Alliant
Alliant Insurance Services is a U.S. privately held insurance brokerage and risk management firm serving enterprise, mid-market, government, and personal-lines clients through 16 industry verticals, 100+ offices, and $5.7B in FY2024 revenue, placing $55B+ in annual premiums.
- Company typePrivate
- Founded1920
- HeadquartersIrvine, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What Alliant does
Alliant Insurance Services, Inc. is a privately held, U.S.-domiciled insurance brokerage and risk management firm founded in 1925 (per firmographic record; company history references circa 1920) and headquartered in Irvine, California (with corporate offices also in San Diego). It operates as the fourth-largest insurance broker in the United States and the fifth-largest globally, and is the largest privately owned broker per Business Insurance's rankings. The company employs more than 10,000 professionals across 100+ U.S. offices, including over 3,700 specialized industry practitioners, and places roughly $55 billion in annual premiums (approximately $14 billion via its dedicated P&C platform), generating $5.7 billion in FY2024 revenue.
The platform is organized around 16 dedicated industry verticals (Agribusiness, Aviation, Construction, Cyber, Energy & Marine, Financial Institutions, Forest Products, Government Contracting, Healthcare, Law Firms, Life Sciences, Management & Professional, M&A, Power, Public Entity, Real Estate & Hospitality, and Transportation) supported by specialty sub-brands including Alliant Private Client (300+ specialists), Alliant Underwriting Solutions, and a Reinsurance practice. Core product lines encompass property & casualty brokerage, employee benefits consulting, reinsurance, retirement & wealth, claims advocacy, disaster recovery, and human capital consulting. Technology assets include proprietary programs such as the Alliant London Program Slip (ALPS) for A+ London property capacity, the Juno child-disability insurance distribution platform, the Conserve-A-Nation nonprofit program (with Chubb), and acquired capabilities from AnalyticsIQ providing 500 AI-powered predictive audience segments deployed via a Proximic by Comscore partnership.
Alliant earns revenue primarily through insurance brokerage commissions paid by carriers as a percentage of premium placed, supplemented by contingent and supplemental compensation tied to volume, growth, retention, and loss-ratio performance, and by professional services fees for underwriting, program administration, loss control, claims management, and consulting engagements. Distribution is sales-led through enterprise field teams organized by vertical and supported by inside-sales and acquisition-integration channels, with a flat "one P&L" culture that enables resource sharing without geographic or profit-center barriers. Customer segments span enterprise and mid-market commercial accounts, government and public-entity clients, high-net-worth private clients, and—following the Confie merger completed November 2024—over one million personal-lines customers served through 750+ Confie retail stores.
Alliant firmographics
Firmographics- Name
- Alliant
- Legal name
- Alliant Insurance Services, Inc.
- Website
- https://alliant.com
- Company type
- Private
- Founded year
- 1920
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Alliant Insurance Services is a U.S. privately held insurance brokerage and risk management firm serving enterprise, mid-market, government, and personal-lines clients through 16 industry verticals, 100+ offices, and $5.7B in FY2024 revenue, placing $55B+ in annual premiums.
- Ownership category
- akta.pro rank
Alliant industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242), All Other Insurance Related Activities (524298)
- SIC
- Insurance Agents, Brokers & Service (6411), Surety Insurance (6351), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)
- akta.pro secondary industry
- Surety & Bond Brokerage (FSAEADAI)
Keywords
Where Alliant is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Alliant business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Brokerage Commissions: Traditional insurance broker earning commissions as a percentage of premium placed with insurance carriers. Agent or broker commissions are customarily paid by the insurance carrier as a percentage of the premium.
- Contingent and Supplemental Income: Additional compensation received from insurers based on volume, growth, retention, and loss ratio performance. May include income for reinvestment in internal training, external marketing, and technology enhancement.
- Professional Services Fees: Fees for additional services including underwriting services, program administration services, loss control services, appraisal services, claims management, and other consulting services provided to clients or insurance carriers.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Alliant product offering
Product offeringCore offering
Alliant Insurance Services is a specialty insurance brokerage and risk management firm that places property & casualty, employee benefits, and reinsurance coverage for mid-market and enterprise clients across 16 dedicated industry verticals. The firm earns commissions on premiums placed with carriers, supplemented by fees for consulting, claims management, loss control, and program administration services.
Product overview
Alliant Insurance Services is a diversified insurance brokerage and risk management firm operating as a unified platform with multiple interconnected service lines. The core offerings include Alliant P&C (Property & Casualty) as the #5 global insurance broker, the Employee Benefits Group providing benefits consulting and brokerage services, and Reinsurance services. Supporting these core divisions are specialized sub-brands including Alliant Private Client (300+ professionals serving high-net-worth individuals), Alliant Underwriting Solutions, Retirement & Wealth, and dedicated specialty products such as Aviation Insurance and Agribusiness Insurance. The company also operates specialized programs like Conserve-A-Nation for conservation nonprofits and provides claims and disaster recovery services. Recent acquisitions include AnalyticsIQ for marketing data/predictive analytics and FutureSense for HR/organizational development consulting. The company employs over 3,700 professionals across 100+ offices, placing over $14 billion in premium.
Differentiator
Problem solved
Functional benefit
Brands
- Alliant Private Client: Dedicated team of 300+ specialized professionals delivering personalized risk strategies to the private client market.
- Alliant Underwriting Solutions
- Alliant London Program Slip (ALPS)
Products and services
- Risk Management / Alliant Specialty Comprehensive specialty insurance brokerage and risk management solutions across 16 industry verticals including Agribusiness, Aviation, Construction, Cyber, Energy & Marine, Financial Institutions, Healthcare, Law Firms, Life Sciences, Power, Public Entity, Real Estate & Hospitality, and Transportation.
- Employee Benefits Group Benefits consulting and brokerage services for employers including Absence/Disability/Life, Benefits Analytics, Benefits Strategy, Clinical Services, Compliance, Global Benefits, Health & Productivity, Pharmacy, and Voluntary Benefits.
- Alliant Private Client Dedicated team of 300+ specialized professionals delivering personalized risk strategies and specialized insurance coverage to the high-net-worth private client market.
- Alliant Underwriting Solutions Underwriting solutions platform offering specialized underwriting services and capacity.
- Retirement & Wealth Retirement and wealth management advisory services for employer-sponsored plans and individual clients.
- Reinsurance Reinsurance brokerage services connecting cedents with reinsurance capacity across specialty and treaty lines.
- Aviation Insurance Specialty aviation insurance brokerage with over 80 years of experience, offices in New York, Seattle, and Chicago, over 175 years of combined aviation experience, and over $100M in aviation premium volume.
- Agribusiness Insurance Agribusiness insurance and risk management solutions from field to fork, including Captives, Dairy & Ranch, Farm Insurance, Food & Beverage, and Safety and Loss Control.
- Disaster Recovery & Claims Claims assistance and disaster preparedness/recovery services with dedicated contacts for client segments including Benefits, Construction, Energy, Healthcare, and Real Estate.
- Alliant Human Capital Consulting HR consulting services integrated into the employee benefits offering, covering compensation, organizational development, and workforce strategy.
- Alliant Leave Advantage Specialized leave management solutions within the employee benefits portfolio covering absence, disability, and related leave programs.
- Conserve-A-Nation Proprietary insurance program for 501(c)(3) nonprofits dedicated to land preservation and conservation trusts, delivered through a proprietary program with Chubb.
Quantifiable outcome
- $5.7B in revenue with $55B+ in premiums placed
- +2 more outcomes
Companies that use Alliant
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Alliant technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature3 records
Alliant partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- JunocoreJuno, the first company to offer child disability insurance in the United States, partnered with Alliant as one of its leading benefit brokerages to provide coverage as an employee benefit, serving nearly 100 employer clients and 50,000+ covered members in its first year.
- Proximic by ComscorecoreAlliant partnered with Proximic by Comscore to make 500 of its predictive audiences available within Proximic by Comscore's Data Partner Network. The AI-powered initiative enables third-party data providers to convert ID-based datasets into scalable, privacy-centric audiences covering Automotive, CPG, Pets, Retail, Political, and Travel verticals.
- McAnally WilkinsminorAlliant acquired McAnally Wilkins, a provider of property and casualty insurance solutions for the oil and gas service industry, to enhance Alliant's expertise in oilfield risks and expand reach within the oil and gas sector.
- Biggs Insurance ServicesminorAlliant acquired Vancouver-based Biggs Insurance Services to expand presence in the Pacific Northwest and enhance range of insurance solutions for clients in the region.
Scale indicators11 records
Recent moves9 records
Expansion highlights7 records
Alliant competitors and assessment
Company assessmentDirect peers
- Marsh McLennan: The world's largest insurance broker and risk advisor, offering P&C brokerage, employee benefits, and consulting across all major industry verticals. Direct competitor to Alliant in mid-market and enterprise P&C placement, with deeper global reach.
- Aon: Global professional services firm providing risk management, insurance brokerage, reinsurance, and HR consulting. Competes with Alliant across P&C, employee benefits, and specialty lines, with stronger multinational capabilities.
- Willis Towers Watson (WTW): Global advisory and broking firm offering risk management, insurance brokerage, and benefits consulting. Overlaps directly with Alliant's P&C brokerage and Employee Benefits Group offerings.
- Arthur J. Gallagher & Co. Publicly traded global insurance brokerage and risk management firm with strong retail and wholesale operations. Closest direct competitor to Alliant in specialty P&C and mid-market benefits.
- Brown & Brown: Publicly traded insurance brokerage distributing P&C and employee benefits products nationally. Comparable business model and customer base to Alliant, with strong M&A platform.
- Acrisure: Privately held, PE-backed insurance brokerage that has grown rapidly through acquisition. Similar privately held status, PE sponsorship, and roll-up M&A strategy make Acrisure a highly comparable peer.
- Hub International: Privately held insurance brokerage serving mid-market commercial, personal, and benefits clients across North America. Direct competitor with similar geographic focus and acquisition-led growth model.
- Lockton: Largest privately held independent insurance brokerage in the U.S., with strong specialty expertise across industries. Closely comparable to Alliant in vertical specialization and ownership structure.
- USI Insurance Services: Privately held insurance brokerage and consulting firm with mid-market P&C and employee benefits focus. Comparable in scale, customer base, and product breadth to Alliant.
Broad incumbents
- Truist Insurance Holdings: Insurance brokerage arm of Truist Financial, providing P&C, employee benefits, and risk management services. Larger, captive-distribution peer with banking-channel client overlap relevant to Alliant's mid-market segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Alliant social profiles
Digital presenceAlliant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alliant leadership team
Management profileNumber of profiles
Profiles15 records
Alliant subsidiaries and ownership
Company hierarchySubsidiaries8 records
Alliant funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alliant M&A and investment
M&A and investmentM&A13 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alliant
What does Alliant do?
Alliant Insurance Services is a specialty insurance brokerage and risk management firm that places property & casualty, employee benefits, and reinsurance coverage for mid-market and enterprise clients across 16 dedicated industry verticals. The firm earns commissions on premiums placed with carriers, supplemented by fees for consulting, claims management, loss control, and program administration services.
Is Alliant a public or private company?
Alliant is a private company. It is classified as private equity controlled and is currently operating.
When was Alliant founded?
Alliant was founded in 1920. It employs 5,001 to 10,000 people.
Where is Alliant based?
Alliant is headquartered in Irvine, United States, in the North America region.
How does Alliant make money?
Three revenue lines are on record. Insurance Brokerage Commissions are the primary driver. The others are contingent and Supplemental Income and professional Services Fees.
Who are Alliant's main competitors?
Direct peers on record are Marsh McLennan, Aon, Willis Towers Watson (WTW), Arthur J. Gallagher & Co., Brown & Brown, Acrisure, Hub International, Lockton and USI Insurance Services. Truist Insurance Holdings is listed as a broad incumbent.
Does Alliant have an API?
No public API is recorded for Alliant.
What industry is Alliant in?
Alliant's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAD, Wholesale Insurance Brokerage (Excess & Surplus Lines), with a secondary code of FSAEADAI, Surety & Bond Brokerage. Its NAICS code is 52421 and its SIC code is 6411.