CareLink
Carelink Gruppen is Denmark's largest Danish-owned welfare conglomerate, delivering temporary healthcare and social staffing, home care, psychiatric services, child and family services, and employment support to Danish municipalities and regional health authorities.
- Company typePrivate
- Founded2007
- HeadquartersRanders, Denmark
- Headcount251–500
- GTM typeB2B
- OfferingServices
What CareLink does
Carelink Gruppen A/S is a Danish welfare services conglomerate headquartered in Randers and self-described as Denmark's largest Danish-owned welfare group. The company delivers temporary healthcare and social staffing, social and family services, home care, clinical psychiatric care, employment and wellbeing support, welfare-sector digital platforms, and welfare-policy analysis to Danish municipalities and regional health authorities.
Operationally, the group is organized into six service divisions: Vikar & Rekruttering (multi-disciplinary vikar supply across nursing, SOSU, and pedagogical groups, run regionally as Vikar Øst and Vikar Vest); Sundhed & Pleje (home care, respiratory monitoring, hospital staffing, and the Læger doctors-staffing and Psykiatri sub-brands); Social & Familie (child welfare §85 support, family treatment, foster care, and the Bosteder residential facility sub-brand); Job & Trivsel (employment reintegration, sickness-benefit case management, and workplace wellbeing programs); IT & Digitalisering (proprietary platforms and digital tools for the welfare sector, including GDPR-compliant communication and the Carelink Akademi training platform); and Analyse & Udvikling (evaluation, documentation, and advisory consulting). Sub-brands include Carelink Pleje, Carelink Psykiatri, Carelink Læger, Carelink Bosteder, Mind-Move, and Carelink Akademi.
Revenue is generated exclusively through B2B contracts with government entities — primarily Danish municipalities and regional health authorities — won through direct sales engagement with municipal procurement departments and public tender processes. Pricing is contract-negotiated, not publicly disclosed, and varies by service scope and volume. Geographic delivery is nationwide in Denmark, with extension into Norway, Greenland, and the Faroe Islands via the Carelink Læger medical staffing service. A regional sales and delivery infrastructure (Randers HQ, Odense, Copenhagen) supports local execution across Jutland, Funen, and Zealand.
CareLink firmographics
Firmographics- Name
- CareLink
- Legal name
- Carelink Gruppen A/S
- Website
- https://carelink.dk
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Carelink Gruppen is Denmark's largest Danish-owned welfare conglomerate, delivering temporary healthcare and social staffing, home care, psychiatric services, child and family services, and employment support to Danish municipalities and regional health authorities.
- Ownership category
- akta.pro rank
CareLink industry classification
Industry- Product category
- Welfare and Healthcare Staffing Services
- NAICS
- Individual and Family Services (6241), Nursing and Residential Care Facilities (623), Social Assistance (624)
- SIC
- Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Respite Caregiver Staffing & Coverage (HSABAMAF)
- akta.pro secondary industries
- Respite Care for Adults with Disabilities / Special Needs (HSABAGAI), Caregiver Support & Respite Coordination (Assessment/Scheduling/Voucher Navigation) (HLADAKAJ)
Keywords
Where CareLink is headquartered
LocationHeadquarters
- HQ city
- Randers
- HQ country
- Denmark
- HQ region
- Europe
Offices3 records
Markets served
CareLink business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Vikar & Rekruttering (Temporary Staffing): Provides temporary healthcare and social care professionals to municipalities and healthcare institutions across Denmark. Revenue generated through staffing fees for nurses, social care assistants, and other healthcare professionals.
- Social & Familie Services: Child welfare services, family treatment, foster care support, youth assistance programs, and social pedagogical support provided to municipalities under public procurement contracts.
- Sundhed & Pleje (Health & Care): Healthcare services including home care, respiratory monitoring, psychiatric services, and medical staffing. Services delivered to hospitals, clinics, and municipal healthcare providers.
- Job & Trivsel (Employment & Wellbeing): Employment support services, job training, and workplace wellbeing programs for municipalities and public employment services.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
CareLink product offering
Product offeringCore offering
Carelink Gruppen is a Danish welfare conglomerate that delivers temporary staffing of nurses, social-care assistants, pedagogues and other welfare professionals, alongside social and family services (child welfare, foster care, family treatment), healthcare services (home care, psychiatric care, medical staffing, respiratory monitoring), employment and wellbeing programs, and IT and digitalization solutions. Customers are primarily Danish municipalities, regions and public institutions procuring services through public tenders and framework contracts.
Product overview
Carelink Gruppen operates as a multi-divisional welfare services conglomerate offering six main service divisions: Vikar & Rekruttering (agency and recruitment), Social & Familie (social and family services), Sundhed & Pleje (health and care), Job & Trivsel (employment and wellbeing), IT & Digitalisering (IT and digitalization solutions), and Analyse & Udvikling (analysis and development services). The company provides specialized sub-brands including Carelink Pleje (home care), Carelink Psykiatri (psychiatric services), Carelink Læger (medical staffing), and Carelink Bosteder (residential care facilities). Additional offerings include the Carelink Akademi for staff education and specialized respiratory care services. The portfolio is unified by the company's mission to connect public and private welfare services across Denmark.
Differentiator
Problem solved
Functional benefit
Brands
- Carelink Akademi: Educational academy for staff development and training within the welfare sector.
- Mind-Move
Products and services
- Vikar & Rekruttering Nationwide temporary-staffing and recruitment service for the social and healthcare sector in Denmark, supplying nurses, specialist nurses, SOSU assistants and helpers, pedagogues and social pedagogues to municipalities, hospitals, residential facilities and other care settings.
- Social & Familie Support and family treatment for children, young people and families, including §85 support, contact-person support, child-professional investigations, family treatment and out-of-home placements delivered to Danish municipalities.
- Sundhed & Pleje Professional healthcare services ranging from acute nursing to longer-term care trajectories, delivering nursing, home care and specialized health services to Danish municipalities, regions and care institutions.
- Job & Trivsel Employment and wellbeing support through targeted programs and digital tools, helping unemployed and sick-listed citizens back into work via company-oriented activation programs, sick-pay case management and coping programs.
- IT & Digitalisering Development of platforms and IT solutions for the welfare sector with a focus on professionalism and user-friendliness, including digital solutions for the public sector and GDPR-compliant secure communication.
- Analyse & Udvikling Analysis, evaluation and outcome documentation services, providing advisory within employment, social and health areas to support welfare-sector development for clients.
- Carelink Pleje Home care and practical help for adults in their own homes, offering accompaniment, cleaning, cooking and family-assistance services, with add-on services sold to private customers under tilkøb packages.
- Carelink Psykiatri Nationwide psychiatric clinic offering child and adolescent psychiatry as well as adult psychiatry, sold to private patients and as part of the group's healthcare portfolio.
- Carelink Læger Medical staffing services delivering doctor services to hospitals, medical practices, substance-misuse centers, asylum centers and prison services in Denmark and the Nordic region.
- Carelink Bosteder Residential facilities and shared-housing communities for children, young people and adults with special needs, operating facilities named Sabroehus, Busters Verden, Troldborghus, Hømosevej and Risskovhus.
- Carelink Akademi Education and competence-development offering for temporary staff and employees within the welfare sector, covering professional competencies in healthcare and social services.
- Respiratoriske opgaver Specialized respiratory monitoring and treatment for patients with respiratory needs, delivered as part of the Sundhed & Pleje division.
Companies that use CareLink
Customer profileSegments4 records
Ideal customer profiles4 records
CareLink technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
CareLink partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
CareLink competitors and assessment
Company assessmentRegional players
- Aleris: Nordic healthcare and care provider operating across Sweden, Norway, and Denmark. Comparable to Carelink's Sundhed & Pleje and Carelink Læger offerings in specialty care and medical staffing.
- Capio (Ramsay Santé): Pan-Nordic hospital and specialist healthcare provider, now part of Ramsay Santé. Comparable to Carelink's healthcare and psychiatric service lines in operating outsourced clinical services for public-sector payers.
- Terveystalo Oyj: Finnish healthcare services and occupational health provider with growing Nordic footprint. Comparable to Carelink Læger and Carelink Pleje in primary and occupational health service delivery.
- Praktikertjänst AB: Swedish privately owned healthcare provider operating clinics and staffing services. Comparable to Carelink's medical staffing and primary care service lines within a Nordic welfare-services context.
Broad incumbents
- ISS A/S: Danish facility services and staffing conglomerate with significant Nordic and global presence. Comparable to Carelink in workforce solutions and public-sector service delivery, though predominantly focused on facility management rather than welfare care.
- Falck A/S: Danish-headquartered incumbent in healthcare, ambulance, and emergency services with Nordic operations. Overlaps with Carelink's healthcare staffing and home-care offerings but operates on a much broader portfolio.
- Randstad NV: Global staffing and HR services leader with established Nordic operations. Comparable to Carelink's Vikar & Rekruttering division in healthcare/social staffing, though operating at vastly larger scale across broader segments.
Direct peers
- Humana AB: Nordic provider of individual and family care services, including personal assistance, social pediatrics, and elderly care. Closely mirrors Carelink's Social & Familie and Bosteder divisions in target customers and service model.
- Ambea AB: Swedish care provider in elderly care, social services, and residential care under multiple brands. Comparable to Carelink in operating contracted welfare services for Nordic municipalities.
- Attendo AB: Swedish/Nordic personal care, social services, and residential care provider operating across the Nordics. Directly comparable to Carelink in residential care, home care, and outsourced welfare services for municipalities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CareLink social profiles
Digital presenceCareLink financial estimates
Financial estimateRevenue estimate
Valuation estimate
CareLink leadership team
Management profileNumber of profiles
Profiles12 records
CareLink subsidiaries and ownership
Company hierarchySubsidiaries11 records
CareLink funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CareLink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CareLink
What does CareLink do?
Carelink Gruppen is a Danish welfare conglomerate that delivers temporary staffing of nurses, social-care assistants, pedagogues and other welfare professionals, alongside social and family services (child welfare, foster care, family treatment), healthcare services (home care, psychiatric care, medical staffing, respiratory monitoring), employment and wellbeing programs, and IT and digitalization solutions. Customers are primarily Danish municipalities, regions and public institutions procuring services through public tenders and framework contracts.
Is CareLink a public or private company?
CareLink is a private company. It is classified as management employee owned and is currently operating.
When was CareLink founded?
CareLink was founded in 2007. It employs 251 to 500 people.
Where is CareLink based?
CareLink is headquartered in Randers, Denmark, in the Europe region.
How does CareLink make money?
Four revenue lines are on record. Vikar & Rekruttering (Temporary Staffing) is the primary driver. The others are social & Familie Services, sundhed & Pleje (Health & Care) and job & Trivsel (Employment & Wellbeing).
Who are CareLink's main competitors?
Regional players on record are Aleris, Capio (Ramsay Santé), Terveystalo Oyj and Praktikertjänst AB. Broad incumbents are ISS A/S, Falck A/S and Randstad NV. Direct peers are Humana AB, Ambea AB and Attendo AB.
Does CareLink have an API?
No public API is recorded for CareLink.
What industry is CareLink in?
CareLink's product category is Welfare and Healthcare Staffing Services. Its primary akta.pro industry code is HSABAMAF, Respite Caregiver Staffing & Coverage, with a secondary code of HSABAGAI, Respite Care for Adults with Disabilities / Special Needs. Its NAICS code is 6241 and its SIC code is 8300.