COCO-MAT
COCO-MAT is a Greek manufacturer founded in 1989 that designs, handcrafts, and retails natural-material, metal-free sleep systems (mattresses, beds, pillows, top-mattresses) and home linen/furniture for individual consumers, hotels, and project customers across 20+ countries.
- Company typePrivate
- Founded1989
- HeadquartersKifissia, Greece
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
COCO-MAT firmographics
Firmographics- Name
- COCO-MAT
- Legal name
- COCO-MAT ΜΟΝΟΠΡΟΣΩΠΗ ΑΝΩΝΥΜΗ ΒΙΟΜΗΧΑΝΙΚΗ ΚΑΙ ΕΜΠΟΡΙΚΗ ΕΤΑΙΡΕΙΑ ΟΙΚΙΑΚΟΥ ΚΑΙ ΞΕΝΟΔΟΧΕΙΑΚΟΥ ΕΞΟΠΛΙΣΜΟΥ
- Website
- https://coco-mat.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- COCO-MAT is a Greek manufacturer founded in 1989 that designs, handcrafts, and retails natural-material, metal-free sleep systems (mattresses, beds, pillows, top-mattresses) and home linen/furniture for individual consumers, hotels, and project customers across 20+ countries.
- Ownership category
- akta.pro rank
COCO-MAT industry classification
Industry- Product category
- Natural Sleep Products
- NAICS
- Mattress Manufacturing (33791), Mattress Manufacturing (337910)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Textile Mill Products (2200)
- akta.pro primary industry
- Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)
- akta.pro secondary industry
- Sleepwear & Loungewear Cut & Sew (IMAOAEAI)
Keywords
Where COCO-MAT is headquartered
LocationHeadquarters
- HQ city
- Kifissia
- HQ country
- Greece
- HQ region
- Europe
Offices6 records
Markets served
COCO-MAT business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: Direct sales of mattresses, pillows, bed bases, top-mattresses, bedding, furniture, and home accessories through physical retail stores and e-commerce platform. Products are customizable and made-to-order.
- E-commerce Sales: Online sales of non-customized products including pillows, bed linen, duvets, sleepwear, towels, bathrobes, decoration items, and accessories through the company's eshop.
- Hotel Business B2B: Supply of sleep products, amenities, and furnishings to hotel partners. Includes mattresses, bedding, and natural personal care products through the B2B division (b2b.coco-mat.com).
- COCO-MAT Hotels Operations: Company-owned and operated COCO-MAT Hotels in Athens (COCO-MAT Athens BC, COCO-MAT Athens Jumelle, COCO-MAT Hotel Athens, COCO-MAT Hotel Nafsika) and boutique hotel in Santorini, providing hospitality services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sleep products including pillows, mattresses, bedding |
| Unit Pricing | Pay-as-you-go | Stock and clearance items |
| Unit Pricing | Pay-as-you-go | Custom-made products |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
COCO-MAT product offering
Product offeringCore offering
COCO-MAT manufactures and sells handcrafted, metal-free natural sleep products including mattresses, bed bases, top-mattresses, pillows, bedding, and home furniture made from natural materials such as natural latex, coconut fiber, cotton, wool, seaweed, eucalyptus, horsehair, linen, and lavender. The company operates its own 25,000 m² factory in Xanthi, Northern Greece, and distributes products through owned retail stores across 20+ countries, an e-commerce platform, and a dedicated B2B hotel supply division. COCO-MAT also operates four hotels in Athens and one boutique hotel in Santorini under its hospitality brand.
Product overview
COCO-MAT is a Greek natural sleep products company founded in 1989, offering a comprehensive portfolio centered around metal-free, handcrafted sleep systems made from natural materials. The core product portfolio includes Signature Beds (Pythagoras, Triton, Classic 4-Layer), Mattresses (Proteas, Epicurus, Atlas, Perseas, Nefeli, Afroditi, Iraklis, Meliora), Bed Bases (Pyrros, Eas, Kouros, Orestis, Tilemachos, Artemis), Top Mattresses (Iviskos, Selene, Thalassa, Kyriaki, Kamelia), Pillows, Kids Products, Headboards, and Bed Accessories. The Home collection extends the brand into Furniture (Sofas, Armchairs, Bedside Tables, Chairs & Tables), Linen (Bed Linen including Arianna, Persefoni, Oreozili, Emmelia, Leaves; Duvets & Blankets; Bathrobes & Towels), Decoration (Poufs, Throws, Rugs), and Sleepwear (Anesi Collection). Related lifestyle brands include COCO-MAT Hotels (hospitality), COCO-MAT Bike (wooden bicycle rental), Zealots of Nature (natural amenities), COCO-MAT Farms (Greek food products), and Spick & Span (professional laundry). The company operates its own factory in Xanthi, Greece, spanning 25,000m² with a near-carbon-neutral footprint, and retails through stores in over 20 countries.
Differentiator
Problem solved
Functional benefit
Brands
- COCO-MAT Hotels: Boutique hotels offering natural sleep experience with COCO-MAT sleep products
- COCO-MAT Bike
- COCO-MAT Farms
- Zealots of Nature
- Spick & Span
Products and services
- Signature Beds (Pythagoras, Triton, Classic 4-Layer) Masterfully crafted complete bed systems combining mattress, base, and headboard layers for premium residential sleep experience.
- Natural Mattresses Handcrafted mattresses (Proteas, Epicurus, Atlas, Perseas, Nefeli, Afroditi, Iraklis, Meliora) made from layers of natural latex, coconut fiber, and other sustainable materials without metal springs, providing orthosomatic body-adaptive support.
- Bed Bases and Bed Frames Wooden bed foundations (Pyrros, Eas, Kouros, Orestis, Tilemachos, Artemis) using eucalyptus wood slats and natural latex rolls for elasticity, air circulation, and ergonomic support.
- Top Mattresses Top mattress layers (Iviskos, Selene, Thalassa, Kyriaki, Kamelia) adding comfort and extending mattress lifespan.
- Pillows (Adult and Kids) Natural pillows in adult and kids sizes, customizable with various natural fillings for different sleeping positions and needs.
- Kids Beds and Baby Crib Mattresses Children's beds (Danai, Bunk Bed Danai, Bed Danai with ceiling) and baby crib mattresses (Skiouros, Arktos) made from natural materials for safety and comfort.
- Headboards Decorative and functional headboards (Ira, Xanthippi, Avgi, Gaia, Erato) in solid wood and natural materials.
- Bed Linen Collections 100% organic cotton bed linen collections (Arianna, Persefoni, Oreozili, Emmelia, Leaves) in 200 thread count with pastel, classic, and earthy tones.
- Duvets and Blankets Down duvets (Alkeos), wool duvets (Kleon, Alkyone), and decorative blankets (Veronica, Valeria, Orsalia, Knitted Flora) for temperature regulation and comfort.
- Bath Linen and Bathrobes Ultra-soft 100% cotton towels, bathrobes (Cassiope line), and beach towels (Nature Needs Rest) and beach blankets (Neda).
- Home Furniture Solid oak furniture including sofa-beds (Simos, Niki), armchairs (Theano, Myrsini, Mariza), sofas (Molly, Lotus, Nirides), bedside tables (Dalida I/II/III, Elea, Xanthippi), dining and coffee tables (Anna, Dalida, Iraklitos, Xanthippi), chairs, benches, chiffoniers, chests of drawers, consoles, and bookcases (Agamemnon).
- Rugs and Carpets Eco-friendly carpets and rugs including Filimon collections (India Pink, Stripe, Persia), Menelaos series (Medallion, Dandelion, Ring, Grey Grid, Royal Rouge, Phoenix, Abstract, Azure, Arirah), and Flokati plush wool rugs.
- Decorative Items and Poufs Natural material poufs (Takis, Bean, Marrow), throws (Dora, Ophelia, Violeta), and decorative pillows (Dora, Dilos, Kleio, Violeta).
- Anesi Sleepwear Collection Comfort-focused sleepwear including t-shirts, tanks, pants, tunics, and shorts for men and women.
- Lifestyle Accessories Travel pillow (Icarus), lavender aromatherapy pillow, maternity and nursing pillow (Lito), dog bed (Hector), bags (Alexia), slippers (Kyriaki), backpacks (Eva), trays (Zefyros), storage baskets (Lady M), and gift cards.
- COCO-MAT Hotels Boutique hospitality operating four Athens properties (Athens BC, Athens Jumelle, Hotel Athens, Hotel Nafsika) and one boutique hotel in Santorini, showcasing the COCO-MAT natural sleep experience with farm-to-table restaurants, spa services, and curated interiors.
- Hotel Business B2B Supply Wholesale supply of mattresses, bedding, amenities, and natural personal care products to hotel and hospitality partners through a dedicated B2B division with sales team and consultation services.
- Spick & Span Laundry Services State-of-the-art professional laundry and bed linen washing service compliant with KEELPNO clothing management guidelines, providing leasing and management services for hotel linen, hospitals, shipping, and catering units.
- Zealots of Nature Amenities Natural personal care and beauty products including virgin Greek olive oil, organic herbs, and natural plant extracts for body, hair, and face, used as amenities in COCO-MAT hotels and B2B partner properties.
- COCO-MAT Farms Food Products Supply and distribution of carefully selected Greek food products emphasizing quality, sustainability, and Greek origin, used in COCO-MAT hotels' farm-to-table philosophy.
Quantifiable outcome
- Over 10,000 women helped through Pillow Positive CSR initiative since 2012
Companies that use COCO-MAT
Customer profileSegments3 records
Ideal customer profiles3 records
COCO-MAT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
COCO-MAT partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Oncology Hospitals (Greece, Germany, Belgium, Netherlands)minorPillow Positive Project partners with 7 oncology hospitals in Greece, 3 in Germany, and 2 in Belgium and the Netherlands. COCO-MAT provides heart-shaped pillows made from 100% cotton and virgin wool to women recovering from breast cancer surgery. Since 2012, over 10,000 women have been helped.
- Spick & SpancoreSpick & Span operates a state-of-the-art clothing and bed linen washing unit in collaboration with COCO-MAT, fully compliant with KEELPNO clothing management guidelines. Provides leasing and comprehensive management services for hotel linen, serving COCO-MAT's hospitality partners including hotels, hospitals, shipping companies, and catering units.
- Zealots of NaturecoreZealots of Nature provides natural personal care and beauty products including virgin Greek olive oil, organic herbs, and natural plant extracts. Products are sourced from Greek nature and combined with time-honored recipes. COCO-MAT hotels and B2B partners use Zealots of Nature amenities.
- COCO-MAT BikeminorCOCO-MAT Bike combines traditional knowledge with modern research, dedicated to sustainability and aesthetics. Made from solid ash wood, these wooden bicycles are available for rental at COCO-MAT hotels as a premium guest service.
- COCO-MAT FarmsminorCOCO-MAT Farms focuses on supply and distribution of carefully selected foods and products from Greek land. Priority is offering pure Greek goods to consumers who appreciate quality and sustainability. COCO-MAT hotels use farm products in their farm-to-table philosophy.
- COCO-MAT HotelscoreCOCO-MAT Hotels represent the company's hospitality concept, celebrating nature and authenticity. Currently operates 4 locations in Athens (COCO-MAT Athens BC, COCO-MAT Athens Jumelle, COCO-MAT Hotel Athens, COCO-MAT Hotel Nafsika) and a boutique hotel in Santorini. Hotels showcase COCO-MAT sleep products and natural lifestyle philosophy.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
COCO-MAT competitors and assessment
Company assessmentDirect peers
- Avocado Green Mattress: Certified organic, GREENGUARD Gold and B Corp mattress brand offering natural latex, wool, and cotton mattresses, bedding, and furniture; strong digital-first D2C overlap with COCO-MAT's natural-material positioning.
- Hypnos Beds: Royal Warrant-holding British heritage mattress and bed manufacturer supplying natural-fill pocket-sprung beds with significant hotel/hospitality channel exposure; comparable premium craftsmanship and B2B hotel model.
- Savvy Rest: U.S.-based organic mattress brand specializing in natural latex, wool, and cotton layered sleep systems with chemical-free certifications; competes for the same eco-conscious premium consumer but operates primarily online.
- Duxiana: Swedish premium bed maker featuring high-end spring-based and natural-material sleep systems sold through own-brand retail showrooms globally; comparable premium positioning, hospitality channel, and European-anchored craftsmanship narrative.
- Vi-Spring: British luxury handmade bed maker using natural fillings (wool, cotton, horsehair, silk, cashmere) in pocket-sprung construction; shares the premium natural-material, made-to-order ethos and strong hospitality/hotel supply channel.
- Hästens: Swedish heritage bed manufacturer known for handcrafted natural-material sleep systems (wool, cotton, flax, pine) with metal-spring or spring-free construction and global flagship retail presence; directly comparable premium-natural positioning and bespoke service model.
Emerging players
- My Green Mattress: Family-run natural mattress brand offering organic Dunlop latex, wool, and cotton mattresses with a craftsmanship narrative; smaller scale and U.S.-centric, narrower assortment but overlapping buyer profile.
- Naturalmat: UK maker of organic natural-fiber mattresses (wool, coir, latex) including a strong baby/crib line and hotel/hospitality channel; directly overlaps on natural materials and B2B hotel supply.
Broad incumbents
- Tempur Sealy International: Global mattress and bedding conglomerate (Tempur-Pedic, Sealy, Stearns & Foster) with massive scale, omnichannel distribution, and broad price-point coverage; relevant as the dominant incumbent in the sleep category against which COCO-MAT competes for share of wallet.
- Magniflex: Italian mattress manufacturer with global presence across viscoelastic foam, latex, and natural-material sleep products with broad hospitality channel; broader mass-market assortment but overlaps in Europe-anchored premium bedding.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
COCO-MAT social profiles
Digital presenceCOCO-MAT compliance and trust
Trust signalCompliance9 records
COCO-MAT financial estimates
Financial estimateRevenue estimate
Valuation estimate
COCO-MAT leadership team
Management profileNumber of profiles
Profiles3 records
COCO-MAT subsidiaries and ownership
Company hierarchySubsidiaries5 records
COCO-MAT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
COCO-MAT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about COCO-MAT
What does COCO-MAT do?
COCO-MAT manufactures and sells handcrafted, metal-free natural sleep products including mattresses, bed bases, top-mattresses, pillows, bedding, and home furniture made from natural materials such as natural latex, coconut fiber, cotton, wool, seaweed, eucalyptus, horsehair, linen, and lavender. The company operates its own 25,000 m² factory in Xanthi, Northern Greece, and distributes products through owned retail stores across 20+ countries, an e-commerce platform, and a dedicated B2B hotel supply division. COCO-MAT also operates four hotels in Athens and one boutique hotel in Santorini under its hospitality brand.
Is COCO-MAT a public or private company?
COCO-MAT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was COCO-MAT founded?
COCO-MAT was founded in 1989. It employs 251 to 500 people.
Where is COCO-MAT based?
COCO-MAT is headquartered in Kifissia, Greece, in the Europe region.
How does COCO-MAT make money?
Four revenue lines are on record. Retail Product Sales are the primary driver. The others are E-commerce Sales, hotel Business B2B and COCO-MAT Hotels Operations.
Who are COCO-MAT's main competitors?
Direct peers on record are Avocado Green Mattress, Hypnos Beds, Savvy Rest, Duxiana, Vi-Spring and Hästens. Emerging players are My Green Mattress and Naturalmat. Broad incumbents are Tempur Sealy International and Magniflex.
Does COCO-MAT have an API?
No public API is recorded for COCO-MAT.
What industry is COCO-MAT in?
COCO-MAT's product category is Natural Sleep Products. Its primary akta.pro industry code is IMAOAKAE, Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors), with a secondary code of IMAOAEAI, Sleepwear & Loungewear Cut & Sew. Its NAICS code is 33791 and its SIC code is 2300.