Razorfrog Web Design

What Razorfrog Web Design does

Razorfrog Web Design is a San Francisco-based WordPress web design and development agency founded in 2008 by Max Elman, operating as a small multidisciplinary team (1–10 employees) out of the Inner Sunset neighborhood. The firm delivers custom responsive WordPress websites, WooCommerce e-commerce builds, WCAG/ADA accessibility conformance services, SEO, logo and branding work, and ongoing Care Plan maintenance to Bay Area small and medium-sized businesses, nonprofits, and professional service firms. Core technology is the WordPress stack with WooCommerce for commerce, WP Rocket for performance optimization, and hosting via Cloudflare, GridPane, Kinsta, and WPEngine; payment, marketing, and analytics layers rely on Stripe, Mailchimp, Google Analytics, and select integrations such as Instacart and Spinitron for client-specific use cases. Notable technical differentiators include proactive WCAG conformance (referenced to DOJ and ADA guidance), measurable site-speed improvements (38% average page-load reduction across 150 managed sites), and an open-source WooCommerce plugin contribution from 2017.

The firm monetizes through project-based custom design and development engagements (quote-based, billed monthly) supplemented by recurring Care Plan subscriptions on 150+ managed websites, plus discrete SEO service projects. Go-to-market is sales-led and direct: prospective clients request quotes via the website contact form, phone, or email, with demand sourced from referrals, a portfolio-driven site, Clutch and Yelp listings, active blog content, social media presence, and sustained participation in the WordPress community (WordCamps, WordPress Accessibility Days). Customer concentration is moderate, with long-tenured anchor clients (Cellarmaker Brewing across multiple iterations since 2013) balanced against a diverse SMB vertical mix spanning food and beverage, grocery, nonprofits, brewing, radio/education, manufacturing, legal, and real estate. The company is founder-owned, privately held, has no disclosed external funding or institutional investors, and has operated continuously since inception, positioning itself as a community-oriented, accessibility-forward boutique agency rather than a venture-scale operator.

Name

Razorfrog Web Design

Legal name

Razorfrog Web Design

Website

https://razorfrog.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Razorfrog Web Design is a San Francisco-based WordPress design and development agency founded in 2008, serving Bay Area SMBs and nonprofits with custom responsive websites, WooCommerce stores, WCAG accessibility conformance, branding, and recurring care plans.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Website Design & Development: Project-based professional services for building custom responsive WordPress websites, e-commerce stores, logos and branding, and web accessibility conformance. Revenue is earned on a per-project basis, with ongoing support via Care Plans.
2. Ongoing Care Plans & Support: Recurring maintenance and support services for existing WordPress websites, providing ongoing revenue from established client relationships.
3. Search Engine Optimization: SEO services to generate quality content and optimize sites for SERPs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Razorfrog Web Design provides custom WordPress web design and development services, including responsive website builds, WooCommerce e-commerce stores, WCAG accessibility conformance, SEO, logos and branding, and ongoing Care Plans for maintenance and support. The agency serves San Francisco Bay Area small and medium-sized businesses, nonprofits, and professional service firms on a project and recurring subscription basis.

Differentiator

Problem solved

Functional benefit

Products and services

• Responsive Web Design Custom responsive WordPress website design and development for Bay Area businesses, optimized to engage clients across any internet-connected device.
• Web Accessibility Conformance
• E-Commerce Stores
• Search Engine Optimization
• Logos and Branding
• Care Plans

Quantifiable outcome

• 38% average page load improvement across 150 managed websites after WP Rocket optimization (load time decreased from 1.68s to 0.94s)
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

One partnership is on record.

• TermageddonminorStrategic or Co-development Partner · 3 September 2019Razorfrog partnered with Termageddon, a Privacy Policy generator, to provide auto-updating privacy policies for client websites. This ensures client policies evolve with new legislation (CCPA, Nevada SB 220) without manual intervention. The partnership enables Razorfrog to offer proactive compliance services to their Bay Area client base.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• 10up: WordPress-focused design, engineering, and strategy agency. Comparable to Razorfrog in WordPress specialization, accessibility focus, and offering of ongoing managed services, though it operates at a much larger enterprise scale.
• Human Made: WordPress and open-source digital agency offering design, development, and platform engineering. Closely mirrors Razorfrog's WordPress-centric service stack and recurring support offerings, primarily at the enterprise end of the market.
• FreshySites: WordPress web design and development agency serving SMB and mid-market clients. Directly comparable in target customer (SMBs), WordPress focus, and project-plus-care-plan business model.
• SiteCare: WordPress care, maintenance, and performance optimization provider. The closest direct comparable to Razorfrog's care-plan and speed-optimization services, operating on a similar managed-services model.
• Huemor: Web design and development agency serving B2B and consumer brands. Comparable in custom design/development service model and SMB-to-mid-market positioning, though broader in technology choice than Razorfrog's WordPress focus.
• Lounge Lizard: Web design and digital marketing agency offering branding, web design, SEO, and ongoing support. Mirrors Razorfrog's full-service digital offering and project-plus-retainer mix for SMB and mid-market clients.
• Multidots: WordPress and digital experience agency with design, development, and managed services. Comparable WordPress depth and recurring support offering, with similar emphasis on enterprise-grade publishing and WooCommerce.

Broad incumbents

• Blue Fountain Media: Established digital agency offering web design, branding, and marketing. Overlaps with Razorfrog's core services but operates at a much larger scale and broader portfolio than the WordPress-specialized niche.
• WebFX: Large full-service digital marketing and web design agency. Comparable in SEO, web design, and recurring-service offerings, but serves a far broader client base with more standardized packages than Razorfrog's bespoke model.
• WP Engine: Leading managed WordPress hosting platform that also offers agency and studio services. Directly comparable WordPress infrastructure layer that Razorfrog uses (alongside competitors) and competes with for managed WordPress engagements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/razorfrog
• Facebookfacebook.com/razorfrog
• LinkedInlinkedin.com/company/razorfrog-web-design
• Instagraminstagram.com/razorfrog

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Razorfrog Web Design