What Quaest Pesquisa e Consultoria does

Quaest Pesquisa e Consultoria is a privately held Brazilian data intelligence company founded in 2016 and headquartered in Belo Horizonte, Minas Gerais, with a team of 11-50 employees. The firm describes itself as a "House de Inteligência" that combines quantitative research, qualitative analysis, social-media monitoring with machine learning and sentiment analysis, predictive modeling, and ESG/risk advisory to convert data into strategic decisions for clients in politics, corporate, financial, media, and nonprofit sectors. Its product portfolio spans market and opinion research, social-network and WhatsApp group monitoring (Q-Insider), digital popularity indexing, Voronoy voting mapping, impact project assessments, and a dedicated Sustainability and Risks Directorate serving ESG and mining/extractive-industry clients.

The underlying technology blends traditional survey infrastructure — face-to-face, telephone, and online interviews with samples of 2,000-11,646 across up to 120 municipalities and 10+ states — with automated social-listening pipelines and predictive models trained on primary, secondary, and tertiary data. Revenue is generated through quote-based professional services engagements, commissioned research (notably the recurring Genial/Quaest series with Genial Investimentos), subscription access to gated reports, and recurring social-network monitoring services. The go-to-market is a sales-led B2B motion targeting Brazilian enterprises, government/political entities, financial institutions, and media outlets, supported by content marketing via blog, YouTube, LinkedIn, Instagram, and gated report downloads. The firm is founder-owned by CEO Felipe Nunes and Diretora de Projetos Renata Salvo, with no disclosed institutional investment.

Name

Quaest Pesquisa e Consultoria

Legal name

Quaest Pesquisa e Consultoria

Website

https://quaest.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Quaest is a Brazilian data-intelligence firm combining market and opinion polling, social-media monitoring with machine learning, predictive modeling, and ESG/risk advisory to serve corporate, financial, political, media, and nonprofit clients across Brazil.

Ownership category

akta.pro rank

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Commissioned Research Studies: Research commissioned by external clients such as Genial Investimentos for electoral polling and market intelligence. Clients pay for custom research design, fielding, and analysis.
2. Market and Opinion Research Services: Custom research services including government evaluation, electoral research, advocacy research, socio-political segmentation, image and reputation studies, customer satisfaction, campaign pre-testing, business viability, consumption habits, and organizational climate surveys.
3. Social Network Monitoring Services:
4. Sustainability and Risk Consulting: ESG consulting, risk management, crisis management, socioeconomic studies, and impact assessments for corporate clients.
5. Report Access Subscriptions: Gated access to research reports requiring user registration. Users receive communications about opinion studies, market research, and network monitoring of personalities and companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Quaest Pesquisa e Consultoria is a Brazilian data intelligence company that delivers commissioned market and opinion research, social network and messaging platform monitoring, electoral and voter-behavior polling, and ESG/sustainability consulting to corporate, government, media, and financial sector clients. It combines quantitative surveys, qualitative methods, machine-learning-based sentiment analysis, and predictive modeling to produce strategic intelligence products such as its Digital Popularity Index, Voronoy voting maps, and the Q-Insider WhatsApp monitor.

Product overview

Quaest is a Brazilian data intelligence company ('House de Inteligência') founded in 2016 that combines advanced technology with specialized research expertise to transform data into strategic decisions. The company offers a portfolio of research and intelligence products organized around four core service lines: Pesquisa de Mercado e Opinião (market and opinion research), Monitoramento de Redes e Grupos (social media and group monitoring), Avaliação de Projetos de Impacto (impact project evaluation), and specialized products including Índice de Popularidade Digital (digital popularity index), Voronoys Mapeamento de Votação (Voronoy voting mapping), and Q-Insider Monitor de WhatsApp (WhatsApp monitoring). The company also operates a dedicated Diretoria de Sustentabilidade e Riscos (Sustainability and Risk Division) focused on ESG consulting and crisis management. Research methodologies include quantitative surveys and qualitative methods such as focus groups and in-depth interviews. The company publishes regular Genial/Quaest research reports on electoral and political topics in partnership with Genial Investimentos.

Differentiator

Problem solved

Functional benefit

Products and services

• Market and Opinion Research (Pesquisa de Mercado e Opinião) Custom market and opinion research services that combine quantitative surveys, qualitative analysis, and experimental techniques to help political, corporate, media, and financial clients understand public sentiment, brand reputation, and consumer behavior. Includes government evaluation, electoral research, advocacy research, socio-political segmentation, image and reputation studies, customer satisfaction surveys, campaign pre-testing, business viability studies, consumption habits research, and organizational climate surveys.
• Social Network and Group Monitoring (Monitoramento de Redes e Grupos) Automated collection and analysis of publicly available information from social networks and messaging platforms, using algorithms and machine learning to map digital public debate, identify sentiment, and measure brand and personality perceptions for corporate, political, and media clients.
• Impact Project Evaluation (Avaliação de Projetos de Impacto) Impact assessment services for social, economic, and environmental projects using diagnostic studies and socioeconomic analysis, supporting ESG and sustainability decision-making for companies, governments, and communities.
• Digital Popularity Index (Índice de Popularidade Digital) A proprietary index that measures the digital popularity and online presence of brands, personalities, and institutions across digital channels, providing a tracked measure of influence and visibility over time.
• Voronoy Voting Mapping (Voronoys Mapeamento de Votação) A geographic voting pattern mapping product that uses Voronoy diagrams to visualize electoral data and political trends across Brazilian regions, supporting political campaigns, media, and analysts in understanding territorial voting behavior.
• Q-Insider WhatsApp Monitor (Q-Insider Monitor de WhatsApp) A proprietary WhatsApp monitoring tool that tracks conversations, topics, and sentiment within messaging groups to support intelligence gathering and digital public debate analysis for political, corporate, and media clients.
• Sustainability and Risks Directorate (Diretoria de Sustentabilidade e Riscos) A dedicated consulting directorate offering ESG diagnostics and materiality analysis, social license to operate (LSO) expert reports, social and environmental risk mapping, crisis management, and socioeconomic baseline and impact studies for companies, governments, and communities, with a particular focus on the mining and extractive industries.
• Genial/Quaest Research Reports (Relatórios Genial/Quaest) Periodic commissioned research reports published in partnership with Genial Investimentos that cover presidential election scenarios, state-level electoral succession races, government approval ratings, and political attitudes across Brazilian states, distributed through Quaest's gated report portal.

Quantifiable outcome

• Surveys conducted with sample sizes of 2,004-11,646 respondents per research round
• +3 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Instituto Vida LivrecoreStrategic or Co-development Partner · 1 January 2025Partnership with Instituto Vida Livre (Free Life Institute) for conducting the 'Pesquisa Percepção e Relação dos Brasileiros com os Animais Silvestress' - an unprecedented national study on Brazilian perception of wildlife. Quaest conducted the quantitative research while the institute provided the research focus and subject matter expertise. The study covered 2,000 respondents and produced comprehensive insights on Brazilian attitudes toward fauna preservation.
• PwCminorOthers · 1 January 2025Reference to PwC CEO Survey 2024 data in Quaest's sustainability and risk consulting materials, citing statistics about executive concerns regarding business survival and workforce transformation. No formal partnership indicated - reference to third-party research.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kantar: Kantar is a global market research, analytics, and brand intelligence consultancy with a significant Brazilian presence. It overlaps with Quaest's corporate market research and consumer insights work, but operates as a broad incumbent across many research categories rather than specializing in Brazilian electoral polling.
• NielsenIQ: NielsenIQ is a global consumer intelligence and market research firm operating broadly across retail, FMCG, and consumer industries in Brazil. It is comparable to Quaest's corporate market research offering for large enterprises but does not focus on Brazilian electoral polling or political intelligence, where Quaest specializes.

Emerging players

• IDEIA Big Data: IDEIA Big Data is a Brazilian polling firm applying data science techniques to electoral and political research. It competes with Quaest on electoral intelligence and government approval tracking, with a more analytics-led approach and partial overlap in target client base (media, political campaigns, and institutional clients).
• Futura Inteligência: Futura Inteligência is a Brazilian research and data intelligence firm focused on electoral polling and political analysis. It overlaps meaningfully with Quaest's polling and political intelligence offering, particularly for media clients, but with a more limited product portfolio in ESG and social-listening.
• PoderData: PoderData is the polling arm of the Poder360 news platform and publishes recurring electoral and government approval surveys. It competes with Quaest's Genial/Quaest series for media citations and political-campaign clients, overlapping in target customers (media, political parties, corporate subscribers) but with a narrower in-house research methodology.

Others

• AtlasIntel: AtlasIntel is a Brazilian digital-first polling and research firm that grew rapidly on the back of online panel methodology. It directly competes with Quaest in electoral polling, government approval tracking, and corporate market research, differentiating through technology-driven, faster, lower-cost sampling that challenges traditional face-to-face methodologies.

Direct peers

• Paraná Pesquisas: Paraná Pesquisas is a mid-sized Brazilian polling and market research firm specializing in electoral polling, government approval tracking, and public opinion surveys. It is a direct peer to Quaest in the Brazilian political polling space and increasingly in corporate and institutional research mandates.
• IPESPE: IPESPE (Instituto de Pesquisas Sociais, Políticas e Econômicas) is one of Brazil's oldest and most established polling and political research firms. It is a direct competitor to Quaest in electoral polling, government approval tracking, and corporate market research, serving similar political, media, and enterprise clients with comparable survey-based methodologies.
• Ipec (Inteligência em Pesquisa e Consultoria): Ipec is a Brazilian research institute that evolved from the legacy Ibope polling operation. It is a direct competitor to Quaest across electoral polling, government approval tracking, consumer market research, and corporate brand intelligence, and serves many of the same enterprise and media clients in Brazil.
• Datafolha: Datafolha is Brazil's most recognized polling institute, affiliated with Grupo Folha. It is a direct peer to Quaest in national electoral polling, government approval surveys, and large-scale face-to-face survey methodology, and serves overlapping media and political-campaign clients across Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@canaldaquaest3651
• LinkedInlinkedin.com/company/quaestpesquisa
• Instagraminstagram.com/quaestpesquisa
• Xx.com/quaestpesquisa

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quaest Pesquisa e Consultoria