Edgar Brothers
Edgar Brothers is a UK-founded (1947) importer and wholesaler of firearms, ammunition, optics, and tactical equipment, distributing 50+ premium brands through B2C e-commerce, a B2B trade portal, and direct government sales to shooting sports customers and Police & Military clients.
- Company typePrivate
- Founded1947
- HeadquartersMacclesfield, United Kingdom
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Edgar Brothers does
Edgar Brothers is a UK-based importer and wholesaler of firearms, ammunition, optics, and associated sporting and tactical goods, founded in 1947 and headquartered in Macclesfield, Cheshire. The company operates across two principal business divisions: a Shooting Sports division serving civilian hunters, recreational shooters, and competitive shooters, and a Police & Military division providing direct procurement to government agencies, police forces, and military units. Product categories span firearms (centrefire rifles, rimfire, shotguns, air rifles), ammunition, optics and sights (day optics, night vision, thermal, red dots), tactical apparel, body armour and PPE, knives, gun care and reloading supplies, tactical equipment, electronics, and accessories. The portfolio comprises 50+ authorised brand relationships including Barrett, Bergara, Aimpoint, Arc'teryx PRO, Bushnell, Vortex Optics, Magpul, SureFire, and Hornady.
The business operates a three-channel distribution architecture: a BigCommerce-based direct-to-consumer e-commerce platform, a dedicated B2B trade portal for registered dealers, and direct government sales. A physical dealer network across the United Kingdom and Northern Ireland is supported by an online dealer locator tool. Pricing follows a standard unit-pricing model with publicly disclosed per-product prices ranging from under £50 for accessories to over £8,499 for premium firearms and optics, with a 3-year warranty on key lines (e.g., Airgun Technology) and 10-year warranty on Aimpoint products. Revenue is generated through one-time product sales across all three channels, with no subscription or recurring revenue component. Marketing relies on the e-commerce storefront, email newsletter, and annual participation in the British Shooting Show. The company is privately held with no disclosed funding rounds, ownership structure, or financial reporting.
Edgar Brothers firmographics
Firmographics- Name
- Edgar Brothers
- Legal name
- Edgar Brothers
- Website
- https://edgarbrothers.com
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Edgar Brothers is a UK-founded (1947) importer and wholesaler of firearms, ammunition, optics, and tactical equipment, distributing 50+ premium brands through B2C e-commerce, a B2B trade portal, and direct government sales to shooting sports customers and Police & Military clients.
- Ownership category
- akta.pro rank
Edgar Brothers industry classification
Industry- Product category
- Firearms and Ammunition Distribution
- NAICS
- Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- akta.pro primary industry
- Firearms & Ammunition Retail (CRAMAKAA)
- akta.pro secondary industries
- Traditional Cash & Carry Wholesalers (No/Low Membership) (CRAEAEAA), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)
Keywords
Where Edgar Brothers is headquartered
LocationHeadquarters
- HQ city
- Macclesfield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Edgar Brothers business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales - Retail (B2C): Direct sales of firearms, ammunition, optics, accessories, apparel, and tactical equipment to individual consumers through e-commerce website. One-time transaction model with prices ranging from £10 to £8,499+ per item.
- Trade/Wholesale Distribution (B2B): Wholesale distribution to registered dealers and trade customers through dedicated trade portal. Supports dealer locator network across UK and Northern Ireland.
- Government Direct Sales: Direct sales to Government agencies, Police, and Military clients. Dedicated Police & Military division with specialized product procurement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard unit pricing per product |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Edgar Brothers product offering
Product offeringCore offering
Edgar Brothers imports and wholesales firearms, ammunition, optics, tactical equipment and outdoor sporting goods across the UK and Northern Ireland. It sells a multi-brand catalogue of 50+ suppliers through its own e-commerce website, a B2B trade portal, an authorised dealer network, and a dedicated Police & Military division serving government agencies. The company offers end-to-end distribution including warranty and product service support.
Product overview
Edgar Brothers is a UK-based importer and wholesaler of firearms, ammunition, and associated products founded in 1947, serving both civilian shooting sports and Police & Military segments. The company operates as a multi-brand e-commerce platform offering firearms (Bergara, Barrett, CVA, Airgun Technology), ammunition (Hornady, Winchester, Alliant), optics and sights (Aimpoint, Bushnell, Vortex, ZCO), tactical apparel (Arc'teryx PRO, Salomon Forces), protective equipment (body armour, hearing protection), tactical gear (Blackhawk, Blue Force Gear, Magpul), knives (Spyderco), gun care products, and reloading supplies. The business is organized into two divisions: a Shooting Sports division for civilian retail and trade customers, and a Police & Military division providing specialized equipment to government agencies. The company maintains relationships with over 50 branded suppliers and offers a 3-year warranty on Airgun Technology products.
Differentiator
Problem solved
Functional benefit
Products and services
- Firearms Centrefire rifles, rimfire rifles, shotguns and air rifles from brands including Bergara, Barrett Firearms, CVA and Airgun Technology. Sold to civilian shooters, hunters and Police & Military clients through retail, trade and government channels.
- Ammunition Rifle, handgun, shotgun and air rifle ammunition, plus smokeless powders and reloading components, from brands including Hornady, Winchester, Alliant and Wildman Slugs. For civilian shooters, hunters, reloaders and law enforcement/military buyers.
- Optics & Sights Day optics, night vision, red dots, thermal imaging, telescopes, open sights and scope covers from Aimpoint, Bushnell, Vortex Optics, Nightforce Optics and Zero Compromise Optic (ZCO). For sport shooters, hunters and tactical/Government users.
- Apparel Tactical and outdoor clothing, belts, harnesses and footwear including Arc'teryx PRO and Salomon Forces ranges. For shooting sports consumers, trade customers and Police & Military buyers.
- Protection (PPE)
- Tactical Equipment
- Knives, Sharpeners & Axes
- Gun Care & Reloading
- Electronics & Torches
- Bags, Packs & Mats
- Firearm Accessories
- Mounting Systems
- Magazines
- Air Rifles & PCP Rifles
- Police & Military Division Supply
- B2B Trade Portal Supply
- Warranty & Product Services
Companies that use Edgar Brothers
Customer profileSegments2 records
Ideal customer profiles3 records
Edgar Brothers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Edgar Brothers partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- AimpointcoreSwedish manufacturer of red dot sights. Edgar Brothers distributes full product line including Acro C-2, Micro H-2, and Comp C3 series. Products backed by 10-year warranty.
- Airgun Technology (AGN Technology s.r.o.)coreCzech manufacturer of precision PCP air rifles established 2013. Edgar Brothers offers full range including Vulcan and Vixen series with 3-year warranty support.
- AlliantcoreAmerican gunpowder manufacturer with 125+ year heritage (originating from DuPont). Edgar Brothers distributes Alliant smokeless powders for reloaders.
- Arc'teryx PROcorePremium tactical outdoor apparel. Edgar Brothers distributes Arc'teryx PRO Essentials collection and serves as authorized reseller for Mission collection (limited access).
- Barrett FirearmscoreUS leader in large-calibre rifle design. Products include Model 82, MRAD, and Fieldcraft. ISO 9001:2015 certified. Edgar Brothers is authorized UK distributor.
- BergaracoreSpanish precision rifle manufacturer founded 2001, originating from 16th century barrel-making heritage. Edgar Brothers distributes full B-14 and Premier series.
- Bix'n AndyminorEuropean custom gunsmith and trigger group manufacturer with 25-year reputation. Edgar Brothers distributes trigger systems including TacSport and Competition series.
- BlackhawkcoreUS tactical gear manufacturer founded after Navy SEAL experience. Edgar Brothers distributes holsters, pouches, slings, and medical packs.
- Blue Force GearcoreInnovation-focused tactical gear manufacturer known for Vickers slings and MOLLEminus load carriage. Edgar Brothers distributes full product range.
- Boyds' Hardwood GunstocksminorUS laminated hardwood gunstock manufacturer since 1981. Edgar Brothers stocks select models with 4-6 week custom order capability.
- Breakthrough (Breakthrough Clean)minorFirearm cleaning and maintenance products. Non-toxic, eco-friendly formulas. Edgar Brothers distributes cleaning solvents, lubricants, and kits.
- BushnellcoreUS sports optics manufacturer since 1948. Edgar Brothers distributes riflescopes, binoculars, rangefinders, and trail cameras.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Edgar Brothers competitors and assessment
Company assessmentDirect peers
- Henry Krank & Co: Long-established UK wholesaler and distributor of firearms, airguns, and shooting accessories. Directly comparable to Edgar Brothers as a UK-based B2B/B2C multi-brand distributor serving both civilian shooting sports and trade dealers.
- Sportsman Gun Centre: UK multi-branch firearms and shooting sports retailer with both retail and trade channels. Comparable to Edgar Brothers in product breadth (firearms, ammunition, optics, accessories) and customer base (civilian shooters and trade dealers).
- Highland Outdoors: UK distributor of firearms, shooting accessories, and outdoor products. Competes directly with Edgar Brothers as a multi-brand wholesaler serving UK shooting sports retailers and trade customers.
- Gun Trader: UK online firearms marketplace connecting buyers and sellers of new and used guns. Comparable as a UK-focused digital firearms commerce platform targeting the same shooting sports customer base.
- Viking Arms: UK distributor of firearms and air rifles (including ISSC, GSG, and related brands). Direct competitor in UK firearms wholesale and distribution, particularly for centerfire and rimfire rifles.
- Brownells: US-based firearms accessories, parts, and gunsmithing supplies distributor with both consumer and trade/professional channels. Comparable business model to Edgar Brothers as a multi-channel firearms accessories specialist with deep product catalogue and trade relationships.
- Midway USA: Large US retailer and wholesaler of firearms, ammunition, reloading supplies, and shooting accessories. Comparable multi-channel (consumer + trade) model, deep product breadth, and target customer (shooting sports enthusiasts).
Broad incumbents
- RUAG Ammotec: European ammunition and small-arms manufacturer/distributor serving both military and civilian markets. Comparable as a broader European incumbent with overlapping ammunition and firearms distribution capabilities.
- Heckler & Koch: Global German firearms manufacturer serving military, law enforcement, and civilian markets. Comparable as Edgar Brothers distributes firearms and supplies to police/military customers and would face H&K as a competing upstream supplier brand.
- Beretta: Italian global firearms manufacturer with broad hunting, sport, and defense portfolios. Comparable as a major upstream brand whose products Edgar Brothers distributes and competes against for end-customer mindshare in the UK shooting sports market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Edgar Brothers social profiles
Digital presenceEdgar Brothers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Edgar Brothers leadership team
Management profileNumber of profiles
Edgar Brothers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Edgar Brothers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Edgar Brothers
What does Edgar Brothers do?
Edgar Brothers imports and wholesales firearms, ammunition, optics, tactical equipment and outdoor sporting goods across the UK and Northern Ireland. It sells a multi-brand catalogue of 50+ suppliers through its own e-commerce website, a B2B trade portal, an authorised dealer network, and a dedicated Police & Military division serving government agencies. The company offers end-to-end distribution including warranty and product service support.
Is Edgar Brothers a public or private company?
Edgar Brothers is a private company. It is classified as unknown and is currently operating.
When was Edgar Brothers founded?
Edgar Brothers was founded in 1947. It employs 101 to 250 people.
Where is Edgar Brothers based?
Edgar Brothers is headquartered in Macclesfield, United Kingdom, in the Europe region.
How does Edgar Brothers make money?
Three revenue lines are on record. Product Sales - Retail (B2C) is the primary driver. The others are trade/Wholesale Distribution (B2B) and government Direct Sales.
Who are Edgar Brothers's main competitors?
Direct peers on record are Henry Krank & Co, Sportsman Gun Centre, Highland Outdoors, Gun Trader, Viking Arms, Brownells and Midway USA. Broad incumbents are RUAG Ammotec, Heckler & Koch and Beretta.
Does Edgar Brothers have an API?
No public API is recorded for Edgar Brothers.
What industry is Edgar Brothers in?
Edgar Brothers's product category is Firearms and Ammunition Distribution. Its primary akta.pro industry code is CRAMAKAA, Firearms & Ammunition Retail, with a secondary code of CRAEAEAA, Traditional Cash & Carry Wholesalers (No/Low Membership). Its NAICS code is 423910.