- Wheatley Homes Glasgow Scotland's largest social landlord managing 43,246 homes in Glasgow for individuals and families needing affordable housing.
- Wheatley Homes South Housing association managing 10,336 homes across Dumfries and Galloway for individuals and families needing affordable housing.
- Wheatley Homes East Housing provider managing 7,796 homes in Edinburgh, the Lothians and Fife for individuals and families needing affordable housing.
- Loretto Housing Housing association managing 2,792 homes in the central belt of Scotland for individuals and families needing affordable housing.
- Lowther Homes Mid-market rental homes provider and property management services company serving 28,002 households across Scotland.
- Wheatley Solutions Shared services division providing IT, digital services, governance, procurement, and finance support across the Wheatley Group.
- Wheatley Foundation Charitable trust providing community investment, employability programmes, education support, digital inclusion, and poverty relief services for tenants.
- City Building (Glasgow) Joint venture with Glasgow City Council providing property repairs and maintenance services.
- Click and Connect Digital services offering allowing customers to access and manage their housing services online.
- MySavings Savings support service helping tenants manage their finances.
- Universal Credit Support Support service helping customers navigate Universal Credit benefits.
- Wheatley Works Employability programme bringing together jobs and training support to help tenants prepare for work experience and employment.
- TechShare Digital inclusion programme providing refurbished laptops and iPads to tenants to improve digital access.
- Home Comforts Service providing upcycled furniture, white goods, and electrical items to help tenants furnish their homes.
- Dolly Parton Imagination Library Programme providing free monthly books delivered to children aged 0-5 in Wheatley homes.
- Wheatley Bursary Programme Grant programme supporting tenants to achieve educational goals at college or university.
- Fuel Crisis Support Emergency fuel support providing short-term access to gas and electricity while other support is arranged.
Quantifiable outcome
- 210,000+ customers served across 19 local authority areas
- +3 more outcomes
Companies that use Wheatley Housing Group
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Wheatley Housing Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Wheatley Housing Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Glasgow City CouncilcoreJoint ownership of City Building (Glasgow) providing repairs and maintenance services. Also partnered on joint venture for repairs services.
- Dumfries and Galloway CouncilcoreLocal authority partner supporting Wheatley Homes South developments including Johnstonebridge regeneration.
- FoursquareminorDelivery partner for Home Comforts service supporting Wheatley Homes East households.
- SHAX and Community Re-UseminorDelivery partners for Home Comforts service supporting Wheatley Homes South households.
- Dolly Parton Imagination LibraryminorPartnership to provide children aged 0-5 in Wheatley homes with free monthly books delivered directly to their homes.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Wheatley Housing Group competitors and assessment
Company assessmentDirect peers
- Riverside Group: UK housing association managing around 75,000 homes with a focus on vulnerable people including homelessness. Comparable to Wheatley's social housing and community support mission.
- Notting Hill Genesis: Major London-based housing association with over 66,000 homes. Comparable to Wheatley as a non-profit landlord providing social housing, shared ownership, and key worker housing.
- Places for People: UK housing and community regeneration group managing over 200,000 homes. Comparable to Wheatley as a large integrated social housing provider combining property management, development, and community services.
- Peabody: One of the oldest and largest UK housing associations with over 107,000 homes. Comparable to Wheatley in scale, social housing focus, and community investment programmes.
- Hyde Group: Large UK housing association with around 60,000 homes. Similar profile to Wheatley with a focus on affordable housing, supported living, and community investment.
- Orbit Group: UK housing association with over 45,000 homes across central England. Comparable to Wheatley as a regional social landlord with development and community investment activities.
- Home Group: UK housing association with around 55,000 homes and significant supported housing operations. Comparable to Wheatley as a non-profit landlord with diverse property services and tenant support.
- Clarion Housing Group: Largest housing association in England with over 125,000 homes. Comparable to Wheatley as a large-scale social landlord with development, property management, and community investment arms.
- Sanctuary Housing Group: One of the largest UK housing associations providing social and affordable housing across England and Scotland. Highly comparable to Wheatley as a major non-profit landlord managing tens of thousands of homes with wraparound tenant services.
- L&Q Group: Major UK housing association and developer managing around 110,000 homes. Comparable scale and integrated model of social housing, market rent, and shared ownership.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Wheatley Housing Group social profiles
Digital presenceWheatley Housing Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wheatley Housing Group leadership team
Management profileNumber of profiles
Profiles6 records
Wheatley Housing Group subsidiaries and ownership
Company hierarchySubsidiaries8 records
Wheatley Housing Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wheatley Housing Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wheatley Housing Group
What does Wheatley Housing Group do?
Wheatley Housing Group is a Scottish social housing provider that delivers affordable rented housing and property management services through subsidiary Registered Social Landlords, managing 65,420+ homes across Scotland. The group also provides wraparound community support services through the Wheatley Foundation charitable arm, including employability, digital inclusion, fuel crisis support, and educational bursaries.
Is Wheatley Housing Group a public or private company?
Wheatley Housing Group is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Wheatley Housing Group founded?
Wheatley Housing Group was founded in 1869. It employs 1 to 10 people.
Where is Wheatley Housing Group based?
Wheatley Housing Group is headquartered in Glasgow, United Kingdom, in the Europe region.
How does Wheatley Housing Group make money?
Three revenue lines are on record. Social Housing Rents are the primary driver. The others are property Management Services and city Building Repairs and Maintenance.
Who are Wheatley Housing Group's main competitors?
Direct peers on record are Riverside Group, Notting Hill Genesis, Places for People, Peabody, Hyde Group, Orbit Group, Home Group, Clarion Housing Group, Sanctuary Housing Group and L&Q Group.
Does Wheatley Housing Group have an API?
No public API is recorded for Wheatley Housing Group.
What industry is Wheatley Housing Group in?
Wheatley Housing Group's product category is Social Housing. Its primary akta.pro industry code is BPAJAFAD, Affordable & Subsidized Housing Property Management (LIHTC, Section 8). Its NAICS code is 62422 and its SIC code is 6531.