Voss Signs

What Voss Signs does

Voss Signs, LLC is a privately held U.S. sign manufacturer founded in 1965 and headquartered at 112 Fairgrounds Drive, Manlius, New York. The company produces custom and stock signs via screen-printing and digital printing on aluminum, plastic, and custom substrates, with in-house aluminum painting and integration of 3M reflective sheeting for low-light visibility. Its catalog spans light- and heavy-gauge aluminum and plastic signs, corrugated and rigid yard signs, posted/property boundary signs in multiple grades, trail signage (snowmobile/ATV reflective markers, blazers, trail-identification tags), DOT/MUTCD-compliant traffic signs, fire and safety placards, ADA and engraved signs, vehicle/utility decals, and a display-signage line covering vinyl banners, feather flags, retractable banners, Signicade, table throws, tents, and tradeshow materials.

Name

Voss Signs

Legal name

Voss Signs, LLC

Website

https://vosssigns.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Voss Signs, LLC is a Manlius, NY-based sign manufacturer (since 1965) producing custom and stock aluminum and plastic signs, trail markers, traffic, posted, fire-safety, and display signage for forestry, government, school, and consumer buyers via direct e-commerce and phone sales.

Ownership category

akta.pro rank

Product category

Commercial Signage Manufacturing

NAICS

Sign Manufacturing (33995), Sign Manufacturing (339950), Indoor and Outdoor Display Advertising (54185)

SIC

Coating, Engraving & Allied Services (3470), Services-Advertising (7310)

akta.pro primary industry

Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)

akta.pro secondary industries

Road Signage, Markings & Delineation (Regulatory/Warning/Guide Signs, Pavement Markings, Reflectors) (TLAJAGAB), Static Billboard Advertising (MPAAAKAA)

Keywords

• Custom signage
• Outdoor signs
• Traffic signs
• Trail signage
• Aluminum signs

Headquarters

HQ city

Manlius

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Pricing tiers

Distribution channels2 records

Marketing channels3 records

Core offering

Voss Signs manufactures and sells custom and stock outdoor signage through its own e-commerce storefront and phone sales. Products include aluminum and plastic custom signs, yard signs, traffic/DOT-compliant signs, trail signage with reflective materials, posted/property signs, display banners and tradeshow signage, fire and safety signs, tree identification tags, and mounting accessories. Signs are screen-printed or digitally printed on aluminum, plastic, or other custom substrates for long-term outdoor durability.

Product overview

Voss Signs is a sign manufacturing company producing custom and stock signs since 1965. The company operates as a manufacturer with no middleman, offering a comprehensive product portfolio organized into Custom Signs (aluminum, plastic, yard, decals, magnets, ADA, engraved, utility/construction, window graphics, parking tags, business cards), Stock Signs (concealed carry, police specialties, school/facility, interpretive/prohibitive, tree identification, road/warning, tobacco-free, cone toppers, arrows/numbers, posted signs), Posted Signs (property/land posting in various materials and grades), Trail Signage (snowmobile/ATV/recreational trail markers with reflective materials), Traffic Signs (DOT/MUTCD compliant parking, facility, event, crosswalk, stop signs), Display Signage (banners, feather flags, retractable, Signicade, table throws, tents, tradeshow), Fire & Safety Signs, Large Scale Signs, and Accessories (stakes, frames, posts, hardware). Signs are screen-printed or digitally printed on aluminum, plastic, or custom substrates for outdoor durability. The company also offers product catalogs as downloadable PDFs and operates nationwide shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Signs Customizable signs printed on aluminum, plastic, or other substrates using screen-printing or digital printing for long-term outdoor durability. Available in light gauge and heavy gauge options across various sizes and material types.
• Stock Signs Pre-designed, ready-to-order signs for applications including concealed carry, police specialties, school/facility, interpretive, prohibitive, tree identification, road/warning, tobacco-free, cone toppers, and yard signs.
• Posted Signs Property and land posting signs available in aluminum, plastic, premium, and super premium grades for property boundaries, private roads, and land management applications.
• Trail Signage Specialized signs for snowmobile, ATV, and recreational trails including reflective trail signs, blazers, markers, and identification tags featuring 3M reflective materials for low-light visibility.
• Traffic Signs DOT and MUTCD-compliant road signs including parking, facility, event, fluorescent, crosswalk, stop signs, traffic cones, and traffic paddles.
• Display Signage Promotional and event display products including full color vinyl banners, feather flags, retractable banners, banner displays, Signicade, table throws, tents, and tradeshow materials.
• Fire & Safety Signs Fire code placards for vacant premises, truss identification signs, and fire/exit signs available in aluminum, plastic, and reflective decal formats.
• Tree Identification Tags Educational tree identification signs featuring common names, scientific names, leaf sketches, descriptions, and wood uses, designed by artist Jackie Lawniczak for parks and natural areas.
• Sidewalk Signs A-frame sandwich board signs and changeable message signs for outdoor advertising, available in full color printing.
• Large Scale Signs Oversized signage including sandblasted signs and super size signs for prominent outdoor display applications.
• Specialty Items Event and promotional specialty items including CGA/811 Banner Program, bag toss game kits, prize drop kits, A-frame display kits, and tailgator packages.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• FASTSIGNS: FASTSIGNS is a franchised network of sign and graphics centers producing custom signs, vehicle graphics, and display signage for business customers nationwide. It is comparable as a broad incumbent in the same custom sign manufacturing category but operates at far greater scale and geographic reach than Voss Signs.
• SpeedPro Imaging: SpeedPro Imaging is a national franchise specializing in large-format printing, signage, banners, and vehicle graphics. It is comparable to Voss Signs' display signage, banner, and large-format sign product lines, but serves a wider geographic footprint and broader B2B base.
• Sign-A-Rama: Sign-A-Rama is an international sign franchise producing custom signs, banners, vehicle graphics, and display signage for SMBs. It is comparable as a broad incumbent in custom sign manufacturing with overlapping product categories, though distributed across franchisees rather than a single facility.
• Cimpress (Vistaprint): Cimpress, parent of Vistaprint and several print brands, is a global mass-customization platform producing signage, banners, and printed marketing materials for SMBs. It is comparable as a broad incumbent in display signage, vinyl banners, and event/tradeshow products—categories overlapping with Voss Signs' display signage line.
• Brady Corporation: Brady Corporation is an established manufacturer of safety identification, facility signage, and traffic/parking signs for industrial and government customers. It is comparable to Voss Signs' fire/safety, traffic, parking, and regulatory signage lines but operates at significantly larger scale as a publicly traded incumbent.

Direct peers

• Signs.com: Signs.com is an online custom sign manufacturer offering aluminum, plastic, and vinyl signs direct to customers. It directly competes with Voss Signs across core custom sign SKUs and shares the same direct-to-consumer manufacturer model and e-commerce distribution.
• BuildASign: BuildASign is a leading online custom sign and banner manufacturer selling yard signs, banners, and printed signage direct to consumers and businesses. It competes directly with Voss Signs in corrugated plastic yard signs, vinyl banners, and custom printed signs at the bottom-of-funnel e-commerce level.
• 4over Inc. 4over is a trade print and signage manufacturer offering custom aluminum signs, plastic signs, and large-format printing to resellers and end customers. It is directly comparable to Voss Signs' custom aluminum/plastic sign production and shares the manufacturer-direct, volume-discount pricing model.
• Square Signs: Square Signs is an online custom sign manufacturer producing aluminum, plastic, and reflective signs direct to consumer and business customers. It is a direct peer with overlapping SKUs in custom reflective, traffic, and property signage and a similar e-commerce distribution model.
• Allen Signs: Allen Signs is a regional sign manufacturer serving the Southeast US with custom and stock signs, vehicle graphics, and large-format printing. It is a direct peer in the custom sign manufacturing category with overlapping vertical customer mix including government and commercial buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/VossSigns

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voss Signs