What Guntrader does

Guntrader Media Limited operates the UK's leading online marketplace for firearms and shooting equipment, connecting private gun owners and Registered Firearms Dealers (RFDs) with buyers of new and used shotguns, rifles, air rifles and air pistols. The web-based platform, accessible at guntrader.uk, is structured as a two-sided marketplace: individual sellers can register a Private account and pay per-listing fees to advertise firearms, while trade-tier RFD accounts receive an enhanced subscription service including dealer-directory profiles, trade-type and opening-hour listings, and contact information for end buyers. The platform exposes a deep taxonomy organised by firearm type and manufacturer (covering more than 900 makes and 3,750 models, with 30,522 guns currently listed) and offers complementary features: a Gun Search quick-search module, an Equipment Search covering ammunition, optics, sound moderators, gun care and clothing, a Gun Valuation tool, and a Find-a-Dealer directory. There is no native mobile application and no public API; all functionality is delivered through the web platform and supported by SEO, an editorial Journal, organic social channels (Instagram, Facebook) and email newsletters.

Guntrader generates revenue through two identifiable streams: (i) per-listing transaction fees for private sellers, with adverts becoming non-refundable once live, and (ii) recurring monthly subscriptions for Trade/RFD dealer accounts in exchange for enhanced advertising functionality and dealer-directory presence. Distribution is entirely self-serve through the website and a UK domestic dealer-directory channel; no international geographies, app stores, or third-party reseller integrations are in evidence. Trustpilot review integration is used as a trust signal for buyer/seller verification, and UK trade marks for both "GUNTRADER" and "GUN TRADER" are held by Guntrader Media Ltd. The business is operated by a small team (1-10 employees), incorporated in England and Wales as Guntrader Media Limited (company number 13604374) with a registered office in Winchester, and lists no external venture capital, private equity or institutional investors in the available source material. Marketing reach is anchored by 585,000+ monthly visits and 7 million+ annual visitors to the platform.

Name

Guntrader

Legal name

Guntrader Media Limited

Website

https://guntrader.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Guntrader Media Limited is a UK online marketplace connecting private gun sellers and Registered Firearms Dealers with buyers of new and used shotguns, rifles, air rifles and air pistols, monetised via per-listing fees and Trade/RFD dealer subscriptions.

Ownership category

akta.pro rank

Product category

Online Firearms Marketplace

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

akta.pro primary industry

Hunting, Shooting Sports & Archery Retail (CRAMABAK)

akta.pro secondary industries

Firearms & Ammunition Retail (CRAMAKAA), Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)

Keywords

• Online gun marketplace
• Firearms trading platform
• Shooting equipment listings
• Registered firearms dealers
• Air rifles marketplace

Headquarters

HQ city

Malmesbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Advertising/Listing Fees: Sellers pay to place adverts on the platform. When an advert is created and payment has been taken in line with current charges, changes to the advert are limited. Once an advert is live on the site it becomes immediately non-refundable.
2. Enhanced Listing Features: Registered users receive advanced features for enhanced browsing and advertising functionality. Trade users (RFDs) receive a different service compared to Private users.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Guntrader operates the UK's leading two-sided online marketplace for buying and selling new and used shotguns, rifles, air rifles, and air pistols. The platform connects private sellers and Registered Firearms Dealers (RFDs) with buyers, offering quick search functionality, gun valuation tools, and a UK-wide dealer directory. It supports 30,522+ active gun listings across 900+ makes and 3,750+ models.

Product overview

Guntrader is a UK-based online gun marketplace operating as a single unified platform that connects buyers and sellers of firearms and shooting equipment. The core product is the Guntrader Marketplace, which enables private individuals and registered firearms dealers (RFDs) to list and purchase shotguns, rifles, air rifles, and air pistols. The platform includes complementary features: Gun Search for finding firearms by type, make, and price; Equipment Search for accessories and gear; Gun Valuation for estimating firearm values; and a Dealer Directory for locating RFDs across the UK. The marketplace reports over 585,000 monthly visits, 30,522 active gun listings, and partnerships with 900+ gun manufacturers.

Differentiator

Problem solved

Functional benefit

Products and services

• Guntrader Marketplace

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Gun Mart: UK-based firearms magazine and classifieds platform for guns, shooting equipment, and accessories. Directly comparable UK peer serving the same RFD and private seller buyer base.
• Shooting UK: UK shooting sports media and classifieds destination. Overlaps with Guntrader in audience (shooting sports enthusiasts) and adjacent marketplace functionality.
• GunBroker.com: US-based online auction and marketplace for firearms, accessories, and ammunition. Closest direct analogue to Guntrader in terms of two-sided model, listing fee economics, and category focus, though operating at much larger scale and in the US regulatory regime.
• Armslist: US firearms classifieds marketplace connecting private sellers and FFL dealers. Comparable two-sided listing model serving private individuals and registered dealers, with similar revenue mechanics (listing upgrades).
• GunsInternational.com: Online marketplace dedicated to new and used firearms, with a large catalogue of makes and models. Comparable to Guntrader's breadth of gun listings and dealer participation, although US-focused.

Broad incumbents

• eBay: Generalist marketplace with a regulated firearms and accessories category. Not a firearms specialist but provides an alternative listing destination for some of the same sellers and buyers.

Regional players

• Gunstar: Nordic/European firearms marketplace covering hunting rifles, shotguns, and airguns. Comparable marketplace model and category focus but operating in a different European geography.

Emerging players

• Countryway Shooting: UK classifieds site for country sports including guns and shooting equipment. Smaller, niche marketplace addressing a subset of the same audience and product set as Guntrader.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/guntrader_uk
• Facebookfacebook.com/guntrader.uk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guntrader